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Casual Articles - Future-Proof Your Marketing With Online Newsfeeds
10/01/2005: Finally got board approval for the business plan for 2005. We have some severe stretch targets this year. On top of my mistake in taking the risk of introducing the new product line, it has been a tough sell for us to convince the board we know what we are doing. I guess I can't blame them.15/02/2005: The management meeting today started out poorly. We did not seem to be making much progress on our projects and I was concerned about it impacting our ability to meet our year en
Subscribers read newsfeeds using a type of web browser--called a newsreader--which frees you to publish material you would otherwise have to send as e-mail attachments and so make your e-zine more susceptible to filtering by anti-virus systems.
There is nothing an e-zine can do that a newsfeed can’t do better. And there are some things a newsfeed can do that an e-zine can’t do at all. You can include p
What you have to remember when starting up your Ebay business is that it is no different from any other business venture. The business world is all about buying and selling and so is your Ebay project. Conduct all your business transactions in a professional manner then you your product or service will be taken seriously.Running a business is not as big a mission that people make it out to be. However it can prove to be stressful at times - but you can change that by having an organised
Marketing messages never reaching their audience should worry any marketer, but life is more worrying if the audience is also getting harder to grow.
Today, everyone is uneasy about privacy loss, spyware, spam, identity theft, and unnamed menaces that might have been invented but we just haven’t heard about yet. That can only make people even more reluctant to disclose their name and e-mail address to get your e-zine than they might have been in the past.
Taken together, those trends make marketing by e-zine alone more difficult and less effective.
What can you do about it?
If you look at your e-zine as a product, you can think about diversifying your product range in response to a changing market. Keep publishing your e-zine as standard, but publish a parallel version of it as an online newsfeed.
It doesn’t take a great leap of technology, or of know-how, to get a newsfeed off the ground; you can do the job quickly and relatively easily. But, like their offline friends, online businesses can be slow to grasp new opportunities, and for some, it might require a small leap of faith.
Those who have embraced newsfeeds already have an advantage over those who have not because newsfeeds overcome the inherent risks of ‘e-zine only’ marketing. Because newsfeeds don’t involve e-mail at all, they can’t get stuck in spam filters, and they can’t get lost in mailboxes.
They simply make your news available in a form anyone around the world can subscribe to - without telling you about it and without giving you their address. That deprives you of a mailing list opportunity that an e-zine subscription would have provided, but that’s the point – your e-zine subscriptions are dropping off anyway!
New subscribers get to keep their privacy, and you get them to read your news, whenever you want, for zero cost. Your newsfeed keeps them interested in your website, because your news items link to it, and it also provides a richer reading experience than your e-zine currently does. Everyone wins.
Subscribers read newsfeeds using a type of web browser--called a newsreader--which frees you to publish material you would otherwise have to send as e-mail attachments and so make your e-zine more susceptible to filtering by anti-virus systems.
There is nothing an e-zine can do that a newsfeed can’t do better. And there are some things a newsfeed can do that an e-zine can’t do at all. You can include pi
I just happened upon an article that entices us to speak about customer transactions as “experiences.”Suddenly, I feel I’m emerging from a time capsule, back to the 1960’s (most of which really happened in the 70’s according to people who were there.)Everybody is barefoot, dangling love beads, and singing “If you come to San Francisco, wear a flower in your hair!”I’m a little uptight, in my London tailored suit, custom shirt and way too conservative necktie.This doesn
Taken together, those trends make marketing by e-zine alone more difficult and less effective.
What can you do about it?
If you look at your e-zine as a product, you can think about diversifying your product range in response to a changing market. Keep publishing your e-zine as standard, but publish a parallel version of it as an online newsfeed.
It doesn’t take a great leap of technology, or of know-how, to get a newsfeed off the ground; you can do the job quickly and relatively easily. But, like their offline friends, online businesses can be slow to grasp new opportunities, and for some, it might require a small leap of faith.
Those who have embraced newsfeeds already have an advantage over those who have not because newsfeeds overcome the inherent risks of ‘e-zine only’ marketing. Because newsfeeds don’t involve e-mail at all, they can’t get stuck in spam filters, and they can’t get lost in mailboxes.
They simply make your news available in a form anyone around the world can subscribe to - without telling you about it and without giving you their address. That deprives you of a mailing list opportunity that an e-zine subscription would have provided, but that’s the point – your e-zine subscriptions are dropping off anyway!
New subscribers get to keep their privacy, and you get them to read your news, whenever you want, for zero cost. Your newsfeed keeps them interested in your website, because your news items link to it, and it also provides a richer reading experience than your e-zine currently does. Everyone wins.
