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Casual Articles - SEO copywriting for spiders: Nourishing the logical needs of search engine spiders
We usually write about how to get interviewed and then get hired for the best job. But this week’s tip is about what to do after that happens. Finding a job is largely a sales process – finding prospects (finding jobs), qualifying those prospects further (interviewing) and closing the sale (getting hired). Good salespeople know the sales process does not end when you close the deal. It con
• What keywords your direct competitors are using, and with what success
Depending on the nature of your business, your SEO copywriting might need to be ‘regionalized’ to reach your target market. For instance, a bicycle repair shop in Seattle, Washington might use the keywords: “Bill’s Bikes bicycle repairs Seattle” as web traffic from another city would have little or no benefit.
Have your own merchant account and build your credibility with your customers.Many subscription site owners outsource their credit card processing activity to outside agencies. These days it has become very simple for subscription sites to have their own merchant accounts, thereby enabling them to handle their own credit card payments from the customers. Having your own credit card p
Search Engines send these programs, also known as robots, to ‘crawl’ and ‘index’ websites to help determine their relevancy and ranking.
If your copywriting is not spider friendly, you’re missing out on one of the most powerful, cost-effective ways to achieve online presence: search engine optimization (SEO).
Consider these facts:
• More than 500 million web searches are made daily (source: Google)
• Search engines account for more than 85 per cent of all new visitors to a website (source: GvU)
• Studies indicate only seven per cent of Internet users surf beyond the first 20 listings of a search engine
• The Internet is home to more than 100 million registered domains (source: Netcraft)
How to achieve SEO
While online marketing strategies such as inbound links score points, many industry experts are of the same opinion: content is king! This is reinforced by the search engines themselves. For instance, Google advises webmasters one of the keys to a high ranking is to "create a useful, information-rich site."
Essential ingredients to effective SEO copywriting:
1/ Determine the best keywords for your business and target market
Choosing and using the right keywords within your web pages can make the difference between a top 10 and top 500 search engine ranking. To maximize targeted traffic to your website, you need to establish:
• What your potential customers are likely to enter into a search engine
• How often that search term is used
• How many websites and pages you are competing against
• What keywords your direct competitors are using, and with what success
Depending on the nature of your business, your SEO copywriting might need to be ‘regionalized’ to reach your target market. For instance, a bicycle repair shop in Seattle, Washington might use the keywords: “Bill’s Bikes bicycle repairs Seattle” as web traffic from another city would have little or no benefit.
In business the need for exceptional and affordable gifts is a must. Corporate gift baskets are a great way to maintain existing relationships and welcome new business clients. Corporate gifts also make a great motivator for increasing sales and motivating employees to exceed the standard.Some occasions that warrant a business gift:Corporate Gifts for a new clients – Send thanks
• Search engines account for more than 85 per cent of all new visitors to a website (source: GvU)
• Studies indicate only seven per cent of Internet users surf beyond the first 20 listings of a search engine
• The Internet is home to more than 100 million registered domains (source: Netcraft)
How to achieve SEO
While online marketing strategies such as inbound links score points, many industry experts are of the same opinion: content is king! This is reinforced by the search engines themselves. For instance, Google advises webmasters one of the keys to a high ranking is to "create a useful, information-rich site."
Essential ingredients to effective SEO copywriting:
1/ Determine the best keywords for your business and target market
Choosing and using the right keywords within your web pages can make the difference between a top 10 and top 500 search engine ranking. To maximize targeted traffic to your website, you need to establish:
• What your potential customers are likely to enter into a search engine
• How often that search term is used
• How many websites and pages you are competing against
• What keywords your direct competitors are using, and with what success
Depending on the nature of your business, your SEO copywriting might need to be ‘regionalized’ to reach your target market. For instance, a bicycle repair shop in Seattle, Washington might use the keywords: “Bill’s Bikes bicycle repairs Seattle” as web traffic from another city would have little or no benefit.
Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?Well, folks are looking at you. Yes, it's like you are on stage.Here are three quick tips to make you comfortable when in the booth.1. Always face the aisle. You need to be able to see who else is coming down the aisle. At most
Essential ingredients to effective SEO copywriting:
1/ Determine the best keywords for your business and target market
Choosing and using the right keywords within your web pages can make the difference between a top 10 and top 500 search engine ranking. To maximize targeted traffic to your website, you need to establish:
• What your potential customers are likely to enter into a search engine
• How often that search term is used
• How many websites and pages you are competing against
• What keywords your direct competitors are using, and with what success
Depending on the nature of your business, your SEO copywriting might need to be ‘regionalized’ to reach your target market. For instance, a bicycle repair shop in Seattle, Washington might use the keywords: “Bill’s Bikes bicycle repairs Seattle” as web traffic from another city would have little or no benefit.
With the end of ‘a job for life’, the ticking of the demographic ‘time bomb’, and the ever-increasing pace of new technology, employers are having to consider a wide range of new working patterns that take account of this rapidly changing work climate.So what is the government’s position on these new ways of working; and what are the benefits and potential pitfalls for employers to avo
Choosing and using the right keywords within your web pages can make the difference between a top 10 and top 500 search engine ranking. To maximize targeted traffic to your website, you need to establish:
• What your potential customers are likely to enter into a search engine
• How often that search term is used
• How many websites and pages you are competing against
• What keywords your direct competitors are using, and with what success
Depending on the nature of your business, your SEO copywriting might need to be ‘regionalized’ to reach your target market. For instance, a bicycle repair shop in Seattle, Washington might use the keywords: “Bill’s Bikes bicycle repairs Seattle” as web traffic from another city would have little or no benefit.
Sitting in a waiting area above the tradeshow floor, I watched the forklift drivers deliver crates and boxes to small groups who were waiting to transform their rented cement floors into inviting marketing endeavors for the next day's expo opening, hosting seven thousand conference attendees.A microcosm of differing work styles, I found it fascinating to watch. In one area, a half-doze
• What keywords your direct competitors are using, and with what success
Depending on the nature of your business, your SEO copywriting might need to be ‘regionalized’ to reach your target market. For instance, a bicycle repair shop in Seattle, Washington might use the keywords: “Bill’s Bikes bicycle repairs Seattle” as web traffic from another city would have little or no benefit.
2/ Assign one to three keywords per page
Increase your chances of appearing on search engine results by using one to three keywords or keyphrases per page. For example, a Toronto-based web developer might have the following keywords on his home page: web design Toronto, web development Toronto, websites Toronto.
3/ Create keyword-rich copy
Once your keywords are established, you need to incorporate them into content-rich SEO copywriting. Search engine spiders look for pages that are relative to a search phrase, so they like to see phrases repeated. As a result, your SEO copywriting should ideally comprise a keyword density ratio of three to seven per cent. This is calculated by dividing the keywords by the total number of words on the page.
If your keyword density is too low, search engines may overlook your website. Meanwhile, overly aggressive SEO copywriting can get you flagged as a "spammer" and result in ranking penalties.
Test your SEO copywriting
Test your SEO copywriting today with one of several keyword density tools available on the Web.
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