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Casual Articles - Podcast Creativity: Writing Your Own Ticket
The Internet is the Wow Medium of Your GenerationYou should consider yourself blessed because you were able to witness the birth and quick growth of the newest medium of communication: the Internet.More than millions of interconnected computers around the world, the Internet is a new medium. It is the "wow medium" of your generation.Right now, people are still "wowing" over it.However, most people don't seem to get it. Most people don't quite yet seem to rea
True, as co
Dubai is home to an exciting, diverse, multi-cultural blend of young, dynamic and professional people all enjoying the unrivalled quality of life the Emirate has to offer. It is of absolutely no surprise therefore that Dubai has the fastest growing population in the world.More and more people emigrate to the city for quality of life, outstanding employment prospects and to experience the very best in the world of work and lifestyle.One of the most immediate and attractiv
No one can hold you back and once again, just like in the early days of radio and television, the creative will rule.
These are exciting times. The best or the worst depending on your point of view. If you are an old traditional advertising person, well, life just doesn't seem fair then does it? The old “control distribution and control the message to consumers via expensive media delivery” philosophy has been changed.
Katie bar the door, podcasting has opened up avenues and in the process changed the game.
Podcasting provides the reach to an unlimited audience and the price is right. Expensive airtime is not the consideration any more. It's what you have to say and whom you're saying it to.
True, as con
Values have been described as personal--or organizational--North Stars. Having values means we have a constant fixture to guide us in the face of uncertainty. In the Northern Hemisphere, as long as you can see the North Star, you can navigate successfully, whatever the circumstances, and arrive at your intended destination. Similarly, the presence of corporate values enables employees to make good decisions if no leader or other source of guidance is available.Our culture today
No one can hold you back and once again, just like in the early days of radio and television, the creative will rule.
These are exciting times. The best or the worst depending on your point of view. If you are an old traditional advertising person, well, life just doesn't seem fair then does it? The old “control distribution and control the message to consumers via expensive media delivery” philosophy has been changed.
Katie bar the door, podcasting has opened up avenues and in the process changed the game.
Podcasting provides the reach to an unlimited audience and the price is right. Expensive airtime is not the consideration any more. It's what you have to say and whom you're saying it to.
True, as co
Make Your Ads DifferentYour completed AdWords ads are going to run right along side everyone else's. You need to use words that will make yours stand out. Again, here is where you need to look at your competitors ads to see what they are saying. Once you've done that, you need to figure out how to make yours stand out.Don't use the same terms at beginning of titles and sentences. Think of synonyms for more commonly used words. Think of different ways to say things.
Katie bar the door, podcasting has opened up avenues and in the process changed the game.
Podcasting provides the reach to an unlimited audience and the price is right. Expensive airtime is not the consideration any more. It's what you have to say and whom you're saying it to.
True, as co
When I opened the door of my first business 25 years ago it was much harder to win new clients than it is today.One reason was that people were much less inclined to change in those days. Loyalty was a factor, but it wasn’t that strong.I think that people are generally resistant to change because they don’t want the hassle of having to learn new systems or getting to know new people and their ways.Today the pace of change is much greater in all areas of our lives.
Katie bar the door, podcasting has opened up avenues and in the process changed the game.
Podcasting provides the reach to an unlimited audience and the price is right. Expensive airtime is not the consideration any more. It's what you have to say and whom you're saying it to.
True, as co
If you’re a small business owner, you know just how tough it can be to get yourself and your products or services out there. Even if you’re picking up a franchise or moving into an area you know could be lucrative, often making a return on your investment is difficult—if not impossible. But it doesn’t have to be: no matter what size your business is, you just have to know how to sell it.• Friends: Your first stop for picking up any business should always be friends and colleag
True, as consumers we have become so sophisticated that our “sales deflector shields” are activated the minute we sense hype coming our way via old school advertising. It's amazing isn't it? We receive such a constant barrage of marketing impressions that we have been forced to become experts at tuning out the unwanted.
Believe everything we hear... nope, don't think so. In fact we don't even hear it. We tune it out.
Podcasting has opened up our ears. We choose whom we listen to and the consumer is in control. When we are letting down our guard and opening ourselves to new information the reputation of the podcaster is paramount. Credibility is king when we are selecting the messages we seek out.
After all, with podcasting we are in control. We get
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