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Casual Articles - Minding Your Own Brand: Daddy, What Do You Do At Work?
It is not enough to look at the bottom line of your profit and loss statement to determine how profitable your company is, but to also examine each job for profitability. You could conceivably being making a company wide profi
I have since changed how I describe my business and so should you. When you discuss your business, do not use industry jargon, fancy marketing phrases or well-crafted elevator pitches. Talk to the prospect in terms of thei
The business world is busy. The streets are filled with people with their coat and ties on and carrying their suitcases, rushing to get to daily work – imagine the view of Wall Street in New York.You find it quite diffic
So I told him that “I make companies better.” And he asked, “Are they sick?”
“Well kind of,” I answered, struggling to bring my complex methodology of creating extraordinary experiences and advocacy building down to a single phrase that would satisfy my son. Finally I said, “I make stores, restaurants and banks into fun places to shop and work.” Satisfied with the answer, he shifted the discussion to something more important; what we were going to do together that day.
As I later pondered this discussion, I realized that we often describe our businesses in terms of how we understand them, not in terms our audiences will relate to. My son understood ‘fun’ was better than ‘not fun’ and he has often been bored in stores, restaurants and banks. By putting things in his terms, he was able to personally relate to that description and see why making them fun would be a good thing.
I have since changed how I describe my business and so should you. When you discuss your business, do not use industry jargon, fancy marketing phrases or well-crafted elevator pitches. Talk to the prospect in terms of their
The real question would be, how are they actually paid? But let’s start at the beginning. Assuming you are the archetype small, family-run business, that is the typical Yellow Page advertiser, you probably have a YP rep that se
So I told him that “I make companies better.” And he asked, “Are they sick?”
“Well kind of,” I answered, struggling to bring my complex methodology of creating extraordinary experiences and advocacy building down to a single phrase that would satisfy my son. Finally I said, “I make stores, restaurants and banks into fun places to shop and work.” Satisfied with the answer, he shifted the discussion to something more important; what we were going to do together that day.
As I later pondered this discussion, I realized that we often describe our businesses in terms of how we understand them, not in terms our audiences will relate to. My son understood ‘fun’ was better than ‘not fun’ and he has often been bored in stores, restaurants and banks. By putting things in his terms, he was able to personally relate to that description and see why making them fun would be a good thing.
I have since changed how I describe my business and so should you. When you discuss your business, do not use industry jargon, fancy marketing phrases or well-crafted elevator pitches. Talk to the prospect in terms of thei
Small and mid-size companies looking to go public usually think IPO (Initial Public offering), but find it difficult to get an underwriter to look at them. They go out an engage a consultant that advises them to do a revers
As I later pondered this discussion, I realized that we often describe our businesses in terms of how we understand them, not in terms our audiences will relate to. My son understood ‘fun’ was better than ‘not fun’ and he has often been bored in stores, restaurants and banks. By putting things in his terms, he was able to personally relate to that description and see why making them fun would be a good thing.
I have since changed how I describe my business and so should you. When you discuss your business, do not use industry jargon, fancy marketing phrases or well-crafted elevator pitches. Talk to the prospect in terms of thei
Knowing your NICHE MARKET and where to find your NICHE is more important than the product you sell.Most Netpreneurs take a narrow view of NICHE MARKETING as a limitation on their business, when in fact it is the POWER th
I have since changed how I describe my business and so should you. When you discuss your business, do not use industry jargon, fancy marketing phrases or well-crafted elevator pitches. Talk to the prospect in terms of thei
Have you ever faced any of the following situations? One: You need a lawyer but you don`t have the cash for the retainer. Two: You have a warehouse full of inventory that just isn`t moving. Three: Sales are down and y
I have since changed how I describe my business and so should you. When you discuss your business, do not use industry jargon, fancy marketing phrases or well-crafted elevator pitches. Talk to the prospect in terms of their business and their issues. Which means you must ask them about their business and listen to their issues before you ramble on about your business.
If you are able to talk in terms of their perspective and are able to make a real connection between their business and your product, soon you will be spending some quality time together building a solid relationship.
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