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Casual Articles - RSS more effective than email
Innovation - Gaining Consumer Acceptance n" id="art_id" value="39754">
Consumer product innovation can be either functional or emotional. It can be generated by original research or come from an idea that has been around a long time; can be implemented behind the scenes yet still have an impact in the marketplace. And while the marketer's perspective and the consumer's point of view are not always aligned, the ultimate determinant of success is the consumer. If consumers accept it - there is InnOvation - and they respond with a round of applause.But what are the factors that influence consumer acceptance? First of all we must ask, 'Is a true need being filled?' Consumers are too savvy, busy, and overwhelmed by alternatives to invest in something that does not make their lives more convenient, pleasant, easy, or makes them feel good. For example, the idea of turning the ketchup bottle upside down was brilliant. What took so long to implement the obvious? But is it appropriate and relevant to place every product in an upside down package? Does the concept match the product or is it a forced fit?The second and more critical aspect of consumer acceptance of innovation is timing. Is the consumer really ready to accept this innovation? To be successful, an innovation must be aligned with consumers' awareness and their ability to unders Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to the equivalent information via email. A recent article from Rok Hrastnik at Marketing Studies shows that there is greater trust in RSS over email as well as RSS being more effective at attracting visitors back to your site. Over a 48 hour period it was shown that the average CTR from feed to site was 23 percent. That means that nearly a quarter of the readers of your RSS message click through back to your main site. Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to the web page that the content item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month. The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience. At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susceptible to spam and control over the subscription to the information you provide is totally in the hands of the subscriber. This makes RSS subscribers more confident than email subscribers that they can unsubscribe knowing they will no longer receive communications from that source. I have seen numbers banded about that show there are as few as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.
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This article has been viewed 514 time(s). nowing they will no longer receive communications from that source. I have seen numbers banded about that show there are as few as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.
Other Recent EzineArticles from the Internet-and-Businesses-Online:RSS Category:
Most Viewed EzineArticles in the Internet-and-Businesses-Online:RSS Category
This article has been viewed 514 time(s). src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> Other Recent EzineArticles from the Internet-and-Businesses-Online:RSS Category:
Most Viewed EzineArticles in the Internet-and-Businesses-Online:RSS Category
This article has been viewed 514 time(s). ticles in the Internet-and-Businesses-Online:RSS Category
This article has been viewed 514 time(s). n" id="art_id" value="39754">
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