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Casual Articles - 3 Important Elements of SEO, 4 That are Absolutely Essential
A Small Business Is Bought and SoldIS THERE A SMALL-BUSINESS OWNER who has never considered selling his business? Probably not. Is there an individual with some money, talent, or an urge for independence (often only the last) who hasn't thought about owning his own business?The number of small businesses actually bought and sold, however, represents only a small fraction of those who have felt these urges. To many people, the desire to buy or sell is only a passing thought. Others find various ways to solve their problems or satisfy their ambitions. But s
These are pretty extreme examples but there are other things that can prevent spiders from indexing your pages. These things are improper navigation links, unintentional blocking using meta tags or the robots.txt file, too many parameters in your dynamic pages, etc. Bottom line is that you need to identify and correct any such spidering issues if you want your site to perform.
Keyword Research
Too much can't be said about the need for good quality keyword research. This is the starting point and if you get off track here, you'll find yourself
Traffic to websites is like oxygen to humans. Without it, we die, and without generating traffic, websites die a horrible death too. If you've ever done any Search Engine Optimization (otherwise known as SEO), you're probably just as tired as I am of the constant battle of wits between "us", and "them" (the big 3 search engines - Google, Yahoo and MSN).The ever-changing rules of the game mean that SEO is a continuous cycle of updates to the search engine ranking algorithms followed by a surge of investigation, testing and tweaking by the clever SEO "gurus" on th
Quality Content
Let's not confuse this with lots of content. Filling your website with content is a great idea, but its not about the volume of the content but the quality of the it. People get caught up in adding pages and pages of content and end up with lots of pages of useless or repetitive junk. When adding content to your website here are a few questions you need to ask yourself:
- Will my current visitors/clients/customers find this information useful?
- Will new visitors find this information helpful?
- Is the content something that others would want to bookmark, link to and/or share with others?
If you can't answer yes to at least one of those questions then you're adding content for all the wrong reasons and its simply not anything worth having on your site. Think of your visitor and the overall value your content is providing them first.
Of course, once you've got great content on the site, it doesn't hurt to optimize it for keywords!
Title Tags
We signed a new client recently that came to us and didn't have any title tags on their pages. I've seen many content management systems in my day and the worst I've ever come across is those that duplicate the company name in the content across all the pages, but never have I seen one that wasn't even programmed to do that. This wasn't just a blank title tag (< title >< /title >), there was nothing here at all.
Can we all agree that awareness of the importance of the title tag is a minimum requirement to be considered a web professional?
Look, the title tag isn't just important for SEO, its important period. But for SEO, heck, this is what the search engines display as the clickable link in the search results. No title means there is nothing to click.
OK, but you also should optimize your title. Use your keywords. Unless you're a well-branded and well-known name, keep your business name out of (or at least at the end of) your title. Using your keywords in the title will not only help you rank well but it will also improve your click through rate. If you were searching for belts, which of the following would you click first?
Suzies Clothing Boutique
Belts: Brand Name and Custom Designed Belts for Business and Fun
The second one. Sure if searchers don't find what they wanted int he first then they might go back and click into the first site, but why take that chance. Get the first click by using keywords in your title.
Spiderability
Technological barriers can prevent your site from being adequately spidered by the search engines. If that's you then you can forget about getting any good rankings. Another client we recently signed has some severe spiderability issues. Let's say their domain name is http://www.domain.com. That's all well and good, but when you click any link the domain changes: https://www.domain.com:1234.
There are two problems there. First the obvious, :1234 is added onto the end of the domain. This is the same as sending the visitor to an entirely different site. The other issue has the same result, the http changes to https. While the secure https is the default for the entire site.
These are pretty extreme examples but there are other things that can prevent spiders from indexing your pages. These things are improper navigation links, unintentional blocking using meta tags or the robots.txt file, too many parameters in your dynamic pages, etc. Bottom line is that you need to identify and correct any such spidering issues if you want your site to perform.
Keyword Research
Too much can't be said about the need for good quality keyword research. This is the starting point and if you get off track here, you'll find yourself w
In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility.1. Celebrate the Wacky World Holidays with your Clients and/or Customers.Did you know that August 17 is Number 2 pencil day? Send your clients Number 2 pencils with your name and logo embossed on the pencils. What about Homemade Pudding Day on September 19? Send your clients and cust
If you can't answer yes to at least one of those questions then you're adding content for all the wrong reasons and its simply not anything worth having on your site. Think of your visitor and the overall value your content is providing them first.
Of course, once you've got great content on the site, it doesn't hurt to optimize it for keywords!
Title Tags
We signed a new client recently that came to us and didn't have any title tags on their pages. I've seen many content management systems in my day and the worst I've ever come across is those that duplicate the company name in the content across all the pages, but never have I seen one that wasn't even programmed to do that. This wasn't just a blank title tag (< title >< /title >), there was nothing here at all.
Can we all agree that awareness of the importance of the title tag is a minimum requirement to be considered a web professional?
Look, the title tag isn't just important for SEO, its important period. But for SEO, heck, this is what the search engines display as the clickable link in the search results. No title means there is nothing to click.
OK, but you also should optimize your title. Use your keywords. Unless you're a well-branded and well-known name, keep your business name out of (or at least at the end of) your title. Using your keywords in the title will not only help you rank well but it will also improve your click through rate. If you were searching for belts, which of the following would you click first?
Suzies Clothing Boutique
Belts: Brand Name and Custom Designed Belts for Business and Fun
The second one. Sure if searchers don't find what they wanted int he first then they might go back and click into the first site, but why take that chance. Get the first click by using keywords in your title.
