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Casual Articles - SEO Tunnel Vision - Signs, Symptoms and Treatments
When it comes to running a business, both online or off, much of our profits and time will be spent on our customers needs. It is in this area that a great deal of our time and profits are spent.Personally answering the phone and replying to emails, will cost you valuable time that could be spent in more profitable ways. If you offer an 800 number, every minute spent on the phone decreases the profits you generated per sale regardless of whether you are talking to those who have made a purchase or not.It goes without saying that if you have to pay someone else to provide customer service by phone or email, your profits are reduced eve
More extreme treatments are being tested, but they involve a form of electroshock therapy that's illegal in most states.
Regardless of what form of treatment one pursues, the important thing to remember is that search engine visibility is a start, not a finish. SEO can lead a horse to water, but it cannot make the horse drink. That's not to say your customers are horses … unless, of course, you're a veterinarian.
A good analogy from the "bricks-and-mortar" world would be the billboard. Just because somebody spots your billboard along the
Time management is something everybody needs. We have full working days and a lot of time is going away because of traveling and driving your car. Also reading informational books or magazines is time consuming because you can't do nothing other than read. But there are ways to use this lost time wisely.Thanks to mp3 players that are flooding the market with big storage capacity it is possible to use them also for other things than only to listen to music. The answer is audiobooks.Audiobooks are now becoming more popular by the day but there wasn't much choise in titles and bookshops didn't have a lot titles to choose from plus they a
Definition of SEO Tunnel Vision
This condition affects thousands of search engine marketers, webmasters and business owners. Fortunately, it's easy to treat. SEO tunnel vision occurs when a person focuses so much of their attention on search engine ranking that they lose site of the bigger picture of website success.
Gradually, over a period of weeks or months, victims of SEO tunnel vision forget that search engine visibility is only a beginning, not an end. In other words, they begin to treat search engine ranking as the ultimate form of online success.
If left untreated, SEO tunnel vision can lead to a drop in website conversions, a decrease in overall sales, and a lot of missed opportunities. This condition is also referred to as site blindness, hyper-search syndrome, spider vision and Google-itis.
Symptoms of SEO Tunnel Vision
SEO tunnel vision can bring a variety of symptoms, and symptoms may vary from person to person. However, there are some symptoms that occur in the majority of cases:
1. You can list your website's exact search engine position in Google and Yahoo, but you're not sure how many web-driven sales you've had this month.
2. You give keyword density a higher priority than readability.
3. You didn't notice your sales falling last quarter because you were too busy tweaking your page titles.
4. You react to customer complaints by saying things like, "Jeez, what's wrong with his algorithm?"
5. You consider your best customer to be a math-loving spider named "bot."
Treatments for SEO Tunnel Vision
If you're a company leader or business owner, the best treatment for SEO tunnel vision might be as simple as outsourcing your search engine optimization. That way, you can focus on the things that are really important to your business (like product development and customer service) and let somebody else worry about your search engine visibility.
Alternative, homeopathic treatments for SEO tunnel vision include the use of mantras (phrases repeated over and over until they become ingrained in the subconscious). One such mantra is "Search engines will never buy my products … search engines will never buy my products … search engines will never…"
More extreme treatments are being tested, but they involve a form of electroshock therapy that's illegal in most states.
Regardless of what form of treatment one pursues, the important thing to remember is that search engine visibility is a start, not a finish. SEO can lead a horse to water, but it cannot make the horse drink. That's not to say your customers are horses … unless, of course, you're a veterinarian.
A good analogy from the "bricks-and-mortar" world would be the billboard. Just because somebody spots your billboard along the r
If you have a cluttered mess of banners and multiple text ads on your site, unless it is a specified site of resources such as a recommended links section, link exchange or a topic specific portal, etc... then you are confusing your visitor.Your visitor came there for a specific reason, and if they get there and are presented with a confusing mess, you can bet they will not stick around.I know! Because I had this very same kind of site when I first started to try to sell products on-line. We all tend to do it at first. It just comes natural to do what you have learned and that is usually how to copy and paste HTML codes that affiliate
If left untreated, SEO tunnel vision can lead to a drop in website conversions, a decrease in overall sales, and a lot of missed opportunities. This condition is also referred to as site blindness, hyper-search syndrome, spider vision and Google-itis.
Symptoms of SEO Tunnel Vision
SEO tunnel vision can bring a variety of symptoms, and symptoms may vary from person to person. However, there are some symptoms that occur in the majority of cases:
1. You can list your website's exact search engine position in Google and Yahoo, but you're not sure how many web-driven sales you've had this month.
2. You give keyword density a higher priority than readability.
3. You didn't notice your sales falling last quarter because you were too busy tweaking your page titles.
4. You react to customer complaints by saying things like, "Jeez, what's wrong with his algorithm?"
5. You consider your best customer to be a math-loving spider named "bot."
Treatments for SEO Tunnel Vision
If you're a company leader or business owner, the best treatment for SEO tunnel vision might be as simple as outsourcing your search engine optimization. That way, you can focus on the things that are really important to your business (like product development and customer service) and let somebody else worry about your search engine visibility.
Alternative, homeopathic treatments for SEO tunnel vision include the use of mantras (phrases repeated over and over until they become ingrained in the subconscious). One such mantra is "Search engines will never buy my products … search engines will never buy my products … search engines will never…"
More extreme treatments are being tested, but they involve a form of electroshock therapy that's illegal in most states.
