I didn’t know anything about Search Engine Optimization back then, and I didn’t care. I joyfully made Flash screens, drop down menus and entire web sites composed chiefly of .gifs. When the database manager suggested creating dynamically generated web pages, I thought, how cool. I pursued any new technology that hit the airwaves. If the sites were pretty, my customers were happy and so was I. Of course, occasionally they would call to complain that they were no where to be found in the search engines. Search engines were mysterious I reasoned, and I threw a few more meta tags into the HTML. I did not know then that we were creating hurdles for the search engines with our heavy reliance on graphics.

Many years later, I have realized the error of my ways. Here is my attempt at restitution. For your benefit, here is a list of things I have learned:

1. Flash is pretty, but search engines hate it. This is especially true if it’s a splash screen or a doorway page.

2. There is no good reason for Frames. Search engines can’t index them properly and they don’t add any value to your site. Everything that can be accomplished with frames can be accomplished with style sheets or tables.

3. Do not embed your important content in the graphics. Graphic artist like graphics because they have more control over things like the font and color. However, search engines index content not graphics.

4. Dynamically generated pages are a problem. This maybe a little bit more complicated of a problem because there are some very good reasons to use them (such as having a content management system). The problem is that if there are too many parameters, the search engines may not index those pages. Many dynamically generated pages also issue session ids. These also create problems. Talk to your database manager to work on simplifying the system as much as possible. Be
   Customer Satisfaction Attorney Says Consumer Products Come With An Invisible Warranty!
   Something about the video guy set off my internal alarm.I got the feeling he wasn’t quite on the up and up; you couldn’t count on him to do his job well.Still, his is one of the few outfits that can transfer video from a European to an American format, and I wanted this tape I own to work on my playback machines.He called, said it was ready, and I
   ing about Search Engine Optimization back then, and I didn’t care. I joyfully made Flash screens, drop down menus and entire web sites composed chiefly of .gifs. When the database manager suggested creating dynamically generated web pages, I thought, how cool. I pursued any new technology that hit the airwaves. If the sites were pretty, my customers were happy and so was I. Of course, occasionally they would call to complain that they were no where to be found in the search engines. Search engines were mysterious I reasoned, and I threw a few more meta tags into the HTML. I did not know then that we were creating hurdles for the search engines with our heavy reliance on graphics.

   Many years later, I have realized the error of my ways. Here is my attempt at restitution. For your benefit, here is a list of things I have learned:

   1. Flash is pretty, but search engines hate it. This is especially true if it’s a splash screen or a doorway page.

   2. There is no good reason for Frames. Search engines can’t index them properly and they don’t add any value to your site. Everything that can be accomplished with frames can be accomplished with style sheets or tables.

   3. Do not embed your important content in the graphics. Graphic artist like graphics because they have more control over things like the font and color. However, search engines index content not graphics.

   4. Dynamically generated pages are a problem. This maybe a little bit more complicated of a problem because there are some very good reasons to use them (such as having a content management system). The problem is that if there are too many parameters, the search engines may not index those pages. Many dynamically generated pages also issue session ids. These also create problems. Talk to your database manager to work on simplifying the system as much as possible. B
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      search engines. Search engines were mysterious I reasoned, and I threw a few more meta tags into the HTML. I did not know then that we were creating hurdles for the search engines with our heavy reliance on graphics.

      Many years later, I have realized the error of my ways. Here is my attempt at restitution. For your benefit, here is a list of things I have learned:

      1. Flash is pretty, but search engines hate it. This is especially true if it’s a splash screen or a doorway page.

      2. There is no good reason for Frames. Search engines can’t index them properly and they don’t add any value to your site. Everything that can be accomplished with frames can be accomplished with style sheets or tables.

      3. Do not embed your important content in the graphics. Graphic artist like graphics because they have more control over things like the font and color. However, search engines index content not graphics.

      4. Dynamically generated pages are a problem. This maybe a little bit more complicated of a problem because there are some very good reasons to use them (such as having a content management system). The problem is that if there are too many parameters, the search engines may not index those pages. Many dynamically generated pages also issue session ids. These also create problems. Talk to your database manager to work on simplifying the system as much as possible. B
         Internet Marketing for Small Business - How Can I Make More Sales
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      5. There is no good reason for Frames. Search engines can’t index them properly and they don’t add any value to your site. Everything that can be accomplished with frames can be accomplished with style sheets or tables.

      6. Do not embed your important content in the graphics. Graphic artist like graphics because they have more control over things like the font and color. However, search engines index content not graphics.

      7. Dynamically generated pages are a problem. This maybe a little bit more complicated of a problem because there are some very good reasons to use them (such as having a content management system). The problem is that if there are too many parameters, the search engines may not index those pages. Many dynamically generated pages also issue session ids. These also create problems. Talk to your database manager to work on simplifying the system as much as possible. B
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      8. Dynamically generated pages are a problem. This maybe a little bit more complicated of a problem because there are some very good reasons to use them (such as having a content management system). The problem is that if there are too many parameters, the search engines may not index those pages. Many dynamically generated pages also issue session ids. These also create problems. Talk to your database manager to work on simplifying the system as much as possible. Better yet, explore transforming your site to static HTML.

      Sometimes I think graphic artist and SEO consultants are natural born enemies. The aesthetic priorities of the graphic artist are often at odds with the more practical concerns of the SEO consultant. Why have I sided with the dreary SEO people? At the end of the day, you can have a great looking web site, but if no one visits it, what does it matter? What search engines need are a simple, well organized site and text. In other words, search engines like content. It turns out my co-worker was right all along. Content is King after all.