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Casual Articles - With SEO, Usability Equals Visibility
Public relations for copper mines in the United States of America is extremely important. Too many copper mines have been closed in the United States and currently the price of copper is astronomical and that adds costs to almost all the electrical components that people buy. Since copper conducts electricity and is the preferred metal we need more of the. In the United States we have plenty of copper mines but they have all closed nearly all of them due to complaints from environmentalists.Perhaps if they had better public relations programs this might not have happened. There are a few copper mines operating in the United States and they need to work hard and keep communication lines open with all the mass media so that they can educate the consumer, citizen and even the environmentalists as to the reason that copper mines are so vitally important to the flows of our civilization.We have
On the usability side, you improve the reader's experience by giving them the option of reading the page now or downloading the PDF for later. You're also eliminating the surprise of having unmarked PDF files. People expect links to go to web pages, unless they're labeled with PDF, WMV or some other application type. Don't launch someone's Acrobat program unless they're expecting it.
7. Offer descriptive content.
I hate mystery websites. You know, the ones that practically hide what they're selling, promoting or offering. You've seen these sites before. They're often 85% Flash or image-based, with the occasional snippet of text here or there. And where they do have text, they often use poetic, meaningless language that some junior copywriter labored over in hopes of a creative award.
I leave these kinds of websites without any idea of what they offer, and I leave quickly. Search engines leave the same way, without the precious data they need to evaluate the site and determine its meaning. Without descriptive content to support each of your pages, products and services, you're depriving two audiences -- potential customers and search engines.
Don't ever let a creative agency tell you that people don't read websites. A truer statement is "people don't read bad w
Soap: In our daily life we use different forms of soap. We can’t imagine a single day without the use of soap. It is an essential part of cleanliness in our civilized society.There are three different forms of soap available in the market. These are Soap Bars, Detergent Powders and Liquid Soaps. Now we will discuss how these are manufactured in detail.Bar Soap: The raw materials in bar soaps are fats, fatty acids and inorganic water-soluble bases. Fats are extracted from mutton tallow, beef, coconut, palm and palm kernel oils. After extracting the raw material it goes to a treatment plant to make it pure.A continuous process makes it into a liquid form of soap. During the process glycerin is produced as a byproduct. The neat liquid soap then goes through a process called vacuum spray drying, to form dry soap palette.In the final phase the dry palettes go to the finishing line. An
In other words, usability equals visibility. So here are seven ways to make your website more usable for people and more visible to search engines.
1. Limit the use of Flash.
Client-side plugins like Flash tend to reduce both usability and visibility, albeit for different reasons. When used carelessly, Flash can frustrate users and send them packing. Overuse of Flash also reduces search engine visibility, because search engines can't decipher your Flash movies. Actually, Google can index Flash files and offer a text representation of them, but you won't like the way it looks!
I'm not saying "All Flash is bad." I'm saying that many of the Flash implementations I see reduce both usability and visibility. If you're going to use Flash (and you care about SEO), contain your Flash within its own space, and offer textual content in addition to the Flash movie. For examples, check out Adobe.com, WebTrends.com or ClickTracks.com.
2. Have at least one basic text menu.
I've seen it time and time again -- dynamic menus preventing internal pages from developing the visibility or ranking they deserve. I've worked with a lot of sites that only have dynamic, Javascript-heavy navigation menus, and they all have one thing in common. The home page will be indexed, frequently crawled and well-ranked. But the internal pages will be virtually invisible.
When you have a Google PageRank of five on your home page but zeroes across all of your internal pages, something is wrong.
I'm not saying to stop using Javascript-based menus completely. But you should know that they're hard for search engines to navigate. Some search engines, like Google, are getting better at crawling dynamic menus. But they still tend to choke on them.
There's an easy fix to all this. Simply create an alternate, text-based menu at the bottom of your site. It won't change the look and feel of your site, but it will improve your site's usability and visibility.
Keep the "fancy" menu to impress your visitors, if that's important to you. But add a simple text menu to help search engines find, index and evaluate your internal pages. At the very least, have a text hyperlink to your site map, which will help search engines find their way inside. And speaking of site maps...
3. Create a site map.
First, let me explain what I mean by site map. In this usage, I'm talking about a site map page of your website that lists all of your important pages. I'm not talking about an XML site map that you put on your root folder for search engines to crawl. Both have value, but I'm only talking about the web page version in this article.
In this discussion, a site map is simply a page that lists all of your other pages (or most of them) as hyperlinks.
Site maps help people find the information or page they're after. They also help search engines crawl your entire website, while offering descriptive hyperlinks to help the engines understand your site's overall theme.
If you have a small to medium-sized website, you could link to every one of your pages. If you have a larger website, it's probably best to focus on your most important, top-level pages.
