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Casual Articles - Yahoo! Podcasts - Why It Matters to Your Business
It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage.A Local Business Web Site ExampleLets use the example of a car cleaning businesses. The business only cleans cars in a specific city, yet wants to use their web site to create more business. Time and money is invested in marketing the site in the search engines, paying particular attention to marketing the site for the specific geographic region the service provider covers. Nonetheless, many visitors from around the globe are likely to
Did you know that credit difficulties can stop you dead in your tracks and keep you from being hired? Credit problems will stress you to the max, strain your personal relationships, crush your morale and possibly paralyze you from taking necessary actions in your job search.It can also stop you from being hired!Remember when you signed on the dotted line of the job application? Somewhere in fine print there was a line that gave the employer the right to run a credit check. A bad credit rating has the effect of ending your candidacy for a job with all too many companies as it is an indication of how you handle fiscal responsibilities. Rightly or wrongly, the
What's in it for you?
Podcasting is obviously all the rage nowadays. According to I ISP Interland's Summer 2005 Small and Medium-sized Business Barometer, 11% of small business leaders are interested in using podcasting as part of their website features.
A forecast based on the data on sales of portable digital music players and high-speed Internet penetration by The Diffusion Group released in June 2005 showed that demand for podcas
Whether you market on the Internet or your market offline, one of the most important numbers you must constantly try to improve is your conversion rate.Simply put, a conversion rate is the results of a particular campaign expressed as a percentage. And there may be multiple conversion rates in one sales process.Let's take the example of PPC (Pay Per Click) advertising on Google, where you want to drive sales to your business...- If your PPC ad on Google is clicked 100 times from 2,000 views, your PPC conversion rate is 5% - If, from those 100 visitors, you receive 20 phone call enquiries, your website conversion rate is 20% - If, from those 20 phon
What's in it for you?
Podcasting is obviously all the rage nowadays. According to I ISP Interland's Summer 2005 Small and Medium-sized Business Barometer, 11% of small business leaders are interested in using podcasting as part of their website features.
A forecast based on the data on sales of portable digital music players and high-speed Internet penetration by The Diffusion Group released in June 2005 showed that demand for podca
Selecting your domain nameSelecting a domain name can be a very frustrating process as a lot of domains have been sold already. With 30.000+ domain names being sold each day it can be a challenge to find the appropriate domain name for your company. So what do you do? Your business name might not be available or be too long. If you did think about doing business on the Web when you started, your name might not be appropriate for the web. What if your domain name is available for the country code extension but not .COM? Should you buy the .CA anyway? How long is too long?Create a short list of domain names and variances. Talk with people that you trust and o
A forecast based on the data on sales of portable digital music players and high-speed Internet penetration by The Diffusion Group released in June 2005 showed that demand for podca
As I get involved with more and more client web sites, I am noticing an alarming trend. Nine out of ten web site owners cannot access control of their own sites!What do I mean by this?If you had to change to a new hosting company, how would you go about it? Do you even have the login information for your domain account? (I can hear many of you going, "Huh?")Or, if you want someone new to go in and make a few changes to your web site pages, can you give them FTP access? (Again, "Huh?")Facts You Need to KnowEvery web site is comprised of two parts:1. Domain name (i.e. yourname.com) 2. Web Hosting (i.e. the actual web sp
A forecast based on the data on sales of portable digital music players and high-speed Internet penetration by The Diffusion Group released in June 2005 showed that demand for podca
Want to guarantee success in any marketing program? Here’s a tip: try looking at your existing customers, first. While not profound, plenty of businesses need to be reminded.I don’t mean putting together some wishy-washy, lukewarm appreciations that most businesses have like calendars, birthday cards or fruit baskets. I mean grabbing insight into your customers that’s so intense that it’s not new customers, but old customers that end up adding to your growth.Taken together, both old and new customers are a powerhouse to more sales and profits. I don’t know who first said, “Your best prospects are your existing customers,” but what a simple statement.<
Another interesting fact probably worth mentioning is the release of iTunes 4.9 in June 2005, which integrated podcasting for the first time into the music player used by close to 40 million consumers.
Only two days after the release, podcast subscription reached a number probably none of us would believe before: one million. Many podcasts received free exposure and got surge of subscribers at that time.
As Yahoo! Podcasts entered the market, this event might v
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