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Casual Articles - The Personality of an Event Venue
When a manufacturer does that occasional bit of bottom-line soul searching, the most fundamental determination to consider is which parts, products, customers, projects, and/or jobs are profitable. To this end, Activity-Based Costing (ABC) is used to identify, assign costs to, and report on manufacturing operations. To a large degree, ABC is a more accurate cost management system than standard cost accounting in that it is able to identify places where the manufacturing process can be made more effective, essentially by determining the “true cost” of producing a pr
• Ensure structure exists to support the offering
It’s vital to deliver on what you promise. Managing an event facility is time consuming. Having the proper support systems in place, and automating as much as possible, eases the operational side of venue management. Administrative details to firm up before attracting an audience include:
• Determining pricing for all audiences and types of functions (day vs. night, poster session vs. lecture series, corporate vs. non-profit, full facility use vs. partial, etc.)
• Creating catering packages
• Identifying additional elements, such as security, staffing and parking
• Building a comprehensive sales kit and contract
• Selecting venue management scheduling technology
• Deciding whether to keep A/V technical staffing in-house, or to outsource it
Great branding isn’
Blank business cards can be a valuable asset to any business or individual. Even though most companies order their business cards from a card company that also prints them, it can also be very beneficial to order a supply of blank business cards for your use. Blank business cards can be customized to suit most any situation.These blank business cards are a great way to customize cards when need be. If you think about it, why would you want to use the same business cards for every situation or for everyone one of your clients? If you have blank business cards on hand,
A successful event venue has a defined “personality” and ably addresses a need or void within its space. A branding process is vital, especially when establishing new conference space. This article addresses five steps to creating an identity and securing an audience for an event venue.
• Create a visually appealing brand
What a conference center communicates through its outbound materials helps define the experience attendees’ will have. For instance, is the space better for interactive meetings or educational symposia? Does the facility have more appeal to corporate executives or to customer service staff? Will attendees be treated to a plush experience?
Don’t forget the power of the Web to communicate a venue’s “vibe” as well. A custom-built website allows event planners to learn about the facility and its configuration options. A great website is a key marketing tool, with the ability to provide updated facility news, including floor plans and photographs, and interactive tours of the facility.
• Identify the audience
The best meeting space matches its attendees’ needs perfectly. To get to that point, a venue must identify primary users of the space. If the key audience is IT professionals, the venue should have the latest technology: wireless hot spots, great A/V and more. If the audience leans toward scientific groups, ensure the conference center has breakout rooms, poster presentation areas and lecture-style auditorium.
• Illustrate value to prospective audiences
Technology, design, flexibility – a great conference center offers many things to many people. As with any investment, showing a positive return is important. Does the technology inside a venue meet the needs of the most demanding presenter. With so much competition for events business, building great technology and design into a conference space and delivering a positive work environment to attendees is vital for “state-of-the-art” venues.
• Communicate an identity
Having a great facility and attracting qualified meetings to it are not necessarily linked. Event planners have an array of tools to identify meeting space that fits their specific criteria. With the Web, industry publications, trade shows, advertising and direct marketing, there are many ways to find a facility and many ways to market one.
Using a multi-pronged approach of direct marketing, public relations and advertising, an event venue can saturate key audiences with news before and after a facility has opened.
Marketing initiatives to communicate a brand include:
• Conducting “hardhat” facility tours during its construction phase to build pre-opening interest.
• Building a direct marketing database.
• Creating partnerships to add to the richness of the venue’s offering and to create a referral source community for the facility, by targeting collaborating with continuing education programs, hotels, travel agencies, destination management companies and exhibition companies.
• Participating in meeting industry trade shows.
• Hosting charity events and industry association events, especially those that attract potential users of the space.
Public relations initiatives target meetings publications by securing venue listings and placing news in industry association publications, such as Meeting Planner International’s Meetings.
• Ensure structure exists to support the offering
It’s vital to deliver on what you promise. Managing an event facility is time consuming. Having the proper support systems in place, and automating as much as possible, eases the operational side of venue management. Administrative details to firm up before attracting an audience include:
• Determining pricing for all audiences and types of functions (day vs. night, poster session vs. lecture series, corporate vs. non-profit, full facility use vs. partial, etc.)
