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Casual Articles - Want to Google-Boost Your Website? Better Search Engine Rankings in Ten Easy Steps
If you're in business, especially if you are doing business on the Internet, the day will come when you are invited to do a media interview. Perhaps someone has read your online articles and is impressed, or perhaps your local newspaper or television station is profiling interesting Internet entrepreneurs in their community. Whatever the reason, you are being given an excellent opportunity to promote your business. To get the most mileage from your interview, consider the following tips:1. Before the interview, practice your answers to the typical questions of Who, What, Where, When, Why and How. That is, be prepared to state your name, your business, where you are located, what you do, when you started, why you started your business, an
9. Keep it fresh
“Review your keywords and site content regularly,” says Gary Dickenson from Creospace. “Add and amend where required. Content is king when it comes to website rankings – and new content makes the search engines visit your site more frequently.”
10. One final thing
Don’t get bogged down with SEO and underestimate the danger of Wandering Mouse Syndrome. If your site starts to look like a series of keyword lists, your customers will lose the will to live – and that’s when mouses start to wander. We’re humans. Happy, engaging copy keeps customers on-screen and prompts them to purchase. After all, the purpose of SEO is to attract customers – don’t let them fall at the final hurdle.
WITH THANKS TO OUR PANEL OF EXPERTS!
Gary Dickenson, Creospace Consultants: www.creospace.co.uk
Dean Cosson, C2 Web Design: www.c2webdesign.co.uk
David Horn, TickT
Much new businesses start out needing to save costs and so they skimp on some of the perceived extras. They will often try to get away without spending for things like letterhead, stationary, and business cards. However these are very important and if you are serious about your business then it is important to go to the extra effort of putting these together. Start up costs can be prohibitive for a new company though and this article will show some ways that you can save money on your business cards and letter head design. With just basic computer skills and an internet connection you can get both professional letterheads and elegant business cards done quickly.If you are just starting out and wanting to save on costs by doing some o
But it isn’t. There are plenty of things you can do to start improving your search engine rankings, and make sure your team is on track. Have your designer adding ALT tags and your copywriter incorporating the right keywords, and your rankings will naturally begin to climb. Still trembling? Stay with me…
Ask a panel of experts for their best SEO tips and you can’t expect to surface until 2007. But in the name of e-commerce success I’ve spent the last month ploughing through it to bring you hot tips from our country’s finest. Here are ten simple ways to start improving your search engine rankings.
1. Images and flash
“As far as the search engines are concerned, graphics and flash animations are just eye candy. Where you have images, make sure that the ALT tag is always completed,” says Gary Dickenson from Creospace Web Consultants. The ALT tag is the text displayed when you hover over an image, and it can be read by search engines exploring your website, which means it’s a great place for a couple of keywords. “But it’s not the place for an essay!” adds Gary.
2. Don’t click here!
Make sure your links have meaning. “Use descriptive text for all your internal links - i.e. don't say 'click here for the latest fashions' (with the link on 'click here') - say 'view our latest fashions' with the link on 'latest fashions',” recommends David Horn, creative director at Tick Tock Design in Ireland. “That way the destination page benefits not only from having a link pointed towards it, but from having keywords associated with that link.”
3. Links to your site
Whenever you can, ask related sites to post your URL on their pages – it will improve your rankings dramatically. “You can also insert a text link at the footer of your website template,” suggests Dean Cosson of C2 Web Design. “Link it to your home page with your chosen keywords as the clickable text. We’ve achieved a no.1 ranking for a family website using this trick.”
4. Get listed
Many search engines are now suspicious of software-produced submissions, due to unethical usage. So submit your site to engines manually, and don’t forget directories such as Yahoo! and DMOZ Open Directory Project. “Google derives much of its data from DMOZ,” says Jon White of IT Magic in Wiltshire. “But before submitting your site to the directory, read their guidelines and explore the directory to understand the process. Choose the most relevant category, or risk being rejected. The directory will take a few weeks to list you so don’t be tempted to re-submit, or you’ll be bumped to the back of the queue!”
5. Product Pages
“SEO is most effective when the page is targeted to one or two keywords,” says Ray Field of Tin Soldier Design (who designed the successful ecommerce site www.the-unusual-gift-shop.com). The trick isn’t cramming in ALL your keywords, ALL of the time, but choosing a couple for each page or section. “This has the clear advantage of feeding to any visitor the ‘exact’ referral page they were looking for.
