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Casual Articles - Email Marketing Lesson: RSS Feed Me
You have a wonderful article that you know will be helpful to potential customers. Why not display it in as many places as possible for all the world to see?Alas, you may run into a search engine problem. Duplicate content is bad for your website because it can harm your article's effectiveness in boosting your search engine rankings.Before going any further, a definition of duplicate content is in order. Duplicate content simply refers to articles or large blocks of text that exist in the same form on your own domain or across domains. Search engines diminish the value of what they perceive to be duplicate content. Google in particular has a "footprint" system that gives more weight to the first instance of a piece of content to appear in its index.What do the search engines have against duplicate content, you ask? Well, having several copies of the same information in the search engine rankings actually makes it harder for people to find what they're looking for. For that reason, Google and other engines filter results, and reward the first indexed page. This concept is not to be taken lightly! It has serious consequences for the effectiveness of your promotional efforts and the rewards you reap. For example, if you're using private label rights (PLR) material on your website in an unedited form, your pages could be buried or even banned from the likes of Goo
Ricardo the Super Stud?
Maybe RSS was the short form of his heavy metal band. What could the band be called? All those bands had such weird names. Could it be Rotten Salmon Sushi? Or maybe it was a country band called The Raunchy Smoking Smiths. Who knows. I was only half paying attention because the tattoo needles where starting to sting. I tried to clear my mind and focused on going out clubbing when all this was over.
Suddenly BeeBee stopped humming and looked up from her needles and ink. “Buzz, is back from his errand,” she reported. “You can meet him after he’s done getting the catering set up.” Catering? What kind of a tattoo parlor was this? BeeBee noticed my query and motioned to the group next door. “I think it’s to keep the groupies quiet so RSS can get his tattoo done in peace,” she giggled, earrings swa
What you're about to read is a simple, proven method to make money on the internet.First you'll want to visit http://clickbank.com and enter the "ClickBank Market Place".You'll notice many different product catagories.These are all downloadable information which is the best way to make money on the internet.Find a product in a niche you find exciting.You'll notice you can sign up as an affiliate for your chosen product and will earn a percentage of each sale you make.It's free to sign up and you'll be paid every two weeks by clickbank for all sales made.Second, once you've chosen a product, you'll want to study the salesletter and website.If you can afford it, purchase the product and go through it.But you don't need to buy the product to be able to make money on the internet.Gather as much useful information on the product as you can.Do a search on google.com and read other reviews of the product.Once you've compiled this information, you'll want to write up an article.The article you write should contain a great review of your chosen product or you can write an article that has to do with topic of your product.You're atticle must be a review or "how-to" style just like the article you're reading now.Just make sure the article is not an ad and that it is short, to the point, and around 350-500
I had never gotten a tattoo before and did not know which shops were the best but I was on an e-newsletter list of a shop called Brave Tattoo. I had joined the list while they were running a contest to win a Harley. I didn’t win but stayed on the email list because I was impressed with how creative the tattoo shop was with their e-zine. There was always two or three professionally written articles about tattoos and a whole bunch of tattoo design suggestions. I really looked forward to their bi-weekly e-zine because their e-newsletter approach really communicated their passion for their product and store. I sort of felt like I already knew the shop because of their e-newsletter. This week’s email special was a little odd but it worked perfect for me and I took it as a sign. 21 characters for the price of 20.
I arrived early for my appointment and got all setup with an artist named BeeBee. She was painted from head to toe and had earrings, nose rings and studs everywhere imaginable (she told me about the ones that were not visible and I took her word for it). We got started right away with the cleaning and stenciling. All those needles looked a little unnerving so I turned away and tried to clear my mind of work and everything else I was thinking about.
Just as my first character was about to be stenciled, a rowdy group moved into the booth next to me. Six people. Three of women and two of the men looked like they had just stepped out of a cloning machine. Same clothes, similar hair and similar gestures. The sixth guy was obviously the leader. Dressed in a William Fioravanti suit, this guy looked like a million-and-a-half bucks. His teeth were bleached white and gleaming. His face looked like he had shaven so close he was glowing. He almost looked too perfect or something. “Probably due to a fake tan,” I thought. I knew I had seen the guy before; he looked really familiar. Oh well, it was my afternoon off and I decided to not waste my time paying attention to Mr. Nice Suit and Super White Teeth. I closed my eyes and let BeeBee go to work.
