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  • Casual Articles - Search Engine Optimization for eBay Shops

    Do Not (Intent to) Change What is Fixed And What Should Remain Fixed
    If you want to change (something) you will have to search first for “constructions”.A construction is something that is fixed, lasting and constant. A building is an example of such a construction. But there are more examples. The structure of your organization is also fixed. Then there is the juridical form of the company and most of all, but less visible are the contracts.If you would categorize the constructions in order of “hardness” the structure of the organization is softer than a (employee) contract. Under normal circumstances you are not aware of this, but it becomes clear with reorganizations and when you have to deal with resignations.When preparing for a change you should examine these constructions in order to find out where there is space to increase flexibility. You should ask what constructions can be modified or even torn down.With the constructions you will find the real information. It is like the DNA of our body. The real characteristics show up when you observe only the construct
    opularity. Google, for example, gives each web page a score of 1 to 10 (called a PageRank) depending on the number and origin of inbound links. For a given search, the page with the higher PageRank will appear higher in the list of search results. Here's how Google explains its PageRank technology (http://www.google.com/corporate/tech.html).

    When listing on eBay you have direct control over the content - and hence the key

    A Virtual Magic Kingdom for Your Clients
    Almost anyone with a computer and internet access can go through the necessary steps to open an e-commerce enabled website on their own. The real challenge starts when that person wants to draw and, more importantly, retain customers from around the globe like Walt Disney’s Magic Kingdom does. Appropriate customer service is a critical element that many aspiring e-commerce shop owners don’t give a second thought to and because of it, they lose out on several potential sales.Something that all customers want to see on your website is a ‘contact information’ section. First, seeing the physical location of your headquarters gives them a great idea right off the bat as to what type of shipping costs and times they might expect if they order from your site. Secondly and, more importantly, it ‘proves’ you actually exist in the real world and can be contacted if need be. Unfortunately, this small but important step of customer service is often overlooked.Another thing that you should be sure to set up is an automatic con
    Despite 50 percent of online purchases being researched via a search engine, most eBay sellers ignore the potential of search engines to drive traffic to their listings. By optimizing your eBay Store, your products could improve their rankings in the search results on major search engines and boost your sales.

    High rankings can drive huge amounts of traffic to your products, and even with limited resources, it is still possible to apply techniques that will increase the rankings of your eBay Store and listings.

    How Search Engines Work
    When looking for a product, a customer visits a search engine and enters a search term or keyword, for which the search engine produces a list of results that it considers most relevant. It is by understanding how this list of results is produced that your eBay page can be optimized. The ranking of a web page for a keyword depends on three things:

    * The position and frequency of the keyword on the web page: When producing results for a search term, search engines will rank your pages based on the keywords they contain and their prominence on the page.

    * The content of the page's HTML tags: The search engine also looks at the content of the title and meta tags of the page's HTML code. Humans don't read "meta tags" - they are included on a web page to help search engines understand what the page is about, so having good meta tags that describe your website pages is important. An article from Search Engine Watch explains how to use meta tags if you want to dig into this topic in more depth (http://searchenginewatch.com/showPage.html?page=2167931).

    * The links going to that web page: Search engines consider an inbound link as a vote of popularity. Google, for example, gives each web page a score of 1 to 10 (called a PageRank) depending on the number and origin of inbound links. For a given search, the page with the higher PageRank will appear higher in the list of search results. Here's how Google explains its PageRank technology (http://www.google.com/corporate/tech.html).

    When listing on eBay you have direct control over the content - and hence the keyw

    How to Find Legitimate Online Jobs
    Today many people looking for legitimate online jobs have looked on the internet and became confused and frustrated with all the different options. Well the first thing that you need to know is that there are some things you should beware when you search for legitimate online jobs.If you are not sure about investing your money in a particular offer or program, you should look at their contact information in order to get the answers to your questions. First, you need to use your common sense and beware of websites that make outrageous claims about making huge amounts of money, they can be scams.You can find many companies that let you to work from your own home, also, you can find a lot of possibilities in this category like: telemarketing, writing, translation, web design, graphic design, cartooning, copywriting, customer service, sales, photography, etc.All these jobs are commonly pay per project or per commission basis. With legitimate online jobs you can work part time or full time acco
    ssible to apply techniques that will increase the rankings of your eBay Store and listings.

    How Search Engines Work
    When looking for a product, a customer visits a search engine and enters a search term or keyword, for which the search engine produces a list of results that it considers most relevant. It is by understanding how this list of results is produced that your eBay page can be optimized. The ranking of a web page for a keyword depends on three things:

    * The position and frequency of the keyword on the web page: When producing results for a search term, search engines will rank your pages based on the keywords they contain and their prominence on the page.

    * The content of the page's HTML tags: The search engine also looks at the content of the title and meta tags of the page's HTML code. Humans don't read "meta tags" - they are included on a web page to help search engines understand what the page is about, so having good meta tags that describe your website pages is important. An article from Search Engine Watch explains how to use meta tags if you want to dig into this topic in more depth (http://searchenginewatch.com/showPage.html?page=2167931).

    * The links going to that web page: Search engines consider an inbound link as a vote of popularity. Google, for example, gives each web page a score of 1 to 10 (called a PageRank) depending on the number and origin of inbound links. For a given search, the page with the higher PageRank will appear higher in the list of search results. Here's how Google explains its PageRank technology (http://www.google.com/corporate/tech.html).

