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Casual Articles - Website Traffic And Search Engine Optimization: Title, Tags And Content
Human behavior, whether that of a child or a grown employee, always stems from a goal or purpose. Starting as a thought, the behavior is further enforced by triggers of the emotions and senses. This behavior, when it is "good", gets us rewards and recognition, while on the other hand, negative, or "bad", behavior creates a strain on a relationship, sometimes fatally.If you were to look at it closely, the misconduct of some employees closely resembles that of a child's misbehavior while he is seeking his mother's attention and not receiving it. Remember the antics of a young child in the supermarket who had a "Terrible Two's" tantrum because his mother won't but him the candy or toy he wanted? Well, it is my opinion that the goal behind the employee's purposeful misconduct is to seek attention, in one way or another."Every behavior, good or bad, has a goal behind it."Looking at the goals that triggers misconduct, let's begin by looking at the primary misconduct, that of attention-seeking. Behavioral studies show that the desir
THE "REVISIT" TAG SAYS "YA'LL COME BACK, NOW, YA'LL HEAR?"
While not specifically a search engine optimization item, the "revisit" tag may help provide more website traffic. The "revisit" tag tells a search engine spider to return in so many days to reindex the site. This can be of great importance with a site that updates data regularly, but might only get indexed by the search engines at longer intervals.
I have heard and read that when some search engines revisit a site, the site tends to rise in placement level. I have not been able to find a definitive statement on this, but have noticed a rise in visits to, and sales from, some of my sites that seems to follow the cycle of reindexing.
CONTENT IS KING!
This statement has been around for a while. Though it might be debated and there are certainly exceptions, generally having a website full of valuable content is one of
The use of Google Adwords can be beneficial to your business enterprise – provided that you utilize Google Adwords in a proper manner and provided that you utilize a strategy for the effective placement of Google Adwords.When it comes to effectively using Google Adwords as part of your overall Internet marketing efforts, there are three important factors that you need to keep in mind:- budget responsibly- be creative- target your audienceYour Google Adwords BudgetWhen a person is involved in budgeting for a business enterprise, including one located on the Net, the advertising element of such a budget often is given the short shift. If you want to work towards building a successful business on the Net, you need to devote some resources towards advertising and promotion.Many, many business owners have found the use of Google Adwords to be a perfect vehicle to use towards promoting their business enterprise without spending an arm and a leg in the process. With this in mind, the key to appropriatel
In another article, "Website Traffic And Search Engine Optimization: The Domain Name", I pointed out ways in which choosing the right domain name could be a step towards search engine optimization AND increased website traffic prior to the registration of the domain name and website design considerations. In this article, I would like to discuss four basic areas that should be considered in planning and designing the website itself:
1. The Title Of The Website
2. The Meta Tags
a. The Description Meta Tag
b. The Keyword Meta Tag
c. The Revisit Meta Tag
3. The Content Of The Website
THE TITLE OF THE WEBSITE IS THE HEADLINE
If you think of your website as the best advertisement you can design and construct about your business or product, then the title is the headline. The title is embedded in the head of the website. Most objects in the head are normally visible only to search engines. However, the title is visible to both search engines and visitors. In fact, the title of the website is normally the first clue a potential visitor has about your website, as it is commonly displayed as the first identifying text someone sees when they get a list of websites from a search engine after entering a search. The title will also normally be seen in the line at the top of the page. Titles should be five to ten words long, 70 to 80 characters.
As with the domain name, the title will be scrutinized by the search engine as to its relevance to the search topic. Part of the ranking awarded by the search engine, part of the placement in the list of returns may be influenced by the wording, or words, of the title. In speaking of domain names, I explained that using key words or phrases, hence the term "keywords", in the domain name itself could help raise the placement of the website. Continuing this use of keywords into the title can assist this as well. For example, the domain bicycle-parts.com, may be enhanced by a title that uses the words "bicycle parts"; "Bob's bicycle parts and service." Thinking in terms of a headline, maybe Bob would want a title that reads, "Best bicycle parts delivered to your door."
