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Casual Articles - The Downfall of Podcasting
PR's Sweetest Music
It’s a tune all managers can sing.And the lyrics go like this: successful business, non-profit, government agency and association managers start their winning ways by doing something positive about the behaviors of the very outside audiences that MOST affect their operations.Then they claim the prize when their public relations creates the kind of external stakeholder behavior change that leads directly to achieving their most important managerial objectives.In the midst o
e alienated the idea of podcasting. The idea that anyone can share audio not just the big timeIt’s a tune all managers can sing.And the lyrics go like this: successful business, non-profit, government agency and association managers start their winning ways by doing something positive about the behaviors of the very outside audiences that MOST affect their operations.Then they claim the prize when their public relations creates the kind of external stakeholder behavior change that leads directly to achieving their most important managerial objectives.In the midst o
The Dripping Faucet in Every Organization
Each day millions of workers spend 8 hours or more at their respective jobs with many contributing to the dripping faucet within every organization. This faucet much like the leaking kitchen or bathroom faucet’s steadily waste drops of a previous resource – water – every minute of every day until fixed. Yet, the dripping faucet is considered a minor annoyance until the drips become steadier. During this time, thousands of gallons of water are wasted costing the owner probably more money than it took to co
I remember when I first learned about Podcasting. It was via blog entries in Chris Pirillo's blog and Leo Laporte's blog. Both class act internet enthusiasts and both had a hand in making podcasting what it is today. However podcasting has become more of a business venture than the fun audio sharing that it was when it started out.Each day millions of workers spend 8 hours or more at their respective jobs with many contributing to the dripping faucet within every organization. This faucet much like the leaking kitchen or bathroom faucet’s steadily waste drops of a previous resource – water – every minute of every day until fixed. Yet, the dripping faucet is considered a minor annoyance until the drips become steadier. During this time, thousands of gallons of water are wasted costing the owner probably more money than it took to co
There are a handful of people that have alienated the idea of podcasting. The idea that anyone can share audio not just the big time
Are You a Student Of The Game?
One of the best qualities of the successful sales professional is that when they play, they play hard, and they play to win.I remember being introduced to a potential customer many years ago, as we were exchanging personal information it came up that we both played golf, the person who had facilitated the meeting said, "Bill is a real student of the game."Bill and I did meet on golf course a few times, and I came to find that he really was a student of the game. Bill not only constantly tried
log and Leo Laporte's blog. Both class act internet enthusiasts and both had a hand in making podcasting what it is today. However podcasting has become more of a business venture than the fun audio sharing that it was when it started out.One of the best qualities of the successful sales professional is that when they play, they play hard, and they play to win.I remember being introduced to a potential customer many years ago, as we were exchanging personal information it came up that we both played golf, the person who had facilitated the meeting said, "Bill is a real student of the game."Bill and I did meet on golf course a few times, and I came to find that he really was a student of the game. Bill not only constantly tried
There are a handful of people that have alienated the idea of podcasting. The idea that anyone can share audio not just the big time
Moving From Sales To Marketing
When Should Marketing Take a Front Seat?At some point in a company's growth, there comes a time when it decides whether the product or service it offers has exponential growth opportunities. If these opportunities exist, then a strategy must be formed to take the company to its full potential. Often this involves a shift from a sales-driven focus to a marketing driven status.All change in the corporate world is stressful, even if it is positive change. Nevertheless, the move
odcasting what it is today. However podcasting has become more of a business venture than the fun audio sharing that it was when it started out.When Should Marketing Take a Front Seat?At some point in a company's growth, there comes a time when it decides whether the product or service it offers has exponential growth opportunities. If these opportunities exist, then a strategy must be formed to take the company to its full potential. Often this involves a shift from a sales-driven focus to a marketing driven status.All change in the corporate world is stressful, even if it is positive change. Nevertheless, the move
There are a handful of people that have alienated the idea of podcasting. The idea that anyone can share audio not just the big time
The Real Secret to Earning Serious Cash Selling eBooks
The ebook market is hands-down one of the most profitable market to enter. Think about it - NO inventory, NO shipping, INSTANT deliveries and so many other advantages makes this industry one of the fastest growing markets available.So what is the problem? The problem is that many of the businesses in the ebook market have ecommerce websites which sell a wide range of these ebooks. Many of these ebooks are old and out of date and to compensate for this problem, the ebooks are sold at low prices. To s
fun audio sharing that it was when it started out.The ebook market is hands-down one of the most profitable market to enter. Think about it - NO inventory, NO shipping, INSTANT deliveries and so many other advantages makes this industry one of the fastest growing markets available.So what is the problem? The problem is that many of the businesses in the ebook market have ecommerce websites which sell a wide range of these ebooks. Many of these ebooks are old and out of date and to compensate for this problem, the ebooks are sold at low prices. To s
There are a handful of people that have alienated the idea of podcasting. The idea that anyone can share audio not just the big time
Just Say No – Loudly & Clearly – To Unethical Clients!
Have you ever been asked to do something unethical by one of your prospects or clients? Have you ever been pressured by a supervisor, manager or owner at your business to do something unethical? Have you ever observed unethical behavior by a prospect or client?In today’s business world, there are daily instances of unethical behavior occurring all around us. What a sad commentary on business and society today. Over the more than 35 years in my own professional career, there have been instances w
e alienated the idea of podcasting. The idea that anyone can share audio not just the big time internet junkies. Take, for example, Kevin Rose, the one time tech television star that downgraded his career to online multimedia. He does two podcasts, which there is nothing wrong with, but it's the way that he presents himself and hounds users to subscribe.Have you ever been asked to do something unethical by one of your prospects or clients? Have you ever been pressured by a supervisor, manager or owner at your business to do something unethical? Have you ever observed unethical behavior by a prospect or client?In today’s business world, there are daily instances of unethical behavior occurring all around us. What a sad commentary on business and society today. Over the more than 35 years in my own professional career, there have been instances w
There is nothing wrong with promotion. If you are just starting out promotion is a great way to get the word o
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