I must have dozed off because when I came to I already had ‘EMAIL MARKETING FOREVER’ stenciled on my shoulder. It looked pretty good so far. The little flying envelope was really cute too. BeeBee mentioned that the next step was the point of no return. I eagerly nodded and told her to get going with the permanent ink. We started chatting about my tattoo choice and I told her the history of Email Marketing and how I had chosen to have my tattoo done at their store because of their creative e-newsletter. She told me that a fellow name Buzz took care of all the marketing but he was out on an errand right now.
Throughout our conversation BeeBee and I had to talk louder and louder because of the group in the next booth. It sounded like they were having a party. The five clones must have been the guy’s groupies because they weren’t calling him by a name, just his initials. I asked BeeBee who the guy was. Maybe he was a rock star or something and that’s why I recognized him.
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got really excited at the prospect of getting a tattoo AND meeting a rock star all in the same day. What a great way to celebrate my Email Marketing Forever tattoo! Who knows, this guy might be a great performer. The glowing skin was a little too perfect and I’d pass on the groupie thing but who knows where this guy might be in a few years. I got giddy at the thought of meeting Mr. Nice Suit and Super White Teeth and hearing his group.
BeeBee didn’t seem to hear my question about the club and started humming Bob Dylan’s hit “The Times They Are A-Changin'”. I always liked that song. I hummed along too and decided to go introduce myself to the suit and teeth after my tattoo was done. I would find out the address for the club first hand.
I could hear the clones squealing at the suit and teeth’s every word. “He must be something special to get so much attention,” I thought. I closed my eyes and was only half listening but I think they were calling him RSS. I lay there with my eyes closed wondering what RSS stood for.
Ricardo the Super Stud?
Maybe RSS was the short form of his heavy metal band. What could the band be called? All those bands had such weird names. Could it be Rotten Salmon Sushi? Or maybe it was a country band called The Raunchy Smoking Smiths. Who knows. I was only half paying attention because the tattoo needles where starting to sting. I tried to clear my mind and focused on going out clubbing when all this was over.
Suddenly BeeBee stopped humming and looked up from her needles and ink. “Buzz, is back from his errand,” she reported. “You can meet him after he’s done getting the catering set up.” Catering? What kind of a tattoo parlor was this? BeeBee noticed my query and motioned to the group next door. “I think it’s to keep the groupies quiet so RSS can get his tattoo done in peace,” she giggled, earrings sway
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I arrived early for my appointment and got all setup with an artist named BeeBee. She was painted from head to toe and had earrings, nose rings and studs everywhere imaginable (she told me about the ones that were not visible and I took her word for it). We got started right away with the cleaning and stenciling. All those needles looked a little unnerving so I turned away and tried to clear my mind of work and everything else I was thinking about.
Just as my first character was about to be stenciled, a rowdy group moved into the booth next to me. Six people. Three of women and two of the men looked like they had just stepped out of a cloning machine. Same clothes, similar hair and similar gestures. The sixth guy was obviously the leader. Dressed in a William Fioravanti suit, this guy looked like a million-and-a-half bucks. His teeth were bleached white and gleaming. His face looked like he had shaven so close he was glowing. He almost looked too perfect or something. “Probably due to a fake tan,” I thought. I knew I had seen the guy before; he looked really familiar. Oh well, it was my afternoon off and I decided to not waste my time paying attention to Mr. Nice Suit and Super White Teeth. I closed my eyes and let BeeBee go to work.
I must have dozed off because when I came to I already had ‘EMAIL MARKETING FOREVER’ stenciled on my shoulder. It looked pretty good so far. The little flying envelope was really cute too. BeeBee mentioned that the next step was the point of no return. I eagerly nodded and told her to get going with the permanent ink. We started chatting about my tattoo choice and I told her the history of Email Marketing and how I had chosen to have my tattoo done at their store because of their creative e-newsletter. She told me that a fellow name Buzz took care of all the marketing but he was out on an errand right now.
Throughout our conversation BeeBee and I had to talk louder and louder because of the group in the next booth. It sounded like they were having a party. The five clones must have been the guy’s groupies because they weren’t calling him by a name, just his initials. I asked BeeBee who the guy was. Maybe he was a rock star or something and that’s why I recognized him.
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got really excited at the prospect of getting a tattoo AND meeting a rock star all in the same day. What a great way to celebrate my Email Marketing Forever tattoo! Who knows, this guy might be a great performer. The glowing skin was a little too perfect and I’d pass on the groupie thing but who knows where this guy might be in a few years. I got giddy at the thought of meeting Mr. Nice Suit and Super White Teeth and hearing his group.
