building hundreds and hundreds of small affiliate or Adsense sites, and instead begin building ONE LARGE site on ONE topic. Look at the top 10 sites in your niche and try to build a similar site. Don't worry too much about search engine traffic. Just build and build and build this ONE site. Market it when you can, of course. Still submit articles to at least a few of the top article directories. Submit press releases occasionally to PRweb.com. Eventually, your site will naturally become the large authority in its niche, and you'll naturally rank well for lots of search phrasesSo much garbage about search engine optimization is regurgitated on the web that myths form and are perpetuated for years after their effectiveness has vanished. For instance, are anchor text links really effective? What about reciprocal links? Some gurus still teach 1996 tactics as if they are they current wave of SEO. In this article, I'll show you some of the myths and truths in SEO and how you can benefit from knowing about them.

1. Exact phrases do not come up tops anymore. If you search for a long phrase in quotes, pay

attention to what sites come up (the ones optimizing for that phrase). Then search for it again

without quotes and compare it with the other search. Are the sites the same at all? Probably not. You may also notice that long search phrases coming up in the top ten are often separated by other words. For instance, a search for "best online credit cards" (without the quotes) brings up "With Online Credit Card Applications from American Express just find the cards ... and we'll identify the American Express® Cards that best suit your needs." at the top of the list. Notice how the words in that Google number 1 result are broken up over the course of an entire sentence?

2. Lots and lots of links with the same keyword in the anchor text will not help you, unless they

are from large and established sites. Writing articles with an anchor text link in them and then submitting that article to hundreds of directories may now be the same as the old school keyword stuffing tactics. Remember that? The same keyword over and over and over on websites to get them to the top of the search engines?

3. Links from well-established and respected sites work great, anchor text or not. These are not easy to get, but there is a way that will increase your chances (see below).

4. Reciprocal links still work SOMEWHAT. In some cases they may help you rank well for some terms, as long as these are links, again, from well-established sites. Not that crappy site selling illegal viagra, but WebMD or the Mayo clinic, for instance. This is why reciprocal links are ultimately pointless to pursue. Is the Mayo clinic going to link to your Adsense site on mesothelioma? Doubtful.

So where is this going? What should you do? Here's my suggestion. Stop building hundreds and hundreds of small affiliate or Adsense sites, and instead begin building ONE LARGE site on ONE topic. Look at the top 10 sites in your niche and try to build a similar site. Don't worry too much about search engine traffic. Just build and build and build this ONE site. Market it when you can, of course. Still submit articles to at least a few of the top article directories. Submit press releases occasionally to PRweb.com. Eventually, your site will naturally become the large authority in its niche, and you'll naturally rank well for lots of search phrases.

s optimizing for that phrase). Then search for it again

without quotes and compare it with the other search. Are the sites the same at all? Probably not. You may also notice that long search phrases coming up in the top ten are often separated by other words. For instance, a search for "best online credit cards" (without the quotes) brings up "With Online Credit Card Applications from American Express just find the cards ... and we'll identify the American Express® Cards that best suit your needs." at the top of the list. Notice how the words in that Google number 1 result are broken up over the course of an entire sentence?

2. Lots and lots of links with the same keyword in the anchor text will not help you, unless they

are from large and established sites. Writing articles with an anchor text link in them and then submitting that article to hundreds of directories may now be the same as the old school keyword stuffing tactics. Remember that? The same keyword over and over and over on websites to get them to the top of the search engines?

3. Links from well-established and respected sites work great, anchor text or not. These are not easy to get, but there is a way that will increase your chances (see below).

4. Reciprocal links still work SOMEWHAT. In some cases they may help you rank well for some terms, as long as these are links, again, from well-established sites. Not that crappy site selling illegal viagra, but WebMD or the Mayo clinic, for instance. This is why reciprocal links are ultimately pointless to pursue. Is the Mayo clinic going to link to your Adsense site on mesothelioma? Doubtful.

So where is this going? What should you do? Here's my suggestion. Stop building hundreds and hundreds of small affiliate or Adsense sites, and instead begin building ONE LARGE site on ONE topic. Look at the top 10 sites in your niche and try to build a similar site. Don't worry too much about search engine traffic. Just build and build and build this ONE site. Market it when you can, of course. Still submit articles to at least a few of the top article directories. Submit press releases occasionally to PRweb.com. Eventually, your site will naturally become the large authority in its niche, and you'll naturally rank well for lots of search phrases

number 1 result are broken up over the course of an entire sentence?

2. Lots and lots of links with the same keyword in the anchor text will not help you, unless they

are from large and established sites. Writing articles with an anchor text link in them and then submitting that article to hundreds of directories may now be the same as the old school keyword stuffing tactics. Remember that? The same keyword over and over and over on websites to get them to the top of the search engines?

3. Links from well-established and respected sites work great, anchor text or not. These are not easy to get, but there is a way that will increase your chances (see below).

4. Reciprocal links still work SOMEWHAT. In some cases they may help you rank well for some terms, as long as these are links, again, from well-established sites. Not that crappy site selling illegal viagra, but WebMD or the Mayo clinic, for instance. This is why reciprocal links are ultimately pointless to pursue. Is the Mayo clinic going to link to your Adsense site on mesothelioma? Doubtful.

So where is this going? What should you do? Here's my suggestion. Stop building hundreds and hundreds of small affiliate or Adsense sites, and instead begin building ONE LARGE site on ONE topic. Look at the top 10 sites in your niche and try to build a similar site. Don't worry too much about search engine traffic. Just build and build and build this ONE site. Market it when you can, of course. Still submit articles to at least a few of the top article directories. Submit press releases occasionally to PRweb.com. Eventually, your site will naturally become the large authority in its niche, and you'll naturally rank well for lots of search phrases

xt or not. These are not easy to get, but there is a way that will increase your chances (see below).

4. Reciprocal links still work SOMEWHAT. In some cases they may help you rank well for some terms, as long as these are links, again, from well-established sites. Not that crappy site selling illegal viagra, but WebMD or the Mayo clinic, for instance. This is why reciprocal links are ultimately pointless to pursue. Is the Mayo clinic going to link to your Adsense site on mesothelioma? Doubtful.

So where is this going? What should you do? Here's my suggestion. Stop building hundreds and hundreds of small affiliate or Adsense sites, and instead begin building ONE LARGE site on ONE topic. Look at the top 10 sites in your niche and try to build a similar site. Don't worry too much about search engine traffic. Just build and build and build this ONE site. Market it when you can, of course. Still submit articles to at least a few of the top article directories. Submit press releases occasionally to PRweb.com. Eventually, your site will naturally become the large authority in its niche, and you'll naturally rank well for lots of search phrases

building hundreds and hundreds of small affiliate or Adsense sites, and instead begin building ONE LARGE site on ONE topic. Look at the top 10 sites in your niche and try to build a similar site. Don't worry too much about search engine traffic. Just build and build and build this ONE site. Market it when you can, of course. Still submit articles to at least a few of the top article directories. Submit press releases occasionally to PRweb.com. Eventually, your site will naturally become the large authority in its niche, and you'll naturally rank well for lots of search phrases.