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Casual Articles - Google's Last Dance - Could Semantic Search Mean The End Of Google?
It would seem to me that it is an all too often occurrence that people marketing on the Internet are spending too much time reading and trying to gather information about website construction, promoting, attending training sessions, etc. than they are at actually sitting down and doing some work.Look, its easy to sit and listen to others talk about their successes on the net. What they do and how they do it...but unless you are willing to go to work...you will never accomplish anything.The Internet is like the wild west in regards that it is an open field ripe for the taking. The essential beginning is to just start. From there, you will begin to pickup techniques and tricks along the way that will make your Internet marketing more successful.There is no magic button here. I have spent an incredible amount of time in the past couple of years molding my online presence. The way I did that was by writing articles out the wazoo. I had someone ask me once "how do you come up with all tha
Of course, jumping to any conclusions based on just one or two examples is foolhardy to say the least. Especially where search engines are concerned.
Brave New Internet
No doubt, Semantic Search or a Semantic Web poses some difficult obstacles and challenges as we seek a more human response from all those bits and bytes. For example, will semantic search mean we will have more closely focused sites strictly sticking to the topic of the url or domain name. Will the semantic web be more restricting than liberating?
When it is all said and done, will we really be able to devise a computer/machine/system that will be able to truly interpret the vast stored knowledge and give us the right meaningful answers to our questions? Will it be able to be programmed so its human enough to not only understand but also interpret the subtle differences and meanings we have for different words in the whole context of a webpage?
Perhaps the most intriguing question, can someone take the present day 'www index' and then apply microformats or even new technology to this massive data and build a supplemental exclusive extension of the present day web? Turn it into a more semantic 'natural language search' accessible index. If
What exactly is a Turnkey Website?Recently many opportunities have arisen which involve turnkey websites. A turnkey website is a fully developed and researched automated website, that is complete ready to go as soon as you purchase it.It's not necessary to hire a huge team of web developers to setup your website. Or to hire market analysers to ensure there is a market for your website. Everything has already been completed and personalised by the designer of the turnkey websites during the setup of your site.Turnkey Websites are built around pre-existing, proven opportunities. Opportunities such as dropshipping, ebay trading assistants, clickbank, adsense, amongst others. These are business that people are continually making money online.These websites make it easy to make money online. They are a massive shortcut into the world of internet marketing.Turnkey Websites normally come complete with your own choice of domain name and a hosting account. All you need to do, on
Unfortunately, they also control the faith of many struggling webmasters who are clawing their way to the top of SERPs in organic search. Being listed on these first page results for your chosen keyword phrases is the ultimate goal and it is often the determining factor in the success of your site.
Recently, I have noticed some strange movements with my closely watched keywords, especially in Google. Which shouldn't alarm anyone because there are often sudden movements and adjustments as Google tweaks and refines its algorithm, the complex series of formulas it uses to determine which pages and sites get featured.
(Side note: An excellent resource on Google's Algorithm and ranking factors can be found here: http://www.seomoz.org/article/search-ranking-factors#f41 )
It's way too early to jump to any conclusions but the big question on everyone's mind: Is Google Moving Towards Semantic Search?
Or more precisely will Google have to move to semantic search if it has any chance of surviving in our 'here today gone tomorrow' search world. Most of us old folks can easily recall a pre-Google web. Is a post-Google web possible?
That's very hard to swallow but stranger things have happened on the net. But the real question should be: will Google have to embrace semantic search or perish?
Wikipedia defines Semantic Search or Semantic Web as the evolving process of taking all the content on the world wide web and "expressing it not only in natural language, but also in a form that can be understood, interpreted and used by software agents, thus permitting them to find, share and integrate information more easily."
As can be imagined, finding the formats and framework which all this data can be processed into meaningful responses directly related to a search enquiry is mind boggling. Technologies such as RDF(Resource Description Framework), data interchange formats (e.g. RDF/XML, Turtle, N3, N-Triples), RDFS (RDF Schema) and OWL (Web Ontology Language) will all probably play a role. Many believe microformats will be very important in this evolving semantic web.
New Semantic Search Engine
We now have our first search engine supposedly based on semantics or meaning: Hakia (www.hakia.com). Is it the first in a whole new wave of search engines generated and powered by the Semantic Web which is now tagged as Web 3.0? More importantly, can it compete against a more text based search engine such as Google?
