Tags |
|
|
Links |
|
|
Casual Articles - How To Create Websites That Search Engines Love
The Small Business bugaboo is not a dance or some new craze. It has been around since humans became entrepreneurs. If you have ever felt like you’re going in circles for days months or years with your business, there is a high likelihood you have the bugaboo. Of all the things entrepreneurs struggle with, this would be near the top. Have you been running into a brick wall wondering why in the heck your business just isn’t moving forward? Have you been blaming your parents, your schooling or even God for the lackluster earnings?The solution begins with a question. Here is the question you need to ask yourself. What is the one thing you know you should be doing to succeed? You may even know what it is but you have avoided it like the plague? What is that thing? What is the thing your successful competitors have been doing that you keep neglecting?• Maybe it's cold calling.• Maybe it's joining some networking organizations or for that matter attending and working the one you already joined long ago.• Maybe it's returning calls within 24 hours, sending referral cards or requesting assistance from a colleague.• Maybe it's learning a new skill. Maybe it's planning your business strategy.The truth is -- you probably know what it is. You may have seen how it works for other entrepreneurs but you keep avoiding it because it feels too much like a mountain you'd rather not climb. Maybe, you are spending lots of time coming up with other things to fill your day and avoiding various bu
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search Engines will penalize this. Instead simple call it "Table of Contents".
Hallway Page - This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with "Accommodation" and Hallway2 "Excursions". A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.
Doorway Page - This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be "Hotel Rooms" and Doorway2 "Apartment Flats".
How to Link your Pages
All linking should be done vertically
Department stores had the right idea when they started using in store credit cards as their customer reward program.. They built a database. Without knowing about their customers lives they wouldn’t know how to get that customer into the store. This is one of the places where the credit card perfect. In order to get a store credit card the customer must fill out an application. Using this application the store is able to enter the customer’s information into their computer. It is also the perfect time to enter the clients name and address onto the company mailing list. A really smart manager makes sure that the person handling the application process is a warm cheerful person. Normally the application process takes about fifteen minutes. That’s about twelve more minutes then the average customer is going to spend with most cashiers. In the customer’s mind this person who is currently recording all their financial history will become the face of the company. When the customer thinks about the store she will be thinking about this person. It is important that the employee projects a pleasantly competent image.A store has a computer system all set up and ready to go. They are ready to start handing out cards in order to get customers entered into their data banks. All they have to do is convince the customers that they need the card.Most people who shop at department stores normally already have at least one credit card, most of them have several. The last thing any of these shoppers needs or wan
Get the fundamentals right and you will be ahead of the vast majority of websites created.
Originally there was SGML (Standard General Markup Language). This was the standard to which all information was displayed on the Internet. It is still the basis to which HTML and XML adhere. The Algorithms that Search Engine Spiders use to analyze sites are designed to recognize this standard and very little has changed! It is therefore imperative that you design your WebPages with this in mind. If you use it, not only will you produce WebPages that Search engines will love but will vastly improve the chances of your site being ranked highly for your desired keywords and phrases.
TEXT FORMATING TAGS
OK here are the three most important tags used for formatting your text:
[H1] the Main Heading Tag, tells the SE the pages main topic
[H2] a Second Heading and slightly smaller (e.g. subheading)
[p] paragraph and the body of text and content
A typical layout of your HTML code, and therefore your text, should look like this.
[HTML]
[HEAD]///////I'll explain what need to go in this bit later on //////// [/HEAD]
[BODY]
[H2]Title of Your Page Starting with you Keyword Phrase[/H2]
[H3]Subtitle Including Some other Keywords/Phrase[/H3]
[p] Lots of useful information with the odd keyword thrown in but good useful information is what really makes a site successful, after all, Content is King - I'm now starting to waffle on. [/p]
[H3]Next Subtitle Including Some other Keywords/Phrase[/H3]
[/BODY]
[/HTML]
There are other basic HTML tags that you can use of course but these three are so obvious that it makes it an absolute breeze for Search Engines to look at your web page and instantly know what your site is all about and how to rank its content. OK, there is one slight problem though. If you used these tags as they are on your pages and in particular the text on them isn't going to look that good on the eye and certainly won't win any design awards. This is where Custom Style Sheets come into play in a major way.
ALT TAGS
These provide the Search Engine Robots with a description for any images you have on your page. They look as follows:
[img src="" alt="blue beach ball " width="50" height="50" /]
Place in good descriptive key words here without going over board i.e. no spamming the same words in every images alt tag 3 times each.
