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  • Casual Articles - Do You REALLY Need an SEO Copywriter?

    Lead Generation and List Building
    A few years ago we mostly generated business leads by going to networking events and possibly putting ads in newspapers or magazines. Sometimes we would send direct mail letters to promote our businesses.When
    t is the artform.

    So if you're thinking about engaging an SEO copywriter, make sure you're doing it for the right reasons. Yes, a seasoned SEO copywriter will help you increase your search engine ranking. But if that's all you want, you could do it yourself

    Prerequisite To Adwords / PPC Advertising Success
    This is no joke. Despite the simplicity of this business, there are still plenty of people who fail PPC / Adwords business. They quit within the first 3 months of trying."Okay, so what's that ONE tip?"I
    The short answer is, "no".

    The long answer is, "yes, but only if you're more concerned with pleasing visitors than pleasing search engines".

    "Huh?" This from an SEO copywriter???!!!

    Here's the truth of the matter. Writing search engine-friendly web copy is pretty easy. You just have to include enough of the write words in the right places. Sure, there's a learning curve and it takes a little practice, but it's not rocket science!

    Writing visitor-friendly web copy, on the other hand, is much more difficult. No matter what you're selling, your visitors are a lot more sophisticated than search engines (yes, even more sophisticated than Google's algorithm), with much more complex needs. They need to be engaged, educated, persuaded, guided, respected and compelled to act. What's more, every visitor is different. Oh, and let's not overlook the fact that very few visitors are keen to part with their money...

    In other words, when you look at the phrase, "SEO copy", the "SEO" part is merely technique. The "copy" part is the artform.

    So if you're thinking about engaging an SEO copywriter, make sure you're doing it for the right reasons. Yes, a seasoned SEO copywriter will help you increase your search engine ranking. But if that's all you want, you could do it yourself!

    Job Interview Answers to 15 Tough Questions – Part 2
    7) Why are you interested in this position?When you are an accountant and you are applying at an accounting firm, it is pretty obvious why you are interested; you are interested in using your acquired educatio
    web copy is pretty easy. You just have to include enough of the write words in the right places. Sure, there's a learning curve and it takes a little practice, but it's not rocket science!

    Writing visitor-friendly web copy, on the other hand, is much more difficult. No matter what you're selling, your visitors are a lot more sophisticated than search engines (yes, even more sophisticated than Google's algorithm), with much more complex needs. They need to be engaged, educated, persuaded, guided, respected and compelled to act. What's more, every visitor is different. Oh, and let's not overlook the fact that very few visitors are keen to part with their money...

    In other words, when you look at the phrase, "SEO copy", the "SEO" part is merely technique. The "copy" part is the artform.

    So if you're thinking about engaging an SEO copywriter, make sure you're doing it for the right reasons. Yes, a seasoned SEO copywriter will help you increase your search engine ranking. But if that's all you want, you could do it yourself

    So Now You're the Boss
    Being a boss is hard work and it's different work from what you did as an individual contributor. Here are some important things you should know if you've just become a boss. For one thing, some people will start tr
    ifficult. No matter what you're selling, your visitors are a lot more sophisticated than search engines (yes, even more sophisticated than Google's algorithm), with much more complex needs. They need to be engaged, educated, persuaded, guided, respected and compelled to act. What's more, every visitor is different. Oh, and let's not overlook the fact that very few visitors are keen to part with their money...

    In other words, when you look at the phrase, "SEO copy", the "SEO" part is merely technique. The "copy" part is the artform.

    So if you're thinking about engaging an SEO copywriter, make sure you're doing it for the right reasons. Yes, a seasoned SEO copywriter will help you increase your search engine ranking. But if that's all you want, you could do it yourself

    List Building - Your First Autoresponder Message
    So, you've got your squeeze page up and you're almost ready to start list building, right? You've chosen an autoresponder, and now you have to load messages into it. What should they say?Let's take a "list bui
    lled to act. What's more, every visitor is different. Oh, and let's not overlook the fact that very few visitors are keen to part with their money...

    In other words, when you look at the phrase, "SEO copy", the "SEO" part is merely technique. The "copy" part is the artform.

    So if you're thinking about engaging an SEO copywriter, make sure you're doing it for the right reasons. Yes, a seasoned SEO copywriter will help you increase your search engine ranking. But if that's all you want, you could do it yourself

    SEO: Article Exchange
    Most experts in Search Engine Optimization (SEO) will recommend the use of knowledge-based articles as a key component to your site’s overall health and search engine visibility.Applicable articles are solid S
    t is the artform.

    So if you're thinking about engaging an SEO copywriter, make sure you're doing it for the right reasons. Yes, a seasoned SEO copywriter will help you increase your search engine ranking. But if that's all you want, you could do it yourself! (See divinewrite.com/seocopy.htm for more info on writing SEO copy yourself.) The true value of an SEO copywriter is in their ability to write search engine-friendly copy that is still engaging and compelling to visitors.

    So in reality, you only NEED an SEO copywriter if you want copy that is both search engine-friendly and visitor-friendly and you're not confident you can achieve this balance yourself.

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