BeeBee didn’t seem to hear my question about the club and started humming Bob Dylan’s hit “The Times They Are A-Changin'”. I always liked that song. I hummed along too and decided to go introduce myself to the suit and teeth after my tattoo was done. I would find out the address for the club first hand.
I could hear the clones squealing at the suit and teeth’s every word. “He must be something special to get so much attention,” I thought. I closed my eyes and was only half listening but I think they were calling him RSS. I lay there with my eyes closed wondering what RSS stood for.
Ricardo the Super Stud?
Maybe RSS was the short form of his heavy metal band. What could the band be called? All those bands had such weird names. Could it be Rotten Salmon Sushi? Or maybe it was a country band called The Raunchy Smoking Smiths. Who knows. I was only half paying attention because the tattoo needles where starting to sting. I tried to clear my mind and focused on going out clubbing when all this was over.
Suddenly BeeBee stopped humming and looked up from her needles and ink. “Buzz, is back from his errand,” she reported. “You can meet him after he’s done getting the catering set up.” Catering? What kind of a tattoo parlor was this? BeeBee noticed my query and motioned to the group next door. “I think it’s to keep the groupies quiet so RSS can get his tattoo done in peace,” she giggled, earrings swa
While many companies establish new business promotions, few devote an equal amount of energy teaching employees techniques to do a better job of retaining customers.Try this: Go back to your customer rank report from 1996, just ten years ago, and take a look at your top ten customers. How much does this top ten list differ from your top ten list in 2006? Odds are, few of these high volume customers are still on your top ten list, or for that matter, still doing business with your company. What happened to those that left? Where are they doing business now? If they left you for a competitor, do you know precisely why?Here are 15 ideas for improving your customer retention rate:• Measure customer retention by salesperson. This will give you a good idea of which salespeople are losing the most customers.• Hire a professional to train not just your salespeople, but all customer contact personnel on how to deliver Level III customer care. Drivers, customer service personnel in the yard, credit personnel and inside salespeople interact with customers sometimes more often than outside salespeople do.• Teach all employees how to most effectively deal with an irate customer.• Set a standard within your company for customer response time and monitor how well your people are doing against these standards.• Make it a policy to answer all phone calls by the third ring.o perfect or something. “Probably due to a fake tan,” I thought. I knew I had seen the guy before; he looked really familiar. Oh well, it was my afternoon off and I decided to not waste my time paying attention to Mr. Nice Suit and Super White Teeth. I closed my eyes and let BeeBee go to work.
I must have dozed off because when I came to I already had ‘EMAIL MARKETING FOREVER’ stenciled on my shoulder. It looked pretty good so far. The little flying envelope was really cute too. BeeBee mentioned that the next step was the point of no return. I eagerly nodded and told her to get going with the permanent ink. We started chatting about my tattoo choice and I told her the history of Email Marketing and how I had chosen to have my tattoo done at their store because of their creative e-newsletter. She told me that a fellow name Buzz took care of all the marketing but he was out on an errand right now.
Throughout our conversation BeeBee and I had to talk louder and louder because of the group in the next booth. It sounded like they were having a party. The five clones must have been the guy’s groupies because they weren’t calling him by a name, just his initials. I asked BeeBee who the guy was. Maybe he was a rock star or something and that’s why I recognized him.
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got really excited at the prospect of getting a tattoo AND meeting a rock star all in the same day. What a great way to celebrate my Email Marketing Forever tattoo! Who knows, this guy might be a great performer. The glowing skin was a little too perfect and I’d pass on the groupie thing but who knows where this guy might be in a few years. I got giddy at the thought of meeting Mr. Nice Suit and Super White Teeth and hearing his group.
BeeBee didn’t seem to hear my question about the club and started humming Bob Dylan’s hit “The Times They Are A-Changin'”. I always liked that song. I hummed along too and decided to go introduce myself to the suit and teeth after my tattoo was done. I would find out the address for the club first hand.
I could hear the clones squealing at the suit and teeth’s every word. “He must be something special to get so much attention,” I thought. I closed my eyes and was only half listening but I think they were calling him RSS. I lay there with my eyes closed wondering what RSS stood for.
Ricardo the Super Stud?
