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Casual Articles - How To Keep Your Website Fresh With RSS
In early 1992, President George H.W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a second term.Arkansas Governor Bill Clinton faced an uphill battle. He was largely unknown at the start of 1992, facing a very popular incumbent. Worse for him, his opponent “owned” foreign policy. There was no way to successfully attack him on that front.So what did the Governor’s campaign do? They got focused. They found (or created, depending on your politics) a chink in the President’s armor: the economy. Every word that came out of the campaign’s collective mouth had something to do with the state of economic affairs. And just so no one would even think about changing the subject, signs were posted in campaign headquarters across the country
When you download the script, look at the code and find where to add an RSS feed URL. There should be a dummy one in there already, so just replace that one with the RSS feed you want to use. Here's what a typical RSS feed URL looks like: http://www.nytimes.com/services/xml/rss/userland/Technology.xml The URL's often end in '.rss' as well.
After we inserted the RSS feed URL into the script, we wanted to display the feed in HTML on our homepage. To do this we added the following bit of code into the spot on our homepage html code where we wanted it to display:
[an error occurred while processing this directive]
Keep in mind that this is for a Windows Web server. The way in which you include it on a website powered by a UNIX Web server will be a little different. If you're not sure, ask your hosting company.
Where can I find feeds that are relevant to my website's content?
First you can try these:
- Syndic8 - www.syndic8.com/
- Feedster - www.feedster.com/
You can also do a search for your topic an
“There must be a better way to make money online,” I said to myself as I wasted another fifty dollars on an e-book directing me towards untold riches in a weekend of work. Another pyramid scheme, another health product, yet my bank account was still in a negative balance.It wasn’t until I came to the understanding that in the real world, it is very rare that the following equation is true:No work = incredible and infinite moneyYes, there is a better way to make money online, but it does require some work. That way is with affiliate marketing. It will make you money in your sleep, it will make you a lot of money, but it will require a great deal of work. The learning curve is steep and the competition is steeper, but if you have what it takes, you can make a lot of money doing it and you never have to get out of your pyjammas.A
Regularly adding fresh and original content:
- Keeps your site visitors coming back
- Continually adds value to your website
- Makes people more comfortable buying from your site
- Establishes yourself as an authority in your industry
- Greatly helps your site rank higher in search engines
All of the above factors translate into revenue.
We all know how hard adding original and fresh content is, especially if you're the business owner. You have to be original, creative, organized, thoughtful and motivated, and above all, able to write. So what's a website owner or business owner supposed to do? RSS may be the answer.
What Is RSS?
Here's the Wikipedia definition of RSS: RSS is a family of web feed formats specified in XML (a generic specification for data formats) and used for Web syndication. RSS delivers its information as an XML file called an "RSS feed", "webfeed", "RSS stream", or "RSS channel". These RSS feeds provide a way for users to passively receive newly released content (such as text, web pages, sound files, or other media); this might be the full content itself or just a link to it, possibly with a summary or other metadata (data describing the content).
RSS feeds are operated by many news web sites, weblogs, schools, and podcasters.
"RSS" can stand for any of the following phrases:
Really Simple Syndication (RSS 2.0)
Rich Site Summary (RSS 0.91, RSS 1.0)
RDF Site Summary (RSS 0.9 and 1.0)
Want to see an example of RSS in action? Go to the Oak Web Works, LLC homepage (www.oakwebworks.com/), and look at the bottom of the right-hand column under the title 'Latest Tech News'. This is actually two RSS feeds from other websites.
Our company homepage was very static. It didn't change very much since the services we offer stay basically the same. Why should any visitors come back if every time they come to our site, the content is exactly the same? They don't have much of a reason.
Interestingly, that's the way search engine spiders were programmed to "think" as well. Spiders are programs written for search engines to regularly surf the Web and record what's there. That recording goes into the search engine's databases ready to be accessed by the next searcher. This process is called indexing.
For example, Google will send out a spider to your site and index a lot of it, but not always all of it. It determines how often to revisit and index your site by how often you update it. If you update it every day, then it will visit much more often than if you rarely update it. Engines also consider the homepage to be the most important page, so it's good to update it even more often than the rest of your site.
Again, if you struggle with adding fresh content, then RSS may be the answer. We didn't write the headlines under 'Latest Tech News' on our homepage. Instead, the RSS feed automatically grabbed it from another site that had created them. Once we set the feed up, we don't have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours.
RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data.
How Do I Set An RSS Feed Up?
There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don't use JavaScript.
Instead, use a script that can be handled by your Web server besides JavaScript. Ask your hosting company or IT people what platform your Web server uses and what software or modules are loaded onto the machine. This will determine what scripting language you can use for your RSS.
Check if your Web server has PHP capabilities. If so, then there are hundreds of scripts written in PHP that you can use for free that properly displays RSS feeds that are recognized by search engines. There are RSS scripts written in ASP.NET, Perl and numerous other languages, so you have a wide variety to choose from.
For the Oak Web Works, LLC homepage we used an ASP script called RSStoHTML.
Which one would you choose? After you've determined which languages your Web server supports, conduct a search such as “PHP script for displaying RSS feeds in html” or 'ASP and RSS', for example. Try a few and see which ones run on your server. If one runs on your server properly, and you check this by simply seeing if it displays RSS feeds on your Web page, then use that one.
When you download the script, look at the code and find where to add an RSS feed URL. There should be a dummy one in there already, so just replace that one with the RSS feed you want to use. Here's what a typical RSS feed URL looks like: http://www.nytimes.com/services/xml/rss/userland/Technology.xml The URL's often end in '.rss' as well.
After we inserted the RSS feed URL into the script, we wanted to display the feed in HTML on our homepage. To do this we added the following bit of code into the spot on our homepage html code where we wanted it to display:
[an error occurred while processing this directive]
Keep in mind that this is for a Windows Web server. The way in which you include it on a website powered by a UNIX Web server will be a little different. If you're not sure, ask your hosting company.
Where can I find feeds that are relevant to my website's content?
First you can try these:
- Syndic8 - www.syndic8.com/
- Feedster - www.feedster.com/
You can also do a search for your topic an
Maturing world markets have created tremendous pressure on Corporate America to stay competitive. After downsizing and outsourcing, we're down to the wire. Most companies are reduced to looking for cheaper ways to offer their products or services, thus compromising their quality standards just to stay alive. When that happens, everybody is dissatisfied: The customer who bought a crappy product. The employee who has to answer complaints about the crappy product. The stock holder or partner whose investment is melting in shrinking profit margins. And yet, entrepreneurs want to succeed. They want to make good products. They want proud and happy employees. They want to do business while upholding their principals. The true meaning of sustainable success is to achieve your financial goals while maintain
RSS feeds are operated by many news web sites, weblogs, schools, and podcasters.
"RSS" can stand for any of the following phrases:
Really Simple Syndication (RSS 2.0)
Rich Site Summary (RSS 0.91, RSS 1.0)
RDF Site Summary (RSS 0.9 and 1.0)
Want to see an example of RSS in action? Go to the Oak Web Works, LLC homepage (www.oakwebworks.com/), and look at the bottom of the right-hand column under the title 'Latest Tech News'. This is actually two RSS feeds from other websites.
Our company homepage was very static. It didn't change very much since the services we offer stay basically the same. Why should any visitors come back if every time they come to our site, the content is exactly the same? They don't have much of a reason.
Interestingly, that's the way search engine spiders were programmed to "think" as well. Spiders are programs written for search engines to regularly surf the Web and record what's there. That recording goes into the search engine's databases ready to be accessed by the next searcher. This process is called indexing.
For example, Google will send out a spider to your site and index a lot of it, but not always all of it. It determines how often to revisit and index your site by how often you update it. If you update it every day, then it will visit much more often than if you rarely update it. Engines also consider the homepage to be the most important page, so it's good to update it even more often than the rest of your site.
Again, if you struggle with adding fresh content, then RSS may be the answer. We didn't write the headlines under 'Latest Tech News' on our homepage. Instead, the RSS feed automatically grabbed it from another site that had created them. Once we set the feed up, we don't have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours.
RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data.
How Do I Set An RSS Feed Up?
There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don't use JavaScript.
Instead, use a script that can be handled by your Web server besides JavaScript. Ask your hosting company or IT people what platform your Web server uses and what software or modules are loaded onto the machine. This will determine what scripting language you can use for your RSS.