Hakia has some great features such as highlighting potential answers to your posted question. For example, ask it a question like: What is the population of Seattle? And you will get an answer. But you will also get a gallery page featuring all the relevant information about Seattle: How to get there? Local Hotels, Restaurant Guides, Local Weather...
Of course, do the same search in Google and you will also find your information along with images and maps of Seattle. However, using Hakia will show you the relevant information faster because it is highlighted and easier to find. And in my opinion having a whole gallery page of information somehow makes your search more relevant and useful.
Can Google Compete?
Is this a better mousetrap? Maybe, maybe not... but it is definitely pointing the way to a better method of searching on the web.
Granted, this type of search engine has a long way to go to match Google's massive resources and obvious dominance in the search market. But even the most devoted Google user like myself must admit Google's method of ranking pages and content on the web is not without some flaws. Take for example the issue of Google Bombing where different webmasters influenced the listing of the keyword 'miserable failure' to point to President Bush.
Google has now solved that problem but Google is basically an elitist system where sites and content is judged by the PR ranking system and its algorithm and filters. One would like to believe it is a democratic system where the best and highest quality content rises to the top. One would like to...
For information is one thing but opinions and the quality of those opinions is something entirely different. Will the new semantic web/search be able to judge quality content and rank it as good as Google presently does?
Problems For Webmasters
Regardless of how the whole Semantic Web scenario plays out, it may have some consequences for webmasters and marketers. At least in the initial stages until you can adjust or optimize your sites to this new 400 pound Gorilla on the block.
One major concern is how will the literal translation or semantic meaning of your site's title and URL determine your placement in a semantically themed search engine? Although most webmasters know to place their major keywords in their site's domain name but if you cover many topics within your site this is not always possible.
Plus, does a semantic web mean everything will probably have to be tagged to the nth degree as we are seeing in blogs, social media and Web 2.0? Thankfully this can be easily done with free software such as WordPress which has tagging already built into its programming.
If we do get truly semantic search wouldn't on page factors play an even greater role for ranking? Special care would have to be taken as regards to your keywords and keyword variations. Great care will also have to be taken with page Titles, Meta Tags and your URLS.
I notice I am listed in Hakia for certain keywords but those have the direct phrases in the URLS.
Keen observers will also note that Google is now listing five or six related links in the number one SERPs position for certain keyword phrases. All these links come from the same site but are they more semantically related to the search enquiry than traditional links we have seen in Google? Or are they more in line with the gallery pages we see in Hakia?
Of course, jumping to any conclusions based on just one or two examples is foolhardy to say the least. Especially where search engines are concerned.
Brave New Internet
No doubt, Semantic Search or a Semantic Web poses some difficult obstacles and challenges as we seek a more human response from all those bits and bytes. For example, will semantic search mean we will have more closely focused sites strictly sticking to the topic of the url or domain name. Will the semantic web be more restricting than liberating?
When it is all said and done, will we really be able to devise a computer/machine/system that will be able to truly interpret the vast stored knowledge and give us the right meaningful answers to our questions? Will it be able to be programmed so its human enough to not only understand but also interpret the subtle differences and meanings we have for different words in the whole context of a webpage?
Perhaps the most intriguing question, can someone take the present day 'www index' and then apply microformats or even new technology to this massive data and build a supplemental exclusive extension of the present day web? Turn it into a more semantic 'natural language search' accessible index. If
For those engaged in sales management and trying to control a group of self-starter type sales people you can just imagine how hard it is. In all the commotion, chaos and controversy they have to manage in shear terror of handling all that is coming at them.Indeed sales management is not for everyone and managing sales is certainly not as easy as it looks, nor is it suppose to be really. Managing on-going sales efforts for a fast moving company, which is fully engaged takes a lot of savvy, strategic planning and a love of the never ending fast-paced game.It is not for the weak and you certainly do not want to put anyone in that position in your company who is of low self-esteem or without a strong sense of personal character. Quite frankly a team of sales people would eat them for lunch and spit out the bones and they would be running your sales department and eventually be serving their own self-interests rather than the forward progression and profitability of the company.The go be
Wikipedia defines Semantic Search or Semantic Web as the evolving process of taking all the content on the world wide web and "expressing it not only in natural language, but also in a form that can be understood, interpreted and used by software agents, thus permitting them to find, share and integrate information more easily."