THE META TAGS TALK TO THE SEARCH ENGINE
Meta tags are snippets of code which are placed within the head. Normally, they only speak to the search engine, but not having the right ones could cost your website its rightful placement, and could create a poor impression with potential visitors. While there are several Meta tags which could be of importance, there are two that are extremely valuable, and I am going to recommend one other that, while not necessary, may be of value.
THE "DESCRIPTION" META TAG HAS MESSAGES FOR SEARCH ENGINES AND WEBSITE VISITORS ALIKE
The description will commonly expand on the brief "headline" presented by the title. Not only will the information in this tag be of value in helping a search engine determine placement of your website within search results, but the description contained in this tag is normally shown along with the title when the search engine shows the returns for a search.
Failure to provide a description may not only make it more difficult to obtain good placement within returns, but it is likely that in the absence of a description, the search engine will simply grab the first few words it sees on your page, and that may be what the viewer reads as a description of your website.
It is a good idea to repeat your keywords in the description, but don't beat it to death. Also, most search engines will only display the first 20 or so words of the description, so don't get too wordy up front. Say what you have to say and get it over with. The description should not exceed 150-200 characters.
THE "KEYWORDS" TAG IS FADING IN VALUE, BUT....
It used to be that search engines wanted YOU to list the important keywords in your website. These days, the programs used by the search engines generally extract the pertinent and relevant keywords from the content of the page itself and ignore the keyword tag completely. Many website designers have gone so far as to drop this tag. I and others leave it in for three basic reasons; we are used to using it, there may be a search engine somewhere that still uses it and why miss out, and in some cases where relevant keywords cannot be picked up from context, the keyword tag may be the coin toss that decides the issue. How valid these arguments are, I have no way of knowing, but it is just as easy to put in a keyword tag as not. Simply list your keywords, separated by commas.
THE "REVISIT" TAG SAYS "YA'LL COME BACK, NOW, YA'LL HEAR?"
While not specifically a search engine optimization item, the "revisit" tag may help provide more website traffic. The "revisit" tag tells a search engine spider to return in so many days to reindex the site. This can be of great importance with a site that updates data regularly, but might only get indexed by the search engines at longer intervals.
I have heard and read that when some search engines revisit a site, the site tends to rise in placement level. I have not been able to find a definitive statement on this, but have noticed a rise in visits to, and sales from, some of my sites that seems to follow the cycle of reindexing.
CONTENT IS KING!
This statement has been around for a while. Though it might be debated and there are certainly exceptions, generally having a website full of valuable content is one of t
“Selling worth doing is worth doing badly … at first!” ~ Gavin Ingham, 2002Have you ever wanted to learn something new but just found it too difficult? Or started something but gave up because you just couldn’t get the hang of it? Or maybe you just find the thought of ringing new clients far too scary? Perhaps you sometimes get great results but don’t know what you’re doing differently? Could you be stuck in your ways?If any of these could possibly be true then this article is for you.Everyone would agree that the ability to learn, understand and utilise new information, strategies and behaviours is important particularly with a topic such as sales where you may well have tried before with limited success. In order to help this process it is important to understand the learning process itself and the stages through which we develop new skills, behaviours or attitudes.Whenever we learn anything new we go through 5 steps.Sometimes we will do this so quickly that we may be unaware of the process whereas oth
If you think of your website as the best advertisement you can design and construct about your business or product, then the title is the headline. The title is embedded in the head of the website. Most objects in the head are normally visible only to search engines. However, the title is visible to both search engines and visitors. In fact, the title of the website is normally the first clue a potential visitor has about your website, as it is commonly displayed as the first identifying text someone sees when they get a list of websites from a search engine after entering a search. The title will also normally be seen in the line at the top of the page. Titles should be five to ten words long, 70 to 80 characters.
