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Casual Articles - Webwise: Search Engine Optimization Top Tips For Your Website
Online video, video blogs, vlogs or vodcasts are all different names for the same basic concept: Using the Internet to broadcast a video message. As an advertising and promotion tool, online video is exploding in popularity. Putting video on your Web site or blog is a low-cost way to get in on the Online Video Revolution. There are several ways you can use your own “TV channel” on the web:• Tape a personal introduction or welcome message for your website • Publicize or highlight a special product offer or company promotion • Share company news, updates or executive briefings with your customers • Use your video for product demos or training • Videotape customer testimonials to generate new businessShooting Of course, before you can jump into Online Video, you have to have a vid
You might be thinking: "So why don't I just NOT use the acronym?" Because the opposite is sometimes true. If you were to say Universal Serial Bus, most people might just stare at you like you're talking ancient Greek. But if you said: USB, then all would be fine and dandy.
Plus, by adding in the full term, you're adding more keywords & key phrases into your web pages that the search engines will happily munch their merry way through.
9. A hard cell: using tables for layout is a crime!
Yes, yes, yes! I know! I've been there, I've done that. But now I'm reformed. I've gone clean and I'm now mending my ways, I'm here telling you about how tables can really mess things up for you and your website.
Remember how I compared the search engines to really fussy readers? Well, it's worse than that. Imagine you had this huge Microsoft Excel file with thousands upon thousands of columns and rows. Now imagine having to navigate that spreadsheet with only the arrow keys on your
It is a widely known fact that the failure rates in small businesses in America are quite high. The American Dream of owning one’s business is not as easy as it seems. Running your own business no matter what kind is hard work and it does not matter if it is a Franchise or non-Franchised Business.Franchised Businesses have lower failure rates, but that does not mean they don’t fail. I had often watched small businesses come and go in our industry for the better part of 30 years. In the Mobile Car Wash Industry, which for the most part I started in 1979 in California, as there were only a few similar operations around the country at that time and all of them were small. We had almost over night copycat competitors and at least 3,000 copycats within the first five years in our state alone.We put at least 10
Top tips for anyone wanting to make the most of their website
Here's my top tips for giving your website or specific web pages a lift and infusing them with some of the good stuff!
1. Sound like your dad: be an authority
Authority is essential. You need to speak (well, write) with an air of authority. Talk about your chosen topic in a manner that draws upon your knowledge and experience. Be passionate, too. People will pick up on this and feel compelled to read on. But don't try too hard. No one likes to feel that they’re being talked down to from their dad!
2. Engage, don't bore: keep the reader happy
Sometimes, a given topic can be a little dry, a little dusty, a little staid.
If you must, get yourself a copywriter. If you must, dig deep and spend money on getting someone involved who knows how to write engaging, lively copy (that’s another word for text) that will breathe life into your web pages.
3. Entitled to everything: make the titles stand out!
When you're building your copy, build a hierarchy into your pages by using the titles. Make sure that you use your titles well. Using the right keywords & key phrases is essential.
Think about the names of your products & services. Think about the phrases that people are likely to type into to the likes of Google, Yahoo! MSN and Ask when performing a search and use those phrases in your titles.
4. Highlights: pick out the text that matters
If you need to highlight a special word or phrase, to give extra emphasis, try emboldening or italicizing. This highlighting of words tells the search engines that those words have extra meaning within the copy.
5. Standard-bearer: flying the flag for standards compliance
Being compliant with the web standards isn't just about accessibility, it's about ensuring that the search engines can make the most of what you've possibly spent good time and money building.
Think of the search engines as really fussy readers. If your web pages contain lots of waffle (having too much useless code in your web pages), then the search engines will just get bored and go somewhere else instead – maybe to your competitors, even!
So if you take the time to do things right, you get a two-for-the-price-of-one deal. On the one hand, your website is on its way to being accessible to people with physical or visual disabilities, while on the other hand, you’re helping the search engines do their thing.
6. Back to basics: break out the dictionary and check your spelling
Spell check your copy. There's nothing worse than bumping through a website when nearly all of the web pages are chock-full of typos. No amount of design niceness will make up for that. Plus, you lose credibility. No excuses ... oh, and check your grammar, too.
