nd paste from inside Word, for example, you may end up with extra little gremlins you do not need. Sometimes some background formatting code can be transferred, which can have some ill effects in the html document. You can write directly into the html editor if you prefer.

As you go, be sure to check your page name, title, description, keyword meta tag and page headin

The best web content optimization is building pages with well written content loaded with your specific keywords. It is important to please both your customers, and the search engine spiders. Building relevant content for particular keywords or keyword strings means you will end up with pages with very specific content.

This relevancy will then carry through to your site menu structure and design. If you can use the main keyword for that page as the menu title, all the better. Sometimes you may have to make a compromise as some of these keyword strings can be a little esoteric. This keyword, content, menu name relevancy is just the thing for the search engine spiders, and will also make it easier to build a meaningful road map through your site.

So, as you are writing your content, you should be trying to wrap it around your chosen keywords for that particular page. You can spread some similar words around also, but remember to concentrate particularly on the one main keyword for each page. Once this is done, or at least an initial draft, you can place it into the required html pages testing your menu and text links as you go.

It is a good idea to use a simple word processor for the initial draft, where you can use a spell checker if you need to. Best not to use a complicated word processor because you may find you need to strip it of it's hidden formatting. If you do, save it as text, and copy that to your html document. A bit of a run around, but if you copy and paste from inside Word, for example, you may end up with extra little gremlins you do not need. Sometimes some background formatting code can be transferred, which can have some ill effects in the html document. You can write directly into the html editor if you prefer.

As you go, be sure to check your page name, title, description, keyword meta tag and page heading

ite menu structure and design. If you can use the main keyword for that page as the menu title, all the better. Sometimes you may have to make a compromise as some of these keyword strings can be a little esoteric. This keyword, content, menu name relevancy is just the thing for the search engine spiders, and will also make it easier to build a meaningful road map through your site.

So, as you are writing your content, you should be trying to wrap it around your chosen keywords for that particular page. You can spread some similar words around also, but remember to concentrate particularly on the one main keyword for each page. Once this is done, or at least an initial draft, you can place it into the required html pages testing your menu and text links as you go.

It is a good idea to use a simple word processor for the initial draft, where you can use a spell checker if you need to. Best not to use a complicated word processor because you may find you need to strip it of it's hidden formatting. If you do, save it as text, and copy that to your html document. A bit of a run around, but if you copy and paste from inside Word, for example, you may end up with extra little gremlins you do not need. Sometimes some background formatting code can be transferred, which can have some ill effects in the html document. You can write directly into the html editor if you prefer.

As you go, be sure to check your page name, title, description, keyword meta tag and page headin

our site.

So, as you are writing your content, you should be trying to wrap it around your chosen keywords for that particular page. You can spread some similar words around also, but remember to concentrate particularly on the one main keyword for each page. Once this is done, or at least an initial draft, you can place it into the required html pages testing your menu and text links as you go.

It is a good idea to use a simple word processor for the initial draft, where you can use a spell checker if you need to. Best not to use a complicated word processor because you may find you need to strip it of it's hidden formatting. If you do, save it as text, and copy that to your html document. A bit of a run around, but if you copy and paste from inside Word, for example, you may end up with extra little gremlins you do not need. Sometimes some background formatting code can be transferred, which can have some ill effects in the html document. You can write directly into the html editor if you prefer.

As you go, be sure to check your page name, title, description, keyword meta tag and page headin

nu and text links as you go.

It is a good idea to use a simple word processor for the initial draft, where you can use a spell checker if you need to. Best not to use a complicated word processor because you may find you need to strip it of it's hidden formatting. If you do, save it as text, and copy that to your html document. A bit of a run around, but if you copy and paste from inside Word, for example, you may end up with extra little gremlins you do not need. Sometimes some background formatting code can be transferred, which can have some ill effects in the html document. You can write directly into the html editor if you prefer.

As you go, be sure to check your page name, title, description, keyword meta tag and page headin

nd paste from inside Word, for example, you may end up with extra little gremlins you do not need. Sometimes some background formatting code can be transferred, which can have some ill effects in the html document. You can write directly into the html editor if you prefer.

As you go, be sure to check your page name, title, description, keyword meta tag and page heading all include your main keyword for the page, preferably starting with it. Just have a look at the page source of this page at (sorry, example deleted for EzineArticles compliance. If you are clever, you may work out where to find it.) to see what I mean. Do a word search for "Web Content Optimization". See how many times it has been used, and note where it has been used. This will provide you with a good guideline.

Remember that the content also has to sell the customer. Make sure it is a good read. You can place links from the text to other pages on your site as you relate to specific topics. You can also link to sites other than your own, but remember to create a new browser window with the external link, so your page is still available. In your link, place target="_blank" just before the trailing bracket < >. Link to relevant, non competitive sites where possible.

It is also a good idea to use the alt tag and title tag for each image. Search engines like this, and they show a description of the image when the mouse hovers over it. If you can weave your page keywords in here also, you are doing well.

Remember, good content optimization is of paramount importance to help you list well in the search engines. Keep it real, and keep it relevant.

Created by Mal Huddleston -- Copyright 2006 Ecommerce Site Builder