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    L of these exact strings, you’ll find that it becomes very difficult to read. Assuming you’re aiming for a keyword density of 3%, you’d need to include each of the above phrases more than 10 tim
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    If you’re targeting exact strings in your SEO copy, you’ll find it difficult to effectively target more than 2 keyword phrases per page. This is particularly true if you’re targeting very specific keyword phrases.

    For example, let’s say you want your tennis clothing page to rank well when a customer searches for the following phrases (i.e. they type EXACTLY what you see below).

    • “blue tennis shoes in California”
    • “green tennis skirts on the West Coast”
    • “purple tennis hats”
    • “fastest tennis shoes in the world”
    Let’s also assume your tennis clothing page can’t exceed 400 words before it becomes too text-heavy (and looks like a spam site).

    Now, if you try to optimize your web copy for ALL of these exact strings, you’ll find that it becomes very difficult to read. Assuming you’re aiming for a keyword density of 3%, you’d need to include each of the above phrases more than 10 time

    The Secrets of Instant Success
    You may be thinking what does this have to do with jobseeking or finding my dream job. Well, i will tell you. I have always been of the opinion that into today's world or indeed if you are going to be successful in your career you you need to think like a business person. Gone are the days when every aspect of our lives were centralised, in the olden da
    ic keyword phrases.

    For example, let’s say you want your tennis clothing page to rank well when a customer searches for the following phrases (i.e. they type EXACTLY what you see below).

    • “blue tennis shoes in California”
    • “green tennis skirts on the West Coast”
    • “purple tennis hats”
    • “fastest tennis shoes in the world”
    Let’s also assume your tennis clothing page can’t exceed 400 words before it becomes too text-heavy (and looks like a spam site).

    Now, if you try to optimize your web copy for ALL of these exact strings, you’ll find that it becomes very difficult to read. Assuming you’re aiming for a keyword density of 3%, you’d need to include each of the above phrases more than 10 tim

    Conflict at Work: The Hidden Costs of Poorly Managed Organizational Conflict
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    • “blue tennis shoes in California”
    • “green tennis skirts on the West Coast”
    • “purple tennis hats”
    • “fastest tennis shoes in the world”
    Let’s also assume your tennis clothing page can’t exceed 400 words before it becomes too text-heavy (and looks like a spam site).

    Now, if you try to optimize your web copy for ALL of these exact strings, you’ll find that it becomes very difficult to read. Assuming you’re aiming for a keyword density of 3%, you’d need to include each of the above phrases more than 10 tim

    Goals Are Necessary (Part 19)
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    > Let’s also assume your tennis clothing page can’t exceed 400 words before it becomes too text-heavy (and looks like a spam site).

    Now, if you try to optimize your web copy for ALL of these exact strings, you’ll find that it becomes very difficult to read. Assuming you’re aiming for a keyword density of 3%, you’d need to include each of the above phrases more than 10 tim

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    L of these exact strings, you’ll find that it becomes very difficult to read. Assuming you’re aiming for a keyword density of 3%, you’d need to include each of the above phrases more than 10 times. That would mean approx half of the copy on your page would be keyword strings!

    There are two ways to work around this:

    1. Don’t target exact strings – Instead, target the unique words from the phrases, not the phrases themselves. In the above example, the unique (and meaningful words) would be: blue, tennis, shoes, California, green, skirts, West, Coast, purple, hats, fastest, world. (Notice that I didn’t include “tennis” or “shoes” more than once, and I also didn’t include words like “in” or “on”.) If you include each of these words approx 10 times anywhere in your copy, you’ll achieve much the same result as if you had targeted each exact string. (I say “much the same” because when someone searches for “purple tennis hats”, a

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