7. Image is everything: be picture-perfect with the right words
Sticking images into your web pages is all good and well, but that's only the beginning. If you want to squeeze each & every last drop of value and effort out of those images, use the ‘alt’ attribute on the ‘img’ tag within your HTML code:
alt="this is a picture of my dog Meg!" align="right" />
This attribute is your chance to describe the image. Maybe it’s a tree, or a cat, or even you! Well say so. Type a succinct but clear description of that image.
When you’re hunting for images with Google and Yahoo!, how do you think those guys know what you're looking for? Be relevant and be descriptive.
As an added bonus, if the image in question is a picture of one of your products, type the product name in there. This is your chance to add in more keywords & key phrases.
8. FYI: make acronyms work for your text, not against it
It's pretty safe to assume that it's never safe to assume. If you must use acronyms in your copy, then make sure that you use the acronym tag:
“Hi! This article features some SEO top tips. I hope you like it!”
Just because you and your friends have been using an acronym for an age, that doesn't mean everyone else knows what it means.
You might be thinking: "So why don't I just NOT use the acronym?" Because the opposite is sometimes true. If you were to say Universal Serial Bus, most people might just stare at you like you're talking ancient Greek. But if you said: USB, then all would be fine and dandy.
Plus, by adding in the full term, you're adding more keywords & key phrases into your web pages that the search engines will happily munch their merry way through.
9. A hard cell: using tables for layout is a crime!
Yes, yes, yes! I know! I've been there, I've done that. But now I'm reformed. I've gone clean and I'm now mending my ways, I'm here telling you about how tables can really mess things up for you and your website.
Remember how I compared the search engines to really fussy readers? Well, it's worse than that. Imagine you had this huge Microsoft Excel file with thousands upon thousands of columns and rows. Now imagine having to navigate that spreadsheet with only the arrow keys on your
AdGenius is a piece of emailing software that promises you can actually email millions of 100% opt-in prospects a day. In addition to that, these opt in prospects are guaranteed to be 100% spam free, and all it takes to reach them by email is just 1 click of a button. This review of the Ad Genius ad blasting and emailing software For marketing will help you understand the adblasting industry.Not only that, it will also serve to help you understand their claims as we compare them to the facts. The AdGenius Company claims that their lists are the most responsive in the industry. The price of Adgenius is just a one time fee of $29.99, and here’s is why I have a problem with this system: Usually adblasters do not work.Quality advertising to just a couple hundred real
3. Entitled to everything: make the titles stand out!
When you're building your copy, build a hierarchy into your pages by using the titles. Make sure that you use your titles well. Using the right keywords & key phrases is essential.
Think about the names of your products & services. Think about the phrases that people are likely to type into to the likes of Google, Yahoo! MSN and Ask when performing a search and use those phrases in your titles.
4. Highlights: pick out the text that matters
If you need to highlight a special word or phrase, to give extra emphasis, try emboldening or italicizing. This highlighting of words tells the search engines that those words have extra meaning within the copy.
5. Standard-bearer: flying the flag for standards compliance
Being compliant with the web standards isn't just about accessibility, it's about ensuring that the search engines can make the most of what you've possibly spent good time and money building.
Think of the search engines as really fussy readers. If your web pages contain lots of waffle (having too much useless code in your web pages), then the search engines will just get bored and go somewhere else instead – maybe to your competitors, even!
So if you take the time to do things right, you get a two-for-the-price-of-one deal. On the one hand, your website is on its way to being accessible to people with physical or visual disabilities, while on the other hand, you’re helping the search engines do their thing.
6. Back to basics: break out the dictionary and check your spelling
Spell check your copy. There's nothing worse than bumping through a website when nearly all of the web pages are chock-full of typos. No amount of design niceness will make up for that. Plus, you lose credibility. No excuses ... oh, and check your grammar, too.
7. Image is everything: be picture-perfect with the right words
Sticking images into your web pages is all good and well, but that's only the beginning. If you want to squeeze each & every last drop of value and effort out of those images, use the ‘alt’ attribute on the ‘img’ tag within your HTML code:
alt="this is a picture of my dog Meg!" align="right" />
This attribute is your chance to describe the image. Maybe it’s a tree, or a cat, or even you! Well say so. Type a succinct but clear description of that image.
When you’re hunting for images with Google and Yahoo!, how do you think those guys know what you're looking for? Be relevant and be descriptive.