Check if your Web server has PHP capabilities. If so, then there are hundreds of scripts written in PHP that you can use for free that properly displays RSS feeds that are recognized by search engines. There are RSS scripts written in ASP.NET, Perl and numerous other languages, so you have a wide variety to choose from.
For the Oak Web Works, LLC homepage we used an ASP script called RSStoHTML.
Which one would you choose? After you've determined which languages your Web server supports, conduct a search such as “PHP script for displaying RSS feeds in html” or 'ASP and RSS', for example. Try a few and see which ones run on your server. If one runs on your server properly, and you check this by simply seeing if it displays RSS feeds on your Web page, then use that one.
When you download the script, look at the code and find where to add an RSS feed URL. There should be a dummy one in there already, so just replace that one with the RSS feed you want to use. Here's what a typical RSS feed URL looks like: http://www.nytimes.com/services/xml/rss/userland/Technology.xml The URL's often end in '.rss' as well.
After we inserted the RSS feed URL into the script, we wanted to display the feed in HTML on our homepage. To do this we added the following bit of code into the spot on our homepage html code where we wanted it to display:
[an error occurred while processing this directive]
Keep in mind that this is for a Windows Web server. The way in which you include it on a website powered by a UNIX Web server will be a little different. If you're not sure, ask your hosting company.
Where can I find feeds that are relevant to my website's content?
First you can try these:
- Syndic8 - www.syndic8.com/
- Feedster - www.feedster.com/
You can also do a search for your topic an
It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you didn’t hear anyone knock and just as you are about to say something he begins in a calm and measured voice.‘Here's the deal’‘I am going to advertise your product on a billboard at the busiest junctions in every city of the world.'‘I will tell you how many people see this advertisement and I will tell you their age, nationality and gender.'‘I will tell you what they think of your pr
For example, Google will send out a spider to your site and index a lot of it, but not always all of it. It determines how often to revisit and index your site by how often you update it. If you update it every day, then it will visit much more often than if you rarely update it. Engines also consider the homepage to be the most important page, so it's good to update it even more often than the rest of your site.
Again, if you struggle with adding fresh content, then RSS may be the answer. We didn't write the headlines under 'Latest Tech News' on our homepage. Instead, the RSS feed automatically grabbed it from another site that had created them. Once we set the feed up, we don't have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours.
RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data.
How Do I Set An RSS Feed Up?
There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don't use JavaScript.
Instead, use a script that can be handled by your Web server besides JavaScript. Ask your hosting company or IT people what platform your Web server uses and what software or modules are loaded onto the machine. This will determine what scripting language you can use for your RSS.
Check if your Web server has PHP capabilities. If so, then there are hundreds of scripts written in PHP that you can use for free that properly displays RSS feeds that are recognized by search engines. There are RSS scripts written in ASP.NET, Perl and numerous other languages, so you have a wide variety to choose from.
For the Oak Web Works, LLC homepage we used an ASP script called RSStoHTML.
Which one would you choose? After you've determined which languages your Web server supports, conduct a search such as “PHP script for displaying RSS feeds in html” or 'ASP and RSS', for example. Try a few and see which ones run on your server. If one runs on your server properly, and you check this by simply seeing if it displays RSS feeds on your Web page, then use that one.
When you download the script, look at the code and find where to add an RSS feed URL. There should be a dummy one in there already, so just replace that one with the RSS feed you want to use. Here's what a typical RSS feed URL looks like: http://www.nytimes.com/services/xml/rss/userland/Technology.xml The URL's often end in '.rss' as well.
After we inserted the RSS feed URL into the script, we wanted to display the feed in HTML on our homepage. To do this we added the following bit of code into the spot on our homepage html code where we wanted it to display:
[an error occurred while processing this directive]
Keep in mind that this is for a Windows Web server. The way in which you include it on a website powered by a UNIX Web server will be a little different. If you're not sure, ask your hosting company.
Where can I find feeds that are relevant to my website's content?
First you can try these:
- Syndic8 - www.syndic8.com/
- Feedster - www.feedster.com/
You can also do a search for your topic an
I'm a member of 3 different networking communities. The rules of engagement are pretty much the same for all 3 of them. No spamming etc. Still each community managed to develop distinct behavioural patterns that influence the rate of success of it's members. Let me try to explain:Community 1consists, as one member put it, mostly out of sellers shouting in the market place. They seem to have no genuine interest for meaningful discussions. Forums are used as plain sales outlets for products and services. The result is that nobody hardly sells anything.- forum owner post: Hi friends, Look what I found. It's great! I had to tell you about it.- friend reply: Sorry Fred, too much on my sleeve right now. But try this. It's even better (copied sales letter, a mile long).Community 2has very strict rules. Offers can either b
How Do I Set An RSS Feed Up?
