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Casual Articles - The 7-Step RSS Marketing Plan
Picking a Career in Biotechnology Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.If you find yourself drawn to the science field and you enjoy technology as well, you may be interested in a career in the biotechnology field. This field is amazingly diverse, and there are a variety of different career opportunities that you can choose from. Before you decide that you really do want a career in the biotechnology field, you may want to learn more about the field and what it has to offer you and what the requirements are, as well as the financial outlook as well. Various Career OptionsWithin the biotechnology field there are a myriad of career options for you to consider. You may want a career as a biological scientist that explores and discovers new things in the biotechnology field, there are also researchers as well within the field who do experiments and in depth research. Another career you may want to consider within this field is a career as a medical scientist. Yo d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site. e) Promote your RSS feeds in all of your e-mail messages and e-zine issues. f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds. e) Enable Auto-discovery Just include the following piece of HTML code in the section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL"6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/ b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com 7. OTHER List Building - How to Track Your Subscribers Behavior - Part 2 If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you’re on the right track.Another consideration here is that if I look at things from a statistical standpoint, if I select at least 30 random sales every single month and determine where they came from, the percentage of each source is going to be within a few percentage points of that actual numbers. This means that I do not have to log every one of 1000 sales per month to know where they come from; all I have to do it log 30-50 sales per month, and track them, and I will have a real good idea of what is going on. If I cannot find the source of one sale, it is no big deal – the mathematical distribution of sources should be about the same among the sources that are unknown as among the ones that are known, so the unknowns do not concern me.At this point, you might be thinking that I don’t know enough about where my business is coming from. I know where most of it is coming from and more importantly, I know ho 1. START USING RSS AS AN END-USER The first step to getting started with RSS marketing/publishing is getting your own RSS aggregator, subscribing to other RSS feeds and just seeing and understanding how it all works. There’s a variety of RSS aggregators to choose from. Just a small sample: a) Web-based RSS aggregators (websites): http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com b) Desktop RSS aggregators (software): http://www.awasu.com, http://www.bradsoft.com/feeddemon/, http://www.stevenwood.org/stories/2003/06/08/voxLite.htm c) Integrated RSS aggregators (integrate with IE or Microsoft Outlook): http://www.mozilla.org/products/firefox/ (browser with integrated RSS features), http://www.newsgator.com, http://www.pluck.com, http://www.attensa.com/index.php?ys=1 2. PLAN YOUR RSS FEEDS Planning your RSS feeds might be the most important thing you do about RSS. You most certainly need an RSS feed for your e-zine, your news section, your articles etc. But how you will package these, what others you might want to offer and other important issues, are much more complex than we can cover in this space. A precise overview of all of the opportunities is available in the “Unleash the Marketing and Publishing Power of RSS” e-book at http://rss.marketingstudies.net?src=sa13 You might also want to do follow-up (autoresponder) RSS feeds, feeds for your affiliates, feeds for your employees or business partners, feeds for the media, and so on. 3. CREATE A LIST OF RSS MARKETING/PUBLISHING REQUIREMENTS Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as: a) Do you want to integrate RSS publishing with your existing content management system? b) What RSS metrics you’ll want to watch? For example, are you satisfied with just a rough idea of how many people are reading your RSS feed, or are you interested in more precise subscriber counts, clicks and even individual content item popularity? c) Do you need feed personalization, such as personalizing your RSS content with the receipient’s name and other details? d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on? e) Do you want the RSS feeds to be hosted on your own server? f) Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data? g) What’s your budget? h) Etc. More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?src=sa13 4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED After you’ve prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories: a) Desktop feed generation tools Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn’t allow for more advanced features such as content targeting. The market leader in this category is http://www.feedforall.com. b) Hosted online RSS publishing solutions If you don’t want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www.myrsscreator.com. Using their simple service you don’t even need your own website to publish via RSS. Another good choice, especially if you’re in PR, is http://www.press-feed.com/ c) Advanced RSS marketing solutions These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/ d) Other options There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com 5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds. Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). b) Now promote this RSS presentation page as much as you can using all of your available channels. c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site. d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site. e) Promote your RSS feeds in all of your e-mail messages and e-zine issues. f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds. e) Enable Auto-discovery Just include the following piece of HTML code in the section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL"6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/ b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com 7. OTHER K Getting Ahead with E-Commerce ues, are much more complex than we can cover in this space. A precise overview of all of the opportunities is available in the “Unleash the Marketing and Publishing Power of RSS” e-book at http://rss.marketingstudies.net?src=sa13E-commerce or Electronic commerce is generally the latest trend in making business. With the fast pacing in the industry, people have looked on to different way to conduct business transaction other than doing it the traditional way – the manual way that is. With E-commerce, people are no longer burdened to do commuting just to go the mall to buy some clothes or eat. We are also freed up from getting into the long lines to transact with our bank tellers because we already have the online bank transaction. With all these at hand, how can one be successful then in the E-commerce world? The small list below can help one adapt with the growing trend in E-commerce.