re retrieved from the indexed documents within the search engine data base. The matches are determined by the specific search term or phrases queried by the user. For example, if a query is done for dog toys and supplies there may be 4.8 million search results that appear, the search engine will retrieve all of the documents which have How do search engines determine what pages or web sites will have top rankings and are indeed a match for a users query? If you do not understand this approach used by search engines it will be extremely difficult for you to utilize Search Engine Optimization and rank well in search engines.

There are four basic operations a search engine performs when ranking web pages or content. If you understand the methodology of this you will be able to utilize search engine optimization more effectively.

1. Crawling the Web: Search engines use programs called spiders, crawlers or robots to crawl or search pages and documents within the world wide web. These programs follow or crawl links through out the Internet taking content from sites and adding them to indexes. Spiders can follow links from one site to another. This is why having inbound links to your site is so important. The more links the more times they visit your site, thus helping you to rank higher.
2. Indexing Documents: Once the pages have been crawled the contents are then indexed in a large data base within a search engine which can then be retrieved within seconds of a search query.
3. Processing Queries: When a user uses a search engine and does a search query all documents that match the query are retrieved from the indexed documents within the search engine data base. The matches are determined by the specific search term or phrases queried by the user. For example, if a query is done for dog toys and supplies there may be 4.8 million search results that appear, the search engine will retrieve all of the documents which have t
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   tions a search engine performs when ranking web pages or content. If you understand the methodology of this you will be able to utilize search engine optimization more effectively.
   1. Crawling the Web: Search engines use programs called spiders, crawlers or robots to crawl or search pages and documents within the world wide web. These programs follow or crawl links through out the Internet taking content from sites and adding them to indexes. Spiders can follow links from one site to another. This is why having inbound links to your site is so important. The more links the more times they visit your site, thus helping you to rank higher.
   2. Indexing Documents: Once the pages have been crawled the contents are then indexed in a large data base within a search engine which can then be retrieved within seconds of a search query.
   3. Processing Queries: When a user uses a search engine and does a search query all documents that match the query are retrieved from the indexed documents within the search engine data base. The matches are determined by the specific search term or phrases queried by the user. For example, if a query is done for dog toys and supplies there may be 4.8 million search results that appear, the search engine will retrieve all of the documents which have
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      e world wide web. These programs follow or crawl links through out the Internet taking content from sites and adding them to indexes. Spiders can follow links from one site to another. This is why having inbound links to your site is so important. The more links the more times they visit your site, thus helping you to rank higher.
   4. Indexing Documents: Once the pages have been crawled the contents are then indexed in a large data base within a search engine which can then be retrieved within seconds of a search query.
   5. Processing Queries: When a user uses a search engine and does a search query all documents that match the query are retrieved from the indexed documents within the search engine data base. The matches are determined by the specific search term or phrases queried by the user. For example, if a query is done for dog toys and supplies there may be 4.8 million search results that appear, the search engine will retrieve all of the documents which have
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   6. Indexing Documents: Once the pages have been crawled the contents are then indexed in a large data base within a search engine which can then be retrieved within seconds of a search query.
   7. Processing Queries: When a user uses a search engine and does a search query all documents that match the query are retrieved from the indexed documents within the search engine data base. The matches are determined by the specific search term or phrases queried by the user. For example, if a query is done for dog toys and supplies there may be 4.8 million search results that appear, the search engine will retrieve all of the documents which have
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      re retrieved from the indexed documents within the search engine data base. The matches are determined by the specific search term or phrases queried by the user. For example, if a query is done for dog toys and supplies there may be 4.8 million search results that appear, the search engine will retrieve all of the documents which have the terms dog, toys and training in them. If the search is more specific in quotes "dog toys and supplies" for example, then the search results may be only 150 thousand because only the pages with the exact phrase "dog toys and supplies" will be returned.
   8. Ranking Results: Once the results are determined by the search engine as a match for the query, the search engine then performs an algorithm (a mathematical equation it uses for sorting). The most relevant results are then given and sorted by most relevant to least relevant.

   Understanding how the search engines operate will give you more insight as to how to utilize Search Engine Optimization more effectively. It takes just a couple of strategies to rank on top in the major search engines.