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Casual Articles - 3 Ways to be (Somewhat) Predictable
When it comes to bad credit and home loans, you’ll think of all of the negative things you have heard. All of these messages come from major lenders, most mortgage brokers and the media, and unfortunately, a lot of what is being said is untrue. Put simply, everything about bad credit loans that you have heard
2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW con
When starting a new business most people are trying not to overspend. So one of the places they cut back on is in advertising which is actually very important when starting a new venture. We all can't afford a 30 second spot during the super Bowl but there are a lot of things that we can do that won't cost us a
To confirm their suspicions about the value you deliver and the values you stand for.
It ALSO means you need to be (somewhat) predicable:
1. In person.
2. Via email.
3. On the phone.
4. Throughout your marketing efforts.
Be (somewhat) predictable.
Disney calls this “staying in character.” (After all, their employees ARE called “cast members!”)
AND HERE’S THE THING: you’re not that different!
OK, maybe you wear a little less makeup. But the distinction is, instead of playing the role of Snow White, you’re playing the role of YOU.
SO, THE CHALLENGE IS: how do you become (somewhat) predictable?
Here’s a list of three ways to maintain brand consistency:
1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “That’s exactly what I expected your website to say!” After all, what people remember about you is what you are.
2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW cons
Logistics is a method of managing scarce resources. The need for logistics was initially felt during World War I and II. At that time, it only involved maintaining a constant supply of men and material during battles. Logistics has developed into a completely different branch of management and a lot of research
4. Throughout your marketing efforts.
Be (somewhat) predictable.
Disney calls this “staying in character.” (After all, their employees ARE called “cast members!”)
AND HERE’S THE THING: you’re not that different!
OK, maybe you wear a little less makeup. But the distinction is, instead of playing the role of Snow White, you’re playing the role of YOU.
SO, THE CHALLENGE IS: how do you become (somewhat) predictable?
Here’s a list of three ways to maintain brand consistency:
1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “That’s exactly what I expected your website to say!” After all, what people remember about you is what you are.
2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW con
Aren't you tired of sitting around waiting for something to finally happen?I just got off the phone talking with my friend James. We spoke about how his business was doing, and I asked what he planned on earning this year. His response surprised me:'Making money's not my focus now. I don't real
OK, maybe you wear a little less makeup. But the distinction is, instead of playing the role of Snow White, you’re playing the role of YOU.
SO, THE CHALLENGE IS: how do you become (somewhat) predictable?
Here’s a list of three ways to maintain brand consistency:
1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “That’s exactly what I expected your website to say!” After all, what people remember about you is what you are.
2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW con
The most important aspect of any business is selling the product or service. Without sales, you are not generating any income and your business will not survive. All sales begin with effective and powerful advertisements. To build sales the ad must get the buyer to act. The ad writer must know what he or sh
1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “That’s exactly what I expected your website to say!” After all, what people remember about you is what you are.
2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW con
Retractable banner stands is an attractive and convenient medium to showcase your products and messages to an audience. It is one of the most popular types of banner stands. Banner stands are basically the medium to advertise your products, to express your ideas and views. Infact, every business needs publicity
2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW consistent with my brand?” This will keep you accountable. And if you’re ever not sure if the answer is yes, well, consider that a hint.
3. REINFORCE Brand Moments: any time you do or say something consistent with your brand’s values, tell people. For example, if you email a prospect and say, “Well, my consulting fees are available on my website,” don’t forget to punctuate that sentence with, “…because that’s the way I do business,” or “…because that’s what clients have come to expect of me.” They’ll appreciate your integrity. And people respond to policies.
ONE FINAL NOTE: don’t seek to achieve 100% predictability. There’s nothing wrong with throwing a few curve balls here and there.
Just remember, consistency is CRUCIAL to successful branding. Because consistency is far better than rare moments of greatness.
And…
Consistency leads to familiarity.
Familiarity leads to predictability.
And predictability leads to trust.
And T
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