4. Write specific title tags.
Title tags can be a small change with big impact. I've worked on a lot of older sites with solid PageRank and link popularity, but weak title tags. The title tags on these sites were usually too general to be in line with any kind of search activity. So my first action would always be to rewrite the title tags, making them more descriptive and incorporating key phrases. This single adjustment can have dramatic results, especially on older websites.
On the SEO side, title tags help search engines understand what a page (and by extension a website) is all about. On the usability side, descriptive title tags help people understand what your site is about, especially when they see it listed on a search engine results page with nine other sites.
5. Cross-reference related items.
Here's an easy way to improve your usability and visibility on every page of your site. Recommend related items. At the bottom of an article, for example, you might have "Related article" followed by the keyword-rich title of a related article. About.com does this well.
On the SEO side, this increases your internal linking profile, improves the "crawlability" of your site, and helps search engines understand the theme of your site. On the usability side, this helps readers find related information, improves the "stickiness" of your site, and enhances your overall navigation scheme.
6. Unwrap your PDF files.
Search engines can index PDF files, and they will assign them some value based on their titles. But a PDF does not compete with a web page when it comes to SEO. So if you "unwrap" your PDF files by making web pages out of them, you give the search engines more information to read, understand and evaluate. As a result, your rankings will improve. You can still add a "Download PDF version" link on each page, if you want.
On the usability side, you improve the reader's experience by giving them the option of reading the page now or downloading the PDF for later. You're also eliminating the surprise of having unmarked PDF files. People expect links to go to web pages, unless they're labeled with PDF, WMV or some other application type. Don't launch someone's Acrobat program unless they're expecting it.
7. Offer descriptive content.
I hate mystery websites. You know, the ones that practically hide what they're selling, promoting or offering. You've seen these sites before. They're often 85% Flash or image-based, with the occasional snippet of text here or there. And where they do have text, they often use poetic, meaningless language that some junior copywriter labored over in hopes of a creative award.
I leave these kinds of websites without any idea of what they offer, and I leave quickly. Search engines leave the same way, without the precious data they need to evaluate the site and determine its meaning. Without descriptive content to support each of your pages, products and services, you're depriving two audiences -- potential customers and search engines.
Don't ever let a creative agency tell you that people don't read websites. A truer statement is "people don't read bad we
Pick up any business publication today and it is likely you will see at least one article on the subject of employee engagement. Employee engagement is the degree to which employees work with passion and feel a profound connection to their company. Gallup International recently reported that businesses in the top 24% of employee engagement had less turnover and a higher percentage of customer loyalty, profitability and revenue.The research into employee engagement goes on to say that trust in the workplace is the foundation of employee engagement. If that is true, it would be useful if we could get a better idea of what really constitutes trust between employees and managers or organizations.In organization's today, trust is a two-way street. Employees want to work for a manager and for an organization they can have trust in, and managers want to be able to trust their employees. The probl
When you have a Google PageRank of five on your home page but zeroes across all of your internal pages, something is wrong.
I'm not saying to stop using Javascript-based menus completely. But you should know that they're hard for search engines to navigate. Some search engines, like Google, are getting better at crawling dynamic menus. But they still tend to choke on them.
There's an easy fix to all this. Simply create an alternate, text-based menu at the bottom of your site. It won't change the look and feel of your site, but it will improve your site's usability and visibility.
Keep the "fancy" menu to impress your visitors, if that's important to you. But add a simple text menu to help search engines find, index and evaluate your internal pages. At the very least, have a text hyperlink to your site map, which will help search engines find their way inside. And speaking of site maps...
3. Create a site map.
First, let me explain what I mean by site map. In this usage, I'm talking about a site map page of your website that lists all of your important pages. I'm not talking about an XML site map that you put on your root folder for search engines to crawl. Both have value, but I'm only talking about the web page version in this article.
In this discussion, a site map is simply a page that lists all of your other pages (or most of them) as hyperlinks.
Site maps help people find the information or page they're after. They also help search engines crawl your entire website, while offering descriptive hyperlinks to help the engines understand your site's overall theme.
If you have a small to medium-sized website, you could link to every one of your pages. If you have a larger website, it's probably best to focus on your most important, top-level pages.
4. Write specific title tags.
Title tags can be a small change with big impact. I've worked on a lot of older sites with solid PageRank and link popularity, but weak title tags. The title tags on these sites were usually too general to be in line with any kind of search activity. So my first action would always be to rewrite the title tags, making them more descriptive and incorporating key phrases. This single adjustment can have dramatic results, especially on older websites.
On the SEO side, title tags help search engines understand what a page (and by extension a website) is all about. On the usability side, descriptive title tags help people understand what your site is about, especially when they see it listed on a search engine results page with nine other sites.