As can be imagined, finding the formats and framework which all this data can be processed into meaningful responses directly related to a search enquiry is mind boggling. Technologies such as RDF(Resource Description Framework), data interchange formats (e.g. RDF/XML, Turtle, N3, N-Triples), RDFS (RDF Schema) and OWL (Web Ontology Language) will all probably play a role. Many believe microformats will be very important in this evolving semantic web.
New Semantic Search Engine
We now have our first search engine supposedly based on semantics or meaning: Hakia (www.hakia.com). Is it the first in a whole new wave of search engines generated and powered by the Semantic Web which is now tagged as Web 3.0? More importantly, can it compete against a more text based search engine such as Google?
Hakia has some great features such as highlighting potential answers to your posted question. For example, ask it a question like: What is the population of Seattle? And you will get an answer. But you will also get a gallery page featuring all the relevant information about Seattle: How to get there? Local Hotels, Restaurant Guides, Local Weather...
Of course, do the same search in Google and you will also find your information along with images and maps of Seattle. However, using Hakia will show you the relevant information faster because it is highlighted and easier to find. And in my opinion having a whole gallery page of information somehow makes your search more relevant and useful.
Can Google Compete?
Is this a better mousetrap? Maybe, maybe not... but it is definitely pointing the way to a better method of searching on the web.
Granted, this type of search engine has a long way to go to match Google's massive resources and obvious dominance in the search market. But even the most devoted Google user like myself must admit Google's method of ranking pages and content on the web is not without some flaws. Take for example the issue of Google Bombing where different webmasters influenced the listing of the keyword 'miserable failure' to point to President Bush.
Google has now solved that problem but Google is basically an elitist system where sites and content is judged by the PR ranking system and its algorithm and filters. One would like to believe it is a democratic system where the best and highest quality content rises to the top. One would like to...
For information is one thing but opinions and the quality of those opinions is something entirely different. Will the new semantic web/search be able to judge quality content and rank it as good as Google presently does?
Problems For Webmasters
Regardless of how the whole Semantic Web scenario plays out, it may have some consequences for webmasters and marketers. At least in the initial stages until you can adjust or optimize your sites to this new 400 pound Gorilla on the block.
One major concern is how will the literal translation or semantic meaning of your site's title and URL determine your placement in a semantically themed search engine? Although most webmasters know to place their major keywords in their site's domain name but if you cover many topics within your site this is not always possible.
Plus, does a semantic web mean everything will probably have to be tagged to the nth degree as we are seeing in blogs, social media and Web 2.0? Thankfully this can be easily done with free software such as WordPress which has tagging already built into its programming.
If we do get truly semantic search wouldn't on page factors play an even greater role for ranking? Special care would have to be taken as regards to your keywords and keyword variations. Great care will also have to be taken with page Titles, Meta Tags and your URLS.
I notice I am listed in Hakia for certain keywords but those have the direct phrases in the URLS.
Keen observers will also note that Google is now listing five or six related links in the number one SERPs position for certain keyword phrases. All these links come from the same site but are they more semantically related to the search enquiry than traditional links we have seen in Google? Or are they more in line with the gallery pages we see in Hakia?
Of course, jumping to any conclusions based on just one or two examples is foolhardy to say the least. Especially where search engines are concerned.
Brave New Internet
No doubt, Semantic Search or a Semantic Web poses some difficult obstacles and challenges as we seek a more human response from all those bits and bytes. For example, will semantic search mean we will have more closely focused sites strictly sticking to the topic of the url or domain name. Will the semantic web be more restricting than liberating?
When it is all said and done, will we really be able to devise a computer/machine/system that will be able to truly interpret the vast stored knowledge and give us the right meaningful answers to our questions? Will it be able to be programmed so its human enough to not only understand but also interpret the subtle differences and meanings we have for different words in the whole context of a webpage?
