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You are here: Home > Internet and Businesses Online > SEO > Leveraging Your Company's Job Postings Through Search |
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Casual Articles - Leveraging Your Company's Job Postings Through Search
The Perfect Fundraiser - Make Money by Making a Difference multiple job titles One company may call a person an account manager, but another company may use account executive as the job title. Using multiple job titles will give you a better opportunity to be found in the search results.Over the years I have donated thousands of dollars to all kinds of groups to help raise money. I am on some kind of list because I get tons of solicitations each day. Donor fatigue has set in. There is so much need and we can only give so much. The problem with fund raising is that the person who gives doesn't get anything of value back other than a feeling of doing the right thing but for most people it isn't enough.The Federal tax laws 4. Jazz up your job headers Instead of using fluff like “fantastic marketing opportunity” in your jobs header, incorporate keywords instead. “Product Marketing Opportunity” would be a better choice here. What about my Applicant Two Road Blocks Exist There are generally two road blocks that companies have that prevent their job listings from being found in the major search engines. 1. Job postings are not written in a way that the everyday job seeker will find them. 2. Some companies use applicant tracking systems, these systems are generally not designed with search in mind. Search engines are not able to get to the content within ATS systems, therefore, the job is not indexed and you miss out on the opportunity of being visible in major search engines. Since more and more job applicants are using search engines like Yahoo and Google to find their next job opportunity. If your job posting isn’t visible you are missing out on many qualified applicants. How do I optimize my Job Listings to be found in search engines? It’s really not as difficult as one might think. Search engines care about keyword rich content. In this scenario your job posting is the content. Once you know a few simple techniques you’re that much closer to being found in search engines like MSN, Yahoo & Google. 1. Use common words, instead of corporate language. You need to use words that people are actively using to search. Instead of posting for a Mechanical D/D Engineer Try “Mechanical Design and Drafting Engineer instead. 2. Expand on your Acronyms Don’t avoid using acronyms, but always remember to include their definition as well. DBA (Database Analyst) SOX (Sarbanes Oxley) PM (Project Manager) RN (Registered Nurse) 3. Use multiple job titles One company may call a person an account manager, but another company may use account executive as the job title. Using multiple job titles will give you a better opportunity to be found in the search results. 4. Jazz up your job headers Instead of using fluff like “fantastic marketing opportunity” in your jobs header, incorporate keywords instead. “Product Marketing Opportunity” would be a better choice here. What about my Applicant T 1. Job postings are not written in a way that the everyday job seeker will find them. 2. Some companies use applicant tracking systems, these systems are generally not designed with search in mind. Search engines are not able to get to the content within ATS systems, therefore, the job is not indexed and you miss out on the opportunity of being visible in major search engines. Since more and more job applicants are using search engines like Yahoo and Google to find their next job opportunity. If your job posting isn’t visible you are missing out on many qualified applicants. How do I optimize my Job Listings to be found in search engines? It’s really not as difficult as one might think. Search engines care about keyword rich content. In this scenario your job posting is the content. Once you know a few simple techniques you’re that much closer to being found in search engines like MSN, Yahoo & Google. 1. Use common words, instead of corporate language. You need to use words that people are actively using to search. Instead of posting for a Mechanical D/D Engineer Try “Mechanical Design and Drafting Engineer instead. 2. Expand on your Acronyms Don’t avoid using acronyms, but always remember to include their definition as well. DBA (Database Analyst) SOX (Sarbanes Oxley) PM (Project Manager) RN (Registered Nurse) 3. Use multiple job titles One company may call a person an account manager, but another company may use account executive as the job title. Using multiple job titles will give you a better opportunity to be found in the search results. 4. Jazz up your job headers Instead of using fluff like “fantastic marketing opportunity” in your jobs header, incorporate keywords instead. “Product Marketing Opportunity” would be a better choice here. What about my Applicant It’s really not as difficult as one might think. Search engines care about keyword rich content. In this scenario your job posting is the content. Once you know a few simple techniques you’re that much closer to being found in search engines like MSN, Yahoo & Google. 1. Use common words, instead of corporate language. You need to use words that people are actively using to search. Instead of posting for a Mechanical D/D Engineer Try “Mechanical Design and Drafting Engineer instead. 2. Expand on your Acronyms Don’t avoid using acronyms, but always remember to include their definition as well. DBA (Database Analyst) SOX (Sarbanes Oxley) PM (Project Manager) RN (Registered Nurse) 3. Use multiple job titles One company may call a person an account manager, but another company may use account executive as the job title. Using multiple job titles will give you a better opportunity to be found in the search results. 4. Jazz up your job headers Instead of using fluff like “fantastic marketing opportunity” in your jobs header, incorporate keywords instead. “Product Marketing Opportunity” would be a better choice here. What about my Applicant 1. Use common words, instead of corporate language. You need to use words that people are actively using to search. Instead of posting for a Mechanical D/D Engineer Try “Mechanical Design and Drafting Engineer instead. 2. Expand on your Acronyms Don’t avoid using acronyms, but always remember to include their definition as well. DBA (Database Analyst) SOX (Sarbanes Oxley) PM (Project Manager) RN (Registered Nurse) 3. Use multiple job titles One company may call a person an account manager, but another company may use account executive as the job title. Using multiple job titles will give you a better opportunity to be found in the search results. 4. Jazz up your job headers Instead of using fluff like “fantastic marketing opportunity” in your jobs header, incorporate keywords instead. “Product Marketing Opportunity” would be a better choice here. What about my Applicant 4. Jazz up your job headers Instead of using fluff like “fantastic marketing opportunity” in your jobs header, incorporate keywords instead. “Product Marketing Opportunity” would be a better choice here. What about my Applicant Tracking System? If you company uses an ATS system your more then likely going to need to seek out the Pro’s to help you. Applicant tracking systems were not designed with search engines in mind. The job postings listed within them are invisible to the search engines as the ATS systems often use frames, Pop-ups or extremely long URL strings that cannot be indexed. There are companies that offer career site optimization services. HotGigs, Jobs2Web Service extracts and reconfigures your company’s job content so it is accessible to the major search engines. Once a candidate finds your job posting they are directed back to your ATS system. Jobster offers a similar program although I am not sure how it works. The price of filling open positions is getting out of control, if you’re only online source for job candidates are the job boards, you are wasting money and missing out on prospects. Why not lower your cost per hire and start utilizing search?
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