Google is by far the most influential search engine. When somebody uses Google to get information, Google searches through its indices to find the search term that the person is using. Google has a huge number of indices for all the words and phrases it has picked up while crawling your website.If you are living in the past and still believe in 1% - 3% keyword density on your webpages, then for the sake of your business you really need to know why search engines no longer need a high keyword density. In fact, not only do they not need it, they positively frown on it and punish it!

There was a time when search engines would believe (and we are andromorphising search engines here in suggesting that they do anything but what they are programmed to do) that the more keywords you had, the more relevant your site. To know what that means we have to understand what keywords are, and how they can be of interest to search engines.

When somebody uses a search engine to find something, they enter a form of words into their browser to search for it. That is called a ‘search term’. If you try to pre-empt the search terms people will use to find your website, then these are called ‘keywords’. In other words, the search term others use to find information on what they want are the keywords that you use on your website to persuade the search engine to offer your website to that person.

Let’s start to discuss Google, rather than just search engines, since Google is by far the most influential search engine. When somebody uses Google to get information, Google searches through its indices to find the search term that the person is using. Google has a huge number of indices for all the words and phrases it has picked up while crawling your website.

p>There was a time when search engines would believe (and we are andromorphising search engines here in suggesting that they do anything but what they are programmed to do) that the more keywords you had, the more relevant your site. To know what that means we have to understand what keywords are, and how they can be of interest to search engines.

When somebody uses a search engine to find something, they enter a form of words into their browser to search for it. That is called a ‘search term’. If you try to pre-empt the search terms people will use to find your website, then these are called ‘keywords’. In other words, the search term others use to find information on what they want are the keywords that you use on your website to persuade the search engine to offer your website to that person.

Let’s start to discuss Google, rather than just search engines, since Google is by far the most influential search engine. When somebody uses Google to get information, Google searches through its indices to find the search term that the person is using. Google has a huge number of indices for all the words and phrases it has picked up while crawling your website.

, and how they can be of interest to search engines.

When somebody uses a search engine to find something, they enter a form of words into their browser to search for it. That is called a ‘search term’. If you try to pre-empt the search terms people will use to find your website, then these are called ‘keywords’. In other words, the search term others use to find information on what they want are the keywords that you use on your website to persuade the search engine to offer your website to that person.

Let’s start to discuss Google, rather than just search engines, since Google is by far the most influential search engine. When somebody uses Google to get information, Google searches through its indices to find the search term that the person is using. Google has a huge number of indices for all the words and phrases it has picked up while crawling your website.

se are called ‘keywords’. In other words, the search term others use to find information on what they want are the keywords that you use on your website to persuade the search engine to offer your website to that person.

Let’s start to discuss Google, rather than just search engines, since Google is by far the most influential search engine. When somebody uses Google to get information, Google searches through its indices to find the search term that the person is using. Google has a huge number of indices for all the words and phrases it has picked up while crawling your website.

Google is by far the most influential search engine. When somebody uses Google to get information, Google searches through its indices to find the search term that the person is using. Google has a huge number of indices for all the words and phrases it has picked up while crawling your website. It will look at the index for the search term used, and list the web pages (not web sites) that seem most relevant to the search term being used, and that Google thinks provides the best information to the customer for that term