Perhaps the most intriguing question, can someone take the present day 'www index' and then apply microformats or even new technology to this massive data and build a supplemental exclusive extension of the present day web? Turn it into a more semantic 'natural language search' accessible index. If
Starting and running a small business in book keeping is one of the most profitable businesses that you can start from home. Apart from being low cost, you also do not need to rent office space for you to provide these services especially when you are just starting out. However, what is required is the knowledge and understanding of bookkeeping procedures as well as possessing the personal quality of being able to pay attention to detail.Also, it is not a necessity for you to possess an accounting qualification as you are different from an accountant who provides financial feedback to your client. Essentially, a bookkeeper’s job is to ensure that income and expenses are tracked and recorded, bank statements are managed, employee payroll is processed and payments and invoices are duly recorded.Start Up Costs and Financing Sources: All you need to start providing book keeping services is just a computer with book keeping software or just a basic spreadsheet. This will probably cos
Of course, do the same search in Google and you will also find your information along with images and maps of Seattle. However, using Hakia will show you the relevant information faster because it is highlighted and easier to find. And in my opinion having a whole gallery page of information somehow makes your search more relevant and useful.
Can Google Compete?
Is this a better mousetrap? Maybe, maybe not... but it is definitely pointing the way to a better method of searching on the web.
Granted, this type of search engine has a long way to go to match Google's massive resources and obvious dominance in the search market. But even the most devoted Google user like myself must admit Google's method of ranking pages and content on the web is not without some flaws. Take for example the issue of Google Bombing where different webmasters influenced the listing of the keyword 'miserable failure' to point to President Bush.
Google has now solved that problem but Google is basically an elitist system where sites and content is judged by the PR ranking system and its algorithm and filters. One would like to believe it is a democratic system where the best and highest quality content rises to the top. One would like to...
For information is one thing but opinions and the quality of those opinions is something entirely different. Will the new semantic web/search be able to judge quality content and rank it as good as Google presently does?
Problems For Webmasters
Regardless of how the whole Semantic Web scenario plays out, it may have some consequences for webmasters and marketers. At least in the initial stages until you can adjust or optimize your sites to this new 400 pound Gorilla on the block.
One major concern is how will the literal translation or semantic meaning of your site's title and URL determine your placement in a semantically themed search engine? Although most webmasters know to place their major keywords in their site's domain name but if you cover many topics within your site this is not always possible.
Plus, does a semantic web mean everything will probably have to be tagged to the nth degree as we are seeing in blogs, social media and Web 2.0? Thankfully this can be easily done with free software such as WordPress which has tagging already built into its programming.
If we do get truly semantic search wouldn't on page factors play an even greater role for ranking? Special care would have to be taken as regards to your keywords and keyword variations. Great care will also have to be taken with page Titles, Meta Tags and your URLS.
I notice I am listed in Hakia for certain keywords but those have the direct phrases in the URLS.
Keen observers will also note that Google is now listing five or six related links in the number one SERPs position for certain keyword phrases. All these links come from the same site but are they more semantically related to the search enquiry than traditional links we have seen in Google? Or are they more in line with the gallery pages we see in Hakia?
Of course, jumping to any conclusions based on just one or two examples is foolhardy to say the least. Especially where search engines are concerned.
Brave New Internet
No doubt, Semantic Search or a Semantic Web poses some difficult obstacles and challenges as we seek a more human response from all those bits and bytes. For example, will semantic search mean we will have more closely focused sites strictly sticking to the topic of the url or domain name. Will the semantic web be more restricting than liberating?
When it is all said and done, will we really be able to devise a computer/machine/system that will be able to truly interpret the vast stored knowledge and give us the right meaningful answers to our questions? Will it be able to be programmed so its human enough to not only understand but also interpret the subtle differences and meanings we have for different words in the whole context of a webpage?
Perhaps the most intriguing question, can someone take the present day 'www index' and then apply microformats or even new technology to this massive data and build a supplemental exclusive extension of the present day web? Turn it into a more semantic 'natural language search' accessible index. If
Earlier today I was helping a client develop a better strategy to generate more referrals from local businesses. While that particular client owns an orthodontic practice, the ideas I gave him will work equally well in your business.Before I tell you the specifics, let’s first establish two premises:1. Other entrepreneurs don't care about helping you as much as they care about building their own business.2. In order to maximize the return on your time invested into networking with local professionals, you need to stop thinking one-to-one and start thinking one-to-many.Keeping those two things in mind let's explore for a moment how most professionals approach building a strategic referral partnership.The "let's have lunch" strategy.Frankly I hate wasting my precious time on chit-chatting with strangers over a so-so meal. There is just too much involved for too little in return. There is coordinating of the schedules, commute time, schmoozing and “learning
Problems For Webmasters
Regardless of how the whole Semantic Web scenario plays out, it may have some consequences for webmasters and marketers. At least in the initial stages until you can adjust or optimize your sites to this new 400 pound Gorilla on the block.
