you.

3. Always promote your own personal brand over the company you are promoting. For example if you are a Mela Consultant and you have a passion for nutrition, come up with a creative name for the organization you are building with Mela. If the company ever went under you could still introduce your faithful customers to another product because you have established yourself as a nutritional expert in their eyes. This goes the same for internet marketers as well.

4. Because a lot of network marketers, based on my experience as a customer, have problems with follow up and follow through, this can be a big point of differentiation for you. Become known as someone that follows up. The fortune is in the follow up.

5. Above all, there is no personal branding better than been known as some who is a

There are thousands of Mary Kay consultants. There are thousands of Tahitian Noni Consultants, Candle Consultants, Pre-Paid legal, Primerica, travel consultants and not to mention internet based business owners. So where in this seemingly overwhelming sea of business owners is little ole you? What’s so different about your product or service that would make me want to be your customer versus the next person with the identical product or service?

You know the first excuse I hear from MLM and Direct Sales consultants when they don’t see success in their business is that their area is already saturated with Mary Kay, Pre-Paid legal or that the internet gurus have already captured and now monopolize the best lists… Oh yes! I could go on and on. I submit to you that any of the companies that I mentioned above nor the ones that I did not mentioned, could never become saturated if everyone embraced one concept. Oh I hear you all saying “Has she gone mad!?!?! Maybe I have, but mad with passion to change your mindset about what you are really representing or rather what you should be representing. If you will embrace this one concept, you will never ever again have to worry about competition or market saturation.

That concept is differentiation or what I would like to refer to as “Personal Branding”. I will use myself as an example to paint a picture since I know myself better than I know any of you.  I am currently a Melaleuca Wellness Consultant and a DirectMatches executive. However, I don’t necessarily promote either…. Stay with me.

What I do promote is Dee Foster Enterprises. You see, people only do business with those that they know like and trust, especially in our type of businesses. Therefore it is important to me that I distinguish myself from the next Mela Consultant and DirectMatches rep. I differentiate myself by adding value to what the particular company offers. A lot of customers will do business with your company just because of what you personally bring to the table. For example, instead of waiting on the company to do a promotion, you can do your own promotion. Be creative! Give a free lunch gift certification to a favorite restaurant.

Remember you are a business owner and you have to treat it like a real business. Suppose your company went under. If you are just all about promoting the company instead of what you personally have to offer then you are dead in the water for sure. But if you establish your own personal brand, in other words, carve a niche within the company you represent, you will never have to worry about what you will have to do if your company suddenly went out of business. For example, my passion is educating, motivating and helping others, hence my weekly news letters, compliments of Dee Foster Enterprises©. There are so many ways you can establish your own personal brand. Remember, that it should be based on how you will add value to the customers that you serve. Lastly, I leave you with these 5 steps in setting yourself apart from the crowd.

1. Establish your own personal vision. This should be based on your major definite purpose (Another article for another day..)

2. Decide what you want customers to most remember about their interaction with you.

3. Always promote your own personal brand over the company you are promoting. For example if you are a Mela Consultant and you have a passion for nutrition, come up with a creative name for the organization you are building with Mela. If the company ever went under you could still introduce your faithful customers to another product because you have established yourself as a nutritional expert in their eyes. This goes the same for internet marketers as well.

4. Because a lot of network marketers, based on my experience as a customer, have problems with follow up and follow through, this can be a big point of differentiation for you. Become known as someone that follows up. The fortune is in the follow up.

5. Above all, there is no personal branding better than been known as some who is a

ve nor the ones that I did not mentioned, could never become saturated if everyone embraced one concept. Oh I hear you all saying “Has she gone mad!?!?! Maybe I have, but mad with passion to change your mindset about what you are really representing or rather what you should be representing. If you will embrace this one concept, you will never ever again have to worry about competition or market saturation.

That concept is differentiation or what I would like to refer to as “Personal Branding”. I will use myself as an example to paint a picture since I know myself better than I know any of you.  I am currently a Melaleuca Wellness Consultant and a DirectMatches executive. However, I don’t necessarily promote either…. Stay with me.

What I do promote is Dee Foster Enterprises. You see, people only do business with those that they know like and trust, especially in our type of businesses. Therefore it is important to me that I distinguish myself from the next Mela Consultant and DirectMatches rep. I differentiate myself by adding value to what the particular company offers. A lot of customers will do business with your company just because of what you personally bring to the table. For example, instead of waiting on the company to do a promotion, you can do your own promotion. Be creative! Give a free lunch gift certification to a favorite restaurant.