META TAGS - TITLE, DESCRIPTION AND ROBOTS
The Meta Tags and Title go in the Head section of your HTML and let Search Engines know what was important on a Webpage and so how to rank its importance. They can also tell the Search Engine what language it is written in and other files it needs to take into account. Typically it will look something like this:
[HEADER]
[TITLE]Greek Holidays Idyllic and Very Cheap[/TITLE]
[META name="description" content="Very Cheap Prices for Idyllic Greek Holidays and Vacations in Greece"]
[META name="keywords" content="budget cheap greek holidays vacations europe Greece sunshine"]
[/HEADER]
The Title Meta Tag is extremely important and is widely used by the SE's most importantly Google. Make it between 5-10 words and put your best Keyword/Phrase at the beginning e.g. 'Greek Holidays'.
The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE's. The "description" is what most SE's use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your "description".
The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the "keywords" Meta Tag is used very little if at all by SE's these days. This is very true but since some SE's do still use them to some degree DO NOT repeat your keywords more than 3 times in either your "keywords" Meta Tag or your "description" Meta Tag. Some SE's will consider this as 'Keyword Spamming' and your site could be seriously penalised.
The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:
1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"]
2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"]
3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"]
4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]
The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.
ROBOTS.TXT FILE
The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won't talk about it here.
Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:
User-agent: *
Disallow: /cgi-bin/
Disallow: /pictures/
Disallow: style.css
This syntax tells Search Engine that it may not look in to the folders "cgi-bin" or "pictures" (these could actually be any directories you name). Save the file, upload it to the root of your website i.e.: http://www.yourdomain.com/robots.txt and that's it.
The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly... Think Kudos!
SITE LAYOUT - THEMED BASED WEBSITES - THE ULTIMATE SEO TECHNIQUE
Establishing a theme for your site and the contents' structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a 'Themed' based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain 'keywords/phrases' into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.
SITE STRUCTURE
The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap - (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search Engines will penalize this. Instead simple call it "Table of Contents".
Hallway Page - This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with "Accommodation" and Hallway2 "Excursions". A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.
Doorway Page - This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be "Hotel Rooms" and Doorway2 "Apartment Flats".
How to Link your Pages
All linking should be done vertically
Over the course of my Internet marketing career, a significant portion of my revenue has come from affiliate networks. With most networks, you can sign-up for free, earn money from several different affiliate programs at once, and get a single consolidated paycheck from one company.You can also choose which programs you want to participate in, and avoid the trouble of signing-up seperately to each one. In most cases, however, your website will need to be approved by the manager of each program individually. As long as your site is well designed and has good content, it should be accepted into most of the programs that you apply for.Different programs, of course, will pay you for different things. Some will only give you commissions when you sell one of their products on your website, while others will pay you when one of your visitors fills out a form, or simply clicks on a link. Affiliate networks allow you to experiment with a variety of programs, and decide which ones are best for your site.Two of my favorite affiliate networks are Commission Junction (http://www.cj.com), and ClickXChange(http://www.clickxchange.com). Each of them has hundreds of high quality programs to join, and explore. Give it a try - you may be pleasantly surprised by the result...
ALT TAGS
These provide the Search Engine Robots with a description for any images you have on your page. They look as follows:
[img src="" alt="blue beach ball " width="50" height="50" /]
Place in good descriptive key words here without going over board i.e. no spamming the same words in every images alt tag 3 times each.
META TAGS - TITLE, DESCRIPTION AND ROBOTS
The Meta Tags and Title go in the Head section of your HTML and let Search Engines know what was important on a Webpage and so how to rank its importance. They can also tell the Search Engine what language it is written in and other files it needs to take into account. Typically it will look something like this:
[HEADER]
[TITLE]Greek Holidays Idyllic and Very Cheap[/TITLE]
[META name="description" content="Very Cheap Prices for Idyllic Greek Holidays and Vacations in Greece"]
[META name="keywords" content="budget cheap greek holidays vacations europe Greece sunshine"]
[/HEADER]
The Title Meta Tag is extremely important and is widely used by the SE's most importantly Google. Make it between 5-10 words and put your best Keyword/Phrase at the beginning e.g. 'Greek Holidays'.
The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE's. The "description" is what most SE's use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your "description".
The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the "keywords" Meta Tag is used very little if at all by SE's these days. This is very true but since some SE's do still use them to some degree DO NOT repeat your keywords more than 3 times in either your "keywords" Meta Tag or your "description" Meta Tag. Some SE's will consider this as 'Keyword Spamming' and your site could be seriously penalised.
The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:
1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"]
2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"]
3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"]
4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]
The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.
ROBOTS.TXT FILE
The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won't talk about it here.
Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:
User-agent: *
Disallow: /cgi-bin/
Disallow: /pictures/
Disallow: style.css
This syntax tells Search Engine that it may not look in to the folders "cgi-bin" or "pictures" (these could actually be any directories you name). Save the file, upload it to the root of your website i.e.: http://www.yourdomain.com/robots.txt and that's it.
The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly... Think Kudos!
SITE LAYOUT - THEMED BASED WEBSITES - THE ULTIMATE SEO TECHNIQUE
Establishing a theme for your site and the contents' structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a 'Themed' based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain 'keywords/phrases' into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.
SITE STRUCTURE
The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap - (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search Engines will penalize this. Instead simple call it "Table of Contents".
Hallway Page - This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with "Accommodation" and Hallway2 "Excursions". A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.
Doorway Page - This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be "Hotel Rooms" and Doorway2 "Apartment Flats".
How to Link your Pages
All linking should be done vertically
Prospecting is one of the key success factors in sales. If you’re great at closing and presenting, but lousy at finding the right people to sell to, it will hold you back.Question: If you were going to open a new restaurant in town, what is the one thing you would want most? If you are thinking a great chef, some wonderful recipes, a fantastic location or a great name, I cannot guarantee your success. Marketing guru, Gary Halbert, says a starving crowd. In other words, it’s no good selling good stuff if you can’t find good people to sell it to!Two of the most overlooked ways to find your starving crown are networking and generating referrals. In this first of two articles, we will unlock the power of networking to find new business. Next time, I’ll show you the two reasons you don’t get referrals and how to ensure you generate streams of high quality leads from the people who already know and trust you – your clients, customers and contacts.So let’s demystify this whole networking thing. This is networking in six easy steps:1) Go out.2) Meet people you don’t know.3) Talk a little and listen a lot.4) Learn what they do, who they know and what they need.5) Keep in touch.6) Sell to them or their contacts at the appropriate time.The problem is that most professionals are very good at what they do, but struggle to market themselves in very competitive arenas. While many have a rough idea how to network effectively, few are comfortable with it, and ev
The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the "keywords" Meta Tag is used very little if at all by SE's these days. This is very true but since some SE's do still use them to some degree DO NOT repeat your keywords more than 3 times in either your "keywords" Meta Tag or your "description" Meta Tag. Some SE's will consider this as 'Keyword Spamming' and your site could be seriously penalised.
The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:
1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"]
2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"]
3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"]
4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]
The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.
ROBOTS.TXT FILE
The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won't talk about it here.
Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:
User-agent: *
Disallow: /cgi-bin/
Disallow: /pictures/
Disallow: style.css
This syntax tells Search Engine that it may not look in to the folders "cgi-bin" or "pictures" (these could actually be any directories you name). Save the file, upload it to the root of your website i.e.: http://www.yourdomain.com/robots.txt and that's it.
The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly... Think Kudos!
SITE LAYOUT - THEMED BASED WEBSITES - THE ULTIMATE SEO TECHNIQUE
Establishing a theme for your site and the contents' structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a 'Themed' based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain 'keywords/phrases' into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.
SITE STRUCTURE
The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap - (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search Engines will penalize this. Instead simple call it "Table of Contents".
Hallway Page - This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with "Accommodation" and Hallway2 "Excursions". A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.
Doorway Page - This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be "Hotel Rooms" and Doorway2 "Apartment Flats".
How to Link your Pages
All linking should be done vertically
When I launched my first Internet business one slow Saturday afternoon some years back, I had no idea that there was such an amazing adventure ahead of me. The Internet was still brand new in those days and not enough people were convinced that it was possible to run a profitable enterprise on the World Wide Web. Plenty has changed over the few short years. For instance it is now much easier to get traffic with the advent of those wonderful things called blogs.Today there are few businesses anywhere that are as viable as an Internet business. What's more is that you can launch an Internet business today selling virtually anything you can think of and you would not need to keep any inventory or do any shipping. Everything is done for you through super efficient and professional affiliate programs.In fact running a successful Internet business can be so much fun that it does not feel like work at all. For instance you can launch a blog on your pet subject and rapidly gain traffic because you are bound to be very knowledgeable at something that you love. All you need to do to then start earning serious cash from your fun blog is to carefully pick a few highly relevant affiliate programs to join. They should be so relevant that visitors to your site will not feel that they are being advertised to. Rather they will appreciate the additional information that you are offering.This is exactly how to end up with a super profitable Internet business.
Disallow: /pictures/
Disallow: style.css
This syntax tells Search Engine that it may not look in to the folders "cgi-bin" or "pictures" (these could actually be any directories you name). Save the file, upload it to the root of your website i.e.: http://www.yourdomain.com/robots.txt and that's it.
