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    Innovation - Gaining Consumer Acceptance
    Consumer product innovation can be either functional or emotional. It can be generated by original research or come from an idea that has been around a long time; can be implemented behind the scenes yet still have an impact in the marketplace. And while the marketer's perspective and the consumer's point of view are not always aligned, the ultimate determinant of success is the consumer. If consumers accept it - there is InnOvation - and they respond with a round of applause.But what are the factors that influence consumer acceptance? First of all we must ask, 'Is a true need being filled?' Consumers are too savvy, busy, and overwhelmed by alternatives to invest in something that does not make their lives more convenient, pleasant, easy, or makes them feel good. For example, the idea of turning the ketchup bottle upside down was brilliant. What took so long to implement the obvious? But is it appropriate and relevant to place every product in an upside down package? Does the concept match the product or is it a forced fit?The second and more critical aspect of consumer acceptance of innovation is timing. Is the consumer really ready to accept this innovation? To be successful, an innovation must be aligned with consumers' awareness and their ability to unders
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    Please Rate This Article:  Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Taking Care of Busines... E-mail
    In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks.Looking at the incoming stream of calls I see a growing trend of email communication.Most companies have a protocol for handling telephone calls, but taking care of business email is clearly underestimated. I have assembled 12 valuable tips you can use directly to improve how you or your company is handling email.1. Keep your customer in mind:As with everything you do, keep your customer firmly in mind: Is this info appreciated? Is the tone of voice appropriate for this customer? Could the customer be offended? It is best to place yourself in front of the customer, as if you are face-to-face, talking to each other. Choose your words wisely. Format your email professionally.2. Canalize your business email streams:Customers are emailing you for many different reasons; they may have a sales question, or just wants some info, or have a complaint. By creating different mailboxes for the different streams customers can help you by selecting the most appropriate mailbox for their request. And they will do it, if you tell them that it will speed up the process (for them).3. React quickly (w

    Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to the equivalent information via email.

    A recent article from Rok Hrastnik at Marketing Studies shows that there is greater trust in RSS over email as well as RSS being more effective at attracting visitors back to your site. Over a 48 hour period it was shown that the average CTR from feed to site was 23 percent. That means that nearly a quarter of the readers of your RSS message click through back to your main site.

    Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to the web page that the content item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.

    The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.

    At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susceptible to spam and control over the subscription to the information you provide is totally in the hands of the subscriber. This makes RSS subscribers more confident than email subscribers that they can unsubscribe knowing they will no longer receive communications from that source.

    I have seen numbers banded about that show there are as few as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.

    Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.

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    This article has been viewed 514 time(s).
    Article Submitted On: May 30, 2005



    Please Rate This Article:  Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Investing Psychology
    Let me share an inspirational story with you, a metaphor which was the catalyst of my personal growth financially and my very own paradigm shift.Busy working or being financially productive!Once upon a time a very strong woodcutter asked for a job in a timber mill, and he got it. The pay was really good and so were the work conditions. For that reason, the woodcutter was determined to do his best. His boss gave him an axe and showed him the area where he was supposed to work. The first week, the woodcutter cut down 18 trees. "Congratulations," the boss said. "Continue going that way!"Very motivated to hear the boss' words, the woodcutter tried harder the next week, but he only could bring 15 trees. The third week he tried even harder, but he can only cut down 10 trees. Week after week he was cutting down less and less trees."I must be losing my strength", the woodcutter thought. He went to the boss and apologized, saying that he could not understand what was going on. "When was the last time you took time out to sharpen your axe?" the wise boss asked."Sharpen my axe? I had no time to sharpen my axe. I have been too busy trying to cut trees..."The next week after learning this valuable lesson from his boss the woodcutter went and did a joint ve

    nowing they will no longer receive communications from that source.

    I have seen numbers banded about that show there are as few as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.

    Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.

