Casual Articles - The RSS Feed - The Template File (Part Three of the Series on RSS)

1. What you want to go into the feed
2. Patience
3. A place to put it up on the net
4. Patience
5. A small smattering of technical knowledge
6. Patience

The very first thing we need to do is understand the makeup of our "rss.xml" file. Well actually the very first thing we need to do is get a template to understand the makeup. We will go from the simple to the more complicated, so don't get stressed.

First point to remember. The template below does NOT include all possible options and/or variations. We will go from simple to complex. And I do not expect anyone to be able to get all the possible permutations at one shot. What we are simply trying to do is explain the layout so you can get the schema into your head and understand the various possibilities.

Of course if you are really into discovering all the techie jargon and possibilities about XML I suggest to start off at: http://www.feedvalidator.org/docs/rss2.html. This will lead you slowly and surely into the possibilities of RSS template creation and all its permutations.

If you are a "techie" or the inner workings of HTML and XML are not a mystery to you, then the template below will be fairly self-explanatory. However, if you are new to the world of XML and especially RSS then it would be a good idea to take the few minutes to study this template and all the explanations.

One of the points to remember is that if you do a Google or Yahoo search for "RSS templates" or something along that line you will come up with a great many articles. Unfortunately, most of those articles are written on a level that demands you have some expertise in these areas. Below I am going to try and explain in "layman" terms what each entry means.

XML has its own markup language. All the commands like HTML are enclosed in <> as you can see below. Some commands demand that the "command" or "code" be placed between the < opening and the ending > such as the first line in the template:

Okay first the Template then we will begin to divide it up.

<channel>

<title>" "</title>

<description>" "</description>

<copyright>" "</copyright>

<link>" "</link>

<language>" "</language>

<lastBuildDate>" "</lastBuildDate>

<image>

<title>" "</title>

<width></width><height></height>

<link></link>

<url></url>

</image>

<item>

<title></title>

<link></link>

<dc:creator></dc:creator>

Business Plan Software Is It Worth Your Money
Whether you just started browsing the internet or performed a standard internet search with the words “business plans,” you likely came across business plan software programs.These software programs advertise that, for a reasonable price, you can easily make your own business plans, often in no time at all. Have you given these programs any though? If you haven’t you may want to.When it comes to determining whether or not business plan software programs are worth the money, you will find that it depends. In all honesty, it depends on your needs, as well as your wants. There are some individuals who can benefit from the purchase of a business plan software program, but there are also others who cannot. The best way to determine whether or not business plan software programs are a wise investment or a waste of your money is to keep a number of important factors in mind.One of the most important factors to keep in mind, when determining whether or not you should purchase a business plan software program, is your experience with creating business plans. Have you ever created a business plan before? If not, do you know how to go about creating a plan? If you do not have any experience creating business plansle to get all the possible permutations at one shot. What we are simply trying to do is explain the layout so you can get the schema into your head and understand the various possibilities.

Of course if you are really into discovering all the techie jargon and possibilities about XML I suggest to start off at: http://www.feedvalidator.org/docs/rss2.html. This will lead you slowly and surely into the possibilities of RSS template creation and all its permutations.

If you are a "techie" or the inner workings of HTML and XML are not a mystery to you, then the template below will be fairly self-explanatory. However, if you are new to the world of XML and especially RSS then it would be a good idea to take the few minutes to study this template and all the explanations.

One of the points to remember is that if you do a Google or Yahoo search for "RSS templates" or something along that line you will come up with a great many articles. Unfortunately, most of those articles are written on a level that demands you have some expertise in these areas. Below I am going to try and explain in "layman" terms what each entry means.

XML has its own markup language. All the commands like HTML are enclosed in <> as you can see below. Some commands demand that the "command" or "code" be placed between the < opening and the ending > such as the first line in the template:

<?xml version="1.0" encoding="utf-8"?> Other commands demand a beginning and an end marker such as <item> </item>. As in HTML the marker with the / (slash) such as </item> tells XML you are at the end of the entry marked as <item>.

Okay first the Template then we will begin to divide it up.

<?xml version="1.0" encoding="utf-8"?> <?xml-stylesheet type='text/css' > <rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">

<channel>

<title>" "</title>

<description>" "</description>

<copyright>" "</copyright>

<link>" "</link>

<language>" "</language>

<lastBuildDate>" "</lastBuildDate>

<image>

<title>" "</title>

<width></width><height></height>

<link></link>

<url></url>

</image>

<item>

<title></title>

<link></link>

<dc:creator></dc:creator>

Winnie the Pooh and You… at the Tradeshow?
At first glance, there’s no connection between Disney’s Winnie the Pooh and tradeshows. The same is true of Piglet, Tigger, and the rest of the gang. What could this cuddly group of childhood favorites possibly teach us about exhibiting?Surprisingly, quite a bit. There are some very strong similarities between Winnie the Pooh and the other inhabitants of the Hundred Acre Woods and many tradeshow exhibitors. Don’t believe me? Take a look and see how many of your staffers you recognize:Winnie the PoohPooh Bear may be cute, cuddly and approachable -- but he’s also got one thing on his mind. What makes this roly poly bear happy? Honey, of course! He’s obsessed with the golden sweet -- when he’s not enjoying a meal, he’s in search of the next smackerel to fill his rumbly-tummy.A Pooh-style booth staffer is hungry. He might be talking to attendees, but he’s thinking about lunch. If someone walks by with a sandwich, his eyes are instantly drawn to it. Scents from the food court get his nostrils quivering. When he gets a chance to eat, he takes it: even if that means eating in the booth!PigletPiglet is a very small animal, made even more timid when confronted with unfamiliaroo search for "RSS templates" or something along that line you will come up with a great many articles. Unfortunately, most of those articles are written on a level that demands you have some expertise in these areas. Below I am going to try and explain in "layman" terms what each entry means.

