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Casual Articles - Does Your Brand Pass the KISS Test?
Formed after the American Telephone and Telegraph Company (AT&T) was forced to break up its regional companies, Bellsouth is based in Atlanta. Strangely enough, it is also the only one of those companies left that uses an actual bell symbol in its company logo. Bellsouth is a combination of Southern Bell and South
2. How you create value for others
When you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead
In the first quarter of 2006, the Chinese economy grew 10.2%. With the increase in growth in the Chinese market and the constant continued growth being forecast for the future, it's wise for western businesses to research what the Chinese market wants and needs before dipping their toe into the Chinese market. Here
No matter how challenging or 'unique' your business is your brand will always be more relatable and effective when your target audience can understand it in mere seconds. If you find yourself having to over educate your audience, that's a sure sign that your brand has not passed the K.I.S.S. test.
The most powerful personal brands are built on a three-prong approach - your brands three most critical messages that are simple, direct and one-of-a-kind. Like a tripod, omitting even one of these three elements can negatively impact the stability of your brand.
To ensure that your tripod is well balanced on all sides, check for the following brand elements:
1. What you do
How are you describing yourself when you're asked the 'what do you do' question? If you find yourself saying things like:
"I'm in real estate"
"I'm a Life Coach"
"I sell skincare"
"I'm in sales"
You're saying very little about what you actually do and instead, are describing a function. Consider how you benefit your clients/customers. In what way do you affect their lives? THAT is what you do!
2. How you create value for others
When you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead,
As the year 2006 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2007. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campa
The most powerful personal brands are built on a three-prong approach - your brands three most critical messages that are simple, direct and one-of-a-kind. Like a tripod, omitting even one of these three elements can negatively impact the stability of your brand.
To ensure that your tripod is well balanced on all sides, check for the following brand elements:
1. What you do
How are you describing yourself when you're asked the 'what do you do' question? If you find yourself saying things like:
"I'm in real estate"
"I'm a Life Coach"
"I sell skincare"
"I'm in sales"
You're saying very little about what you actually do and instead, are describing a function. Consider how you benefit your clients/customers. In what way do you affect their lives? THAT is what you do!
2. How you create value for others
When you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead
Business Expense Reports are the records of all the expenses incurred by the employees, top level to supervisory level, during their business visits on behalf of the companies. For this purpose, the business organizations should have standard business expense report forms. Nowadays, most of the companies are implem
To ensure that your tripod is well balanced on all sides, check for the following brand elements:
1. What you do
How are you describing yourself when you're asked the 'what do you do' question? If you find yourself saying things like:
"I'm in real estate"
"I'm a Life Coach"
"I sell skincare"
"I'm in sales"
You're saying very little about what you actually do and instead, are describing a function. Consider how you benefit your clients/customers. In what way do you affect their lives? THAT is what you do!
2. How you create value for others
When you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead
Return to your advertisement investment. Outdoor advertisement is one of the channel that can bring sure return to your advertisement investment. Here we will discuss about the Exhibition Display System and Flag Poles, which can be place inside or outside the premises and can be use at the Exhibition or places wher
"I'm in real estate"
"I'm a Life Coach"
"I sell skincare"
"I'm in sales"
You're saying very little about what you actually do and instead, are describing a function. Consider how you benefit your clients/customers. In what way do you affect their lives? THAT is what you do!
2. How you create value for others
When you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead
It was in the local rag. China is Idaho’s largest trade partner. Canada is second and Great Britain is currently running third.Now I know what you are thinking: potatoes. You are wrong. Try integrated circuits.Hey, we are not a bunch of country pumpkins out here.Well, we are a bun
2. How you create value for others
When you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead, think of your value as the unique way(s) in which you deliver your 'do.'
3. How you're different from your competition
The three legs of your brand tripod are well balanced when you also include how your 'do' and 'value' differ from that of your competitors. This is one of the reasons why understanding your competitive landscape is important. Many small business owners omit this step and therefore are at a disadvantage in clearly articulating how they differ from others.
When you can clearly express all three elements of your brand, in a simple and clear message, you are making the decision to do business with you an easier one for your audience. Communicate all three points in everything you do (brochures, elevator speech, flyers, internal brand systems, everything!) and you're on you're way to being a KISS-able brand.
© 2006 - Liz Pabon. All rights reserved.
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