• Creating catering packages
• Identifying additional elements, such as security, staffing and parking
• Building a comprehensive sales kit and contract
• Selecting venue management scheduling technology
• Deciding whether to keep A/V technical staffing in-house, or to outsource it
Great branding isn’
There were over 12,000 individuals from all over the place pre-registered for the conference. The hotel was packed like I haven't seen it since 1999.On the first floor of the Hilton on 6th Avenue there is a bar with a huge seating area of tables and curved couches. It doesn't open until 5-6 in the evening, during the day people use it as a place to sit while they are waiting for something or just killing time. There are always 2-3 tables in use.During Ad:Tech every seat was taken - attendees comparing notes and connecting with their contemporaries to discuss i
Don’t forget the power of the Web to communicate a venue’s “vibe” as well. A custom-built website allows event planners to learn about the facility and its configuration options. A great website is a key marketing tool, with the ability to provide updated facility news, including floor plans and photographs, and interactive tours of the facility.
• Identify the audience
The best meeting space matches its attendees’ needs perfectly. To get to that point, a venue must identify primary users of the space. If the key audience is IT professionals, the venue should have the latest technology: wireless hot spots, great A/V and more. If the audience leans toward scientific groups, ensure the conference center has breakout rooms, poster presentation areas and lecture-style auditorium.
• Illustrate value to prospective audiences
Technology, design, flexibility – a great conference center offers many things to many people. As with any investment, showing a positive return is important. Does the technology inside a venue meet the needs of the most demanding presenter. With so much competition for events business, building great technology and design into a conference space and delivering a positive work environment to attendees is vital for “state-of-the-art” venues.
• Communicate an identity
Having a great facility and attracting qualified meetings to it are not necessarily linked. Event planners have an array of tools to identify meeting space that fits their specific criteria. With the Web, industry publications, trade shows, advertising and direct marketing, there are many ways to find a facility and many ways to market one.
Using a multi-pronged approach of direct marketing, public relations and advertising, an event venue can saturate key audiences with news before and after a facility has opened.
Marketing initiatives to communicate a brand include:
• Conducting “hardhat” facility tours during its construction phase to build pre-opening interest.
• Building a direct marketing database.
• Creating partnerships to add to the richness of the venue’s offering and to create a referral source community for the facility, by targeting collaborating with continuing education programs, hotels, travel agencies, destination management companies and exhibition companies.
• Participating in meeting industry trade shows.
• Hosting charity events and industry association events, especially those that attract potential users of the space.
Public relations initiatives target meetings publications by securing venue listings and placing news in industry association publications, such as Meeting Planner International’s Meetings.
• Ensure structure exists to support the offering
It’s vital to deliver on what you promise. Managing an event facility is time consuming. Having the proper support systems in place, and automating as much as possible, eases the operational side of venue management. Administrative details to firm up before attracting an audience include:
• Determining pricing for all audiences and types of functions (day vs. night, poster session vs. lecture series, corporate vs. non-profit, full facility use vs. partial, etc.)
• Creating catering packages
• Identifying additional elements, such as security, staffing and parking
• Building a comprehensive sales kit and contract
• Selecting venue management scheduling technology
• Deciding whether to keep A/V technical staffing in-house, or to outsource it
Great branding isn’
In all forms of business, and even hobbies, the people who have been involved in a particular activity for awhile will start to use different slang terms. When someone new comes along these slang terms can be very confusing. As all businesses depend on customers, you need to be careful and educate yourself on these terms so you don’t lose any sales.It recently came to my attention that online marketing has more than its share of slang for the newbie to learn. Since marketing is all about getting and keeping customers, I could see that seasoned online marketers may
• Communicate an identity
Having a great facility and attracting qualified meetings to it are not necessarily linked. Event planners have an array of tools to identify meeting space that fits their specific criteria. With the Web, industry publications, trade shows, advertising and direct marketing, there are many ways to find a facility and many ways to market one.