5. Cross-reference related items.
Here's an easy way to improve your usability and visibility on every page of your site. Recommend related items. At the bottom of an article, for example, you might have "Related article" followed by the keyword-rich title of a related article. About.com does this well.
On the SEO side, this increases your internal linking profile, improves the "crawlability" of your site, and helps search engines understand the theme of your site. On the usability side, this helps readers find related information, improves the "stickiness" of your site, and enhances your overall navigation scheme.
6. Unwrap your PDF files.
Search engines can index PDF files, and they will assign them some value based on their titles. But a PDF does not compete with a web page when it comes to SEO. So if you "unwrap" your PDF files by making web pages out of them, you give the search engines more information to read, understand and evaluate. As a result, your rankings will improve. You can still add a "Download PDF version" link on each page, if you want.
On the usability side, you improve the reader's experience by giving them the option of reading the page now or downloading the PDF for later. You're also eliminating the surprise of having unmarked PDF files. People expect links to go to web pages, unless they're labeled with PDF, WMV or some other application type. Don't launch someone's Acrobat program unless they're expecting it.
7. Offer descriptive content.
I hate mystery websites. You know, the ones that practically hide what they're selling, promoting or offering. You've seen these sites before. They're often 85% Flash or image-based, with the occasional snippet of text here or there. And where they do have text, they often use poetic, meaningless language that some junior copywriter labored over in hopes of a creative award.
I leave these kinds of websites without any idea of what they offer, and I leave quickly. Search engines leave the same way, without the precious data they need to evaluate the site and determine its meaning. Without descriptive content to support each of your pages, products and services, you're depriving two audiences -- potential customers and search engines.
Don't ever let a creative agency tell you that people don't read websites. A truer statement is "people don't read bad w
Many people over the years have profited from using public domain information. Many of them repackage this information and sell it as their own.Where would Walt Disney, Ted Turner, Rebecca Fine and Matt Furey be without utilizing the profit potential of the public domain?I beat you’re wondering “Why did these people decide to use public domain to make their fortune?”Here are the top 4 reasons why I believe these people used works in the public domain to amass their fortune:1. You won’t have to write anyone a royalty checkYou will never have to pay any royalties to a publisher or creator of something in the public domain – this could save you thousands. You don’t need any added expenses when getting started in a business. So why not skip having to pay someone thousands of dollars to write a report for you, when you could grab the same information and resell it yourself?<
In this discussion, a site map is simply a page that lists all of your other pages (or most of them) as hyperlinks.
Site maps help people find the information or page they're after. They also help search engines crawl your entire website, while offering descriptive hyperlinks to help the engines understand your site's overall theme.
If you have a small to medium-sized website, you could link to every one of your pages. If you have a larger website, it's probably best to focus on your most important, top-level pages.
4. Write specific title tags.
Title tags can be a small change with big impact. I've worked on a lot of older sites with solid PageRank and link popularity, but weak title tags. The title tags on these sites were usually too general to be in line with any kind of search activity. So my first action would always be to rewrite the title tags, making them more descriptive and incorporating key phrases. This single adjustment can have dramatic results, especially on older websites.
On the SEO side, title tags help search engines understand what a page (and by extension a website) is all about. On the usability side, descriptive title tags help people understand what your site is about, especially when they see it listed on a search engine results page with nine other sites.
5. Cross-reference related items.
Here's an easy way to improve your usability and visibility on every page of your site. Recommend related items. At the bottom of an article, for example, you might have "Related article" followed by the keyword-rich title of a related article. About.com does this well.
On the SEO side, this increases your internal linking profile, improves the "crawlability" of your site, and helps search engines understand the theme of your site. On the usability side, this helps readers find related information, improves the "stickiness" of your site, and enhances your overall navigation scheme.
6. Unwrap your PDF files.
Search engines can index PDF files, and they will assign them some value based on their titles. But a PDF does not compete with a web page when it comes to SEO. So if you "unwrap" your PDF files by making web pages out of them, you give the search engines more information to read, understand and evaluate. As a result, your rankings will improve. You can still add a "Download PDF version" link on each page, if you want.
On the usability side, you improve the reader's experience by giving them the option of reading the page now or downloading the PDF for later. You're also eliminating the surprise of having unmarked PDF files. People expect links to go to web pages, unless they're labeled with PDF, WMV or some other application type. Don't launch someone's Acrobat program unless they're expecting it.
7. Offer descriptive content.
I hate mystery websites. You know, the ones that practically hide what they're selling, promoting or offering. You've seen these sites before. They're often 85% Flash or image-based, with the occasional snippet of text here or there. And where they do have text, they often use poetic, meaningless language that some junior copywriter labored over in hopes of a creative award.
