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Casual Articles - Why Most Advertisements Stink!
The Hotel Industry has surely seen a roller coaster ride with Hurricane Katrina. Many Hotels along the Gulf Coast were totally destroyed, many were damaged and others in the aftermath remain totally full. So full in fact that finding a hotel with vacancy within 300 miles is nearly impossible. This is a windfall for the Patel Family; the Indians who are quite industri
So if your headline is, say, the name of your company, the classified ad would read:
“Acme Mortgage, No. 1 in service
and reliability. For more info,
call 1-800-000-0000."<
I love watching martial arts in the movies, particularly when the battlers agreeably slow down to take turns to hit each other.It’s so, so cooperative, and so, so much unlike everyday life!Nobody in a real fight “trades blows” strike for strike and kick for kick, until one or both collapse, in exhaustion.But it looks good on screen, and it’s dram
Your company name? Your telephone number? Your offer?
Look at your own advertising. What stands out? What is in the largest print? If it’s your company name or logo hold out your wrist so I can whack it with a stick.
What’s the answer? THE HEADLINE!!
You see, without a good compelling headline it won’t matter much how great your copy or you offer is, because few will ever read it.
REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph.
It should be big, bold, dark and easy to read. But more importantly, it must force the reader to read on.
"HEADLINE TEST"
How do you know you have a powerful, effective headline?
Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond.
So if your headline is, say, the name of your company, the classified ad would read:
“Acme Mortgage, No. 1 in service
and reliability. For more info,
call 1-800-000-0000." How To Match Customer Needs To Your Promotional Products
If you are attending a conference or trade show as a representative of your business, you will likely want to ensure that your company name is the one that everyone remembers after the show is done and packed and everyone has gone home. You can do this by offering an incredible product, of course, but there will be much competition between incredible products at any
What’s the answer? THE HEADLINE!!
You see, without a good compelling headline it won’t matter much how great your copy or you offer is, because few will ever read it.
REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph.
It should be big, bold, dark and easy to read. But more importantly, it must force the reader to read on.
"HEADLINE TEST"
How do you know you have a powerful, effective headline?
Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond.
So if your headline is, say, the name of your company, the classified ad would read:
“Acme Mortgage, No. 1 in service
and reliability. For more info,
call 1-800-000-0000."<
Non Profit Organizations have some unique situations when addressing payroll and payroll taxes for their employees. Here we are addressing here many of the common payroll situations for Non Profit Payrolls.Non Profit Payroll: Employee RecordsThere are many state and federal laws and regulations concerning employee records that can be confusing and some
REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph.
It should be big, bold, dark and easy to read. But more importantly, it must force the reader to read on.
"HEADLINE TEST"
How do you know you have a powerful, effective headline?
Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond.
So if your headline is, say, the name of your company, the classified ad would read:
“Acme Mortgage, No. 1 in service
and reliability. For more info,
call 1-800-000-0000."<
Joe Q. Merchant, a successful e-commerce business owner, opens a letter from the Chargeback Department of his credit card processing company. “What’s this?” he wonders, intuitively knowing that this can’t be good news. His suspicions are proven correct when he reads this retrieval request form where he must provide information about a particular transaction. While
How do you know you have a powerful, effective headline?
Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond.
So if your headline is, say, the name of your company, the classified ad would read:
“Acme Mortgage, No. 1 in service
and reliability. For more info,
call 1-800-000-0000."<
INTRODUCTIONThrough the whole manufacturing chain, Fibre finishes accompany the fibre, most commonly in a topical solution. A finish helps the fibre in passing through machinery. Without it, friction would immediately stop the machine. Now a need is felt for fibre finishing technologies, which are indispensable to manufacture as well to grow rapidly. An upsurg
So if your headline is, say, the name of your company, the classified ad would read:
“Acme Mortgage, No. 1 in service
and reliability. For more info,
call 1-800-000-0000."
Trust me, that does NOT work.
But if the headline is;
"6 Things You Must Know Before Getting
A Home Mortgage. Free Report Tells All.
Call 1-800-000-0000".
That does work.
Put every headline you use in your ads, letters, flyers, brochures to this test.
Tips For Stronger Headlines
1. Telegraph a dynamic benefit or promise.
(You want to evoke emotion in every advertisement, always answering the reader’s questions, “What’s in it for me? And why should I continue reading this?”)
Example: "You Can Laugh At Money Worries -- If You Follow This Simple Plan"
2. Add "How To" to the beginning.
Example: "How To Escape the Debt Rat-Race And Get Debt-Free, Fast....."
3. "Flag" your targeted prospects. Let them know who the ad is talking too.
Example: "Credit Card Payment Sufferers: How To End The Pain In 3 Days!"
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