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Casual Articles - On Business - Branding and Backyard Fences Part II
Symbols are pictures which we use to give a message to other beings and to those that will come after us. The interpretation of the symbol is very personal and unique to each individual.Those symbols and codes we take for granted are things like the alphabet we use in our language. Languages and their associated symbols are a living thing.Nowhere is this more apparent than when watching our children sending text messages to each other on their mobile phones. They have created their own language, which is unique and constantly changing.They may use different symbols in different orders when talking with a certain friend and change the order and language w
Jane liked the concept but was still puzzled. She has a solo practice, no support whatsoever meaning if she doesn't pick up the phone it doesn't get answered. If she doesn't respond to email, they go unattended...you get the picture.
During the brand design process, we identified her brand objectives, compelling offer, market position and touched on her brand marketing strategy. More was needed to design a business that couples strategy with Jane's spirit at
If you are planning to sell your car in a private sale, there are some smart ways you can get more money for your car perhaps hundreds of dollars over its book value. Selling your car instead of trading it in is wise: you’ll get more than anything offered by your dealer. Keep reading and we’ll examine ways you can make money with your car sale.Prep It – If your car hasn’t been waxed for some time, now is the time to do it. Thoroughly clean the exterior including the body, bumpers, trim, and wheels. On the inside, vacuum the flooring and seats and use a sealant to bring out a rich shine on the dashboard. Remove spots, gum, or any other debris. Spray the interior with a wa
Although Jane was nodding in agreement during my entire rant, I sensed she still needed more convincing to fully understand what to do after your brand is developed.
Let me share some background...
After going through my brand design process, we determined Jane's market position as a 'Life Coach' was much too vague and didn't speak to her true passion of helping people let go of their past in order to embrace their future.
In a few short weeks of assessments, soul searching and refocusing, we repositioned her practice to emphasize her process, which serves as a conduit between the anchor of your past, and the door to your future.
Although Jane had begun to fill her calendar with appointments, and recently created her first wait list, she wasn't enjoying the process of growing her practice. The time and freedom she expected as a small business owner didn't exist.
Instead, she was in her office five days a week, working with clients six to eight hours each day (with all her admin work being completed after hours) and by weeks end, is completely exhausted.
Caffeinated Coaching
Our private coaching day started with a cup of java delivered to us at my offsite training facility, where I began my rant about designing a relational business model to meet the need for a sense of community that exists in today's economy.
You see although Jane had no problem paying the bills, with some money tucked aside for a rainy day, she was operating her business with an outdated model. The trading time for money blueprint, which is not an uncommon model in the coaching and consulting business.
When I said, "Jane, imagine capturing your brand essence in your business even when you're not around," she looked at me blankly. I continued, "as you look at the design and structure of your business, consider all the ways you could communicate the heart of your brand before anyone ever talks with you personally?"
Jane liked the concept but was still puzzled. She has a solo practice, no support whatsoever meaning if she doesn't pick up the phone it doesn't get answered. If she doesn't respond to email, they go unattended...you get the picture.
During the brand design process, we identified her brand objectives, compelling offer, market position and touched on her brand marketing strategy. More was needed to design a business that couples strategy with Jane's spirit at e
Business cards are a very good way of advertising your business and also one of the most inexpensive ways of doing it. You can design and print the cards your self or you can have them printed professionally which ever way suits you best. All you need on your cards is the usual information regarding your contact details and what it is that you do.The backs of the cards can be reserved for printing your special offers. You will have to change your discounts periodically so that they do not become stagnant. The whole idea is to keep the public’s interest in the activities at your store or place of business.Business cards are always a good way of advertising you
In a few short weeks of assessments, soul searching and refocusing, we repositioned her practice to emphasize her process, which serves as a conduit between the anchor of your past, and the door to your future.
Although Jane had begun to fill her calendar with appointments, and recently created her first wait list, she wasn't enjoying the process of growing her practice. The time and freedom she expected as a small business owner didn't exist.
Instead, she was in her office five days a week, working with clients six to eight hours each day (with all her admin work being completed after hours) and by weeks end, is completely exhausted.
Caffeinated Coaching
Our private coaching day started with a cup of java delivered to us at my offsite training facility, where I began my rant about designing a relational business model to meet the need for a sense of community that exists in today's economy.
You see although Jane had no problem paying the bills, with some money tucked aside for a rainy day, she was operating her business with an outdated model. The trading time for money blueprint, which is not an uncommon model in the coaching and consulting business.
When I said, "Jane, imagine capturing your brand essence in your business even when you're not around," she looked at me blankly. I continued, "as you look at the design and structure of your business, consider all the ways you could communicate the heart of your brand before anyone ever talks with you personally?"
Jane liked the concept but was still puzzled. She has a solo practice, no support whatsoever meaning if she doesn't pick up the phone it doesn't get answered. If she doesn't respond to email, they go unattended...you get the picture.