Spiderability
Technological barriers can prevent your site from being adequately spidered by the search engines. If that's you then you can forget about getting any good rankings. Another client we recently signed has some severe spiderability issues. Let's say their domain name is http://www.domain.com. That's all well and good, but when you click any link the domain changes: https://www.domain.com:1234.
There are two problems there. First the obvious, :1234 is added onto the end of the domain. This is the same as sending the visitor to an entirely different site. The other issue has the same result, the http changes to https. While the secure https is the default for the entire site.
These are pretty extreme examples but there are other things that can prevent spiders from indexing your pages. These things are improper navigation links, unintentional blocking using meta tags or the robots.txt file, too many parameters in your dynamic pages, etc. Bottom line is that you need to identify and correct any such spidering issues if you want your site to perform.
Keyword Research
Too much can't be said about the need for good quality keyword research. This is the starting point and if you get off track here, you'll find yourself
Business runs at a fast pace. You need to consider ways in which you can comfortably slow down. Because slowing down is good for you and ultimately your business performance too...You work better when your pace is slower. It gives you the time to invest in others; in yourself. And it doesn't mean you are underperforming - on the contrary, there are many ways you will be better at what you do.After all what are deadlines really? How many things in life can survive if you leave them till the next day. The answer, of course, is mostitle tag (< title >< /title >), there was nothing here at all.
Can we all agree that awareness of the importance of the title tag is a minimum requirement to be considered a web professional?
Look, the title tag isn't just important for SEO, its important period. But for SEO, heck, this is what the search engines display as the clickable link in the search results. No title means there is nothing to click.
OK, but you also should optimize your title. Use your keywords. Unless you're a well-branded and well-known name, keep your business name out of (or at least at the end of) your title. Using your keywords in the title will not only help you rank well but it will also improve your click through rate. If you were searching for belts, which of the following would you click first?
Suzies Clothing Boutique
Belts: Brand Name and Custom Designed Belts for Business and Fun
The second one. Sure if searchers don't find what they wanted int he first then they might go back and click into the first site, but why take that chance. Get the first click by using keywords in your title.
Spiderability
Technological barriers can prevent your site from being adequately spidered by the search engines. If that's you then you can forget about getting any good rankings. Another client we recently signed has some severe spiderability issues. Let's say their domain name is http://www.domain.com. That's all well and good, but when you click any link the domain changes: https://www.domain.com:1234.
There are two problems there. First the obvious, :1234 is added onto the end of the domain. This is the same as sending the visitor to an entirely different site. The other issue has the same result, the http changes to https. While the secure https is the default for the entire site.
These are pretty extreme examples but there are other things that can prevent spiders from indexing your pages. These things are improper navigation links, unintentional blocking using meta tags or the robots.txt file, too many parameters in your dynamic pages, etc. Bottom line is that you need to identify and correct any such spidering issues if you want your site to perform.
Keyword Research
Too much can't be said about the need for good quality keyword research. This is the starting point and if you get off track here, you'll find yourself
Achieve Massive Profits and Low Overheads with RISK FREE program.Whether you're looking for a spare time business or full time work at home program, it all begins by taking the first step.Global Cash Flow Network (GCFN) turnkey business approach helps to virtually eliminates the risk that a traditional business would normally provide.Do you know that over 95% of businesses fail? And do you know the number one reason for failure is "lack of training and support"?GCFN program has been created the way it is - assigning each student with an adve
Belts: Brand Name and Custom Designed Belts for Business and Fun
The second one. Sure if searchers don't find what they wanted int he first then they might go back and click into the first site, but why take that chance. Get the first click by using keywords in your title.
Spiderability
Technological barriers can prevent your site from being adequately spidered by the search engines. If that's you then you can forget about getting any good rankings. Another client we recently signed has some severe spiderability issues. Let's say their domain name is http://www.domain.com. That's all well and good, but when you click any link the domain changes: https://www.domain.com:1234.
There are two problems there. First the obvious, :1234 is added onto the end of the domain. This is the same as sending the visitor to an entirely different site. The other issue has the same result, the http changes to https. While the secure https is the default for the entire site.
These are pretty extreme examples but there are other things that can prevent spiders from indexing your pages. These things are improper navigation links, unintentional blocking using meta tags or the robots.txt file, too many parameters in your dynamic pages, etc. Bottom line is that you need to identify and correct any such spidering issues if you want your site to perform.
Keyword Research
Too much can't be said about the need for good quality keyword research. This is the starting point and if you get off track here, you'll find yourself
Today in the consumer's world, they are continually bombarded with marketing ploys. Products in every room of their house continue to broadcast their message to their audience. I haven't even mentioned TV yet. If we are going to be heard, seen and felt, as a potential rival to what is already offered, we must definitely stand out. Be a Professional. Dress, walk, listen and talk professionally. Stand out from the crowd with supreme customer service. Focus on the little things.If you say you are going to do something, do it on time. Don't forget to watch your pers
These are pretty extreme examples but there are other things that can prevent spiders from indexing your pages. These things are improper navigation links, unintentional blocking using meta tags or the robots.txt file, too many parameters in your dynamic pages, etc. Bottom line is that you need to identify and correct any such spidering issues if you want your site to perform.
Keyword Research
Too much can't be said about the need for good quality keyword research. This is the starting point and if you get off track here, you'll find yourself way off base later having lost time and money in significant proportions. Don't neglect keyword research. Do it as thoroughly and comprehensively as possible.
You may not be able to do full keyword optimization into every page, or target every relevant keyword for your site, but taking the time and energy to paying attention to the issues above will go a long way towards developing a search engine friendly website.
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