There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don't use JavaScript.
Instead, use a script that can be handled by your Web server besides JavaScript. Ask your hosting company or IT people what platform your Web server uses and what software or modules are loaded onto the machine. This will determine what scripting language you can use for your RSS.
Check if your Web server has PHP capabilities. If so, then there are hundreds of scripts written in PHP that you can use for free that properly displays RSS feeds that are recognized by search engines. There are RSS scripts written in ASP.NET, Perl and numerous other languages, so you have a wide variety to choose from.
For the Oak Web Works, LLC homepage we used an ASP script called RSStoHTML.
Which one would you choose? After you've determined which languages your Web server supports, conduct a search such as “PHP script for displaying RSS feeds in html” or 'ASP and RSS', for example. Try a few and see which ones run on your server. If one runs on your server properly, and you check this by simply seeing if it displays RSS feeds on your Web page, then use that one.
When you download the script, look at the code and find where to add an RSS feed URL. There should be a dummy one in there already, so just replace that one with the RSS feed you want to use. Here's what a typical RSS feed URL looks like: http://www.nytimes.com/services/xml/rss/userland/Technology.xml The URL's often end in '.rss' as well.
After we inserted the RSS feed URL into the script, we wanted to display the feed in HTML on our homepage. To do this we added the following bit of code into the spot on our homepage html code where we wanted it to display:
[an error occurred while processing this directive]
Keep in mind that this is for a Windows Web server. The way in which you include it on a website powered by a UNIX Web server will be a little different. If you're not sure, ask your hosting company.
Where can I find feeds that are relevant to my website's content?
First you can try these:
- Syndic8 - www.syndic8.com/
- Feedster - www.feedster.com/
You can also do a search for your topic an
One of the messages that us sales trainer types have been very good at getting across over the last few years is the motto of selling on value and not on price. In sales training course after sales training course around the country sales managers, sales directors and sales trainers keep banging on about value being key not price! As such, when I ask the question, all salespeople are quick to say that we should sell on value and not price.So why then do they rush to discount so fast? And moan about how their competitors are under cutting them? And whine that their products aren't any better than their competitors?Because most salespeople don't believe that people don't buy on price - they just say it.Saying that value is more important than price when selling is not enough. You actually have to believe it. If you don't really believe i
When you download the script, look at the code and find where to add an RSS feed URL. There should be a dummy one in there already, so just replace that one with the RSS feed you want to use. Here's what a typical RSS feed URL looks like: http://www.nytimes.com/services/xml/rss/userland/Technology.xml The URL's often end in '.rss' as well.
After we inserted the RSS feed URL into the script, we wanted to display the feed in HTML on our homepage. To do this we added the following bit of code into the spot on our homepage html code where we wanted it to display:
[an error occurred while processing this directive]
Keep in mind that this is for a Windows Web server. The way in which you include it on a website powered by a UNIX Web server will be a little different. If you're not sure, ask your hosting company.
Where can I find feeds that are relevant to my website's content?
First you can try these:
- Syndic8 - www.syndic8.com/
- Feedster - www.feedster.com/
You can also do a search for your topic and RSS feeds. For example, search for "RSS feeds and pets', or 'football and RSS feeds', or 'small business news feeds'. Finally, you can go to specific websites that are related to your industry and look for a small, orange, rectangular icon that say 'RSS' or 'XML'. Click on that and you'll get a feed URL to enter into your RSS feed script.
Remember, always be sure to include feeds that are relevant to your website's content. Once you get the hang of the concept, RSS can be a lot of fun, and it definitely keeps your website fresh and updated, just what search engines like, and more importantly, what website visitors like.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/74626/casualarticles-How-To-Keep-Your-Website-Fresh-With-RSS.html">How To Keep Your Website Fresh With RSS</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/74626/casualarticles-How-To-Keep-Your-Website-Fresh-With-RSS.html]How To Keep Your Website Fresh With RSS[/url]
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