I leave these kinds of websites without any idea of what they offer, and I leave quickly. Search engines leave the same way, without the precious data they need to evaluate the site and determine its meaning. Without descriptive content to support each of your pages, products and services, you're depriving two audiences -- potential customers and search engines.
Don't ever let a creative agency tell you that people don't read websites. A truer statement is "people don't read bad w
Have you ever wondered why candy bar fundraisers always seem so popular? It is because Americans love to eat chocolate. Billions of pounds of candy bars are consumed each year in America so why not employee Americas obsession with candy in your next fundraiser.Candy bar fundraisers can be either direct selling fundraisers or indirect selling fundraisers. You can even customize your fundraiser and employ both direct and indirect selling techniques.Direct selling candy bar fundraisers requires lots of people to help sell your candy bars. You can customize your candy wrappers to advertise your fundraiser and help promote your cause or organization. You can also reach large numbers of people because each of your volunteers can go out and make contact with all of there friends and neighbors.Indirect selling as a method of fundraising does not requires as many volunteers as direct selling
5. Cross-reference related items.
Here's an easy way to improve your usability and visibility on every page of your site. Recommend related items. At the bottom of an article, for example, you might have "Related article" followed by the keyword-rich title of a related article. About.com does this well.
On the SEO side, this increases your internal linking profile, improves the "crawlability" of your site, and helps search engines understand the theme of your site. On the usability side, this helps readers find related information, improves the "stickiness" of your site, and enhances your overall navigation scheme.
6. Unwrap your PDF files.
Search engines can index PDF files, and they will assign them some value based on their titles. But a PDF does not compete with a web page when it comes to SEO. So if you "unwrap" your PDF files by making web pages out of them, you give the search engines more information to read, understand and evaluate. As a result, your rankings will improve. You can still add a "Download PDF version" link on each page, if you want.
On the usability side, you improve the reader's experience by giving them the option of reading the page now or downloading the PDF for later. You're also eliminating the surprise of having unmarked PDF files. People expect links to go to web pages, unless they're labeled with PDF, WMV or some other application type. Don't launch someone's Acrobat program unless they're expecting it.
7. Offer descriptive content.
I hate mystery websites. You know, the ones that practically hide what they're selling, promoting or offering. You've seen these sites before. They're often 85% Flash or image-based, with the occasional snippet of text here or there. And where they do have text, they often use poetic, meaningless language that some junior copywriter labored over in hopes of a creative award.
I leave these kinds of websites without any idea of what they offer, and I leave quickly. Search engines leave the same way, without the precious data they need to evaluate the site and determine its meaning. Without descriptive content to support each of your pages, products and services, you're depriving two audiences -- potential customers and search engines.
Don't ever let a creative agency tell you that people don't read websites. A truer statement is "people don't read bad w
Email marketing plays an important role in most marketing campaigns nowadays due to its relatively cheap cost and potential for reaching millions of customers. However, we've all experienced the arrival of a new message in our inbox, only to delete it unopened after deciding it is junk. The last thing you want to do is turn off potential customers simply because you are sending out the wrong sort of mail, or sending out the right sort of mail, but to the wrong people. As such, it is worth spending some time looking around for a reliable email marketing company who will manage this for you.Before you do this it is worth establishing what you want your email marketing campaign to achieve. Will it be to retain old customers by alerting them about any promotions you are running or notifying them about new services or products you are offering, in which case you'll probably be using databases that have bee
On the usability side, you improve the reader's experience by giving them the option of reading the page now or downloading the PDF for later. You're also eliminating the surprise of having unmarked PDF files. People expect links to go to web pages, unless they're labeled with PDF, WMV or some other application type. Don't launch someone's Acrobat program unless they're expecting it.
7. Offer descriptive content.
I hate mystery websites. You know, the ones that practically hide what they're selling, promoting or offering. You've seen these sites before. They're often 85% Flash or image-based, with the occasional snippet of text here or there. And where they do have text, they often use poetic, meaningless language that some junior copywriter labored over in hopes of a creative award.
I leave these kinds of websites without any idea of what they offer, and I leave quickly. Search engines leave the same way, without the precious data they need to evaluate the site and determine its meaning. Without descriptive content to support each of your pages, products and services, you're depriving two audiences -- potential customers and search engines.
Don't ever let a creative agency tell you that people don't read websites. A truer statement is "people don't read bad websites, or irrelevant websites, or poorly organized websites." But if somebody wants what you're selling, they will read everything you offer before picking up the phone or pulling out their wallet. The question is, are you offering them anything?
The right people will read the right content 99 times out of 100. Search engines will read your content 99 times out of 100. So why not capitalize on a sure thing?
* You may republish this article online if you retain the byline and the active hyperlinks below. Copyright 2006, Brandon Cornett.
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