As with the domain name, the title will be scrutinized by the search engine as to its relevance to the search topic. Part of the ranking awarded by the search engine, part of the placement in the list of returns may be influenced by the wording, or words, of the title. In speaking of domain names, I explained that using key words or phrases, hence the term "keywords", in the domain name itself could help raise the placement of the website. Continuing this use of keywords into the title can assist this as well. For example, the domain bicycle-parts.com, may be enhanced by a title that uses the words "bicycle parts"; "Bob's bicycle parts and service." Thinking in terms of a headline, maybe Bob would want a title that reads, "Best bicycle parts delivered to your door."
THE META TAGS TALK TO THE SEARCH ENGINE
Meta tags are snippets of code which are placed within the head. Normally, they only speak to the search engine, but not having the right ones could cost your website its rightful placement, and could create a poor impression with potential visitors. While there are several Meta tags which could be of importance, there are two that are extremely valuable, and I am going to recommend one other that, while not necessary, may be of value.
THE "DESCRIPTION" META TAG HAS MESSAGES FOR SEARCH ENGINES AND WEBSITE VISITORS ALIKE
The description will commonly expand on the brief "headline" presented by the title. Not only will the information in this tag be of value in helping a search engine determine placement of your website within search results, but the description contained in this tag is normally shown along with the title when the search engine shows the returns for a search.
Failure to provide a description may not only make it more difficult to obtain good placement within returns, but it is likely that in the absence of a description, the search engine will simply grab the first few words it sees on your page, and that may be what the viewer reads as a description of your website.
It is a good idea to repeat your keywords in the description, but don't beat it to death. Also, most search engines will only display the first 20 or so words of the description, so don't get too wordy up front. Say what you have to say and get it over with. The description should not exceed 150-200 characters.
THE "KEYWORDS" TAG IS FADING IN VALUE, BUT....
It used to be that search engines wanted YOU to list the important keywords in your website. These days, the programs used by the search engines generally extract the pertinent and relevant keywords from the content of the page itself and ignore the keyword tag completely. Many website designers have gone so far as to drop this tag. I and others leave it in for three basic reasons; we are used to using it, there may be a search engine somewhere that still uses it and why miss out, and in some cases where relevant keywords cannot be picked up from context, the keyword tag may be the coin toss that decides the issue. How valid these arguments are, I have no way of knowing, but it is just as easy to put in a keyword tag as not. Simply list your keywords, separated by commas.
THE "REVISIT" TAG SAYS "YA'LL COME BACK, NOW, YA'LL HEAR?"
While not specifically a search engine optimization item, the "revisit" tag may help provide more website traffic. The "revisit" tag tells a search engine spider to return in so many days to reindex the site. This can be of great importance with a site that updates data regularly, but might only get indexed by the search engines at longer intervals.
I have heard and read that when some search engines revisit a site, the site tends to rise in placement level. I have not been able to find a definitive statement on this, but have noticed a rise in visits to, and sales from, some of my sites that seems to follow the cycle of reindexing.
CONTENT IS KING!
This statement has been around for a while. Though it might be debated and there are certainly exceptions, generally having a website full of valuable content is one of
The Web Publishers' Code of Conduct was created by Commission Junction/Be Free and Performics in December 2002 (and updated in February 2003 and July 2004) to help protect affiliates against badware.The Code of Conduct is intended to protect affiliates against the redirection of their affiliate links, and the system seems to be working. But there is one aspect of the new standards that you might not know about.If you redirect your affiliate links through META tags, .htaccess, or any other method, you will need to add a parameter to your links, so that the various adware applications will know not to pop up and take over your link.All you will have to do is add &afsrc=1 to the end of your affiliate links from Be Free, CJ, or Performics.According to the Code of Conduct, "This 'afsrc' parameter option is provided to address the case where affiliates modify or mask the links provided to them from the affiliate service providers and it becomes impossible to determine that they are affiliate links based on their appearance."
