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Casual Articles - Stay Duration: Result Guaranteed Under Golden Triangle
First, let me make it absolutely clear that I totally respect Mike Filsaime and I think he is a great Internet Marketer. Maybe I just wanted to get your attention with my headline or maybe I just want to share with you my personal experience. You be the judge of this.My simple point today is that often I have attended conferences given by Mike Filsaime and he holds the strong conviction of recommending that you do not disclose your email address to any of your customers and that you use a helpdesk system for your customer support. I hav
But does higher CTR ensure longer stay duration (LSD)?
The Triangle per se does not ensure LSD of the unique visitors on the site. To put it in another way, a good restaurant is one, which attempts to increase the appetite of people while serving the food. Similarly,
So you have a boss who dumps all over you the moment things go wrong, but never seems to notice when things go right. Ouch.Jamie is a hard-working, cheery, full-of-ideas kind of manager. She leads two high-functioning teams who support each other very well. So why does Jamie come to work with a stomachache every day? Why does her staff often feel paralyzed? It’s because Jamie’s boss, VP of Client Services, finds fault every day with Jamie and her team members. He seems to go out of his way to criticize. When the VP is away, the gro
True, what grows organically tastes awesome, although with a few exceptions. The same logic applies in the search results when a user clicks a website that top the organic search engine result page (SERP). The argument needs no further verification that paid search, which is only one-third of the click through rate (CTR), is 50% less clicked upon than organic.
However, a study conducted by search engine marketing firms Enquiro and Eyetools has provided a lease of hope for online marketers, which confirms a higher CTR for the top three listings on organic results. The study elucidates the eye tracking behavior of users that scan the rest of the page in an F-pattern, looking laterally at the top results and then vertically, with fewer laterals scanning the further down the list they travel. This is what is called as ‘Golden Triangle’. Just like the famous Bermuda Triangle that traps wayward passengers, there is a "Golden Triangle" on Google that "traps" visitors' eyeballs. Though the study is restricted to Google, it can be applied to other major search engines, such as, Yahoo!, MSN, Baidu, etc.
Results under the Golden Triangle, thus, get high probability of CTR due to cent percent visibility reason. Many advertisers set a higher bid for key phrases listed on the top above the organic results for F-factor. For example, if you search ‘cheap hotels in India’, you’ll find the paid listings of the sites above the organic results. Obviously, CTR of these listings will be higher than the right hand listings.
But does higher CTR ensure longer stay duration (LSD)?
The Triangle per se does not ensure LSD of the unique visitors on the site. To put it in another way, a good restaurant is one, which attempts to increase the appetite of people while serving the food. Similarly,
After working for two postcard printing companies (and dealing with many more), I've learned quite a bit about the challenges real estate marketers face when using direct mail postcards. I've also learned the best practices of real estate postcard marketing, the kinds of techniques that can increase your response rates.The problem is, many of these challenges and best practices do not get communicated to the individual real estate agent using the postcards. It's not that the postcard marketing companies are being deceitful. It's just no
However, a study conducted by search engine marketing firms Enquiro and Eyetools has provided a lease of hope for online marketers, which confirms a higher CTR for the top three listings on organic results. The study elucidates the eye tracking behavior of users that scan the rest of the page in an F-pattern, looking laterally at the top results and then vertically, with fewer laterals scanning the further down the list they travel. This is what is called as ‘Golden Triangle’. Just like the famous Bermuda Triangle that traps wayward passengers, there is a "Golden Triangle" on Google that "traps" visitors' eyeballs. Though the study is restricted to Google, it can be applied to other major search engines, such as, Yahoo!, MSN, Baidu, etc.
Results under the Golden Triangle, thus, get high probability of CTR due to cent percent visibility reason. Many advertisers set a higher bid for key phrases listed on the top above the organic results for F-factor. For example, if you search ‘cheap hotels in India’, you’ll find the paid listings of the sites above the organic results. Obviously, CTR of these listings will be higher than the right hand listings.
But does higher CTR ensure longer stay duration (LSD)?
The Triangle per se does not ensure LSD of the unique visitors on the site. To put it in another way, a good restaurant is one, which attempts to increase the appetite of people while serving the food. Similarly,
One of the most important aspects of franchise success is the training. Not just training to check off the boxes on a form. This is not the government and real success in the market place and new demographic battlespace; well, let’s just say “it don’t work that way!” In franchising it is all about winning markets and market share and standing tall on that brand you are building. In fact in a Franchise System the training success and evaluation criteria is a Moving Target.Having built a franchising company from scratch, I can tell you th
Results under the Golden Triangle, thus, get high probability of CTR due to cent percent visibility reason. Many advertisers set a higher bid for key phrases listed on the top above the organic results for F-factor. For example, if you search ‘cheap hotels in India’, you’ll find the paid listings of the sites above the organic results. Obviously, CTR of these listings will be higher than the right hand listings.
But does higher CTR ensure longer stay duration (LSD)?
The Triangle per se does not ensure LSD of the unique visitors on the site. To put it in another way, a good restaurant is one, which attempts to increase the appetite of people while serving the food. Similarly,
A great philosophy professor named Luke Barber once told me: “If you are feeling caught in negativity and are struggling--go watch water.” My first reaction to that advice was confusion. It was hard to understand how this would apply to work interactions. He continued: “If you watch a river you might notice that water just flows. When it hits a rock it doesn't struggle with the rock, it flows around it. And, if you could watch this water long enough you would see that the water eventually wears away the rock. So, the next time you are facing
Results under the Golden Triangle, thus, get high probability of CTR due to cent percent visibility reason. Many advertisers set a higher bid for key phrases listed on the top above the organic results for F-factor. For example, if you search ‘cheap hotels in India’, you’ll find the paid listings of the sites above the organic results. Obviously, CTR of these listings will be higher than the right hand listings.
But does higher CTR ensure longer stay duration (LSD)?
The Triangle per se does not ensure LSD of the unique visitors on the site. To put it in another way, a good restaurant is one, which attempts to increase the appetite of people while serving the food. Similarly,
Many investors and business ethics professionals are calling for more transparency and regulators are calling for more disclosure. Yet in the franchising industry this can spell disaster indeed. Often Competitors seeking information about companies will collect these documents and use it to the disadvantage of franchising companies.In my company we have done extremely well on the Internet in attracting people who want their car washed, we are well spidered on the search engines for key words, partly because our websites have been up pri
But does higher CTR ensure longer stay duration (LSD)?
The Triangle per se does not ensure LSD of the unique visitors on the site. To put it in another way, a good restaurant is one, which attempts to increase the appetite of people while serving the food. Similarly, a good site is one, which strives to raise curiosity among visitors to discover new or something interesting while supplementing necessary dose of information. The popularity and success of Web 2.0 sites, which thrive on user interactivity, corroborate the above argument of LSD with higher page views.
A good online marketer can’t ignore the psychological behavior of the searchers. Enquiro’s Gord Hotchkiss argues that searchers have a collection of words in their heads that are more than just the query terms they type into the search field, but that they will subconsciously scan for in the search results. Those terms will comprise additional related words that are relevant to why they are searching in the first place.
Eye traffic is important but what matters at the end is actual lead generation. In order to turn your searchers into regular visitors or buyers, you need to understand their semantic map. That is, try and think of user motivation and what other terms would be part of their search intent and include that in the page title and content of the page. A site optimized to rank under the Golden Triangle must meet the expectation of searchers. A search engine counts various factors while throwing the results, more important being the duration of the stay. One needs to try hard to turn scanning visitors into committed visitors for overall increase in the LSD and page views. A site fairly optimized to rank under the Triangle may be throw
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