    Other Recent EzineArticles from the Internet-and-Businesses-Online:RSS Category:

     

     

    This article has been viewed 514 time(s).
    Article Submitted On: May 30, 2005



    Please Rate This Article:  Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Online Opportunities To Work From Home
    With an ever-increasing number of people using the Internet like never before, a myriad of online opportunities have come up for people aspiring to make money sitting at home. Working from home sets you free from the clutches of a nagging boss and gives you the ‘freedom’ to do what you want and when you want. Most business owners are in need of people who can submit work before the specified deadline and yet not be on the payroll of the company. While you get an opportunity to earn extra income, these companies are saved from overhead expenses such as employee benefits and perks. When searching for websites that offer home based opportunities beware of those that promise overnight riches. There is no such thing as EASY MONEY.Listed below are some of the online opportunities you may want to consider.Data Entry JobsThis category of online jobs is the most popular one on the Internet. Data entry jobs do not require any special skills and are an excellent source for making extra money. Data entry jobs usually involve filling out forms from a computer. These forms could be bank transactions, financial forms or reports. Some data entry tasks can be as simple as copying data from documents and compiling it on the computer. Some jobs may involve writing letters, mailing l

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    This article has been viewed 514 time(s).
    Article Submitted On: May 30, 2005



    Please Rate This Article:  Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Secrets To Success With Google Adsense
    Welcome to another addition of the How To Make Money Online newsletter.In this issue I'm going to talk about something called google adsense. A basic system for making significant amounts of money.Google adsense is basically a way to make money through people advertising on your website.Sound difficult or complicated? It certainly isn't, Google takes it upon themselves to take care of the hard part. All you need to do is put a special code on your website, which Google gives you. Then advertisements are automatically put on your website.Why would you want to do this? Because you get paid EVERY TIME someone clicks on those ads.Price per click varies from search term to search term. Some search terms can only get you 5 cents per click, where as other can get you $10 per click.So, let's assume that you only get 1000 people to your website every day. And let's assume that only 5% of those people click on your ads. That's 50 clicks a day.Now let's assume that each of those clicks is worth only 25 cents each (conservatively). That equals $12.5 a day, or $375 a month or $4500 every year.Imagine if you got more visitors to your site!Imagine what would happen if each click was worth $1 each.You can make a considerable amount

    ticles in the Internet-and-Businesses-Online:RSS Category

    1. How to Add RSS to Your Website - Simply
    2. RSS For Rookies
    3. How To Display RSS Feeds on Your Website
    4. 5 Easy Ways To Use RSS On Your Site
    5. How to Use an RSS Feed to Provide Content for Your Website
    6. Feed The Need - 5 Ways To Use RSS To Boost Your Business Or Organizational Success
    7. Using RSS Feeds to Market a Poker Affiliate Program
    8. Displaying RSS Feeds on Your Web Page
    9. How To Add Random RSS Content To Your Site
    10. Newsletters VS RSS Feeds
    11. Using RSS TO Make Money Online
    12. How to Use Simple Tag and Ping Marketing Techniques
    13. 10 Reasons to Put RSS on Your Site!
    14. RSS & How to Use It (part 1)
    15. What Are RSS Feeds

     

     

    This article has been viewed 514 time(s).
    Article Submitted On: May 30, 2005



    Please Rate This Article:  Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Where Is My Web Site?
    Where Is My Web Site?It seems like everyone today has a Web site, is offering some kind of information product on the Internet, and is making money. What I want to know is how do I participate? Where is my web site?I’ve been searching around on google, and I think the answer for me and maybe for you lies in getting a free Web site and selling affiliate products to begin with so that I can learn what I am doing before I invent my own e-book or information product to sell.The alternative is to learn html or hire a Web designer and or Web master. Then I would need all kinds of tools like auto responders, visitor counters, shopping carts, keyword analyzers, and on and on. It can get very expensive.With the right free affiliate Web site I can get all these things already programmed in, and still individualize the Web site with my own content. I can even add my own product to sell when I am ready. This way you can avoid spending a small fortune getting set up. In some cases registering your own Domain name is included, and the affiliate marketer normally provides a hosting option for a small monthly.You are still responsible for getting traffic or visitors to your web site, but you can do that in several ways including writing articles like this one on to

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