• Catch the reader’s attention by using appealing headlines. People have the tendency to browse and scan first before they actually engage in a long, detailed reading. Which means, with this kind of an attitude, it is a must th You might also want to do follow-up (autoresponder) RSS feeds, feeds for your affiliates, feeds for your employees or business partners, feeds for the media, and so on. 3. CREATE A LIST OF RSS MARKETING/PUBLISHING REQUIREMENTS Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as: a) Do you want to integrate RSS publishing with your existing content management system? b) What RSS metrics you’ll want to watch? For example, are you satisfied with just a rough idea of how many people are reading your RSS feed, or are you interested in more precise subscriber counts, clicks and even individual content item popularity? c) Do you need feed personalization, such as personalizing your RSS content with the receipient’s name and other details? d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on? e) Do you want the RSS feeds to be hosted on your own server? f) Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data? g) What’s your budget? h) Etc. More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?src=sa13 4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED After you’ve prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories: a) Desktop feed generation tools Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn’t allow for more advanced features such as content targeting. The market leader in this category is http://www.feedforall.com. b) Hosted online RSS publishing solutions If you don’t want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www.myrsscreator.com. Using their simple service you don’t even need your own website to publish via RSS. Another good choice, especially if you’re in PR, is http://www.press-feed.com/ c) Advanced RSS marketing solutions These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/ d) Other options There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com 5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds. Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). b) Now promote this RSS presentation page as much as you can using all of your available channels. c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site. d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site. e) Promote your RSS feeds in all of your e-mail messages and e-zine issues. f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds. e) Enable Auto-discovery Just include the following piece of HTML code in the section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL"6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/ b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com 7. OTHER Stand Behind the Name Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data?Bend over backwards to stand behind the name and make it known for service and customer focus. Although this seems like common sense, it does not always happen that way. We as humans tend to look in other pastures to see what is greener and sometimes actually move there. I was recently in a training class for a large corporation. This class was teaching their channel partners how to use and install their world class software.The instructor was well versed with the ins and outs and overall had great experience with these classes. No one from the company had actually attended any of these sessions in the past, so one or two of us decided to take part. It certainly was an eye opener. We spent a fair amount of time bashing the company and saying what they should do to the product to make it work better. If that was not enough, he convinced a few participants to buy someone else's product. If g) What’s your budget? h) Etc. More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?src=sa13 4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED After you’ve prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories: a) Desktop feed generation tools Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn’t allow for more advanced features such as content targeting. The market leader in this category is http://www.feedforall.com. b) Hosted online RSS publishing solutions If you don’t want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www.myrsscreator.com. Using their simple service you don’t even need your own website to publish via RSS. Another good choice, especially if you’re in PR, is http://www.press-feed.com/ c) Advanced RSS marketing solutions These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/ d) Other options There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com 5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds. Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). b) Now promote this RSS presentation page as much as you can using all of your available channels. c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site. d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site. e) Promote your RSS feeds in all of your e-mail messages and e-zine issues. f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds. e) Enable Auto-discovery Just include the following piece of HTML code in the section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL"6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/ b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com 7. OTHER Seven Keys To Closing More Sales During The Second Half Of 2006 er more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/It's not too early to start planning for the sales results you want at the end of 2005. Here are seven things you can do to make sure you're in the Winner's Circle at your Next National Sales Meeting.1. Develop a system for everything. There's a fundamental reason why companies like McDonalds, Disney, and FedEx do so well. They havesystems for getting things done. You can too. Think about systematizing all repetitive tasks. Quit reinventing the wheel everyday and you'll close more sales.2. Schedule your priorities instead of prioritizing your schedule. Read that line again and let it soak in. Keep two lists. One is thlong view and the other is the short view. The short view is what you should be doing today. These lists should be in writing. If you are creating these lists with an electronic planner - be sure to print it, so you can see it and refer to it often throughout the day. d) Other options There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com 5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds. Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). b) Now promote this RSS presentation page as much as you can using all of your available channels. c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site. d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site. e) Promote your RSS feeds in all of your e-mail messages and e-zine issues. f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds. e) Enable Auto-discovery Just include the following piece of HTML code in the section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL"6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/ b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com 7. OTHER Use The Right Tools To Research Your Keywords Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.As you will see all over the internet and on many forums, keyword research is very important if you want your site to rank well and be successful. Keyword research is the key to identifying the needs of your prospects. Keyword research is the first task in optimizing your web site and pay-per-click campaign. One of the best places to perform keyword research is the search engines themselves.Two of the best-known keyword research tools are Word tracker and Overture. Well, there are many tools on the internet that record the phrases that people are typing and these tools are available online. The best tools to use for keyword research is paid for tools, the free tools just don't have the features. Using free keyword tools are for those marketers that are just starting out and playing around with internet marketing. Use keyword tools that you pay for or the free keyword tool good keyword d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site. e) Promote your RSS feeds in all of your e-mail messages and e-zine issues. f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds. e) Enable Auto-discovery Just include the following piece of HTML code in the section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL"6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/ b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com 7. OTHER KEY RSS ACTIVITIES a) Measure and optimize your feeds b) Syndicate your feed content to other web media c) Display third-party RSS feeds on your site Copyright 2005 Rok Hrastnik
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