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Casual Articles - Co-Branding and Your Company
When two businesses form a partnership, it is essential that both partner companies have a joint vision regarding the new company or the partnership will face numerous hurdles. It is essential that all issues are agreed and signed when the contract to form the partnership company is signed. It is essential that an unbiased and experienced attorney help
Is it really worth it?
A classic example of successful co-branding is the LiveSTRONG(TM) baller bands, the Lance Armstrong-Nike union created a new breed of promotiona
It’s the same old story. You don’t spend as much time together as you used to. You’re trying to get that “loving feeling” back, but, as usual, you’ve got too much on your plate. There are leads to follow, faxes to send and business trips to plan. It doesn’t leave room for much else.Fortunately, it doesn’t have to be that way. You can fall in lov
Co-branding is a great way to boost brand recognition. Especially true for newer companies, riding on the existing market share of the bigger brands gives your brand a better fighting chance. The alliance between two brands can also offer clients better value. Long established brand items are often of better quality than generic ones. As such, clients get more out of a co-branded promotional item than they would with one that isn't. As an off-shoot of this, the credibility of the established brand is transferred onto yours.
Is it really worth it?
A classic example of successful co-branding is the LiveSTRONG(TM) baller bands, the Lance Armstrong-Nike union created a new breed of promotional
What is the single most important part of your solo ad?In Part 2, I talked about the 7 essential questions to ask before posting an ad in any ezine. In Part 3, I want to talk about maximizing how and where your ads are performing.About ezine list size and pricing... The truth is, just because
Co-branding is a great way to boost brand recognition. Especially true for newer companies, riding on the existing market share of the bigger brands gives your brand a better fighting chance. The alliance between two brands can also offer clients better value. Long established brand items are often of better quality than generic ones. As such, clients get more out of a co-branded promotional item than they would with one that isn't. As an off-shoot of this, the credibility of the established brand is transferred onto yours.
Is it really worth it?
A classic example of successful co-branding is the LiveSTRONG(TM) baller bands, the Lance Armstrong-Nike union created a new breed of promotiona
When it comes to electricity, small and medium size enterprises can never assume they are getting a good deal. In fact, it's safe to say that - as the market stands today - businesses should assume the opposite is true, and that they are being taken for a ride by the big six energy providers. One of several smaller providers of business electricity, E
Is it really worth it?
A classic example of successful co-branding is the LiveSTRONG(TM) baller bands, the Lance Armstrong-Nike union created a new breed of promotiona
Yes… Thousands of people are working from home making money on the internet. It’s a cold world out there now, and on the surface all we can see is scams. Working from home has been targeted by desperate people wanting the secure monthly income ‘Dream’.Well… You can do it, you just have to eliminate the scams and be smart enough to uncover the re
Is it really worth it?
A classic example of successful co-branding is the LiveSTRONG(TM) baller bands, the Lance Armstrong-Nike union created a new breed of promotiona
Environmental conservation has recently become the latest buzzword among major countries in the world. As governments of developed countries realize the importance and inevitability of working towards environmental conservation, major business houses are trying to comply with eco friendly operations. All leading companies around the globe have realized
Is it really worth it?
A classic example of successful co-branding is the LiveSTRONG(TM) baller bands, the Lance Armstrong-Nike union created a new breed of promotional marketing unlike any other. What started as a simple fund raising tool for the Lance Armstrong Foundation is now a fashion statement, a symbol for a good cause, a bearer of hope and of course a great marketing tool.
Today, it has gone far beyond its original purpose of raising enough money and awareness to support the fight against cancer. The original $5million goal has been surpassed more than five times over.
In addition, it has become such an iconic piece that it is now being re-sold everywhere at inflated prices. Even non-traditional channels like eBay are carrying the product. While the phenomenal spread of the bands don't always help out with its original cause (such is the case of reselling), it is nonetheless an amazing embodiment of the power of co-branding.
Choosing the right co-brand partner
When using the co-branding strategy for
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