Auditor As Ethical Arbiters - All About Audit Jobs
In recent years, UK and European firms have scrambled to hire people to fill internal audit jobs, created in response to the passage of SOX in the U.S. and other similar ethical and audit guidelines in other countries. That scramble had the effect of pushing the role of auditor into the ‘high demand’ category on the employment boards and among recruitment agencies. But it seems that those pursuing auditor jobs are not necessarily motivated by high wages and job security, if the recent survey is to be believed. Instead, many may be motivated as much by the chance to do something

It's All About The Leads: Publishing to Capture Profits
All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.But there is another booming industry surfacing that utilizes specific niche content to attract leads for 3rd parties to convert into sales for banks, realtors, lawyers, and many other groups.And in many cases these leads sell for a lot more than you can make from the same people clicking on your Adsense ads. A LOT more.The SEO industry has changed significantly in the last few years. Gone are they days when SEO focused exclusively on top search engine rankings. Today's SEOs, or at least any worth paying more than one dollar to, are focusing on many other aspects that were once traditionally left to more marketing minded people.

In a previous article I talked about the value in achieving a top search engine ranking. While rankings are still a primary function of the SEO, as they well should be, they should not be the only primary function. In fact if your SEO only talks in terms of getting you top rankings on the search engines, you should run away, far and fast. No really, I'm serious.

It's conversions, stupid!

Achieving search engine rankings is only a small piece in to the total puzzle of online marketing. In fact, if top rankings are the only focus of the SEO there is a significant chance that the work performed on your site will actually make things worse. Top rankings only mean so much if your visitors are fleeing your site in droves because of usability issues and/or simply not converting.

You may not see a difference between driving 10,000 visitors to your site and getting 100 sales, or driving 5,000 visitors and get 100 sales. It's the same 100 sales right? Well, no, not really. The difference is that the 5000 visitors provides a higher conversion rate than the 10,000. What's important about this is that if you work to get a higher conversion rate you get more conversions for less work. In this case, if you start with the better conversion rate, going from 5000 to 10,000 visitors will produce 200 sales instead of only 100. To get 200 sales without improving the conversion rate you'd have to double your traffic to 20,000 visitors. But 20,000 v

lue in achieving a top search engine ranking. While rankings are still a primary function of the SEO, as they well should be, they should not be the only primary function. In fact if your SEO only talks in terms of getting you top rankings on the search engines, you should run away, far and fast. No really, I'm serious.

It's conversions, stupid!

Achieving search engine rankings is only a small piece in to the total puzzle of online marketing. In fact, if top rankings are the only focus of the SEO there is a significant chance that the work performed on your site will actually make things worse. Top rankings only mean so much if your visitors are fleeing your site in droves because of usability issues and/or simply not converting.

You may not see a difference between driving 10,000 visitors to your site and getting 100 sales, or driving 5,000 visitors and get 100 sales. It's the same 100 sales right? Well, no, not really. The difference is that the 5000 visitors provides a higher conversion rate than the 10,000. What's important about this is that if you work to get a higher conversion rate you get more conversions for less work. In this case, if you start with the better conversion rate, going from 5000 to 10,000 visitors will produce 200 sales instead of only 100. To get 200 sales without improving the conversion rate you'd have to double your traffic to 20,000 visitors. But 20,000

upid!

Achieving search engine rankings is only a small piece in to the total puzzle of online marketing. In fact, if top rankings are the only focus of the SEO there is a significant chance that the work performed on your site will actually make things worse. Top rankings only mean so much if your visitors are fleeing your site in droves because of usability issues and/or simply not converting.

You may not see a difference between driving 10,000 visitors to your site and getting 100 sales, or driving 5,000 visitors and get 100 sales. It's the same 100 sales right? Well, no, not really. The difference is that the 5000 visitors provides a higher conversion rate than the 10,000. What's important about this is that if you work to get a higher conversion rate you get more conversions for less work. In this case, if you start with the better conversion rate, going from 5000 to 10,000 visitors will produce 200 sales instead of only 100. To get 200 sales without improving the conversion rate you'd have to double your traffic to 20,000 visitors. But 20,000

ecause of usability issues and/or simply not converting.

You may not see a difference between driving 10,000 visitors to your site and getting 100 sales, or driving 5,000 visitors and get 100 sales. It's the same 100 sales right? Well, no, not really. The difference is that the 5000 visitors provides a higher conversion rate than the 10,000. What's important about this is that if you work to get a higher conversion rate you get more conversions for less work. In this case, if you start with the better conversion rate, going from 5000 to 10,000 visitors will produce 200 sales instead of only 100. To get 200 sales without improving the conversion rate you'd have to double your traffic to 20,000 visitors. But 20,000

t about this is that if you work to get a higher conversion rate you get more conversions for less work. In this case, if you start with the better conversion rate, going from 5000 to 10,000 visitors will produce 200 sales instead of only 100. To get 200 sales without improving the conversion rate you'd have to double your traffic to 20,000 visitors. But 20,000 visitors with the improved conversion rate brings in 400 sales.

You see where this is going? A better conversion rate means more business. Top rankings just means more traffic. I'd go for more business!

Marketing does matter

SEO, or search marketing, is a very interesting balancing act between the creative and technical. Most SEOs started on the more technical side of things. They learned HTML, at the very least, and then started researching the engines and developed and understanding of search engine algorithms and then figured out how to apply that into websites. As SEOs got more and more technically advanced the search engines did too in order to prevent obvious manipulation.

But then something interesting happened in the industry. SEOs began to realize that the battle for rankings is only a part of the struggle for more business. While there are many SEOs that still battle solely for top rankings, those that have invested into the marketing side of the coin are finding their sites have far greater success. The technical side is still hugely important, but the knowledge gained from the technical research must be implemented in an almost purely creative way. The end result is that the site must be able to sell to its audience.

Sites that struggle only to get top rankings will ultimately fail. Maybe not in the bankruptcy sense, but in the sense that they are not maximizing their return on