en the local and global markets. Worldwide there are fast one billion internet users, among them several hundreds of millions are speaking, or at least reading English. The Hungarian market consists of about five million internet users. It means, that a keyword wilA few weeks ago one of my friends told me about his website. He started his portal about 6 months ago and he joined to the Google's AdSense program. The story sounded very interesting, so I started my own website immediately. My portal is about tips on accounting of companies. After having written a few dozens of articles on the important topics, the site was positioned by Google on the first page for at least 5 keyword phrases. It was a very strong begining for me. I've read a lot of articles about SEO and Google's guidelines, and every one of them recommended to have a lot of inbound links to the site. For the first couple of weeks, I only had a few such links. But my site was on the top of the SERP!

After two more weeks, my site disappeared from this outstanding position. I was shocked. How could it happen to me ? What did I do wrong ? I asked these questions, but after all, I should have asked, what had I done for the short success ? For all these questions I did not know the answer. Probably the answer must be in the differences between the local and global markets. Worldwide there are fast one billion internet users, among them several hundreds of millions are speaking, or at least reading English. The Hungarian market consists of about five million internet users. It means, that a keyword will

f companies. After having written a few dozens of articles on the important topics, the site was positioned by Google on the first page for at least 5 keyword phrases. It was a very strong begining for me. I've read a lot of articles about SEO and Google's guidelines, and every one of them recommended to have a lot of inbound links to the site. For the first couple of weeks, I only had a few such links. But my site was on the top of the SERP!

After two more weeks, my site disappeared from this outstanding position. I was shocked. How could it happen to me ? What did I do wrong ? I asked these questions, but after all, I should have asked, what had I done for the short success ? For all these questions I did not know the answer. Probably the answer must be in the differences between the local and global markets. Worldwide there are fast one billion internet users, among them several hundreds of millions are speaking, or at least reading English. The Hungarian market consists of about five million internet users. It means, that a keyword wil

es, and every one of them recommended to have a lot of inbound links to the site. For the first couple of weeks, I only had a few such links. But my site was on the top of the SERP!

After two more weeks, my site disappeared from this outstanding position. I was shocked. How could it happen to me ? What did I do wrong ? I asked these questions, but after all, I should have asked, what had I done for the short success ? For all these questions I did not know the answer. Probably the answer must be in the differences between the local and global markets. Worldwide there are fast one billion internet users, among them several hundreds of millions are speaking, or at least reading English. The Hungarian market consists of about five million internet users. It means, that a keyword wil

s shocked. How could it happen to me ? What did I do wrong ? I asked these questions, but after all, I should have asked, what had I done for the short success ? For all these questions I did not know the answer. Probably the answer must be in the differences between the local and global markets. Worldwide there are fast one billion internet users, among them several hundreds of millions are speaking, or at least reading English. The Hungarian market consists of about five million internet users. It means, that a keyword wilen the local and global markets. Worldwide there are fast one billion internet users, among them several hundreds of millions are speaking, or at least reading English. The Hungarian market consists of about five million internet users. It means, that a keyword will have less than 10000 hits a day. The conclusion is, that I won't be a millionaire having ads on a Hungarian page. Maybe with 10000 sites.

An other important issue is the usage of search engines. Worldwide there are at least three global players, who share 90% of the market. In the Hungarian market, Google plays this role alone. It means for me, that the optimization efforts do not return for the other search engines after starting a site. So it's enough to optimize the site for Google. To have a page optimized only for Google can cost a lot of efforts as well. We know the huge amount of factors whose are influencing the page ranking process. The best sites in Hungary have a PageRanking of 6-8. More can be hardly reached in a local language, which is spoken by less than 15 millions of people.

The most important task for me now is to collect several hundreds of inbound links to my site. The more is the better. I'm curious, whether inbound links from English sites are useful. I will see it.