Casual Articles - Internet and Businesses Online

Ghost in the Net
However far modern science and technology have fallen short of their inherent possibilities, they have taught mankind at least one lesson: Nothing is impossible.Today, the degradation of the inner life is symbolized by the fact that the only place sacred from interruption is the private toilet.By his very success in inventing laboursaving devices, modern man has manufactured an abyss of boredom that only the privileged classes in earlier civilizations have ever fathomed.For most Americans, progress means accepting what is new because it is new, and discarding what is old because it is old.I would die happy if I knew that on my tombstone could be written these words, "This man was an absolute fool. None of the disastrous things that he reluctantly predicted ever came to pass!"Lewis Mumford (1895-1990)Dear Sam,We begin our series on great personalities of the 20th century with Lewis Mumford. Of course, this is only an excuse to develop our own ideas. Those who are interested in the ideas of "our" characters can go to the nearest bookstore and read directly form the fountain. Anyway, for the sake of those who are not

d banner ad, which displays several different images in succession, sometimes to create the effect of animated motion. Then there are rich media banner ads -- ads that use audio, video, or Java and Shockwave programming. These banner ads, which usually have larger file sizes, are often interactive beyond their simple linking function.

How to implement Banner Advertising:

The designing of a simple banner ad is not so difficult. For example to create an image for advertising the code looks like this:

Text to be displayed

In short same as a simple hyperlink creation. Also the animated GIF banner ads aren't much more compl

Five Secrets to Showing Your Customers You Really Care
During our recent online poll, we asked the following question:What upsets you the most when receiving poor customer service?Eighty percent of the poll participants said the “I don’t care attitude” of the person serving them upsets them the most.Businesses lose billions of dollars of revenue each year because customers feel the organizations don’t care about their business enough to make an effort to keep them. It takes five times more effort to win over a new customer than to keep an existing customer.Then why does this happen? No training or poor training has a lot to do with it.Here are five secrets to showing your customers you really do care about their situations when interacting with them:1. Listen!Take the time to listen to the “pain” the customer is trying to share with you. There is a reason why we have two ears and one mouth. Listen for the content and not the method of communication the customer is using. Use active listen skills such as* Nodding your head* Leaning forward to show interest* Saying “I hear what you saying,” “I see what you mean,” or “tell me more”

What is Banner Advertising?

Banner advertising are the small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: “if you click on them, your Internet browser will take you to the advertiser's Web site.”

A bit of HTML code instructs a Web server to bring up a particular Web page when a user clicks on a certain piece of text. Banner ads are essentially the same thing, except that instead of text, the link is displayed as a box containing graphics (usually with textual elements) and sometimes animation.

Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's Web site. This is something like touching a printed ad and being immediately teleported to the advertiser's store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.

Types of Banner Ads

Like print ads, banner ads come in a variety of shapes and sizes. The Internet Advertising Bureau (IAB) specifies eight different banner sizes, according to pixel dimensions. A pixel is the smallest unit of color used to make up images on a computer or television screen. The IAB's standard banner sizes are:
1. 480 X 60 Pixels (Full Banner)
2. 392 X 72 Pixels (Full Banner with vertical navigation Bar)
3. 234 X 60 Pixels (Half Banner)
4. 120 X 240 Pixels (Vertical Banner)
5. 125 X 125 Pixels (Square button)
6. 125 X 90 Pixels (Button 1)
7. 125 X 60 Pixels (Button 2)
8. 88 X 31 Pixels (Micro Button)

The full banner (468 x 60) is by far the most popular, but you will see all these variations all over the Web. These are not the only banner ad shapes and sizes, either, but they are a good representation of the range of common banner ads. There is no universal file-size constraint for banner ads, but most Web sites impose their own limits on memory size, usually something like 12K to 16K. This is because banner ads add to the total file size of the page they appear on; therefore increasing the time it takes for a browser to load that page.

