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Casual Articles - How To Tame The Buying Beast Inside Your Customer
Most people who have been involved with sales & marketing for any length of time have heard the axiom, “Sell them what they want. Then sell them what they need”. But what does it mean? It sounds a little odd doesn’t it?Does it mean that people are frivolous & go around making irrational purchases that don’t meet their needs, before more serious ones that sustain them? Should you try to sell trivial goods first, & then follow up with those that are more substantial? Should you put games & entertainment on your home page, and flour & salt in your follow up m
Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.
Greed
People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from “what’s in it for me” syndrome. They really
Recently some televised sports events have begun using a system that makes billboards in stadiums appear to have ads they don't really have. The process is something like a digital version of chrome key, but it's much more powerful. In the next few years this technology will become even more powerful, and also considerably cheaper, opening up new opportunities for advertisers on the Internet, and raising a number of interesting issues in the process.While broadcast media is subject to regulations requiring a clear separation between content and advertiseme
1. Curiosity
2. Because / Reason Why
3. Greed
Curiosity
What is it? Curiosity can be defined as “the desire to know the unexplored” in simple terms. People want to know things that many others don’t know. They like to discover the ‘secrets’ that only some people know. The desire to know is a compelling force in marketing, so we have:
* Secrets of the Diet Industry Uncovered
* What Time Share Companies Don't Want You To Know
* Msteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying
People don’t want
* How to Diet Successfully or
* A Guide to Buying Cars
for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above)
Because / Reason Why
Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it’s probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn’t you and I think the same way when we see a similar message?
Give them a true believable reason. For example, let’s say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.
Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.
Greed
People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from “what’s in it for me” syndrome. They really
Documents are rarely in the physical form these days. Most documents are being created in the electronic format, and even physical documents are being converted into electronic formats. Several devices, such as CD/DVD ROMs, floppy disks, hard drives and tapes, are being commonly used to store documents. Document transfer is also in the electronic form through e-mails or the Internet and intranets.When documents are created electronically, they are stored in temporary files. Even when they are deleted or updated, some remnants still remain on the hard disk,
Curiosity
What is it? Curiosity can be defined as “the desire to know the unexplored” in simple terms. People want to know things that many others don’t know. They like to discover the ‘secrets’ that only some people know. The desire to know is a compelling force in marketing, so we have:
* Secrets of the Diet Industry Uncovered
* What Time Share Companies Don't Want You To Know
* Msteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying
People don’t want
* How to Diet Successfully or
* A Guide to Buying Cars
for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above)
Because / Reason Why
Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it’s probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn’t you and I think the same way when we see a similar message?
Give them a true believable reason. For example, let’s say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.
Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.
Greed
People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from “what’s in it for me” syndrome. They really
As the price of modern technology continues to fall, aspiring designers are finding it increasingly possible to produce small quantities or even individually designed printed T-shirts.A T-shirt design business can be a part-time venture for an additional source of income. It can also be a full-time career where you’re in charge of your own work, and prosperous work at that.But how do you ensure that your T-shirt design venture is a success? That is what we will be discussing over the course of this article.What Types of T-shirt Printing Ar
* How to Diet Successfully or
* A Guide to Buying Cars
for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above)
Because / Reason Why
Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it’s probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn’t you and I think the same way when we see a similar message?
Give them a true believable reason. For example, let’s say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.
Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.
Greed
People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from “what’s in it for me” syndrome. They really
Scranton, PA who has copied the Painted Horses from Casper WY to draw in tourism has a few tricks still up their sleeves. For a town with a lot of old history, it is having some good growth in newer parts of the city and surrounding areas. One college age student we had a chance to talk to says most college age kids try to figure out a way to make thier place in the world outside of their hometown of Scranton, this maybe why these kids would good family values choose other cities to make their way in. Scranton of course known for it's history in coal mining and i
Give them a true believable reason. For example, let’s say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.
Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.
Greed
People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from “what’s in it for me” syndrome. They really
Content sites are one of the more effective ways to advertise online. If you have your own content site, then you are making your own traffic by advertising in the search engines. This means that as long as your content site is on the same topic as the product that you are trying to sell, then your traffic is going to be much more targeted. The people that are going to your site are going there to find information, so it doesn’t take a genius to realize, they are interested in that topic. So, common sense tells you that to make the best use of that traffic, you h
Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.
Greed
People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from “what’s in it for me” syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.
Analyze the following list of benefits written about a digital camera.
* Can store over 200 photos
* Supports every color you can see
* Manual included so you can start even if you have no previous experience
This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described.
* Has a memory of 6000k
* Supports 16-bit colors
* 60-page manual included
Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information.
To make this point clearer, understand that,
"Customer's will bu'y benefits and 'not' the features."
Okay.. Whats the difference between features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list above is a benefits list and the second is a features list.
Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results.
I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.
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