XML has its own markup language. All the commands like HTML are enclosed in <> as you can see below. Some commands demand that the "command" or "code" be placed between the < opening and the ending > such as the first line in the template:

<?xml version="1.0" encoding="utf-8"?> Other commands demand a beginning and an end marker such as <item> </item>. As in HTML the marker with the / (slash) such as </item> tells XML you are at the end of the entry marked as <item>.

Okay first the Template then we will begin to divide it up.

<?xml version="1.0" encoding="utf-8"?> <?xml-stylesheet type='text/css' > <rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">

<channel>

<title>" "</title>

<description>" "</description>

<copyright>" "</copyright>

<link>" "</link>

<language>" "</language>

<lastBuildDate>" "</lastBuildDate>

<image>

<title>" "</title>

<width></width><height></height>

<link></link>

<url></url>

</image>

<item>

<title></title>

<link></link>

<dc:creator></dc:creator>

Operating on Perpetual Overload?
Check Out Your E-HabitsAnother week has ended. And, despite moving at the speed of light, you’ve once again barely made a dent in your more important goals or projects. Just about everyone wishes they had more time to focus on the really important things: Activities directly tied to job or key business objectives. Spending time with key people – at work and at home. Exercise. Fun.(Remember “fun”?)Intellectually anyway, we do understand the need to differentiate “forest from the trees” priority-wise. But with more “trees” to manage than ever, it can be tough even locating the forest, never mind spending any meaningful time there. By far, the biggest source of new trees contributing to the workload logjam is email. But to view the problem of email as a problem of volume only is to miss out on the real problem. If the practices of the thousands of executives and managers who’ve attended Time/Design’s™ Power of Focus Management seminar are any indication, email itself is not the problem. The number one impediment to focusing on the big picture is how we respond to these “electronic trees.” In other words, if you want more time for your high priorityactivities, look no further than yourself.Wee Template then we will begin to divide it up. <?xml version="1.0" encoding="utf-8"?> <?xml-stylesheet type='text/css' > <rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">

<channel>

<title>" "</title>

<description>" "</description>

<copyright>" "</copyright>

<link>" "</link>

<language>" "</language>

<lastBuildDate>" "</lastBuildDate>

<image>

<title>" "</title>

<width></width><height></height>

<link></link>

<url></url>

</image>

<item>

<title></title>

<link></link>

<dc:creator></dc:creator>

Lead Generation System Secrets of a Lead Generation Coach - Part 2
A Lead Generation System can be split in 5 key areas…1. Set your objectives 2. Allocate your time and budget 3. Select your marketing approach 4. Test 5. Evaluate1. Setting Objectives.The first part of creating your Lead Generation System is to set your objectives. One of the best ways to decide upon what your objectives are going to be, is to do a marketing audit, to identify what has already worked, what hasn't worked, what your marketing achievements have been, identify your disappointments, what you've learned, and what you are going to do differently over the next 12 months.2. Allocating your time and budget.The next part of your lead generation system is to decide on a budget and schedule that you dedicate to your marketing. Many people tend to view marketing as an expense instead of an investment, and most businesses know how many sales they need, but very few actually know how many leads they need. Ironically, this is what they're marketing is spent on - generating leads. There is a very useful formula for working this out -a) What income do you require per week b) What is the profit per sale/transaction you offer c) Divide a) by b) to give you thekquote><title>" "</title>

<width></width><height></height>

<link></link>

<url></url>

</image>

<item>

<title></title>

<link></link>

<dc:creator></dc:creator>

<pubDate></pubDate>

<description></description>

</item>

</channel>

Don't get scared. It really is not as difficult as it looks. Okay now I did promise "layman" terms so here goes. Lets divide this template up into THREE sections.

Section One - Heading XML Section

Now for the next parts. It is a linear table as usually all logic in computers is. This is not the place to get into arguments of logical systems however we do think in a linear format. So there are two parts.

1. Define the Channel
2. Define each item in the channel

What is a Channel? Well lets look on it as how you choose to define the information you are going to put into the file. For instance if you are putting out an RSS file to get people to look at your Web Site which has information about and sells Perfume, your channel would be that. Thus the title would read: .

As you can see from the template above the channel is defined by the following parameters.

<channel>

<title>" "</title>

<description>" "</description>

<copyright>" "</copyright>

<link>" "</link>

<language>" "</language>

<lastBuildDate>" "</lastBuildDate>

<image>

<title>" "</title>

<width></width><height></height>

<link></link>

<url></url>

</image>

(Remember if you look at the bottom of the file you will find the end Channel marker which is of course

Now the next level as we drill down is the item (items within the channel).

<item>

<title></title>

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/74697/casualarticles-The-RSS-Feed--The-Template-File-Part-Three-of-the-Series-on-RSS.html">The RSS Feed - The Template File (Part Three of the Series on RSS)</a>

BB link (for phorums):
[url=http://www.casualarticles.com/article/74697/casualarticles-The-RSS-Feed--The-Template-File-Part-Three-of-the-Series-on-RSS.html]The RSS Feed - The Template File (Part Three of the Series on RSS)[/url]

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