As you've probably noticed while surfing the Web, actual graphic content, or creative, varies considerably among banner ads. The simplest banner ads feature only one, static GIF or JPEG image, which is linked to the advertiser's home page. More common is the GIF-animated banner ad, which displays several different images in succession, sometimes to create the effect of animated motion. Then there are rich media banner ads -- ads that use audio, video, or Java and Shockwave programming. These banner ads, which usually have larger file sizes, are often interactive beyond their simple linking function.

How to implement Banner Advertising:

The designing of a simple banner ad is not so difficult. For example to create an image for advertising the code looks like this:

Text to be displayed

In short same as a simple hyperlink creation. Also the animated GIF banner ads aren't much more compl

The Fastest Way To Make Money Online - No Web Site Needed: Part 2
In the first part of the article, I have shown you how to get product to sell or promote for free.By now you have a product to sell, so you need a place to sell your product as fast as possible.In this article, I will sow you how to get customers that are looking your product as fast as possible.Step #2: Product Promotion? How to Get Customers looking for your product.There are several ways to get customers that are looking for your products. But, the fastest way to get customers, usually with in 15 minutes, is pay per click (PPC) advertisement programs.Pay per click (PPC) advertising is a way of advertising through search engines. An advertiser pays for each click that sends a visitor to the advertiser's web page. The PPC search engine offers top positions among the sponsored search engine listings for the particular keywords or phrases you choose. The idea behind PPC bidding is such that you buy/bid on keywords which are relevant to your product or service. Every time someone clicks through to your website, you pay the amount that you bid for that particular keyword.Pay per click (PPC) advertisement is one of the faste

ewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's Web site. This is something like touching a printed ad and being immediately teleported to the advertiser's store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.

Types of Banner Ads

How to implement Banner Advertising:

The designing of a simple banner ad is not so difficult. For example to create an image for advertising the code looks like this:

Text to be displayed

In short same as a simple hyperlink creation. Also the animated GIF banner ads aren't much more compl

Lying on Your Resume Could Be the Best Thing You Could Do For Your Career
Have you ever been passed over for a job despite the fact you KNEW you could’ve done the job in a stellar fashion? Are you frustrated because you never got a college degree yet do the EXACT same job as someone who does and you get paid thousands of dollars less? Have you been hampered from moving up in the professional world because you lacked the “right” job title despite the fact your employment experience was exactly what the job description listed? If this describes you then perhaps it’s time you wrote a fake resume.As an executive recruiter (headhunter) for many years I saw first hand how those that played by the "rules" more often then not lost the best jobs to those that lied on their resumes. I'm not talking about a bit of embellishment, but outright lies such as mentioning degrees never earned or positions never held. According to the Society of Human Resource Managers over 53% of all job applicants lie to some extent on their resumes. Over 70% of all college students said they would lie to get a job. The higher the salary, the more often candidates lie. The web site www.fakeresume.com was started as a way of teaching people how and why they

ies eight different banner sizes, according to pixel dimensions. A pixel is the smallest unit of color used to make up images on a computer or television screen. The IAB's standard banner sizes are:
1. 480 X 60 Pixels (Full Banner)
2. 392 X 72 Pixels (Full Banner with vertical navigation Bar)
3. 234 X 60 Pixels (Half Banner)
4. 120 X 240 Pixels (Vertical Banner)
5. 125 X 125 Pixels (Square button)
6. 125 X 90 Pixels (Button 1)
7. 125 X 60 Pixels (Button 2)
8. 88 X 31 Pixels (Micro Button)

How to implement Banner Advertising:

The designing of a simple banner ad is not so difficult. For example to create an image for advertising the code looks like this:

Text to be displayed

In short same as a simple hyperlink creation. Also the animated GIF banner ads aren't much more compl

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.And have you ever heard of a publication or show that thrived on telling happy stories about good news?The fact is, the media love problems. The more problems you help clients or customers deal with, the better.People, bless their sick little hearts – and by extension the media too – love to hear about problems. Especially when you can discuss them intelligently. Especially when you can help them solve theirs over the media.This leads to another of those 80/20 rules that seem to abound in the marketing field. You know, like: "80% of your business will come from 20% of your clients." There's a reason this rule has been around for so long – because it's usually true.Here's an 80/20 rule for publicity that I've found to be very effective.Build 80% of your publicity messages around the needs and problems you help people solve. Devote no more than 20% to projecti

ad shapes and sizes, either, but they are a good representation of the range of common banner ads. There is no universal file-size constraint for banner ads, but most Web sites impose their own limits on memory size, usually something like 12K to 16K. This is because banner ads add to the total file size of the page they appear on; therefore increasing the time it takes for a browser to load that page.