Using a multi-pronged approach of direct marketing, public relations and advertising, an event venue can saturate key audiences with news before and after a facility has opened.
Marketing initiatives to communicate a brand include:
• Conducting “hardhat” facility tours during its construction phase to build pre-opening interest.
• Building a direct marketing database.
• Creating partnerships to add to the richness of the venue’s offering and to create a referral source community for the facility, by targeting collaborating with continuing education programs, hotels, travel agencies, destination management companies and exhibition companies.
• Participating in meeting industry trade shows.
• Hosting charity events and industry association events, especially those that attract potential users of the space.
Public relations initiatives target meetings publications by securing venue listings and placing news in industry association publications, such as Meeting Planner International’s Meetings.
• Ensure structure exists to support the offering
It’s vital to deliver on what you promise. Managing an event facility is time consuming. Having the proper support systems in place, and automating as much as possible, eases the operational side of venue management. Administrative details to firm up before attracting an audience include:
• Determining pricing for all audiences and types of functions (day vs. night, poster session vs. lecture series, corporate vs. non-profit, full facility use vs. partial, etc.)
• Creating catering packages
• Identifying additional elements, such as security, staffing and parking
• Building a comprehensive sales kit and contract
• Selecting venue management scheduling technology
• Deciding whether to keep A/V technical staffing in-house, or to outsource it
Great branding isn’
Are you or someone you know techno-phobic? Do you have a customer base who is still relies on an old fashioned pen and paper to record appointments, dates, times, places and people? Help you’re average “Joe customer,” yourself or your loved ones to a custom calendar. Conveniently record everything from all your children’s school activities, sporting events, doctor’s appointments, etc. How about keeping track of all your important meetings, lunches, dates, and times? A calendar print is just the way to go.Having the capability to organize and manage a hectic lifestyle
Marketing initiatives to communicate a brand include:
• Conducting “hardhat” facility tours during its construction phase to build pre-opening interest.
• Building a direct marketing database.
• Creating partnerships to add to the richness of the venue’s offering and to create a referral source community for the facility, by targeting collaborating with continuing education programs, hotels, travel agencies, destination management companies and exhibition companies.
• Participating in meeting industry trade shows.
• Hosting charity events and industry association events, especially those that attract potential users of the space.
Public relations initiatives target meetings publications by securing venue listings and placing news in industry association publications, such as Meeting Planner International’s Meetings.
• Ensure structure exists to support the offering
It’s vital to deliver on what you promise. Managing an event facility is time consuming. Having the proper support systems in place, and automating as much as possible, eases the operational side of venue management. Administrative details to firm up before attracting an audience include:
• Determining pricing for all audiences and types of functions (day vs. night, poster session vs. lecture series, corporate vs. non-profit, full facility use vs. partial, etc.)
• Creating catering packages
• Identifying additional elements, such as security, staffing and parking
• Building a comprehensive sales kit and contract
• Selecting venue management scheduling technology
• Deciding whether to keep A/V technical staffing in-house, or to outsource it
Great branding isn’
Does this scenario sound familiar? Your print shop went two days beyond the promised delivery date of your promotional materials. Your freight forwarder did not deliver before the weekend but showed up on the following Monday. Your assistant and the mail room person both called in sick for the next few days. You are now 5 days behind on a crucial 6,000-piece mailing to your distributors. The mailing included an invitation to your company’s special events at the upcoming trade show that is costing your company thousands of dollars. With our manual mail processing system, how
• Ensure structure exists to support the offering
It’s vital to deliver on what you promise. Managing an event facility is time consuming. Having the proper support systems in place, and automating as much as possible, eases the operational side of venue management. Administrative details to firm up before attracting an audience include:
• Determining pricing for all audiences and types of functions (day vs. night, poster session vs. lecture series, corporate vs. non-profit, full facility use vs. partial, etc.)
• Creating catering packages
• Identifying additional elements, such as security, staffing and parking
• Building a comprehensive sales kit and contract
• Selecting venue management scheduling technology
• Deciding whether to keep A/V technical staffing in-house, or to outsource it
Great branding isn’t the only strategy that makes an event venue work, but it certainly helps create an individual personality to drive success.
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