As an added bonus, if the image in question is a picture of one of your products, type the product name in there. This is your chance to add in more keywords & key phrases.
8. FYI: make acronyms work for your text, not against it
It's pretty safe to assume that it's never safe to assume. If you must use acronyms in your copy, then make sure that you use the acronym tag:
“Hi! This article features some SEO top tips. I hope you like it!”
Just because you and your friends have been using an acronym for an age, that doesn't mean everyone else knows what it means.
You might be thinking: "So why don't I just NOT use the acronym?" Because the opposite is sometimes true. If you were to say Universal Serial Bus, most people might just stare at you like you're talking ancient Greek. But if you said: USB, then all would be fine and dandy.
Plus, by adding in the full term, you're adding more keywords & key phrases into your web pages that the search engines will happily munch their merry way through.
9. A hard cell: using tables for layout is a crime!
Yes, yes, yes! I know! I've been there, I've done that. But now I'm reformed. I've gone clean and I'm now mending my ways, I'm here telling you about how tables can really mess things up for you and your website.
Remember how I compared the search engines to really fussy readers? Well, it's worse than that. Imagine you had this huge Microsoft Excel file with thousands upon thousands of columns and rows. Now imagine having to navigate that spreadsheet with only the arrow keys on your
A recent innovation in the way vending machines are made has turned the vending industry on its ear. Interchangeable canisters, made of thick, high-impact, shatter-proof polycarbonate, protect the vending machine products while simplifying the vending machine’s upkeep for the owner.Professionalism counts There is nothing more embarrassing for a vending machine owner than having candy, nuts, or toys spill out across the floor while trying to refill their vending machine. This system of interchangeable canisters has reduced the time it takes to refill a vending machine, as well as make owners look more professional in front of customers and location employees while they service their machines.Take out the guesswork With traditional vending machines, owners have to guess at which two or three products wil
Think of the search engines as really fussy readers. If your web pages contain lots of waffle (having too much useless code in your web pages), then the search engines will just get bored and go somewhere else instead – maybe to your competitors, even!
So if you take the time to do things right, you get a two-for-the-price-of-one deal. On the one hand, your website is on its way to being accessible to people with physical or visual disabilities, while on the other hand, you’re helping the search engines do their thing.
6. Back to basics: break out the dictionary and check your spelling
Spell check your copy. There's nothing worse than bumping through a website when nearly all of the web pages are chock-full of typos. No amount of design niceness will make up for that. Plus, you lose credibility. No excuses ... oh, and check your grammar, too.
7. Image is everything: be picture-perfect with the right words
Sticking images into your web pages is all good and well, but that's only the beginning. If you want to squeeze each & every last drop of value and effort out of those images, use the ‘alt’ attribute on the ‘img’ tag within your HTML code:
alt="this is a picture of my dog Meg!" align="right" />
This attribute is your chance to describe the image. Maybe it’s a tree, or a cat, or even you! Well say so. Type a succinct but clear description of that image.
When you’re hunting for images with Google and Yahoo!, how do you think those guys know what you're looking for? Be relevant and be descriptive.
As an added bonus, if the image in question is a picture of one of your products, type the product name in there. This is your chance to add in more keywords & key phrases.
8. FYI: make acronyms work for your text, not against it
It's pretty safe to assume that it's never safe to assume. If you must use acronyms in your copy, then make sure that you use the acronym tag:
“Hi! This article features some SEO top tips. I hope you like it!”
Just because you and your friends have been using an acronym for an age, that doesn't mean everyone else knows what it means.
You might be thinking: "So why don't I just NOT use the acronym?" Because the opposite is sometimes true. If you were to say Universal Serial Bus, most people might just stare at you like you're talking ancient Greek. But if you said: USB, then all would be fine and dandy.
Plus, by adding in the full term, you're adding more keywords & key phrases into your web pages that the search engines will happily munch their merry way through.
9. A hard cell: using tables for layout is a crime!
Yes, yes, yes! I know! I've been there, I've done that. But now I'm reformed. I've gone clean and I'm now mending my ways, I'm here telling you about how tables can really mess things up for you and your website.
