for is a large amount of text containing key words or phrases which are relevant to the web page’s subject matter. The more the content fits these parameters, the better the ranking it will receive in SERPs. Which is where SearSearch engines are one of the most important tools on the internet. In the days before almost everyone had web access, most people would find your business through printed advertising or directories. These days, the majority of people look for businesses via search engines such as Google or Yahoo!

Search engines don’t just list web sites in alphabetical order or by region. In order to get a good placing in search engine results pages (SERPs) you need to appeal to the search engines themselves. And in the eyes of the search engines, content is king.

What search engines really love to see is lots of relevant information on a site. This may sound obvious, but many web pages fall into the trap of making the site look good while saying very little about what they actually offer. What the search engine ‘spiders’ – automated programs which search through the content of web sites – are looking for is a large amount of text containing key words or phrases which are relevant to the web page’s subject matter. The more the content fits these parameters, the better the ranking it will receive in SERPs. Which is where Searc

people look for businesses via search engines such as Google or Yahoo!

Search engines don’t just list web sites in alphabetical order or by region. In order to get a good placing in search engine results pages (SERPs) you need to appeal to the search engines themselves. And in the eyes of the search engines, content is king.

What search engines really love to see is lots of relevant information on a site. This may sound obvious, but many web pages fall into the trap of making the site look good while saying very little about what they actually offer. What the search engine ‘spiders’ – automated programs which search through the content of web sites – are looking for is a large amount of text containing key words or phrases which are relevant to the web page’s subject matter. The more the content fits these parameters, the better the ranking it will receive in SERPs. Which is where Sear

need to appeal to the search engines themselves. And in the eyes of the search engines, content is king.

What search engines really love to see is lots of relevant information on a site. This may sound obvious, but many web pages fall into the trap of making the site look good while saying very little about what they actually offer. What the search engine ‘spiders’ – automated programs which search through the content of web sites – are looking for is a large amount of text containing key words or phrases which are relevant to the web page’s subject matter. The more the content fits these parameters, the better the ranking it will receive in SERPs. Which is where Sear

eb pages fall into the trap of making the site look good while saying very little about what they actually offer. What the search engine ‘spiders’ – automated programs which search through the content of web sites – are looking for is a large amount of text containing key words or phrases which are relevant to the web page’s subject matter. The more the content fits these parameters, the better the ranking it will receive in SERPs. Which is where Searfor is a large amount of text containing key words or phrases which are relevant to the web page’s subject matter. The more the content fits these parameters, the better the ranking it will receive in SERPs. Which is where Search Engine Optimisation comes in.

Creating SEO copywriting that still looks ‘natural’

Of course, you still want the text on your site to make sense to your human visitors, especially as they are your potential customers. At BE Technical we always make certain that the copy we write is clear, concise, and free of industry jargon, whilst still containing the kind of language that search engine spiders will be looking for.

Unlike most web development companies, our background is in linguistics rather than IT, so we know how to write good copy that makes sense. Intelligently written copy makes more of an impact on the web than flashy design and gimmicks. After all, the internet is still primarily a tool for sharing information, and that is what your web site needs to do to get noticed.