“When designing an e-commerce site, you should focus the structure on product groups. A product group would be called Wedding Gifts (for example) with sub-categories below it like Wedding stationery, Wedding albums, Wedding flowers, etc.”
6. Relevant titles and headers
“Create a H1 tag for every page,” says Jon White of IT Magic. “These are the top headings on each page. They’re an important part of your website and should include key phrases. But keep it to a maximum of 10 words – it has to be reader-friendly too.”
7. Finding keywords
Two great places to find keywords:
• Google. To use Google’s Keyword Tool you’ll need an Adwords account. Google can supply reliable statistics (since it gets 36% of search engine traffic every day), and it can also tell you what position you could buy in the right-hand rankings.
• Wordtracker.co.uk. This is exceptionally easy to use; it offers unlimited free trials, with full access starting at ?4.20 for a day. In plain English, the site will guide you through the process, and even emails you the results at the end.
8. Homepage copy…
Whether you’re a writer or not, homepage copy is everyone’s worst nightmare. The best advice I can offer is to keep it simple. 150-200 words is generally agreed to be the optimum length, but this text can (and should) be broken into manageable chunks. After an engaging welcome, you can get away with listing a few of your key products, but keep it light.
9. Keep it fresh
“Review your keywords and site content regularly,” says Gary Dickenson from Creospace. “Add and amend where required. Content is king when it comes to website rankings – and new content makes the search engines visit your site more frequently.”
10. One final thing
Don’t get bogged down with SEO and underestimate the danger of Wandering Mouse Syndrome. If your site starts to look like a series of keyword lists, your customers will lose the will to live – and that’s when mouses start to wander. We’re humans. Happy, engaging copy keeps customers on-screen and prompts them to purchase. After all, the purpose of SEO is to attract customers – don’t let them fall at the final hurdle.
WITH THANKS TO OUR PANEL OF EXPERTS!
Gary Dickenson, Creospace Consultants: www.creospace.co.uk
Dean Cosson, C2 Web Design: www.c2webdesign.co.uk
David Horn, TickTo
What is Google Smart Pricing? Google Smart pricing is designed to help advertisers to improve the effectiveness of their advertising campaign over Google content network. As a result, Google is making less money since the cost to advertisers is reduced in order to provide a strong ROI. Indirectly, smart pricing affects the earnings of AdSense publishers because they are paid lesser.Unfortunately, smart pricing is not just affecting publisher's earning on one AdSense site, it affects the entire AdSense account. Regardless of the high performance of other AdSense sites across the AdSense account, if one of your AdSense sites is smart priced, all of your AdSense sites will be affected.AdSense publishers are earning less because of th
2. Don’t click here!
Make sure your links have meaning. “Use descriptive text for all your internal links - i.e. don't say 'click here for the latest fashions' (with the link on 'click here') - say 'view our latest fashions' with the link on 'latest fashions',” recommends David Horn, creative director at Tick Tock Design in Ireland. “That way the destination page benefits not only from having a link pointed towards it, but from having keywords associated with that link.”
3. Links to your site
Whenever you can, ask related sites to post your URL on their pages – it will improve your rankings dramatically. “You can also insert a text link at the footer of your website template,” suggests Dean Cosson of C2 Web Design. “Link it to your home page with your chosen keywords as the clickable text. We’ve achieved a no.1 ranking for a family website using this trick.”
4. Get listed
Many search engines are now suspicious of software-produced submissions, due to unethical usage. So submit your site to engines manually, and don’t forget directories such as Yahoo! and DMOZ Open Directory Project. “Google derives much of its data from DMOZ,” says Jon White of IT Magic in Wiltshire. “But before submitting your site to the directory, read their guidelines and explore the directory to understand the process. Choose the most relevant category, or risk being rejected. The directory will take a few weeks to list you so don’t be tempted to re-submit, or you’ll be bumped to the back of the queue!”
5. Product Pages
“SEO is most effective when the page is targeted to one or two keywords,” says Ray Field of Tin Soldier Design (who designed the successful ecommerce site www.the-unusual-gift-shop.com). The trick isn’t cramming in ALL your keywords, ALL of the time, but choosing a couple for each page or section. “This has the clear advantage of feeding to any visitor the ‘exact’ referral page they were looking for.
“When designing an e-commerce site, you should focus the structure on product groups. A product group would be called Wedding Gifts (for example) with sub-categories below it like Wedding stationery, Wedding albums, Wedding flowers, etc.”
