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Casual Articles - Keyword Research 101
Are you a home or small business owner and you’re Webmaster, receptionist, and assistant all in one, but you’ve found that there isn’t enough time in the day to complete all of these administrative tasks? A “Virtual Assistant” could be your answer.In today’s tough economical times it’s hard to think of hiring someone else to assist you, but it may be more cost effective than you think. You are probably spending more time on projects, sending out correspondence, bookkeeping and many other tasks that an assistant could do. Don’t have the space in your office or want to deal with payroll taxes? Then hire a “Virtual Assistant”.A Virtual Assistant only works when it is necess
The trick here is to find more green in the Search Volume bar and less green in the Competition bar. In this example, you'll see 100% competition for a moderate search volume for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be better to try to target other phrases with less competition for the search volume.
For instance, the Palm Springs area has a large gay population and there's no c
KNOW WHAT YOU NEED Understand how you intend to use business financing, how much funding you need and how you intend to repay the loan. Be able to communicate this clearly and confidently with prospective lenders.UNDERSTAND YOUR CURRENT SITUATION If you are an existing business, are you profitable, and does your balance sheet have positive equity? What does your credit look like? Have a clear understanding of any existing liens and lien priority. Know your credit score and answers to derogatory credit issues (liens, judgments, slow pays, collection actions) before presenting your application. If there have been credit, profitability or equity issues in the past, present a cre
As a rule, optimizing for a single word is a lesson in frustration. For instance, can you imagine how many pages on the web would be competing for a single word like cars? Millions!
However, using a single keyword to search for those hidden nuggets is, well, priceless!
Keyword Research Tools Next, you will need some tools to help you find those perfect keyword phrases for your site. Although there are tons of commercial tools on the market, I am going to concentrate on some freely available tools that I have found of particular value. These will help you find out how popular your keyword phrases are (how many times they are searched for in a given time period) and how much competition you will have with your phrase. And, because this article is targeted to the newbie SEO, these free tools give you a chance to kick the tires before you buy the top of the line model. My favorite is the Google AdWords Keyword Tool. What? You say you are not running any AdWords pay per click campaigns! Why would you use this tool?
The answer is that it is free for anyone to use. You do NOT have to be running any AdWords PPC campaigns and the tool gives valuable keyword research information in a graphical, easy to understand format, perfect for the newbie!
And, yes, this tool is based on AdWords, so the search volume reflects PPC search and competition, but these estimates will apply to organic search as well.
Here's a perfect example of how what you think you want to rank for might be in opposition to reality.
I live in Palm Springs, California and have done web design for real estate agents in the past. We must have 10,000 real estate agents in the desert and each and every one of them has a web site and each and every one of them would like to rank #1 for the keyword phrase palm springs real estate.
To demonstrate how difficult and impractical a task that would be based on the competion, take a look at the screen shot I took after running the Keyword Variations tool of the Google Adwords Keyword Tool (be sure to check the Use synonyms box for a more comprehensive list).
The trick here is to find more green in the Search Volume bar and less green in the Competition bar. In this example, you'll see 100% competition for a moderate search volume for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be better to try to target other phrases with less competition for the search volume.
For instance, the Palm Springs area has a large gay population and there's no co
What should you assume about your audience?When you're writing to professionals in any field, you can assume that they know the terminology. You can also assume professionals know why they need the equipment they use every day - so you can get right down to showing why your product is best.But should you assume that they know who you are, and where you are?An advertisement in our local newspaper today was a prime example of assuming too much.I need to back up just a bit. Ours is a very small town, located about 30 miles from a slightly larger town. The half-page ad in today's newspaper was for rental space available in a commercial building in that larger town
The answer is that it is free for anyone to use. You do NOT have to be running any AdWords PPC campaigns and the tool gives valuable keyword research information in a graphical, easy to understand format, perfect for the newbie!
And, yes, this tool is based on AdWords, so the search volume reflects PPC search and competition, but these estimates will apply to organic search as well.
Here's a perfect example of how what you think you want to rank for might be in opposition to reality.
I live in Palm Springs, California and have done web design for real estate agents in the past. We must have 10,000 real estate agents in the desert and each and every one of them has a web site and each and every one of them would like to rank #1 for the keyword phrase palm springs real estate.
To demonstrate how difficult and impractical a task that would be based on the competion, take a look at the screen shot I took after running the Keyword Variations tool of the Google Adwords Keyword Tool (be sure to check the Use synonyms box for a more comprehensive list).
The trick here is to find more green in the Search Volume bar and less green in the Competition bar. In this example, you'll see 100% competition for a moderate search volume for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be better to try to target other phrases with less competition for the search volume.
