Casual Articles - Who Are You? What Do You Do? (And Does Anyone else Know?)

What do you do?

What phrase or few words do others use when they describe you and your business to others? Is this different or the same no matter who is doing the describing (you mom says pretty much the same thing as your insurance broker?)

We're talking here about your unique brand Because people don't really buy a product or service, they buy you. So your brand better make sense and be easy to understand and buy. That's not to say you can't highlight different areas of expertise to different groups - but ultimately - you want everyone to walk away with the overall same impression of you and your business time after time.

I've got a friend who is a master at creating his brand. At just 32 years old, he's started a number of businesses in a few different fields. The reason, at least in part, that they are successful is because people believe in him. His brand suits him well. He's a young serial-entrepreneur who's eager to meet new people and learn new things and he's consistently the same each and every time you meet him. Not in a bad, boring way, but in a fun, cool, "I want more of that energy" way. He's equally excited about whatever you're working on as he is about what he's working on.

Think about the things you buy each week. Whether it's an actual product or a service, chances are you have an expectation about what you're getting based on the brand. Would you keep hiring the same person to clean your house if every week after they'd left you found a different area that they'd forgotten? One week they forget to take out the trash, another week they don't mop the kitchen floor, etc. Instead you're going to hire someone who delivers the same level of service each and every time.

Your brand is your bread and butter. No matter what business you're in, you're in the business of building your brand so you might as well get used to it - if you're not cultivating your image you have no control over what people are saying about you!

Here are some tips to keep in mind as you cultivate your personal brand:

1. Be Consistent. Be impeccable with you brand by being consistent in what you deliver. Your image should always be consistent so that no matter who you meet, or where, you're sending the same positive message. Your brand consistency combines your business message as well as your personal message. Alexandria Brown, the E-zine Queen is consistently branded as the super-fun, super-focused-California entrepreneur. Take a few minutes and jot down the things you want to be 'known' for, don't be afraid to include
   Business Writing - Using Contractions Isn't a Bad Thing
   Business writing today is much less formal than it was twenty years ago, mainly due to the influence of email. Most people use email as an alternative to face-to-face conversation where informality is key.Since we frequently use contractions when speaking, it's certainly acceptable to use contractions in most of our daily business writing. However, confusion over the correct form can complicate the issue.When we contract words, we make one word out of two. To show that letters are missing, we use an apostrophe in
   as of expertise to different groups - but ultimately - you want everyone to walk away with the overall same impression of you and your business time after time.

   I've got a friend who is a master at creating his brand. At just 32 years old, he's started a number of businesses in a few different fields. The reason, at least in part, that they are successful is because people believe in him. His brand suits him well. He's a young serial-entrepreneur who's eager to meet new people and learn new things and he's consistently the same each and every time you meet him. Not in a bad, boring way, but in a fun, cool, "I want more of that energy" way. He's equally excited about whatever you're working on as he is about what he's working on.

   Think about the things you buy each week. Whether it's an actual product or a service, chances are you have an expectation about what you're getting based on the brand. Would you keep hiring the same person to clean your house if every week after they'd left you found a different area that they'd forgotten? One week they forget to take out the trash, another week they don't mop the kitchen floor, etc. Instead you're going to hire someone who delivers the same level of service each and every time.

   Your brand is your bread and butter. No matter what business you're in, you're in the business of building your brand so you might as well get used to it - if you're not cultivating your image you have no control over what people are saying about you!

   Here are some tips to keep in mind as you cultivate your personal brand:

   1. Be Consistent. Be impeccable with you brand by being consistent in what you deliver. Your image should always be consistent so that no matter who you meet, or where, you're sending the same positive message. Your brand consistency combines your business message as well as your personal message. Alexandria Brown, the E-zine Queen is consistently branded as the super-fun, super-focused-California entrepreneur. Take a few minutes and jot down the things you want to be 'known' for, don't be afraid to include How to Go From “Take this Job and Shove It” to “Take this Job and Love It”!
      Copyright 2006 Mary FoleyThe sad fact is that most Americans hate their jobs. Its pure drudgery and they’re just in it for the paycheck. It doesn’t have to be this way. You really can have a dream job, one that you really love and that pays you well.No, I’m not in fairy tale land. For the 10 years I worked for AOL, I can honestly say there were few days I didn’t want to go to work. The challenges of each position and the company’s ups and downs were never easy, but I always believed my contribution meant somete each and every time you meet him. Not in a bad, boring way, but in a fun, cool, "I want more of that energy" way. He's equally excited about whatever you're working on as he is about what he's working on.