    When listing on eBay you have direct control over the content - and hence the key

    This Is Your Year To Be BOLD!
    WOW!! Can you believe it is 2006?Doesn't it seem like yesterday that we were drinking champagne bringing in the new century??6 years have gone by since then. What have YOU filled them with?This Is Going To Be Your Felt-Marker Year!You've seen them - those fabulous huge felt markers that little kids love coloring with. They leave a BOLD mark!One thing this Sales Diva knows - that unless you plan something BOLD every year- life has a way of tip-toeing past you.And all you are left with is bills, excuses and the odd gray hair (Ok - a heck of a lot of gray hair!)This decade is almost 60% over - wouldn't you like to KICK IT UP A NOTCH?Why Is Selling About Being Bold?Listen - being "vanilla" in this world gets you absolutely nowhere.Your customer - and potential customers - want to buy from people/companies they trust, admire, respect and overall LOVE!If you are blending in with the crowd, copying what others are doing and basically COASTING -
    page for a keyword depends on three things:

    * The position and frequency of the keyword on the web page: When producing results for a search term, search engines will rank your pages based on the keywords they contain and their prominence on the page.

    * The content of the page's HTML tags: The search engine also looks at the content of the title and meta tags of the page's HTML code. Humans don't read "meta tags" - they are included on a web page to help search engines understand what the page is about, so having good meta tags that describe your website pages is important. An article from Search Engine Watch explains how to use meta tags if you want to dig into this topic in more depth (http://searchenginewatch.com/showPage.html?page=2167931).

    * The links going to that web page: Search engines consider an inbound link as a vote of popularity. Google, for example, gives each web page a score of 1 to 10 (called a PageRank) depending on the number and origin of inbound links. For a given search, the page with the higher PageRank will appear higher in the list of search results. Here's how Google explains its PageRank technology (http://www.google.com/corporate/tech.html).

    When listing on eBay you have direct control over the content - and hence the key

    Small Business Brokers
    Buying or selling a business can be a very laborious undertaking, regardless of the size and profitability of the business. Fortunately, there are business brokers and business transfer agents who can help you find either a buyer or a seller. These business brokers are also very helpful in arranging the sale of a business to ensure that everything goes as smoothly as possible.If you are considering buying a small business, or if you have a small business and you wish to sell it, there are brokers who specialize in small businesses. For small businesses, finding the right buyer or seller can be difficult.A small business broker helps you gain access to a bigger group of buyers and sellers and increases your chances of success. Small business brokers work just like any other broker or transfer agent. They are similar to real estate agents in that they match sellers and buyers. Moreover, a good business broker can help your business achieve its maximum value. Not all business brokers, however, are right for small bus
    they are included on a web page to help search engines understand what the page is about, so having good meta tags that describe your website pages is important. An article from Search Engine Watch explains how to use meta tags if you want to dig into this topic in more depth (http://searchenginewatch.com/showPage.html?page=2167931).

    * The links going to that web page: Search engines consider an inbound link as a vote of popularity. Google, for example, gives each web page a score of 1 to 10 (called a PageRank) depending on the number and origin of inbound links. For a given search, the page with the higher PageRank will appear higher in the list of search results. Here's how Google explains its PageRank technology (http://www.google.com/corporate/tech.html).

    When listing on eBay you have direct control over the content - and hence the key

    Do Not Dismiss Telephone Sales Potential
    If you own a business then you need to be aware of the value of the telephone and how you can use it to increase your company’s sales potential. Many businesses make mistakes by not training their employees to use the telephone correctly. Communication, sales and customer service go hand-in-hand. You might be surprised how many sales you are losing due to your own employees not handling the telephone correctly.Most seas and business management executives will recommend that you do an audit of your telephone usage in your company. Monitor the phone calls for a week and how each employee is handling customer questions, complaints and sales. In doing this you will find it there are simple things you can do in ways you can train your employees to be more effective on the phone and increase your sales.One of the biggest complaints the customers make is how they are treated on the telephone from companies they do business with. Certainly you have heard your friends complain about credit card companies, the phone c
    opularity. Google, for example, gives each web page a score of 1 to 10 (called a PageRank) depending on the number and origin of inbound links. For a given search, the page with the higher PageRank will appear higher in the list of search results. Here's how Google explains its PageRank technology (http://www.google.com/corporate/tech.html).

    When listing on eBay you have direct control over the content - and hence the keywords - you include. However, you can only access the page meta tags indirectly, through configuring your Store and listings.

    Step 1: Choose Your Keywords
    The first stage of search engine optimization is to choose effective keywords. To select keywords, put yourself in the shoes of your customers and consider what keywords you would enter if you were looking for your products online.

    eBay Store traffic reports are useful as they contain the search terms that users are entering in order to find your listings (http://pages.ebay.com/help/specialtysites/traffic-reporting-basics.html). Note that eBay Stores are called Shops in the UK.

    You can also use Yahoo's keyword tool (http://inventory.overture.com) for popular web search keywords and eBay Pulse (http://pulse.ebay.com) to find popular eBay searches. Choose more general keywords for your eBay Store, and choose product-specific keywords for your individual listings.

    For example a PDA seller might choose Palm, Handheld and PDA as keywords for their Store. For the listings they also use the keywords referring to the item model number and features.

    Step 2: Optimize Your eBay Presence
    Repeating a keyword in a number of different places such as your Store URL, title and item description will increase the search engine's perception of how relevant your web page is to a particular keyword. However, be careful not to go overboard - "keyword spamming" is penalized by the search engines. Your description should also be clear and readable.

    Choose Your eBay Store Name
    Your Store name appears in your eBay Store's URL and ideally it should contain your most important keywords. For example, a bike Store seller might

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