6. Relevant titles and headers
“Create a H1 tag for every page,” says Jon White of IT Magic. “These are the top headings on each page. They’re an important part of your website and should include key phrases. But keep it to a maximum of 10 words – it has to be reader-friendly too.”
7. Finding keywords
Two great places to find keywords:
• Google. To use Google’s Keyword Tool you’ll need an Adwords account. Google can supply reliable statistics (since it gets 36% of search engine traffic every day), and it can also tell you what position you could buy in the right-hand rankings.
• Wordtracker.co.uk. This is exceptionally easy to use; it offers unlimited free trials, with full access starting at ?4.20 for a day. In plain English, the site will guide you through the process, and even emails you the results at the end.
8. Homepage copy…
Whether you’re a writer or not, homepage copy is everyone’s worst nightmare. The best advice I can offer is to keep it simple. 150-200 words is generally agreed to be the optimum length, but this text can (and should) be broken into manageable chunks. After an engaging welcome, you can get away with listing a few of your key products, but keep it light.
9. Keep it fresh
“Review your keywords and site content regularly,” says Gary Dickenson from Creospace. “Add and amend where required. Content is king when it comes to website rankings – and new content makes the search engines visit your site more frequently.”
10. One final thing
Don’t get bogged down with SEO and underestimate the danger of Wandering Mouse Syndrome. If your site starts to look like a series of keyword lists, your customers will lose the will to live – and that’s when mouses start to wander. We’re humans. Happy, engaging copy keeps customers on-screen and prompts them to purchase. After all, the purpose of SEO is to attract customers – don’t let them fall at the final hurdle.
WITH THANKS TO OUR PANEL OF EXPERTS!
Gary Dickenson, Creospace Consultants: www.creospace.co.uk
Dean Cosson, C2 Web Design: www.c2webdesign.co.uk
David Horn, TickT
It seems that every time businesses decide to cut down on expenses, they always seem to focus on the Help Desk/IT department. IT Managers are very often asked to work with outdated software, understaffing and an ever- increasing backlog of calls and angry customers.What the people upstairs seem to forget is that without proper equipment, software and competent support staff, the back bone of the company could very well crumble.It’s a vicious downward spiral; The IT/support budget is cut, we have to service our customers with outdated software, the support staff is unmotivated and leaves, there’s not enough money to hire competent people so novices will do, we therefore offer a shocking service, the word climbs up the ladder, our b
Many search engines are now suspicious of software-produced submissions, due to unethical usage. So submit your site to engines manually, and don’t forget directories such as Yahoo! and DMOZ Open Directory Project. “Google derives much of its data from DMOZ,” says Jon White of IT Magic in Wiltshire. “But before submitting your site to the directory, read their guidelines and explore the directory to understand the process. Choose the most relevant category, or risk being rejected. The directory will take a few weeks to list you so don’t be tempted to re-submit, or you’ll be bumped to the back of the queue!”
5. Product Pages
“SEO is most effective when the page is targeted to one or two keywords,” says Ray Field of Tin Soldier Design (who designed the successful ecommerce site www.the-unusual-gift-shop.com). The trick isn’t cramming in ALL your keywords, ALL of the time, but choosing a couple for each page or section. “This has the clear advantage of feeding to any visitor the ‘exact’ referral page they were looking for.
“When designing an e-commerce site, you should focus the structure on product groups. A product group would be called Wedding Gifts (for example) with sub-categories below it like Wedding stationery, Wedding albums, Wedding flowers, etc.”
6. Relevant titles and headers
“Create a H1 tag for every page,” says Jon White of IT Magic. “These are the top headings on each page. They’re an important part of your website and should include key phrases. But keep it to a maximum of 10 words – it has to be reader-friendly too.”
7. Finding keywords
Two great places to find keywords:
• Google. To use Google’s Keyword Tool you’ll need an Adwords account. Google can supply reliable statistics (since it gets 36% of search engine traffic every day), and it can also tell you what position you could buy in the right-hand rankings.
• Wordtracker.co.uk. This is exceptionally easy to use; it offers unlimited free trials, with full access starting at ?4.20 for a day. In plain English, the site will guide you through the process, and even emails you the results at the end.
8. Homepage copy…
Whether you’re a writer or not, homepage copy is everyone’s worst nightmare. The best advice I can offer is to keep it simple. 150-200 words is generally agreed to be the optimum length, but this text can (and should) be broken into manageable chunks. After an engaging welcome, you can get away with listing a few of your key products, but keep it light.