During the brand design process, we identified her brand objectives, compelling offer, market position and touched on her brand marketing strategy. More was needed to design a business that couples strategy with Jane's spirit at
In the long term, the ailing organisation needs to build a strong brand name as it will help to strengthen the company’s future prosperity. The American Marketing Association defines a brand as a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.Customers can only remember a limited a number of brands in their minds. Brands help the customers to remember the products. Thus, when you think of Mercedes, it suggests luxury, success, prestige, fast speed, well engineered, customer service par excellence and good resale valu
Instead, she was in her office five days a week, working with clients six to eight hours each day (with all her admin work being completed after hours) and by weeks end, is completely exhausted.
Caffeinated Coaching
Our private coaching day started with a cup of java delivered to us at my offsite training facility, where I began my rant about designing a relational business model to meet the need for a sense of community that exists in today's economy.
You see although Jane had no problem paying the bills, with some money tucked aside for a rainy day, she was operating her business with an outdated model. The trading time for money blueprint, which is not an uncommon model in the coaching and consulting business.
When I said, "Jane, imagine capturing your brand essence in your business even when you're not around," she looked at me blankly. I continued, "as you look at the design and structure of your business, consider all the ways you could communicate the heart of your brand before anyone ever talks with you personally?"
Jane liked the concept but was still puzzled. She has a solo practice, no support whatsoever meaning if she doesn't pick up the phone it doesn't get answered. If she doesn't respond to email, they go unattended...you get the picture.
During the brand design process, we identified her brand objectives, compelling offer, market position and touched on her brand marketing strategy. More was needed to design a business that couples strategy with Jane's spirit at
Buying horse properties, especially your own horse is similar to buying a dog except that this pet can be very expensive. Quality horses aren't cheap. If you’re in the market for a horse, you might be checking out newspaper ads, equine forums on the Internet, your state’s agricultural bulletin, notices on tack and feed stores or livestock auctions – all in search of a good horse at a good price. Depending on the animal’s breeding, health, age, size and ability, a recreational riding horse can cost anywhere from several hundred dollars to many thousands. The purchasing cost of the animal, however, is just the start. Julie Lucas, a horse veterinarian comments that often enough,
When I said, "Jane, imagine capturing your brand essence in your business even when you're not around," she looked at me blankly. I continued, "as you look at the design and structure of your business, consider all the ways you could communicate the heart of your brand before anyone ever talks with you personally?"
Jane liked the concept but was still puzzled. She has a solo practice, no support whatsoever meaning if she doesn't pick up the phone it doesn't get answered. If she doesn't respond to email, they go unattended...you get the picture.
During the brand design process, we identified her brand objectives, compelling offer, market position and touched on her brand marketing strategy. More was needed to design a business that couples strategy with Jane's spirit at
Most of us have difficulty with negative feedback. We tend to become angry, defensive, or hurt when people offer negative feedback. We blame the bearer of the information. Many leaders avoid it altogether, because it strikes at one of our most prized possessions--our image of self. We like to see ourselves as effective, skilled, and capable both with people and task. Negative feedback is an opportunity that should be welcomed and valued as a great gift.It is unlikely we can prevent ourselves from experiencing negative emotion when people give us negative feedback, yet we need to welcome it anyway. Negative information is better than no information. If my people are unhap
Jane liked the concept but was still puzzled. She has a solo practice, no support whatsoever meaning if she doesn't pick up the phone it doesn't get answered. If she doesn't respond to email, they go unattended...you get the picture.
During the brand design process, we identified her brand objectives, compelling offer, market position and touched on her brand marketing strategy. More was needed to design a business that couples strategy with Jane's spirit at every touchpoint.
It was sheer irony that we dug into Jane's past to uncover the future model for her business but as they say, sometimes you have to go back a few paces in order to move forward.
Connecting the Dots...the SMART Way
We began our coaching session establishing the foundation for our day together with Jane expressing her business objectives followed by a review of her brand objectives. Here's a snapshot of the SMART formula I shared with Jane and how it worked for her:
1. Specific - Clearly specifying what you want to achieve in your business is essential but the key is tying specific goals for each objective.
Increase profitability by 10% compared to previous year.
2. Measurable - You must be able to measure whether you are meeting those objectives or risk spinning your wheels!
Develop report to track forecasted monthly sales versus actual sales and review quarterly. Adjust where necessary.
3. Achievable - Are the objectives you set achievable and attainable AND do they honor your brand values?
This objective is attainable for Jane BUT requires her to a) increase in fee structure, b) additional client bookings each month or c) re-define target market.
Jane's brand and brand offerings are currently targeted towards a market with low earning power making it difficult to increase her fees. She could continue to book additional clients but won't meet her objective of making more money by working less this way.
In order to increase her profitability by 10% compared to last year, Jane will need to position her brand to a new audience. Because one of Jane's brand values is inclusion, this poses a challenge.
4. Realistic - Can you realistically achieve the objectives with the resources you have today? Do they make 'brand sense' in the short term and long term?
Jane does not want to shun her current client base but sees the value in marketing to a more lucrative market. Her new model is multi-tiered offe
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