THE META TAGS TALK TO THE SEARCH ENGINE
Meta tags are snippets of code which are placed within the head. Normally, they only speak to the search engine, but not having the right ones could cost your website its rightful placement, and could create a poor impression with potential visitors. While there are several Meta tags which could be of importance, there are two that are extremely valuable, and I am going to recommend one other that, while not necessary, may be of value.
THE "DESCRIPTION" META TAG HAS MESSAGES FOR SEARCH ENGINES AND WEBSITE VISITORS ALIKE
The description will commonly expand on the brief "headline" presented by the title. Not only will the information in this tag be of value in helping a search engine determine placement of your website within search results, but the description contained in this tag is normally shown along with the title when the search engine shows the returns for a search.
Failure to provide a description may not only make it more difficult to obtain good placement within returns, but it is likely that in the absence of a description, the search engine will simply grab the first few words it sees on your page, and that may be what the viewer reads as a description of your website.
It is a good idea to repeat your keywords in the description, but don't beat it to death. Also, most search engines will only display the first 20 or so words of the description, so don't get too wordy up front. Say what you have to say and get it over with. The description should not exceed 150-200 characters.
THE "KEYWORDS" TAG IS FADING IN VALUE, BUT....
It used to be that search engines wanted YOU to list the important keywords in your website. These days, the programs used by the search engines generally extract the pertinent and relevant keywords from the content of the page itself and ignore the keyword tag completely. Many website designers have gone so far as to drop this tag. I and others leave it in for three basic reasons; we are used to using it, there may be a search engine somewhere that still uses it and why miss out, and in some cases where relevant keywords cannot be picked up from context, the keyword tag may be the coin toss that decides the issue. How valid these arguments are, I have no way of knowing, but it is just as easy to put in a keyword tag as not. Simply list your keywords, separated by commas.
THE "REVISIT" TAG SAYS "YA'LL COME BACK, NOW, YA'LL HEAR?"
While not specifically a search engine optimization item, the "revisit" tag may help provide more website traffic. The "revisit" tag tells a search engine spider to return in so many days to reindex the site. This can be of great importance with a site that updates data regularly, but might only get indexed by the search engines at longer intervals.
I have heard and read that when some search engines revisit a site, the site tends to rise in placement level. I have not been able to find a definitive statement on this, but have noticed a rise in visits to, and sales from, some of my sites that seems to follow the cycle of reindexing.
CONTENT IS KING!
This statement has been around for a while. Though it might be debated and there are certainly exceptions, generally having a website full of valuable content is one of
Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.Here’s the obvious core of this approach: persuade your most important outside audiences with the greatest impacts on your organization to your way of thinking. Then move them to take actions that help your department, division or subsidiary prevail.The right action plan – the right blueprint – helps you to achieve that kind of success. And it does so by getting everyone working towards the same external audience behaviors. For example: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.An
Failure to provide a description may not only make it more difficult to obtain good placement within returns, but it is likely that in the absence of a description, the search engine will simply grab the first few words it sees on your page, and that may be what the viewer reads as a description of your website.
It is a good idea to repeat your keywords in the description, but don't beat it to death. Also, most search engines will only display the first 20 or so words of the description, so don't get too wordy up front. Say what you have to say and get it over with. The description should not exceed 150-200 characters.
THE "KEYWORDS" TAG IS FADING IN VALUE, BUT....
It used to be that search engines wanted YOU to list the important keywords in your website. These days, the programs used by the search engines generally extract the pertinent and relevant keywords from the content of the page itself and ignore the keyword tag completely. Many website designers have gone so far as to drop this tag. I and others leave it in for three basic reasons; we are used to using it, there may be a search engine somewhere that still uses it and why miss out, and in some cases where relevant keywords cannot be picked up from context, the keyword tag may be the coin toss that decides the issue. How valid these arguments are, I have no way of knowing, but it is just as easy to put in a keyword tag as not. Simply list your keywords, separated by commas.
