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Casual Articles - SEO Tips: How to Organize Your Site For Fast Ranking
Is The Company You Keep Hurting Your Business?
When you look at your friends, it's like looking into a mirror. Take the sum of characteristics of the five people you spend most of your time with and you will be the average of that sum.It is usually quite easy to tell where a person is going by knowing whom she is spending the majority of her time with.Make a list of the five people you spend most of your time with. Next to each name, identify which category he or she falls into …1) smal
ordsWhen you look at your friends, it's like looking into a mirror. Take the sum of characteristics of the five people you spend most of your time with and you will be the average of that sum.It is usually quite easy to tell where a person is going by knowing whom she is spending the majority of her time with.Make a list of the five people you spend most of your time with. Next to each name, identify which category he or she falls into …1) smal
Keywords that will require a link-building strategy before ranking are considered "high competition." High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
- Keep the groups under 6 words each.
- Group phrases together with more than one word in common.
- Check to see if two keywords return similar results in Google.
- No group should have only 1 keyword. Maximize the efforts of your link building.
Once the keywords have been semantically split, prepare an optimized title tag containing all
Learn Now or Pay Later, How to Know if Your Logo is Going to Be a Source of Joy or Pain
You might just use your logo on your own computer in Microsoft Publisher, or you hired a designer to create your logo that will be deployed across your web site, apparel, brochures, banners, advertisements and more. In either case, I promise you that taking a moment to internalize this article before you really settle on a logo will save you loads of time, money aggravation in the long run.Knowing a little about logos ahead of time will save a lot d
In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work. You might just use your logo on your own computer in Microsoft Publisher, or you hired a designer to create your logo that will be deployed across your web site, apparel, brochures, banners, advertisements and more. In either case, I promise you that taking a moment to internalize this article before you really settle on a logo will save you loads of time, money aggravation in the long run.Knowing a little about logos ahead of time will save a lot d
I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.
The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.
What You’ll Need
- A finalized list of keywords as well as their corresponding search volumes and number of competitors.
- Excel, or some other spreadsheet program.
- An understanding of the site’s industry, and which terms are semantically related.
- Enough SEO knowledge to decide which words from your list are "low competition."
Low Competition Keywords
"Low competition" is a relative term. To illustrate why, search the term "Marietta, Georgia real estate" in Google. Here are the key numbers:
- 99 inachor and intitle competitors for the term
- 1,300 searches for the term each month
- 330.8 average backlinks for a top 10 result
- 4.2 average page rank of a top 10 result
Now here are some seemingly perplexing numbers regarding the 9th result:
- It has only 8 backlinks
- It also has a PR of 0
Meanwhile the 10th result has…
- 240 backlinks
- PR of 3
This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:
- The 9th result is a sub-page optimized singularly for that search term.
- The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.
For Yahoo, a term with 99 competitors and 1,300 searches every month is very "low competition." However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.
When organizing your keywords, picking out the "low competition" words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.
Remember, just as you look to Yahoo, thinking, "I wish I could rank for a word like that without having to link-build" so too will a site smaller than yours say of your "low competition" keyword pages.
High Competition Keywords
Keywords that will require a link-building strategy before ranking are considered "high competition." High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
- Keep the groups under 6 words each.
- Group phrases together with more than one word in common.
- Check to see if two keywords return similar results in Google.
- No group should have only 1 keyword. Maximize the efforts of your link building.
Once the keywords have been semantically split, prepare an optimized title tag containing all
There's Always A Big Market For The Average!
A few years ago, one of my consulting clients, a large, independent appliance store gave me an education in the marketing of refrigerators.Walking me past a lineup of mostly white machines, the president said, “Look at the pricing, and tell me the one that most customers will want.”I can’t recall if I guessed right, but soon enough he gave me the answer.“The middle one,” he said. “They don’t want the cheapest, and they don’t feel they can affo
ell as their corresponding search volumes and number of competitors. A few years ago, one of my consulting clients, a large, independent appliance store gave me an education in the marketing of refrigerators.Walking me past a lineup of mostly white machines, the president said, “Look at the pricing, and tell me the one that most customers will want.”I can’t recall if I guessed right, but soon enough he gave me the answer.“The middle one,” he said. “They don’t want the cheapest, and they don’t feel they can affo
Low Competition Keywords
"Low competition" is a relative term. To illustrate why, search the term "Marietta, Georgia real estate" in Google. Here are the key numbers:
- 99 inachor and intitle competitors for the term
- 1,300 searches for the term each month
- 330.8 average backlinks for a top 10 result
- 4.2 average page rank of a top 10 result
Now here are some seemingly perplexing numbers regarding the 9th result:
- It has only 8 backlinks
- It also has a PR of 0
Meanwhile the 10th result has…
- 240 backlinks
- PR of 3
This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:
- The 9th result is a sub-page optimized singularly for that search term.
- The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.
For Yahoo, a term with 99 competitors and 1,300 searches every month is very "low competition." However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.
When organizing your keywords, picking out the "low competition" words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.