The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly... Think Kudos!
SITE LAYOUT - THEMED BASED WEBSITES - THE ULTIMATE SEO TECHNIQUE
Establishing a theme for your site and the contents' structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a 'Themed' based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain 'keywords/phrases' into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.
SITE STRUCTURE
The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.
There are 4 main types of pages you need to be concerned with:
* Index
* Sitemap - (a.k.a. Table of Contents)
* Hallway Pages
* Doorway/Content Pages
View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search Engines will penalize this. Instead simple call it "Table of Contents".
Hallway Page - This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with "Accommodation" and Hallway2 "Excursions". A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.
Doorway Page - This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be "Hotel Rooms" and Doorway2 "Apartment Flats".
How to Link your Pages
All linking should be done vertically
Performance appraisal is one of the popular concepts among the multinational and local companies. The concept has been defined by DeVries et al., (1981) as the process which allows firms to measure and consequently evaluate an employee’s achievements and behavior over a certain period of time. The basic purpose of using performance appraisal techniques within an organization is to align the employee’s efforts with the overall objective of the firm.There has been a widespread discussion within the academic circles as to how to define performance (Papers4you.com, 2006). Drawing upon Briscoe & Schuler (2004) performance can be viewed as a combination of several variables, such as motivation, ability, working conditions and expectations. It has been established that there are certain factors that affect employees’ performance more than others. These factors, according to Dowling et al (1999) include the compensation package; the nature of task; support from higher management; the working environment and the overall corporate culture.There are many advantages mentioned in the literature regarding the use of performance appraisals within an organization (Papers4you.com, 2006). It has been suggested that it improves the communication between the higher to lower level management; identify areas of improvement; show employees training needs; help in promotion, retention and termination decisions; and means of managerial control (Fletcher, 1992). In order to take full advantage of the performance appraisals, th
Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays – its great!"
Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search Engines will penalize this. Instead simple call it "Table of Contents".
Hallway Page - This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with "Accommodation" and Hallway2 "Excursions". A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.
Doorway Page - This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be "Hotel Rooms" and Doorway2 "Apartment Flats".
How to Link your Pages
All linking should be done vertically throughout the site. The only exception to this rule is the Sitemap (which links to every page). Doorway Pages should be linked to the Hallway Pages above them and the Hallway Pages in turn should be linked to the Index Page.
E.g.
Click here for [a href="http://www.website.com/beach-ball-photos.htm" title="Page of Beach Ball Photos" target="Target"] My Favourite Photos of Beach Balls[/a]
Please note the use of the Hyperlink Title tag. Its another great excuse to drop a few more keywords to describe the page you are leading the Search Engine Spider too.
e.g.
LINK POPULARITY
Arguably the most important factor in getting a high search engine ranking. This has basically been Google's little baby that most of the other Search Engines have also begun to adopt. OK the concept is simple: If Search Engines can see that other sites are linking to you, then they think that you're popular. The more other sites link to you, the more popular you look. The more popular you look, the higher ranking the SE will give you.
Not all links are equal though. If the sites linking to you are about the same topic e.g. "Holidays in Greece" then Google is going see these as highly relevant links. Further more, the bigger the site that links to you, or the greater its Page Rank, the more weight Google will give to these links and so your Search Engine Positioning will benefit greater.
SEARCH ENGINE SITEMAP
Not to be confused with the traditional Site Map or Contents page, this page is designed specifically for the Search Engines and not for visitors to your site. Similar to the Robots.txt file, this file does not so much give your site higher rankings as it does make your site more easy to navigate for a Search Engine. Search Engine Sitemaps do require some basic knowledge of xml if you wish to build one by hand but do not fear, there are many tools available online to help you build automatically. If you are new to Google Sitemaps I would recommend reading their overview: www.google.com/webmasters/sitemaps/siteoverview.
CONCLUSION
If you can create a website that provides a clear understanding of the theme of its content with an easy to follow navigational system, you will have accomplished the fundamental basics of your onsite Search Engine Optimisation.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/75963/casualarticles-How-To-Create-Websites-That-Search-Engines-Love.html">How To Create Websites That Search Engines Love</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/75963/casualarticles-How-To-Create-Websites-That-Search-Engines-Love.html]How To Create Websites That Search Engines Love[/url]
Related Articles:
How I Chose My Work At Home Business
Five Innovative Ways To Get The Word Out About Your Web Site
3 Powerful Affiliate Marketing Tactics to Effectively Close the Sale
Bookmark it:
|