THE "REVISIT" TAG SAYS "YA'LL COME BACK, NOW, YA'LL HEAR?"
While not specifically a search engine optimization item, the "revisit" tag may help provide more website traffic. The "revisit" tag tells a search engine spider to return in so many days to reindex the site. This can be of great importance with a site that updates data regularly, but might only get indexed by the search engines at longer intervals.
I have heard and read that when some search engines revisit a site, the site tends to rise in placement level. I have not been able to find a definitive statement on this, but have noticed a rise in visits to, and sales from, some of my sites that seems to follow the cycle of reindexing.
CONTENT IS KING!
This statement has been around for a while. Though it might be debated and there are certainly exceptions, generally having a website full of valuable content is one of
What should you do if you've changed jobs several times in the past few years and are starting to become a job jumper?Hiring companies tend to get suspicious when they see people who change jobs frequently so you should nip this in the bud before accepting another job and then having to quit this one as well.If you've been unable to progress in companies you've worked for, you need to figure out exactly why. Do you have employee performance reviews from these companies that you can refer to or can you get some feedback from your former managers as to why you weren't promoted?If you simply got bored in each position, you'll need to ask yourself what it was specifically that bored you and when you first started feeling bored.For the future, start by thinking about what interests you and what you can see yourself doing in the long term in your career. Think about what specifically bothered you about the jobs you've held up until now so you can avoid being in the same position again.When interviewing for jobs, make
THE "REVISIT" TAG SAYS "YA'LL COME BACK, NOW, YA'LL HEAR?"
While not specifically a search engine optimization item, the "revisit" tag may help provide more website traffic. The "revisit" tag tells a search engine spider to return in so many days to reindex the site. This can be of great importance with a site that updates data regularly, but might only get indexed by the search engines at longer intervals.
I have heard and read that when some search engines revisit a site, the site tends to rise in placement level. I have not been able to find a definitive statement on this, but have noticed a rise in visits to, and sales from, some of my sites that seems to follow the cycle of reindexing.
CONTENT IS KING!
This statement has been around for a while. Though it might be debated and there are certainly exceptions, generally having a website full of valuable content is one of the best ways to make search engines and people happy. The search engines have something to sink their teeth into, and can extract a lot more data from the content than you possibly could tell them in the title and tags. I very often find search engines sending visitors to my sites who have searched on a term I never even thought of as a keyword.
Many people write the content of their website and then try to see where to stuff in the keywords. While this could possibly fool the search engine, odds are it is going to make the writing a little strange, and might help cause the visitor to choose to visit, and do business with, a more professional looking site. The simplest course is to choose the website topic, title, description, and keywords and then write heartfelt copy based on those items.
In fact, one very effective technique in preparing website copy, particularly if you are writing it yourself, is to deal in topics where you are knowledgeable and have a passionate interest. An honest appeal from a true believer can be a lot more effective in many cases than a professionally designed and polished piece of advertising copy. Writing heartfelt copy on a subject also will often allow you to use the keyword or words without over using them or appearing to strain.
ONE LAST NOTE:
Whether you are dealing with the title, the description, or the content, give thought to alternatives. For example; earlier I concentrated on bicycle parts, but a small group of people might actually be searching for bicycle "accessories"! In fact, I just checked and learned that while over 9,000 searches were done on one search engine for the term "bicycle parts" in the month of October; over 5,000 other searches had been done for the term "bicycle accessories" in the same period. Simply adding one term to the mix could have helped "Bob's Bicycles" increase their target market by half!
This article is not the final word on search engine optimization. At best, it is merely an overview of areas to be considered by the budding website designer or internet business entrepreneur. As in most things, the art of search engine optimization is an art, and sometimes seems to border on black magic. For self-optimization, never stop learning about this and the other topics related to your goals and dreams.
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