Subscribers read newsfeeds using a type of web browser--called a newsreader--which frees you to publish material you would otherwise have to send as e-mail attachments and so make your e-zine more susceptible to filtering by anti-virus systems.
There is nothing an e-zine can do that a newsfeed can’t do better. And there are some things a newsfeed can do that an e-zine can’t do at all. You can include p
Packaging tapes come in many different forms and trying to ascertain the correct tape for the job can be a frustrating & complex process. From experience, the majority of people tend to find a suitable solution only after a sometimes painful and potentially expensive learning curve when the material has failed to achieve its intended role. This trial & error method is in the most part unnecessary providing people are made aware of a few basic rules governing the properties & performance of the t
Those who have embraced newsfeeds already have an advantage over those who have not because newsfeeds overcome the inherent risks of ‘e-zine only’ marketing. Because newsfeeds don’t involve e-mail at all, they can’t get stuck in spam filters, and they can’t get lost in mailboxes.
They simply make your news available in a form anyone around the world can subscribe to - without telling you about it and without giving you their address. That deprives you of a mailing list opportunity that an e-zine subscription would have provided, but that’s the point – your e-zine subscriptions are dropping off anyway!
New subscribers get to keep their privacy, and you get them to read your news, whenever you want, for zero cost. Your newsfeed keeps them interested in your website, because your news items link to it, and it also provides a richer reading experience than your e-zine currently does. Everyone wins.
Subscribers read newsfeeds using a type of web browser--called a newsreader--which frees you to publish material you would otherwise have to send as e-mail attachments and so make your e-zine more susceptible to filtering by anti-virus systems.
There is nothing an e-zine can do that a newsfeed can’t do better. And there are some things a newsfeed can do that an e-zine can’t do at all. You can include p
The healthcare industry will see a great amount of growth in the next ten to fifteen years when the baby boomer generation reaches retirement age and transitions in to nursing care facilities. As our population ages, we will need to have a strong system of qualified healthcare personnel to help manage all aspects of health care management. The healthcare industry will see a great amount of growth in the next ten to fifteen years when the baby boomer generation reaches retirement age and transiti
They simply make your news available in a form anyone around the world can subscribe to - without telling you about it and without giving you their address. That deprives you of a mailing list opportunity that an e-zine subscription would have provided, but that’s the point – your e-zine subscriptions are dropping off anyway!
New subscribers get to keep their privacy, and you get them to read your news, whenever you want, for zero cost. Your newsfeed keeps them interested in your website, because your news items link to it, and it also provides a richer reading experience than your e-zine currently does. Everyone wins.
Subscribers read newsfeeds using a type of web browser--called a newsreader--which frees you to publish material you would otherwise have to send as e-mail attachments and so make your e-zine more susceptible to filtering by anti-virus systems.
There is nothing an e-zine can do that a newsfeed can’t do better. And there are some things a newsfeed can do that an e-zine can’t do at all. You can include p
Office chairs come in all shapes, sizes and colors. Ergonomics tells us about a healthy design for the office chair. Chairs can come with adjustable parts. Yet, the human body also comes in a variety of shapes and sizes.Some are tall some are short. Some require a bigger chair width and some would prefer a smaller width. Sadly, the body cannot be as flexible as an ergonomic office chair! Although, it is not possible to find the 'perfect' office chair to suit everybody, it is quite
Subscribers read newsfeeds using a type of web browser--called a newsreader--which frees you to publish material you would otherwise have to send as e-mail attachments and so make your e-zine more susceptible to filtering by anti-virus systems.
There is nothing an e-zine can do that a newsfeed can’t do better. And there are some things a newsfeed can do that an e-zine can’t do at all. You can include pictures, video, and audio in newsfeeds, making your news as sharp and attractive as your website.
They’re a great way to showcase products and special offers, and there are no mailing lists to worry about.
Subscriber expectations of an e-zine mean you have to wait until you have enough news to make a reasonably sized edition. Not so with a newsfeed; you can publish news when you have it. Any amount of news, however small, will be automatically collected for subscribers by their newsreader software without you having to mail out anything to anyone. Think of it as ‘always on’ publishing.
So how do you get people to subscribe?
At the very least, you can promote your newsfeed in your e-zine and on your website. But there are more than a hundred search engines and directories specializing in newsfeeds, most of which are free to use. By telling them your newsfeed exists, you automatically give it momentum and expose your website to potentially wider audiences.
Newsfeeds help to insure against subscriber drop-off by giving people a more convenient way of getting your news, and they give you a chance to reach wider, or less crowded, markets.
Why get into newsfeeds? You should because you can, because your competition probably has, and because the future is no longer the future.
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