9. Keep it fresh
“Review your keywords and site content regularly,” says Gary Dickenson from Creospace. “Add and amend where required. Content is king when it comes to website rankings – and new content makes the search engines visit your site more frequently.”
10. One final thing
Don’t get bogged down with SEO and underestimate the danger of Wandering Mouse Syndrome. If your site starts to look like a series of keyword lists, your customers will lose the will to live – and that’s when mouses start to wander. We’re humans. Happy, engaging copy keeps customers on-screen and prompts them to purchase. After all, the purpose of SEO is to attract customers – don’t let them fall at the final hurdle.
WITH THANKS TO OUR PANEL OF EXPERTS!
Gary Dickenson, Creospace Consultants: www.creospace.co.uk
Dean Cosson, C2 Web Design: www.c2webdesign.co.uk
David Horn, TickT
But I am not a Website Content Writer!Sometimes it's best to consider all the facts before rushing into something just because it is free. By reading the next few paragraphs you should find some extremely helpful information about adding quality content to your Internet business website.How valuable is fresh content for your Internet business?New content for your visitors to read is essential to your website's gravity and is a must if you are going to have any success with bringing potential customers to your Internet presence. How are you going to add new information to your site every week?Unless you plan to spend most of your time writing, this would be near impossible. What if you have more than one website? 10?
6. Relevant titles and headers
“Create a H1 tag for every page,” says Jon White of IT Magic. “These are the top headings on each page. They’re an important part of your website and should include key phrases. But keep it to a maximum of 10 words – it has to be reader-friendly too.”
7. Finding keywords
Two great places to find keywords:
• Google. To use Google’s Keyword Tool you’ll need an Adwords account. Google can supply reliable statistics (since it gets 36% of search engine traffic every day), and it can also tell you what position you could buy in the right-hand rankings.
• Wordtracker.co.uk. This is exceptionally easy to use; it offers unlimited free trials, with full access starting at ?4.20 for a day. In plain English, the site will guide you through the process, and even emails you the results at the end.
8. Homepage copy…
Whether you’re a writer or not, homepage copy is everyone’s worst nightmare. The best advice I can offer is to keep it simple. 150-200 words is generally agreed to be the optimum length, but this text can (and should) be broken into manageable chunks. After an engaging welcome, you can get away with listing a few of your key products, but keep it light.
9. Keep it fresh
“Review your keywords and site content regularly,” says Gary Dickenson from Creospace. “Add and amend where required. Content is king when it comes to website rankings – and new content makes the search engines visit your site more frequently.”
10. One final thing
Don’t get bogged down with SEO and underestimate the danger of Wandering Mouse Syndrome. If your site starts to look like a series of keyword lists, your customers will lose the will to live – and that’s when mouses start to wander. We’re humans. Happy, engaging copy keeps customers on-screen and prompts them to purchase. After all, the purpose of SEO is to attract customers – don’t let them fall at the final hurdle.
WITH THANKS TO OUR PANEL OF EXPERTS!
Gary Dickenson, Creospace Consultants: www.creospace.co.uk
Dean Cosson, C2 Web Design: www.c2webdesign.co.uk
David Horn, TickT
It’s impossible to sell a product or service without demand – no matter how low the price or how big the discount.Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and how to best use it after they buy.Education-Based Marketing creates a ‘halo’ surrounding everything you sell.When you promote an individual product or service, only that particular product or service benefits. But empowering customers and prospects benefits every product and service you sell.Information pre-sells and differentiates. It builds customer confidence and positions you as credible, knowledgeable and trusted. Information sets you apart. You bec
9. Keep it fresh
“Review your keywords and site content regularly,” says Gary Dickenson from Creospace. “Add and amend where required. Content is king when it comes to website rankings – and new content makes the search engines visit your site more frequently.”
10. One final thing
Don’t get bogged down with SEO and underestimate the danger of Wandering Mouse Syndrome. If your site starts to look like a series of keyword lists, your customers will lose the will to live – and that’s when mouses start to wander. We’re humans. Happy, engaging copy keeps customers on-screen and prompts them to purchase. After all, the purpose of SEO is to attract customers – don’t let them fall at the final hurdle.
WITH THANKS TO OUR PANEL OF EXPERTS!
Gary Dickenson, Creospace Consultants: www.creospace.co.uk
Dean Cosson, C2 Web Design: www.c2webdesign.co.uk
David Horn, TickTock Design: www.ticktockdesign.co.uk
Jon White, IT Magic: www.itmagic.co.uk
Ray Field, Tin Soldier: www.tinsoldierdesign.co.uk
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