Hit them with benefits and you'll stand out from the others...
For many years demographics experts have been warning the marketing departments of large American corporations and even small businesses to concentrate on marketing to the Hispanic population. Previously, although this was good advice back then as well, it certainly was not as great advice as it is now.
It gets a little confusing and sometime folks do not quite know what to believe and what not to believe. Especially when it comes to ways and means to make money fast on the web. That is why it is probably a good idea to start with evidence on the ground.