Remember, just as you look to Yahoo, thinking, "I wish I could rank for a word like that without having to link-build" so too will a site smaller than yours say of your "low competition" keyword pages.
High Competition Keywords
Keywords that will require a link-building strategy before ranking are considered "high competition." High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
- Keep the groups under 6 words each.
- Group phrases together with more than one word in common.
- Check to see if two keywords return similar results in Google.
- No group should have only 1 keyword. Maximize the efforts of your link building.
Once the keywords have been semantically split, prepare an optimized title tag containing all
How To Create Your Own Original Info Product In Less Than 1 Hour
Many marketers will tell you that the real money on the internet is to be found through the creation and marketing of your own info products. That may well be true, but who has the time to create a 40-60 page eBook and then market it? What if there was an easier option? An option that enabled you to compile a high quality 40-60 page info product in just a few hours, and normally in less than one.The easiest method of info product creation in under an hour i
rank of a top 10 resultMany marketers will tell you that the real money on the internet is to be found through the creation and marketing of your own info products. That may well be true, but who has the time to create a 40-60 page eBook and then market it? What if there was an easier option? An option that enabled you to compile a high quality 40-60 page info product in just a few hours, and normally in less than one.The easiest method of info product creation in under an hour i
Now here are some seemingly perplexing numbers regarding the 9th result:
- It has only 8 backlinks
- It also has a PR of 0
Meanwhile the 10th result has…
- 240 backlinks
- PR of 3
This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:
- The 9th result is a sub-page optimized singularly for that search term.
- The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.
For Yahoo, a term with 99 competitors and 1,300 searches every month is very "low competition." However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.
When organizing your keywords, picking out the "low competition" words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.
Remember, just as you look to Yahoo, thinking, "I wish I could rank for a word like that without having to link-build" so too will a site smaller than yours say of your "low competition" keyword pages.
High Competition Keywords
Keywords that will require a link-building strategy before ranking are considered "high competition." High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
- Keep the groups under 6 words each.
- Group phrases together with more than one word in common.
- Check to see if two keywords return similar results in Google.
- No group should have only 1 keyword. Maximize the efforts of your link building.
Once the keywords have been semantically split, prepare an optimized title tag containing all
Burn Your Brochures: 8 Better Alternatives for Creating Collateral
If you work in marketing communications, you’ve probably seen this scenario a dozen times: A harried sales guy, shirts-sleeves rolled up to the elbow, storms into your cubicle. “I got a hot sales call in Toledo in three weeks. I got to have a brochure to leave behind,” he says, smacking his fist into his open palm.You sigh. So it begins -- yet another brochure. And you know how it’ll end: Thousands of dollars and multiple late-nights-against-deadlines later
term with 99 competitors and 1,300 searches every month is very "low competition." However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks. If you work in marketing communications, you’ve probably seen this scenario a dozen times: A harried sales guy, shirts-sleeves rolled up to the elbow, storms into your cubicle. “I got a hot sales call in Toledo in three weeks. I got to have a brochure to leave behind,” he says, smacking his fist into his open palm.You sigh. So it begins -- yet another brochure. And you know how it’ll end: Thousands of dollars and multiple late-nights-against-deadlines later
When organizing your keywords, picking out the "low competition" words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.
Remember, just as you look to Yahoo, thinking, "I wish I could rank for a word like that without having to link-build" so too will a site smaller than yours say of your "low competition" keyword pages.
High Competition Keywords
Keywords that will require a link-building strategy before ranking are considered "high competition." High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
- Keep the groups under 6 words each.
- Group phrases together with more than one word in common.
- Check to see if two keywords return similar results in Google.
- No group should have only 1 keyword. Maximize the efforts of your link building.
Once the keywords have been semantically split, prepare an optimized title tag containing all
Internet Marketing for Newbies
Are you an Internet Marketing Newbie? Does the following describe you?-Are you an internet marketing newbie reading ebook after ebook, sales pages after sales pages of “make money online” ideas? -Are you reading tools after tools, software after software of how a single tool can make you rich beyond or wildest dreams? -Are you going for seminar after seminar, chasing that gold at the end of the rainbow, the oasis in the sahara desert that always
ordsAre you an Internet Marketing Newbie? Does the following describe you?-Are you an internet marketing newbie reading ebook after ebook, sales pages after sales pages of “make money online” ideas? -Are you reading tools after tools, software after software of how a single tool can make you rich beyond or wildest dreams? -Are you going for seminar after seminar, chasing that gold at the end of the rainbow, the oasis in the sahara desert that always
Keywords that will require a link-building strategy before ranking are considered "high competition." High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
- Keep the groups under 6 words each.
- Group phrases together with more than one word in common.
- Check to see if two keywords return similar results in Google.
- No group should have only 1 keyword. Maximize the efforts of your link building.
Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also choose one word from each group which is the most important to get ranking. That term should be what is in the anchor text of your links when you begin a link building campaign.
Overall, this strategy will save you hours of fiddling and tweaking. Remember, SEO is no different than any other business process
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