Maybe RSS was the short form of his heavy metal band. What could the band be called? All those bands had such weird names. Could it be Rotten Salmon Sushi? Or maybe it was a country band called The Raunchy Smoking Smiths. Who knows. I was only half paying attention because the tattoo needles where starting to sting. I tried to clear my mind and focused on going out clubbing when all this was over.
Suddenly BeeBee stopped humming and looked up from her needles and ink. “Buzz, is back from his errand,” she reported. “You can meet him after he’s done getting the catering set up.” Catering? What kind of a tattoo parlor was this? BeeBee noticed my query and motioned to the group next door. “I think it’s to keep the groupies quiet so RSS can get his tattoo done in peace,” she giggled, earrings swa
“Example is not the main thing in influencing others. It is the only thing.” Albert Schweitzer1.You set the standard: Work as hard, or harder, than your employees. Be a role model when managing people. Strive to know more than your best employee (or best sales rep) about your product line, industry, and their jobs. This doesn’t mean you have to know everything. Still, educate yourself. I frequently hear in my seminars, “My boss has no idea what I really do in my job. The challenges, the pressures I face, and the time constraints.”2. Be an effective communicator: Communicate the good, the bad, and the ugly at least weekly. In study after study, employees and business leaders overwhelmingly want a leader who is “straightforward.” I hear this over and over in my leadership seminars and workshops worldwide. Good interpersonal skills are crucial in managing people.3. Be authentic, be real: The #1 trait people want to see, to willingly follow their leader is honesty. How can you expect them to look up to you if they don’t trust you? Leadership is all about honesty and integrity.4. The top 5 things: Ask your people point blank, “What are the top 5 things I can do to help you succeed?” For example, if they are salespeople, what can you do to motivate them to be out in the field instead of in the office?5. MBWA: Management by walking around. Be accessible to them. Get in the trenches with
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got really excited at the prospect of getting a tattoo AND meeting a rock star all in the same day. What a great way to celebrate my Email Marketing Forever tattoo! Who knows, this guy might be a great performer. The glowing skin was a little too perfect and I’d pass on the groupie thing but who knows where this guy might be in a few years. I got giddy at the thought of meeting Mr. Nice Suit and Super White Teeth and hearing his group.
BeeBee didn’t seem to hear my question about the club and started humming Bob Dylan’s hit “The Times They Are A-Changin'”. I always liked that song. I hummed along too and decided to go introduce myself to the suit and teeth after my tattoo was done. I would find out the address for the club first hand.
I could hear the clones squealing at the suit and teeth’s every word. “He must be something special to get so much attention,” I thought. I closed my eyes and was only half listening but I think they were calling him RSS. I lay there with my eyes closed wondering what RSS stood for.
Ricardo the Super Stud?
Maybe RSS was the short form of his heavy metal band. What could the band be called? All those bands had such weird names. Could it be Rotten Salmon Sushi? Or maybe it was a country band called The Raunchy Smoking Smiths. Who knows. I was only half paying attention because the tattoo needles where starting to sting. I tried to clear my mind and focused on going out clubbing when all this was over.
Suddenly BeeBee stopped humming and looked up from her needles and ink. “Buzz, is back from his errand,” she reported. “You can meet him after he’s done getting the catering set up.” Catering? What kind of a tattoo parlor was this? BeeBee noticed my query and motioned to the group next door. “I think it’s to keep the groupies quiet so RSS can get his tattoo done in peace,” she giggled, earrings swa
1.Be aware of what your competition is doing but don’t “compete” with them. To do so results in a game of “leapfrog” – this year your product’s a little better, next year, theirs is a little better, etc. This is a tough way to do business. This is the way to stay at breakeven or less. Instead, keep your focus on your customers and on how to “create” a better world for them. You’ll soon be so far ahead of the competition that it will just be you and your customers in the game. Where does one start in getting out of this game of leapfrog? That leads us to the next tip…2.Start the ball rolling with strategy. Developing a strategy – a plan of action to reach a certain destination or goal – is the start. Think of all the most successful businesses that you know of or have heard of. What is their strategy? They all have one. Some have referred to this as a big, hairy, audacious goal. This is how a business moves away from reactive mode and into proactive mode. This is how you “energize” your employees – they become a part of something that is bigger than themselves – really turning them on. Here are some questions to ask. What opportunities already exist that match and align with your strategy and will move you closer to its fruition? What new opportunities can be created to get you closer to the realization of your strategy? Now, apply massive action on ALL of these opportunities
Ricardo the Super Stud?