How to implement Banner Advertising:

The designing of a simple banner ad is not so difficult. For example to create an image for advertising the code looks like this:

Text to be displayed

In short same as a simple hyperlink creation. Also the animated GIF banner ads aren't much more compl

It's Not Funny Unless it Sells
We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren't even funny.Humor has its placeDoes humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? There are no absolutes, no easy answers. What we do know is that, as in real life, humor has its place. In advertising, that place must always be clearly defined and understood. For humor used indiscriminately can be a disaster—for your product, your image and your sales. And that's not funny.Making human contactThe object of humor is to make human contact and break the boredom barrier. This invisible barrier goes up the second your audience is exposed to any advertising. It's the result of tens of thousands of ads that confront us every year. For the human brain, it’s a matter of survival. It simply shuts out what it sees or hears and says

How to implement Banner Advertising:

The designing of a simple banner ad is not so difficult. For example to create an image for advertising the code looks like this:

Text to be displayed

In short same as a simple hyperlink creation. Also the animated GIF banner ads aren't much more complicated. We can also use a high quality media ad. We can use professional help for designing ads for us. Now we can get a professional banner ad for $50 or you can spend upwards of $1,000.

To make our banner ad more effective, we can also use the some of following methods:

Post banner ads on pages with related Web content -- the more related, the better

Advertise a particular product or service in your banner, rather than your site generally

If you do advertise a particular product or service, link the banner ad to that part of your Web site, rather than your home page

Put banner ads at the top of the page, rather than farther down

Use simple messages rather than complicated ones

Use animated ads rather than static ones

Your graphic content should pique visitor curiosity, without being too obscure

Keep banner ad size small

If the page takes too long to load, a lot of visitors will go on to another page

One can also use the following ten tips to make an ad more effective:

1. Study the best examples online. When designing a creative piece like a banner ad, start by identifying the best banner ads that you have seen.
2. Be clear in your graphics and messaging. Your main objective is to have people take a particular action after viewing your ad. A strong, clear message will help capture their interest. Clear communication requires that you understand your message, what you are selling and the benefit that you are offering potential customers.
3. Control the file size. To minimize user frustration, you need to limit the file size of your ad. As a general rule a 468 x 60 pixel banner should be 12 kilobytes or less. The easiest way to achieve this is to limit the number of colors you use and save your banner as an animated GIF file.
4. Say it in seven words or less. This is especially important for a banner campaign, where you are limited to a small visual space. Using fewer words means that you can make the font size bigger, which increases the impact of your message.
5. Use power words. These are single words that immediately communicate a benefit. "Free," "unbelievable," "incredible," "affordable," "heartwarming" -- a brainstorming session will help you create a list of words that are perfect for your campaign.
6. Select images carefully. Adding visuals is like cooking with spices. Too few will lead to a bland banner, while too many will destroy the desired effect. If you want to add an eye-catching graphic, royalty free stock photography is an inexpensive option.
7. Use contrast to capture attention. Your ad will likely include these eleme

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If you know anything about gaming you will know that the xbox 360 will be almost impossible to get hold of this Christmas. In fact the only place you will probably have success is eBay. As long as you are prepared to pay.

So is there another way to generate loads of traffic without being involved in any SEO (Search engine optimization)? Actually there is. And what’s more, this other method will give you much more targeted traffic. It's also much more reliable.

A bad digital publisher can cost you thousands of dollars, and leave your fragile, new author confidence in the dumps. Here's a few tips to avoid that.

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