Remember you are a business owner and you have to treat it like a real business. Suppose your company went under. If you are just all about promoting the company instead of what you personally have to offer then you are dead in the water for sure. But if you establish your own personal brand, in other words, carve a niche within the company you represent, you will never have to worry about what you will have to do if your company suddenly went out of business. For example, my passion is educating, motivating and helping others, hence my weekly news letters, compliments of Dee Foster Enterprises©. There are so many ways you can establish your own personal brand. Remember, that it should be based on how you will add value to the customers that you serve. Lastly, I leave you with these 5 steps in setting yourself apart from the crowd.

1. Establish your own personal vision. This should be based on your major definite purpose (Another article for another day..)

2. Decide what you want customers to most remember about their interaction with you.

3. Always promote your own personal brand over the company you are promoting. For example if you are a Mela Consultant and you have a passion for nutrition, come up with a creative name for the organization you are building with Mela. If the company ever went under you could still introduce your faithful customers to another product because you have established yourself as a nutritional expert in their eyes. This goes the same for internet marketers as well.

4. Because a lot of network marketers, based on my experience as a customer, have problems with follow up and follow through, this can be a big point of differentiation for you. Become known as someone that follows up. The fortune is in the follow up.

5. Above all, there is no personal branding better than been known as some who is a

ple only do business with those that they know like and trust, especially in our type of businesses. Therefore it is important to me that I distinguish myself from the next Mela Consultant and DirectMatches rep. I differentiate myself by adding value to what the particular company offers. A lot of customers will do business with your company just because of what you personally bring to the table. For example, instead of waiting on the company to do a promotion, you can do your own promotion. Be creative! Give a free lunch gift certification to a favorite restaurant.

Remember you are a business owner and you have to treat it like a real business. Suppose your company went under. If you are just all about promoting the company instead of what you personally have to offer then you are dead in the water for sure. But if you establish your own personal brand, in other words, carve a niche within the company you represent, you will never have to worry about what you will have to do if your company suddenly went out of business. For example, my passion is educating, motivating and helping others, hence my weekly news letters, compliments of Dee Foster Enterprises©. There are so many ways you can establish your own personal brand. Remember, that it should be based on how you will add value to the customers that you serve. Lastly, I leave you with these 5 steps in setting yourself apart from the crowd.

1. Establish your own personal vision. This should be based on your major definite purpose (Another article for another day..)

2. Decide what you want customers to most remember about their interaction with you.

3. Always promote your own personal brand over the company you are promoting. For example if you are a Mela Consultant and you have a passion for nutrition, come up with a creative name for the organization you are building with Mela. If the company ever went under you could still introduce your faithful customers to another product because you have established yourself as a nutritional expert in their eyes. This goes the same for internet marketers as well.

4. Because a lot of network marketers, based on my experience as a customer, have problems with follow up and follow through, this can be a big point of differentiation for you. Become known as someone that follows up. The fortune is in the follow up.

5. Above all, there is no personal branding better than been known as some who is a

sure. But if you establish your own personal brand, in other words, carve a niche within the company you represent, you will never have to worry about what you will have to do if your company suddenly went out of business. For example, my passion is educating, motivating and helping others, hence my weekly news letters, compliments of Dee Foster Enterprises©. There are so many ways you can establish your own personal brand. Remember, that it should be based on how you will add value to the customers that you serve. Lastly, I leave you with these 5 steps in setting yourself apart from the crowd.

1. Establish your own personal vision. This should be based on your major definite purpose (Another article for another day..)

2. Decide what you want customers to most remember about their interaction with you.

3. Always promote your own personal brand over the company you are promoting. For example if you are a Mela Consultant and you have a passion for nutrition, come up with a creative name for the organization you are building with Mela. If the company ever went under you could still introduce your faithful customers to another product because you have established yourself as a nutritional expert in their eyes. This goes the same for internet marketers as well.

4. Because a lot of network marketers, based on my experience as a customer, have problems with follow up and follow through, this can be a big point of differentiation for you. Become known as someone that follows up. The fortune is in the follow up.

5. Above all, there is no personal branding better than been known as some who is a

you.

3. Always promote your own personal brand over the company you are promoting. For example if you are a Mela Consultant and you have a passion for nutrition, come up with a creative name for the organization you are building with Mela. If the company ever went under you could still introduce your faithful customers to another product because you have established yourself as a nutritional expert in their eyes. This goes the same for internet marketers as well.

4. Because a lot of network marketers, based on my experience as a customer, have problems with follow up and follow through, this can be a big point of differentiation for you. Become known as someone that follows up. The fortune is in the follow up.

5. Above all, there is no personal branding better than been known as some who is a true professional and provides great customer service. It’s all about relationships.