      Think about the things you buy each week. Whether it's an actual product or a service, chances are you have an expectation about what you're getting based on the brand. Would you keep hiring the same person to clean your house if every week after they'd left you found a different area that they'd forgotten? One week they forget to take out the trash, another week they don't mop the kitchen floor, etc. Instead you're going to hire someone who delivers the same level of service each and every time.

      Your brand is your bread and butter. No matter what business you're in, you're in the business of building your brand so you might as well get used to it - if you're not cultivating your image you have no control over what people are saying about you!

      Here are some tips to keep in mind as you cultivate your personal brand:

      1. Be Consistent. Be impeccable with you brand by being consistent in what you deliver. Your image should always be consistent so that no matter who you meet, or where, you're sending the same positive message. Your brand consistency combines your business message as well as your personal message. Alexandria Brown, the E-zine Queen is consistently branded as the super-fun, super-focused-California entrepreneur. Take a few minutes and jot down the things you want to be 'known' for, don't be afraid to include Do You Need a Voice Mail Service?
         Cell phone users, all around the world, love their phones for a number of different reasons. One of those reasons is because many come equipped with voicemail. Voicemail is similar to an answering machine. The only difference is that many voicemails can be retrieved from a number of different locations. If you are a small business owner, you may want to examine what a voice mail service can do for your business.If you are wondering why you need voice mail when you have an answering machine, you are not alorget to take out the trash, another week they don't mop the kitchen floor, etc. Instead you're going to hire someone who delivers the same level of service each and every time.

         Your brand is your bread and butter. No matter what business you're in, you're in the business of building your brand so you might as well get used to it - if you're not cultivating your image you have no control over what people are saying about you!

         Here are some tips to keep in mind as you cultivate your personal brand:

         1. Be Consistent. Be impeccable with you brand by being consistent in what you deliver. Your image should always be consistent so that no matter who you meet, or where, you're sending the same positive message. Your brand consistency combines your business message as well as your personal message. Alexandria Brown, the E-zine Queen is consistently branded as the super-fun, super-focused-California entrepreneur. Take a few minutes and jot down the things you want to be 'known' for, don't be afraid to include New Jersey Bookkeeper Will Provide You Perfect Assistance
            Bookkeepers are those working and qualified professionals that are quite proficient in managing accounting and financial records. Well, the concept of bookkeeping is concerned with checking financial documents that tends to affect the process of business. These financial documents would generally include bank reconciliation statements, invoices generated, billing records, ledger records, trail balance, balance sheet, profit and loss account, payment records and many others. Whether it is New Jersey or any other place, you will al brand:
            1. Be Consistent. Be impeccable with you brand by being consistent in what you deliver. Your image should always be consistent so that no matter who you meet, or where, you're sending the same positive message. Your brand consistency combines your business message as well as your personal message. Alexandria Brown, the E-zine Queen is consistently branded as the super-fun, super-focused-California entrepreneur. Take a few minutes and jot down the things you want to be 'known' for, don't be afraid to include you in this message.
            2. Be Focused. Rather than trying to be everything to everyone, make sure you're sending a focused message. Consistently. Find ways to stand out as the expert in your field and make sure it meshes with your personal beliefs. If you want to be the "outgoing community organizer" then find outgoing ways to provide community organizational skills. You'll be the go-to gal (or guy) in no time.
            3. Be Credible. A brand is no good if you're not credible. You've got to be able to deliver on your promises. If you're creating the brand of "Fun Financial Planner," it stands to reason that you ought to be fun to be around, but that you also really have to have a handle on financial planning.
            Spend the next few days getting clear with what your brand is and what you want it to be. Make sure it "clicks" with your mission statement and take steps to ensure that you're consistently focusing on delivering your brand's promises every day.

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            (c) 2007 Peggie Arvidson. You are free to use this article in your own e-zine or on your website. Just make sure you provide credit to me as the author and include a link to http://www.petcareuniversity.com.

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