For instance, the Palm Springs area has a large gay population and there's no c
A business plan is a must. The process of creating one forces you to organize your dreams and goals into a specific strategy. It brings forth issues you may have forgotten – maybe not thought of at all yet. It helps organize your efforts and focus them on the ultimate goal: Success.The business plan is a solid, non-negotiable tool to measure progress. It actually simplifies your life. Why? It removes the emotion from decision making. As a business owner, you will be making a lot of decisions. All of them will impact your business.Let’s consider marketing. I love marketing as an example. There are millions of ways to market a business. Some are costly and others
The answer is that it is free for anyone to use. You do NOT have to be running any AdWords PPC campaigns and the tool gives valuable keyword research information in a graphical, easy to understand format, perfect for the newbie!
And, yes, this tool is based on AdWords, so the search volume reflects PPC search and competition, but these estimates will apply to organic search as well.
Here's a perfect example of how what you think you want to rank for might be in opposition to reality.
I live in Palm Springs, California and have done web design for real estate agents in the past. We must have 10,000 real estate agents in the desert and each and every one of them has a web site and each and every one of them would like to rank #1 for the keyword phrase palm springs real estate.
To demonstrate how difficult and impractical a task that would be based on the competion, take a look at the screen shot I took after running the Keyword Variations tool of the Google Adwords Keyword Tool (be sure to check the Use synonyms box for a more comprehensive list).
The trick here is to find more green in the Search Volume bar and less green in the Competition bar. In this example, you'll see 100% competition for a moderate search volume for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be better to try to target other phrases with less competition for the search volume.
For instance, the Palm Springs area has a large gay population and there's no c
Job offer negotiation can sometimes extend beyond just the salary. If you have a job offer that you feel could be a bit better and the company won't improve the salary, there might be options available that the company might be willing to improve upon.Often you might be able to get a potential employer to improve upon the job offer they've given you and if so, here are some items you can sometimes negotiate, beyond just the salary:Job titleJob responsibilitiesBonus structure or frequencySigning bonusVacation timeTiming of salary or appraisal reviewStart dateWork locationAbility to work from homeFringe benefitse of how what you think you want to rank for might be in opposition to reality.
I live in Palm Springs, California and have done web design for real estate agents in the past. We must have 10,000 real estate agents in the desert and each and every one of them has a web site and each and every one of them would like to rank #1 for the keyword phrase palm springs real estate.
To demonstrate how difficult and impractical a task that would be based on the competion, take a look at the screen shot I took after running the Keyword Variations tool of the Google Adwords Keyword Tool (be sure to check the Use synonyms box for a more comprehensive list).
The trick here is to find more green in the Search Volume bar and less green in the Competition bar. In this example, you'll see 100% competition for a moderate search volume for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be better to try to target other phrases with less competition for the search volume.
For instance, the Palm Springs area has a large gay population and there's no c
It is a myth that blogs fail for the following reasons:* Bad content* Bad grammar* Posts are too long or too shortSure, bad content doesn’t help. But can every blog author create a winning post everytime? Bad grammar can be distracting, and posts that are too long or too short can be as equally frustrating.But, typically, the reason blogs fail is simple:ConsistencyAuthoring a blog is hard work. It is hard work to consistently sit down and write, especially after a long day of doing exactly what you are writing about. But, that is what you must do. Pick a day, a time, a format, and write. I try to write one good substantive
The trick here is to find more green in the Search Volume bar and less green in the Competition bar. In this example, you'll see 100% competition for a moderate search volume for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be better to try to target other phrases with less competition for the search volume.
For instance, the Palm Springs area has a large gay population and there's no competition (no green bar) for palm springs gay real estate which has a moderate amount of search volume. If this is a community that you'd like to target, then this is the kind of search phrase you want to look for - search volume with little or no competition. Look around. You never know what targeted keyword phrases you will discover.
See how you can think you know what to target as far as keywords and how easy it is to be way off?
Try running your single keyword ideas through this tool and you are likely to find good keyword phrases with little or no competition for you to target as well. And, the Google AdWords Keyword Tool makes downloading the keyword lists you generate a snap for offline use.
Then, select the keyword phrases that look like they might work for you and run each of them through the tool again to create a list of even more highly targeted keywords.
Another free, non-graphical tool you might want to try is the Free Keyword Suggestion Tool from WordTracker. WordTracker also offers a good paid version, but the free tool is enough to get you started.
Unlike the Adwords Keyword Tool, this tool takes data from DogPile.com and Metacrawler.com, so the results are more organic in nature, but, as you will see, somewhat similar.
Using the same test phrase palm springs real estate, we get the following results - screen shot.
As you can see, you get a list of keyword phrases and the volume of searches for them in the past 90 days. This gives you a great place to start looking, but it does not give you any idea of the competition as the Adwords tool does. My suggestion is that you use both tools, comparing the lists to see what you might have missed on one or the other.
This should get you started in your keyword research. This article is intended as a companion piece to SEO 101 which can be found on my blog. I go into more detail in my SEO 101 workshop, offered to web site owners and small businesses. Check my blog for more information or contact me to set up a custom workshop for your business group of five or more people in the Palm Springs area of Southern California. Travel is possible for large groups.
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