One major concern is how will the literal translation or semantic meaning of your site's title and URL determine your placement in a semantically themed search engine? Although most webmasters know to place their major keywords in their site's domain name but if you cover many topics within your site this is not always possible.
Plus, does a semantic web mean everything will probably have to be tagged to the nth degree as we are seeing in blogs, social media and Web 2.0? Thankfully this can be easily done with free software such as WordPress which has tagging already built into its programming.
If we do get truly semantic search wouldn't on page factors play an even greater role for ranking? Special care would have to be taken as regards to your keywords and keyword variations. Great care will also have to be taken with page Titles, Meta Tags and your URLS.
I notice I am listed in Hakia for certain keywords but those have the direct phrases in the URLS.
Keen observers will also note that Google is now listing five or six related links in the number one SERPs position for certain keyword phrases. All these links come from the same site but are they more semantically related to the search enquiry than traditional links we have seen in Google? Or are they more in line with the gallery pages we see in Hakia?
Of course, jumping to any conclusions based on just one or two examples is foolhardy to say the least. Especially where search engines are concerned.
Brave New Internet
No doubt, Semantic Search or a Semantic Web poses some difficult obstacles and challenges as we seek a more human response from all those bits and bytes. For example, will semantic search mean we will have more closely focused sites strictly sticking to the topic of the url or domain name. Will the semantic web be more restricting than liberating?
When it is all said and done, will we really be able to devise a computer/machine/system that will be able to truly interpret the vast stored knowledge and give us the right meaningful answers to our questions? Will it be able to be programmed so its human enough to not only understand but also interpret the subtle differences and meanings we have for different words in the whole context of a webpage?
Perhaps the most intriguing question, can someone take the present day 'www index' and then apply microformats or even new technology to this massive data and build a supplemental exclusive extension of the present day web? Turn it into a more semantic 'natural language search' accessible index. If
Are you in the market to bring some new store fixtures into your retail store? Has it been a while since you have purchased retail store fixtures and you are wondering what is out there? The store fixture industry has exploded even in the last five years. The introduction of online shopping has forced retailers to step up their display methods to keep the attention of their customers. As a result, there have been many new standards set and inventions developed in retail display. Mannequins of some sort have become an imperative to the retail clothing industry. You will notice that virtually every store now uses them for display.Within the large category of mannequins, there are full body realistic mannequins, abstract mannequins, mannequin torsos, mannequin forms, mannequin heads, mannequin feet, and mannequin hands. Each of these forms suits a different purpose (literally) and are almost all made from fiberglass. Hands display jewelry while heads display wigs. Full bodies sport entire o
Of course, jumping to any conclusions based on just one or two examples is foolhardy to say the least. Especially where search engines are concerned.
Brave New Internet
No doubt, Semantic Search or a Semantic Web poses some difficult obstacles and challenges as we seek a more human response from all those bits and bytes. For example, will semantic search mean we will have more closely focused sites strictly sticking to the topic of the url or domain name. Will the semantic web be more restricting than liberating?
When it is all said and done, will we really be able to devise a computer/machine/system that will be able to truly interpret the vast stored knowledge and give us the right meaningful answers to our questions? Will it be able to be programmed so its human enough to not only understand but also interpret the subtle differences and meanings we have for different words in the whole context of a webpage?
Perhaps the most intriguing question, can someone take the present day 'www index' and then apply microformats or even new technology to this massive data and build a supplemental exclusive extension of the present day web? Turn it into a more semantic 'natural language search' accessible index. If such a gigantic feat was even feasible, you would also have to wonder who could have the resources to make such a creature possible!
As we have seen from Google a dance is not necessarily a dance and a slap is not necessarily a slap. Could an index be more than an index? It may be too early to tell but Google will probably be better equipped to quickly adjust than anyone to this new Semantic Web whatever shape or form it takes.
Long Live BackRub!
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