Regardless of what form of treatment one pursues, the important thing to remember is that search engine visibility is a start, not a finish. SEO can lead a horse to water, but it cannot make the horse drink. That's not to say your customers are horses … unless, of course, you're a veterinarian.
A good analogy from the "bricks-and-mortar" world would be the billboard. Just because somebody spots your billboard along the
When was the last time you thought about the words your business uses to describe itself and what it does? In the rush of market pressures and getting things done, it's easy to forget that we establish our unique value (and values) in relationship with those who happen upon our web sites, brochures, articles, papers, and sales literature.We aren't using words merely to make nice sounds. We're establishing dialogue with the people we are best equipped to serve. Once we've identified those people and understand how to express our unique value from their perspective, we have to consider the value words we want to use to create openings for enga
2. You give keyword density a higher priority than readability.
3. You didn't notice your sales falling last quarter because you were too busy tweaking your page titles.
4. You react to customer complaints by saying things like, "Jeez, what's wrong with his algorithm?"
5. You consider your best customer to be a math-loving spider named "bot."
Treatments for SEO Tunnel Vision
If you're a company leader or business owner, the best treatment for SEO tunnel vision might be as simple as outsourcing your search engine optimization. That way, you can focus on the things that are really important to your business (like product development and customer service) and let somebody else worry about your search engine visibility.
Alternative, homeopathic treatments for SEO tunnel vision include the use of mantras (phrases repeated over and over until they become ingrained in the subconscious). One such mantra is "Search engines will never buy my products … search engines will never buy my products … search engines will never…"
More extreme treatments are being tested, but they involve a form of electroshock therapy that's illegal in most states.
Regardless of what form of treatment one pursues, the important thing to remember is that search engine visibility is a start, not a finish. SEO can lead a horse to water, but it cannot make the horse drink. That's not to say your customers are horses … unless, of course, you're a veterinarian.
A good analogy from the "bricks-and-mortar" world would be the billboard. Just because somebody spots your billboard along the
If you have ever considered becoming a Notary Public, there are a few things that you will need to do prior to being sworn in for service. Many of the specific details pertaining to becoming a Notary Public have to do with your location. Not all notaries are required to take the same tests or pay the same fees. Governing laws in your area and the type of services that you wish to offer to the public will determine the details. Here is a list of steps you can expect to take when becoming a California Notary. Step One: Determine Eligibility To become a California Notary, you must be at least 18 years old. Th
Alternative, homeopathic treatments for SEO tunnel vision include the use of mantras (phrases repeated over and over until they become ingrained in the subconscious). One such mantra is "Search engines will never buy my products … search engines will never buy my products … search engines will never…"
More extreme treatments are being tested, but they involve a form of electroshock therapy that's illegal in most states.
Regardless of what form of treatment one pursues, the important thing to remember is that search engine visibility is a start, not a finish. SEO can lead a horse to water, but it cannot make the horse drink. That's not to say your customers are horses … unless, of course, you're a veterinarian.
A good analogy from the "bricks-and-mortar" world would be the billboard. Just because somebody spots your billboard along the
List Building is a crazy thing – and you should know by now that the money is in the list. To make big money online, you really need a list. You need to have people whom you can mail on a regular basis and remind them of your service or offering. You must be able to get in contact with people who want to buy your products but aren’t ready when they go to your web site the first time.They may be ready to buy in a month, but if they cannot remember your web site URL at that time, they will probably buy from somewhere else. But if you mail them twice a week and develop a relationship with them, they might buy from you when they are ready to
More extreme treatments are being tested, but they involve a form of electroshock therapy that's illegal in most states.
Regardless of what form of treatment one pursues, the important thing to remember is that search engine visibility is a start, not a finish. SEO can lead a horse to water, but it cannot make the horse drink. That's not to say your customers are horses … unless, of course, you're a veterinarian.
A good analogy from the "bricks-and-mortar" world would be the billboard. Just because somebody spots your billboard along the road does not mean they will follow the arrows, enter the store, determine that your product or service is superior to others, and sign on as your newest customer. That's too much ask of a billboard, unless you're the last gas station for 70 miles.
To truly recover from SEO tunnel vision, one must come to the realization that search engine visibility alone will not lead to business success.
Diagnosing SEO Tunnel Vision
Unfortunately, the very nature of SEO tunnel vision makes self-diagnosis impossible. So how do you know if you have this condition? Several ways. First, you can seek the counseling of a trusted Internet marketing consultant. These professionals have a keen ability to spot SEO tunnel vision.
You might also use the Platonic method, which involves asking yourself a series of questions to uncover the truth that's buried inside you. For example: Do I spend more time checking my website rankings or improving my product / service? Have I invested time and effort to improve the reader's experience upon reaching my site, or do my efforts end with the search engines?
Perhaps the best way to diagnose yourself is to take a healthy dose of Web Reality* (no prescription necessary). A dose of Web Reality might include comparing the number of people who find your website to the number of people who respond to it. Yes, the good old conversion rate. You might also check your website analytics program to see what the bounce rate is for people entering your site through search engines. These are just two examples of Web Reality.
Conclusion
If you think you might be suffering from SEO tunnel vision, don't be ashamed to ask for help. You should also remember that you're not alone, as the condition affects thousands of web marketers and business owners. The important thing is to take action. Otherwise, SEO tunnel vision will hurt your business and limit your overall success.
* Caution: If you experience dizziness, nausea or depression, you should immediately stop giving yourself doses of Web Reality. If you suffer from hypertension or other stress-related ailments, you should consult your physician before administering Web Reality.
** You may republish this article if you retain the active hyperlinks below.
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