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Casual Articles - Podcasting Monetization Strategies for Marketers
There are few things in the world that can help a company become more successful than a team that works well together and conversely there is nothing that can ruin a business faster than one that doesn’t. Many companies suffer greatly if they cannot find a team that works well together naturally so a market has expanded th
f] E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.
g] Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/i
Now that you have read all 6 steps, you might feel overwhelmed, especially if you have never written sales copy or cannot fathom editing a product to personalize it.That’s OK. If you are a beginner, start with method 1. Just be sure and buy PLR products that contain a sales page. Then you don’t have to write any s
Today we’ll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.
While publishers might find it relatively easy to integrate podcasting in to their business models without really "creating a revolution", the opportunities for marketers really go beyond traditional marketing tactics.
To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.
While text might still be the most "usable" format and the easiest to consume, voice itself has the unique feature of being able to express emotion and bring personality in to marketing communications.
For marketers, monetizing podcasting won't come through ad sales or content sales, but through opportunities to enhance their marketing communications with the power of emotion, delivered directly to their receipients.
Here are just some possibilities for you to consider:
a] PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.
b] Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.
c] Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials, ...
e] Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.
f] E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.
g] Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/im
What is a Blog?Blogs come in many shapes and sizes. The present trend is a proliferation of websites that are intended as online journals by which individuals and/or organizations express their thoughts and opinions. That in a nut shell is a Blog. Or to put it another way;A weblog, which
To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.
While text might still be the most "usable" format and the easiest to consume, voice itself has the unique feature of being able to express emotion and bring personality in to marketing communications.
For marketers, monetizing podcasting won't come through ad sales or content sales, but through opportunities to enhance their marketing communications with the power of emotion, delivered directly to their receipients.
Here are just some possibilities for you to consider:
a] PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.
b] Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.
c] Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials, ...
e] Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.
f] E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.
g] Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/i
According to Wikipedia:“A blog is a website where entries are made in journal style and displayed in a reverse chronological order.Blogs often provide commentary on news or a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog com
Here are just some possibilities for you to consider:
a] PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.
b] Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.
c] Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials, ...
e] Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.
f] E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.
g] Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/i
If you've been following our series on niche marketing, in our first installment, we got started by finding our niche. You can refer back to that article to see how it's done. In this installment, we're going to focus on how to decide how to monetize that niche. In other words, how are we going to make our money from it? T
c] Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials, ...
e] Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.
f] E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.
g] Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/i
Showing your employees or other people in your work life that you care is important, and you can purchase executive business gifts, like those found at online for this purpose. However, there are some instances when you may not be sure if executive business gifts are appropriate. Here is your guide to executive business gi
f] E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.
g] Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/improve company credibility and enhance its brand.
h] Advertising in third-party podcasts
And so on ...
In these examples monetization does not come through directly generated revenues, but indirectly through improved sales.
Copyright 2005 Rok Hrastnik
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