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    brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage.

    The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to

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    Marketers are constantly asking if RSS marketing works and if this can be proved.

    It's time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.

    I first presented this data at the Syndicate Conference in New York City, the first conference entirely devoted to RSS.

    To make a point, we’ll take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give you the answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not.

    1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE

    RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS.

    Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage.

    The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to

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    rence in New York City, the first conference entirely devoted to RSS.

    To make a point, we’ll take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give you the answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not.

    1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE

    RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS.

    Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage.

    The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to

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    er RSS marketing is for you, as an addition to e-mail marketing, or not.

    1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE

    RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS.

    Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage.

    The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to

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    heir users are actually using RSS.

    Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage.

    The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to

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    brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage.

    The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to the site. RSS users are actually clicking on RSS content!

    Now, what is the “feed-to-side” CTR? It simply means that 23% of the end-users that subscribe to various feeds, clicked at least once on one of the content items in the feeds they are subscribed to.

    2. CLICK-THROUGH RATES FROM CONTENT ITEM TO SITE: THE RSS SOLUTION VENDOR SIDE

    Considering the different RSS metrics systems and the fact that no marketing tool whatsoever can be measured 100% precisely from the outside tracking service side, seeing stats from RSS solutions vendors is important as well.

    On this end, some basic stats were supplied from SimpleFeed [http://www.simplefeed.com], the providers of one of the more advanced RSS marketing solutions.

    The stats are based on an app. 10,000 end-user sample, 30 day average and 4 months of data.

    They are seeing a 6.8% average CTR from content item [individual content item in an RSS feed] to site and a 150% [1.5 clicks] average CTR from feed to site within 30 days.

    3. SUBSCRIPTIONS AND CLICK-THROUGH RATES: THE MARKETER/PUBLISHER SIDE

    And finally, let's take a look at the stats from the publisher/marketer point of view.

    Loc

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