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Casual Articles - Choosing an SEO Expert? The IR Litmus Test, Part I
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience.That's why you need to create a list of your 10 Most Important Business Principles (MIBP). Without them, your marketing efforts will be too diffuse to really grab the attention of your intended ideal clients.Your 10 Most Important Business Principles inform, expand, and provide clarity
A true SEO expert understands the fundamentals of information retrieval.
This includes document indexing, linguistics, and a strong knowledge of linear algebra, including stochastic matrices, vector space theory, latent semantic analysis, and singular value decomposition. This is the key knowledge that is necessary to understand how the search engines view your client's website, how that information will be received, and what needs to be done to increase their ranking.
Unfortunately, this knowledge, which does take a considerable amount
Satellite TV has exploded on the scene during the last decade, providing expanded channel offerings and new technologies that were not previously available from regular television. When the "mini-dishes" were developed and the satellites put in place by Dish Network and Direct TV, satellite TV became available to almost everyone. Now, more than 23 million households subscribe to satellite TV with thousands more joining all the time.The major players in satellite TV have moved some or all of their operations online, prompted both by the cost-effectiven
This class of search engine optimizers developed their tactics and portfolios during SEO's infancy. Low competition, low saturation, and with relatively under-developed search engines. Remember when all it took to get a client to the top of the search engines was to edit the Meta tags?
Not that current tactics are all that more complex. Title tags, focused content, keyword placement, RSS feeds, link exchanges, and blogs are all in the current expert's repertoire. Not exactly brain surgery.
This haphazard success is soon going to evaporate though, as competition increases, more companies continue to migrate online, and the search engines refine their indexing and relevancy algorithms.
So, why are many SEO experts not as qualified as they purport to be?
The answer lies in the skill sets of the individuals who are becoming search engine optimizers. Up until now, the bulk of the search engine optimization profession recruited from the ranks of HTML developers. It actually makes complete sense if we look at the minimum skills necessary to optimize a website, and the state of the HTML development industry during the rise of the SEO industry.
HTML developers were the ideal candidates to quickly move into the profession because they already possessed the minimal skills necessary to go behind the website and edit the HTML. I think we can safely assume that to perform the current SEO, the expert needs to have a decent knowledge of web development. Although learning a markup language such as HTML is not that difficult, it would be a significant roadblock to any newcomer who wanted to enter the field. The common lay person, or nuclear physicist for that matter, would be forced to first learn remedial coding skills.
Additionally, when the internet bubble burst (along with the web developers high paying salaries) no other group was better positioned to identify the new lucrative opportunities that SEO offered. A huge population of domestic developers found themselves out of work and being undercut by cheap overseas labor. Its not surprising that they were able to segue their current knowledge into offering higher-value services that would position clients more effectively to their consumers.
The problem is that 95% of these experts have no real idea how the search engines index web pages, or determine relevancy. They are simply recycling the formulas of previous SEO success, and following the latest trial and error trends that someone in the chatroom 'swears by'. Continually implementing and testing, without any underlying comprehension of the science they are up against. Its like someone without a bio-related degree trying to recreate evolutionary studies after reading a paper on Darwinism. Its absurd. They are completely flying blind.
A true SEO expert understands the fundamentals of information retrieval.
This includes document indexing, linguistics, and a strong knowledge of linear algebra, including stochastic matrices, vector space theory, latent semantic analysis, and singular value decomposition. This is the key knowledge that is necessary to understand how the search engines view your client's website, how that information will be received, and what needs to be done to increase their ranking.
Unfortunately, this knowledge, which does take a considerable amount
Most people will agree that no matter how many times you have been through it an interview is a very stressful situation. Probably the biggest unknown is what questions will the interviewer be asking, and how should you best answer them. There are some right and wrong answers to give to these questions.For starters, the questions that will determine the basic skill needed for the job are typically not the ones that determine who gets the offer. They simply are covering basic job responsibilities and requirements. Most applicants will have these covere
This haphazard success is soon going to evaporate though, as competition increases, more companies continue to migrate online, and the search engines refine their indexing and relevancy algorithms.
So, why are many SEO experts not as qualified as they purport to be?
The answer lies in the skill sets of the individuals who are becoming search engine optimizers. Up until now, the bulk of the search engine optimization profession recruited from the ranks of HTML developers. It actually makes complete sense if we look at the minimum skills necessary to optimize a website, and the state of the HTML development industry during the rise of the SEO industry.
HTML developers were the ideal candidates to quickly move into the profession because they already possessed the minimal skills necessary to go behind the website and edit the HTML. I think we can safely assume that to perform the current SEO, the expert needs to have a decent knowledge of web development. Although learning a markup language such as HTML is not that difficult, it would be a significant roadblock to any newcomer who wanted to enter the field. The common lay person, or nuclear physicist for that matter, would be forced to first learn remedial coding skills.
Additionally, when the internet bubble burst (along with the web developers high paying salaries) no other group was better positioned to identify the new lucrative opportunities that SEO offered. A huge population of domestic developers found themselves out of work and being undercut by cheap overseas labor. Its not surprising that they were able to segue their current knowledge into offering higher-value services that would position clients more effectively to their consumers.