Maybe RSS was the short form of his heavy metal band. What could the band be called? All those bands had such weird names. Could it be Rotten Salmon Sushi? Or maybe it was a country band called The Raunchy Smoking Smiths. Who knows. I was only half paying attention because the tattoo needles where starting to sting. I tried to clear my mind and focused on going out clubbing when all this was over.
Suddenly BeeBee stopped humming and looked up from her needles and ink. “Buzz, is back from his errand,” she reported. “You can meet him after he’s done getting the catering set up.” Catering? What kind of a tattoo parlor was this? BeeBee noticed my query and motioned to the group next door. “I think it’s to keep the groupies quiet so RSS can get his tattoo done in peace,” she giggled, earrings swaying to and fro as she laughed.
My mind wandered to thoughts of dancing at the club with my new Email Marketing Forever tattoo permanently sitting on my shoulder. I could hear the clones expressing awe over the tiny sandwiches and little cakes. Then I heard it. There was a lot of sandwich squealing going on but I knew what I heard.
I heard it again. “RSS feed me! RSS feed me!” Seems Mr. Nice Suit and Super White Teeth, or RSS as they called him, was making the rounds with the cloned groupies and aiding them in tasting all the culinary delights. RSS was tossing crackers and caviar into the open mouths of two of the women. I gagged and quickly realized that I did know this guy. He wasn’t a rock star like Bono; he was an Internet rock star! You can’t go anywhere without hearing about this guy. The suit and teeth was none other than RSS Marketing! How could I have not recognized him? I guess my MyYahoo! aggregator would have helped but the perfect good looks and groupies should have been a clue.
I took a deep breath, looked to see where BeeBee was at with the permanent ink and said, “I think you had better stop.”
‘Email Mark’ was as far as BeeBee had gotten.
Great, I was now the only person on the planet with a ‘to do list’ tattooed on my shoulder! Well at least it sort of made sense. My brother’s name is Mark so I thought I could make up some little story about how my brother and I had matching tattoos to remind us to keep in contact with each other.
A vision of Johnny Depp and his ‘Wino Forever’ tattoo raced across my mind. I said a quick prayer to Johnny and asked him if I could join his club of botched tattoos.
I got all bandaged up and went over to the RSS party and introduced myself. The clones looked a little worried but I assured them they could keep all the little sandwiches for themselves. RSS was quite personable and really nice, however I quickly realized the guy had a bit of an identity complex. We were all laughing and joking when RSS whispered in my ear, “They all have so many expectations…” Those bleached white teeth so close to my ear sort of startled me. RSS’s voice sounded like the kid who saw dead people in ‘The Sixth Sense.’
“Who?” I whispered back, surprised I was having a whispering conversation with a person I had just met.
“Everyone.” RSS whispered. He motioned to the clones: “They are all marketing executives eager to dump every other kind of digital marketing and ride my back into the RSS Feed golden sunset.
“First they blogged me and I thought I was stretched with that. Now they want to personalize me and individualize me. Some of them even want me to pretend I’m email and go right into a customer’s email inbox!” RSS sounded a little freaked. I started to think he might need a Valium. “What if I they take me all the way into the bedroom and I can’t perform?” RSS pleaded.
“Cute analogy,” I thought. Forget the Valium, this guy needed some marketing Viagra just to make sure he could go all the way, regardless of who decides to hop into his digital bed with him.
I finally left the tattoo parlor that day only after RSS Marketing made me promise to email him. We meet quite regularly for coffee and I think he is slowly getting more comfortable with his stardom. He realizes that he probably won’t make everyone happy but he is trying his best. Those marketing executives have him going day and night. He was right; some of their expectations are pretty high.
I wonder where RSS Marketing will be a year from now? Will he be washed up with caffeine-stained teeth and a fraying designer suit playing in some Internet bar? Not likely, but will he be around ten years from now with a greatest hits album? Who knows.
I think the bottom line is that personalized digital marketing will progress and RSS Marketing will be part of it just like Email Marketing, Podcasting, Blogging, Text Messaging and everything else savvy marketers are trying. I think most people are being realistic and realizing they have to stock their toolbox with a variety of tools built with their specific customer group in mind. You can’t build a marketing strategy with only one tool and RSS Marketing is not the key to everyone’s fiscal salvation. Should marketers use RSS Marketing? Of course they should. Should marketers dump Email Marketing in the north river with a concrete block around its neck? I guess they can if they want to. But they may find their decision is
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