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  • Casual Articles - Enterprise RSS Feeds - A Viable Messaging Medium

    Why Your Site Needs an Opt-In Mailing List - An Undiscovered GoldMine
    If you’re anything like me, you’ve probably heard it a thousand times before, stored it in the back of your memory bank, and haven’t had the desire to go back there to get it. Well, now’s the time to start acting on what I like to call “The Undiscovered Gold Mine.” What I’m talking about is the marketing power of an opt-in email list.To most recognized internet markete
    at feeds as a viable alternate messaging medium.

    One of the most basic tenets of marketing and PR is that you use the medium most likely to reach an audience. In 2005 many may have dismissed RSS as unimportant based on statistics from Pew Internet:

    Link Strategies -- One Of The Most Important Ways To Increasing Your Website Traffic
    If you didn’t know already, having the right link campaign in place for your website could make the difference between having a “door stop” or a “door opener.” Links can come in many forms, they can come from websites, search engines, search directories, articles, press releases and many other places. Some of these other places could in “bad neighborhoods”, also sometimes refe
    The days when a static business website or a mass media press release could attract visitors and customers are long gone. The use of RSS and social bookmarking sites to manage and organize news and information is on the rise and marketers need to create RSS feeds offering content that attracts visitors and subscribers.

    MyYahoo, MyMSN and MyAOL have been in place for some time and sites like Furl and del.icio.us - once the domain of the very tech savvy – are gaining in popularity. Earthlink, one of the largest ISPs in the US, recently unveiled their RSS reader and social bookmarking site, making it possible for another 5 million people to start using RSS feeds and sharing content.

    A year or so ago Robert Scoble, then the tech evangelist at Microsoft, wrote that any marketing person who did not add RSS Feeds to their website ought to be fired. Harsh words indeed, and perhaps a little premature. But as the number of people using RSS Feeds and social media continues to climb, marketing and PR folk should be looking at feeds as a viable alternate messaging medium.

    One of the most basic tenets of marketing and PR is that you use the medium most likely to reach an audience. In 2005 many may have dismissed RSS as unimportant based on statistics from Pew Internet:

    <
    It's Never Too Late or Early to Build Customer Loyalty
    There are many ways to explain or define customer loyalty, but it’s basically an attitude that customers display and which employers desire because they’re showing a continuous interest in the company’s products or services. All businesses need to build customer loyalty, and it’s never too early or late to start building it for your company as well.Factors that Affect the
    eeds offering content that attracts visitors and subscribers.

    MyYahoo, MyMSN and MyAOL have been in place for some time and sites like Furl and del.icio.us - once the domain of the very tech savvy – are gaining in popularity. Earthlink, one of the largest ISPs in the US, recently unveiled their RSS reader and social bookmarking site, making it possible for another 5 million people to start using RSS feeds and sharing content.

    A year or so ago Robert Scoble, then the tech evangelist at Microsoft, wrote that any marketing person who did not add RSS Feeds to their website ought to be fired. Harsh words indeed, and perhaps a little premature. But as the number of people using RSS Feeds and social media continues to climb, marketing and PR folk should be looking at feeds as a viable alternate messaging medium.

    One of the most basic tenets of marketing and PR is that you use the medium most likely to reach an audience. In 2005 many may have dismissed RSS as unimportant based on statistics from Pew Internet:

    Internet and Bicycles
    Bicycle shops are sprawled through out cities and neighborhoods of America. In fact most of us remember being taken to a bike shop when we were of age to get our first bicycle.But things have changed, thanks to the innovation of the Internet. These days, anyone can get on the Internet from their home, office and even at the local coffee shop to buy music, clothes and gath
    t ISPs in the US, recently unveiled their RSS reader and social bookmarking site, making it possible for another 5 million people to start using RSS feeds and sharing content.

    A year or so ago Robert Scoble, then the tech evangelist at Microsoft, wrote that any marketing person who did not add RSS Feeds to their website ought to be fired. Harsh words indeed, and perhaps a little premature. But as the number of people using RSS Feeds and social media continues to climb, marketing and PR folk should be looking at feeds as a viable alternate messaging medium.

    One of the most basic tenets of marketing and PR is that you use the medium most likely to reach an audience. In 2005 many may have dismissed RSS as unimportant based on statistics from Pew Internet:

    How to Podcast? An Introduction to Podcasting
    Podcasting is the newest craze on the internet and it continues to expand on a daily basis. Former MTV host Adam Curry and software developer Dave Winer are credited with developing podcasting. Curry wrote a program called iPodder which allowed him to automatically download internet radio broadcasts to his iPod and Winer was instrumental in promoting RSS. (Really Simple Syndic
    that any marketing person who did not add RSS Feeds to their website ought to be fired. Harsh words indeed, and perhaps a little premature. But as the number of people using RSS Feeds and social media continues to climb, marketing and PR folk should be looking at feeds as a viable alternate messaging medium.

    One of the most basic tenets of marketing and PR is that you use the medium most likely to reach an audience. In 2005 many may have dismissed RSS as unimportant based on statistics from Pew Internet:

    List Building - Whopping Good Fun
    Are you money hungry? I mean, do you see list building as raking in a fortune, a money bag, a virtual ATM? If you've been in the business very long, you've undoubtedly heard the old yadda, "The money is in the list." Right? Or there's the ever-popular rule of thumb, "You make a dollar a month from every person on your list." This one's just another way of equating people with m
    at feeds as a viable alternate messaging medium.

    One of the most basic tenets of marketing and PR is that you use the medium most likely to reach an audience. In 2005 many may have dismissed RSS as unimportant based on statistics from Pew Internet:

    · Only 9% of Americans are relatively aware of what RSS Feed means
    · 26% never even heard of an RSS Feed
    · 12% of Men knew what RSS meant compared to 6% of Women
    · 12% of People ages 18-29 knew what an RSS Feed is compared to 5% age 65 and over

    In 2006, the RSS Feed playing field looks very different. A study by Yahoo late last year revealed that 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology. current RSS User Demographics

    According to Jupiter Research consumers are adopting Really Simple Syndication (RSS) at an astounding rate. Their recent report states that some 30 percent of businesses surveyed added RSS Feeds due to customer demand. 25 percent publish feeds to increase their subscriber base and 10 percent cited "competitive pressure."

    Savvy e-tailers are taking this trend to heart and adding RSS capability for shoppers to keep track of pending product introductions of i

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