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    Consistent Clients and Revenue Every Week
    Businesses today have a lot of competition and that is why it is important not to leave the success of your business to chance. A business plan will give you the competitive edge you need to be the best. Begin with a simple question: Why are you in business? Peter Drucker, one of the most notable names in management theory, says that the goal of a business is “to attract and maintain customers”. Attraction is all of the activities you undergo to start the relationship, and maintenance helps them want to come back and refer others to you.Effective planning requires a particular mindset. If you are willing to consider doing things differently, you are not limited to making predictions based upon history. Or, you can choose a new path and surpass any of your prior expectations. You can refine the actions necessary to more readily hit the targets you have already.Strategic planning is the process of determining the future of your organization and what organizational resources will be needed to achieve organizational goals. The business plan includes the vision and mission. Another key aspect of the plan is to develop specific, measurable, attainable, realistically high, and time specific goals that will provide the foundation for future success.The starting point will be to look at the big picture. What do you w
    ">4 Steps to Get Started With RSS
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    How to Build Great Relationships through Cold Calling
    Sometimes the finest solutions are the simplest. Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. We're real people talking about real things. We're interested in the conversation, and it shows.Most of us dislike putting on our "salesperson persona" when we make cold calls. We think it's needed, however, because we've been trained to make the sale. And yet we're interacting with a live, breathing person without having any real connection to him or her. It often feels fake, and it often is.This artificial role puts a great stress on us, and sabotages our cold calling conversations. When we aren't genuine, it's a red flag to the other person that we have a sales agenda. This puts nearly everyone "on guard." They've never met us and are wary of possibly being manipulated.Have you ever noticed that most cold calls break down the moment we try to "move" things along towards a sale? It's as if we're getting ready for battle, and the tension pushes us along.But the person we've called doesn't know us. The momentum we're trying to impose puts him or her in a defensive position. They're protecting themselves from a potential "intruder" who might have a self-serving agenda.So how can we to shift into something more positive?
    When you are involved in RSS everyday you get to see the fantastic opportunities RSS can bring to the web and how it can contribute to bettering the browsers experience and the webmasters bottom line. Unfortunately there is a dark side of RSS use.

    It continues to amaze me how some webmasters always see ways to abuse new communication mediums. It is well know that email has become synonymous with spam. Email was a great communication tool when it arrived, but individuals soon started to abuse email by sending unsolicited messages to everyone with an email address. Now the same seems to be happening with RSS.

    More and more webmasters are starting to use RSS to improve and maintain a good relationship with their readers. They are using RSS the correct way by keeping their readers informed and using RSS to syndicate content around the web. I talk more about this at http://www.newsniche.com/ where I help to inform and educate webmasters about RSS.

    Unlike email you can't spam readers using RSS as it is a pull technology which means as a webmaster you do not have the contact details of your readers. Unfortunately as RSS is such a good tool for syndicating content it looks like some webmasters have taken that to mean all RSS content is public domain. This has lead to RSS feed being copied verbatim and reused in new feeds or republished on websites.

    I know what your thinking, what exactly is my problem, that's what RSS is for. Well consider this. How would you feel if you found the contents of your feed copied word for word in another feed and also replicated on someone else's website. No problem you might be thinking, think of all the traffic it will bring to your site. No, I'm afraid all the links back to your site have been removed, in fact all reference to you has been removed. It's as if you didn't even create the content.

    I am afraid this is the new scourge of the internet and it is going to affect you sooner or later. But all is not lost, there are a few things you can do to protect yourself. First off I would suggest not publishing full content feeds, that is only publish part of a large article and link it back to your website. Secondly put a copyright notice in your feed. Then if someone copies it verbatim they will get the copyright notice as well, when they republish it all of there readers will know what they've been up to. Thirdly contact there publisher of your work and remind them that they are stealing copyrighted material.

    If you do want to republished content from other feeds then you should contact the publisher and ask permission. When you republish the content do not remove any links and make sure the original publisher is properly attributed. This way you get free content and the author get some traffic, a fair exchange and everyone wins.

  • Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.

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      How Promotional Items Can Boost Sales
      A promotional item is goods given away without charge to the community in an attempt to endorse a business or boost awareness in, or sales of, merchandise or service. Promotional items are often distributed at trade shows, used in direct mail and as part of guerrilla advertising campaigns.Promotional items are effective in boosting sales by increasing brand and company awareness. For example, imagine a small notepad with 25 pages. Each page has your logo imprinted on it. At a cost of 50 cents, that is 25 impressions at 2 cents an impression. Now, if that page gets passed on to someone else, the number of impressions increases and the cost per impression therefore decreases. This can be a very cost effective means of advertising and promoting your business, provided it is done correctly.Promotional products should be used to reinforce your identity, key message and benefits. To choose the right product you need to identify the problem you want to resolve and then establish your objectives.For example, do you want to:1. Increase Brand Awareness 2. Increase Company Awareness 3. Thank an employee or customer 4. Build web traffic 5. Boost sales 6. Provide incentives for customers to purchase larger quantitiesOnce you have selected your objective, you can then begin to plan
      ol for syndicating content it looks like some webmasters have taken that to mean all RSS content is public domain. This has lead to RSS feed being copied verbatim and reused in new feeds or republished on websites.

      I know what your thinking, what exactly is my problem, that's what RSS is for. Well consider this. How would you feel if you found the contents of your feed copied word for word in another feed and also replicated on someone else's website. No problem you might be thinking, think of all the traffic it will bring to your site. No, I'm afraid all the links back to your site have been removed, in fact all reference to you has been removed. It's as if you didn't even create the content.

      I am afraid this is the new scourge of the internet and it is going to affect you sooner or later. But all is not lost, there are a few things you can do to protect yourself. First off I would suggest not publishing full content feeds, that is only publish part of a large article and link it back to your website. Secondly put a copyright notice in your feed. Then if someone copies it verbatim they will get the copyright notice as well, when they republish it all of there readers will know what they've been up to. Thirdly contact there publisher of your work and remind them that they are stealing copyrighted material.

      If you do want to republished content from other feeds then you should contact the publisher and ask permission. When you republish the content do not remove any links and make sure the original publisher is properly attributed. This way you get free content and the author get some traffic, a fair exchange and everyone wins.

    Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.

    Other Recent EzineArticles from the Internet-and-Businesses-Online:RSS Category:

    Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.

    Other Recent EzineArticles from the Internet-and-Businesses-Online:RSS Category:

    Other Recent EzineArticles from the Internet-and-Businesses-Online:RSS Category:

     

     

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    Article Submitted On: June 01, 2005



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