Remember how I compared the search engines to really fussy readers? Well, it's worse than that. Imagine you had this huge Microsoft Excel file with thousands upon thousands of columns and rows. Now imagine having to navigate that spreadsheet with only the arrow keys on your
Everybody says 'follow these steps to achieve success' or 'secrets2success with one time fee' or something like this. They will give you a long list of steps or secrets... what ever you like to call them.Did you write down that long list of strategies on paper at any time?Like Number 1 strategy for success...Number 2 strategy for success...Number 3 strategy for success...If there is any chance you wrote them down on a paper, go now and revise them. Or try to memorize them.I bet you would see the TWO secrets that I am going to tell you now in that list. Only thing is You don't know how important they are.After my 4 years of online presence I found these TWO secrets (rather well known secrets) are most important for a business to thrive and establish.1. NU
alt="this is a picture of my dog Meg!" align="right" />
This attribute is your chance to describe the image. Maybe it’s a tree, or a cat, or even you! Well say so. Type a succinct but clear description of that image.
When you’re hunting for images with Google and Yahoo!, how do you think those guys know what you're looking for? Be relevant and be descriptive.
As an added bonus, if the image in question is a picture of one of your products, type the product name in there. This is your chance to add in more keywords & key phrases.
8. FYI: make acronyms work for your text, not against it
It's pretty safe to assume that it's never safe to assume. If you must use acronyms in your copy, then make sure that you use the acronym tag:
“Hi! This article features some SEO top tips. I hope you like it!”
Just because you and your friends have been using an acronym for an age, that doesn't mean everyone else knows what it means.
You might be thinking: "So why don't I just NOT use the acronym?" Because the opposite is sometimes true. If you were to say Universal Serial Bus, most people might just stare at you like you're talking ancient Greek. But if you said: USB, then all would be fine and dandy.
Plus, by adding in the full term, you're adding more keywords & key phrases into your web pages that the search engines will happily munch their merry way through.
9. A hard cell: using tables for layout is a crime!
Yes, yes, yes! I know! I've been there, I've done that. But now I'm reformed. I've gone clean and I'm now mending my ways, I'm here telling you about how tables can really mess things up for you and your website.
Remember how I compared the search engines to really fussy readers? Well, it's worse than that. Imagine you had this huge Microsoft Excel file with thousands upon thousands of columns and rows. Now imagine having to navigate that spreadsheet with only the arrow keys on your
When you have a qualified prospect in front of you it is imperative that you avoid saying anything which triggers fear or doubt in the prospect. Sounds obvious right? It’s surprising how many sales people do all the hard work only to miss out on the sale because they blunder at the final stage. When your prospect is properly qualified and has seen the benefits your product/service has to offer it’s often more a question of shutting up and not messing up the sale rather than trying hard to ‘sell’ them. To avoid closing blunders make sure you keep well away from the following words.The first ‘steer clear’ word is ‘buy.’ It’s an ugly, blunt word that is repulsive to your prospect. Purchase is a much nicer word and takes some of the sting out of the statement but if you really want to make serious money you’ll have t
You might be thinking: "So why don't I just NOT use the acronym?" Because the opposite is sometimes true. If you were to say Universal Serial Bus, most people might just stare at you like you're talking ancient Greek. But if you said: USB, then all would be fine and dandy.
Plus, by adding in the full term, you're adding more keywords & key phrases into your web pages that the search engines will happily munch their merry way through.
9. A hard cell: using tables for layout is a crime!
Yes, yes, yes! I know! I've been there, I've done that. But now I'm reformed. I've gone clean and I'm now mending my ways, I'm here telling you about how tables can really mess things up for you and your website.
Remember how I compared the search engines to really fussy readers? Well, it's worse than that. Imagine you had this huge Microsoft Excel file with thousands upon thousands of columns and rows. Now imagine having to navigate that spreadsheet with only the arrow keys on your keyboard.
Nightmare.
When you use tables for content on a website, the search engines have to dig down through those tables to get to the content. This is bad. In fact, it gets worse still. Not only do the search engines have to do this, but anyone with physical or visual disabilities using a screen reader application will have to do the same, too.
Plan the design of your web pages thoroughly and use the proper 'div' tag to position your content:
Hello World!
If you're going to use tables, use them for what they were designed for: tabulated data and not images and text.
Making the web work for you!
Whether you’re a business owner wanting to make the most your company website without paying for the likes of me, or you’re running your own ‘blog and you want to make your articles more visible and more friendly to the search engines, by following these simple Search Engine Optimization tips, you’ll find the World Wide Web to be Wonderfully Worth While…
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