The problem is that 95% of these experts have no real idea how the search engines index web pages, or determine relevancy. They are simply recycling the formulas of previous SEO success, and following the latest trial and error trends that someone in the chatroom 'swears by'. Continually implementing and testing, without any underlying comprehension of the science they are up against. Its like someone without a bio-related degree trying to recreate evolutionary studies after reading a paper on Darwinism. Its absurd. They are completely flying blind.
A true SEO expert understands the fundamentals of information retrieval.
This includes document indexing, linguistics, and a strong knowledge of linear algebra, including stochastic matrices, vector space theory, latent semantic analysis, and singular value decomposition. This is the key knowledge that is necessary to understand how the search engines view your client's website, how that information will be received, and what needs to be done to increase their ranking.
Unfortunately, this knowledge, which does take a considerable amount
E-procurement is purchasing implemented through the Internet. It has an important role in achieving efficiency and effectiveness in business today. This results in a reduction in the intermediate costs and labor that are associated with conventional systems.The e-procurement initiatives involve many issues such as security, the products to be procured and also the investment needed. Despite the various complications, an increasing number of companies are joining the trend owing to the enormous cost savings e-procurement can bring in.One of the
HTML developers were the ideal candidates to quickly move into the profession because they already possessed the minimal skills necessary to go behind the website and edit the HTML. I think we can safely assume that to perform the current SEO, the expert needs to have a decent knowledge of web development. Although learning a markup language such as HTML is not that difficult, it would be a significant roadblock to any newcomer who wanted to enter the field. The common lay person, or nuclear physicist for that matter, would be forced to first learn remedial coding skills.
Additionally, when the internet bubble burst (along with the web developers high paying salaries) no other group was better positioned to identify the new lucrative opportunities that SEO offered. A huge population of domestic developers found themselves out of work and being undercut by cheap overseas labor. Its not surprising that they were able to segue their current knowledge into offering higher-value services that would position clients more effectively to their consumers.
The problem is that 95% of these experts have no real idea how the search engines index web pages, or determine relevancy. They are simply recycling the formulas of previous SEO success, and following the latest trial and error trends that someone in the chatroom 'swears by'. Continually implementing and testing, without any underlying comprehension of the science they are up against. Its like someone without a bio-related degree trying to recreate evolutionary studies after reading a paper on Darwinism. Its absurd. They are completely flying blind.
A true SEO expert understands the fundamentals of information retrieval.
This includes document indexing, linguistics, and a strong knowledge of linear algebra, including stochastic matrices, vector space theory, latent semantic analysis, and singular value decomposition. This is the key knowledge that is necessary to understand how the search engines view your client's website, how that information will be received, and what needs to be done to increase their ranking.
Unfortunately, this knowledge, which does take a considerable amount
Sometimes, people that are not really capable for the job manage to impress on their interview and get employed. After you have spent money and time on that person, you realize you had made a big mistake employing that person. This is a very common issue these days as people appearing for their interviews, use materials and tips from the internet or through some professional, just to make an impression on the employers, even if they are not at all fit for the job. Therefore it is important for employers to learn the art of employing the right people the firs
The problem is that 95% of these experts have no real idea how the search engines index web pages, or determine relevancy. They are simply recycling the formulas of previous SEO success, and following the latest trial and error trends that someone in the chatroom 'swears by'. Continually implementing and testing, without any underlying comprehension of the science they are up against. Its like someone without a bio-related degree trying to recreate evolutionary studies after reading a paper on Darwinism. Its absurd. They are completely flying blind.
A true SEO expert understands the fundamentals of information retrieval.
This includes document indexing, linguistics, and a strong knowledge of linear algebra, including stochastic matrices, vector space theory, latent semantic analysis, and singular value decomposition. This is the key knowledge that is necessary to understand how the search engines view your client's website, how that information will be received, and what needs to be done to increase their ranking.
Unfortunately, this knowledge, which does take a considerable amount
I don't know about you, but once the cooler weather sets in, I have the urge to head to the Appalachians, sit around a campfire and sip cocoa with my family. It's a bit harder for me to focus on business with the Autumn leaves so lovely!What about you?Here are a few ideas that will help you keep the momentum going in your business even while you play a little bit. Soon enough it will be too cold to spend much time out of doors, so better go enjoy it now.Blog When Nobody's HomeJust because you are out playing doesn't mean yo
A true SEO expert understands the fundamentals of information retrieval.
This includes document indexing, linguistics, and a strong knowledge of linear algebra, including stochastic matrices, vector space theory, latent semantic analysis, and singular value decomposition. This is the key knowledge that is necessary to understand how the search engines view your client's website, how that information will be received, and what needs to be done to increase their ranking.
Unfortunately, this knowledge, which does take a considerable amount of mathematical expertise, is well beyond the scope of your average HTML web developer. It has become difficult to not only find enterprise-level experts, but differentiate them from the rest of the masses.
So how are professional service firms expected to identify which SEO experts they hire are truly professionals?
In my next segment, I will continue my discussion on the survival of the SEO expert, in correlation to information retrieval. I will also introduce you to the IR Litmus Test, which are techniques that a firm can utilize to accurately qualify SEO experts, and differentiate amateurs from enterprise-level professionals.
You can also keep up to date on the new editions at Professional Service Marketing
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